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Life at Ten Tenths

Matt Bonelli and Garrett Frey

Inspiring people to live at the pinnacle of their ability and purpose.

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  • 34 episodes
  • a few times a week
  • Avg 33 min
  • English
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  • S1 · E252
    Yesterday · 57 min

    How to Grow a Referral-Based Real Estate Business Without Cold Calling

    Meet Jenny Yeager, a real estate agent who discovered that building a successful business doesn't have to mean cold calling, chasing leads, or becoming someone you're not. In this conversation, Jenny shares how she went from struggling with traditional sales tactics to building a referral-based real estate business on track for $6.5 million in sales. Through consistent postcards, authentic relationships, and a commitment to serving others, she's created a business that fits who she is. Join Garrett and Matt as they explore Jenny's journey, the power of relationship-based marketing, overcoming limiting beliefs, and why you don't have to be a salesperson to succeed in real estate.

  • S1 · E251
    Monday · 31 min

    The Reverse Offer: How Listing Agents Get Hesitant Buyers to Write

    Join us LIVE this October in Greenville, SC for LIMITLESS'26. Only 40 agents. Two days together. One goal: break through the limiting beliefs that are holding us back and upgrade the way we live and run our businesses. Get all the details here: https://limitless.tentenths.co

  • S1 · E250
    October 8 · 26 min

    Build a Real Estate Business Foundation That Weathers Any Market

    Join us LIVE this October in Greenville, SC for LIMITLESS'26. 3 Spots left . Get all the details here: https://limitless.tentenths.co _____________________________ Register and Learn about 2027 Business Planning Here: https://www.tenteths.co/gps _____________________________ What separates real estate agents who thrive in any market from those who constantly find themselves starting over? It often comes down to the foundation they've built. In this episode of Life at Ten Tenths, Garrett Frey and Matt Bonelli explore why so many agents chase quick wins, flashy marketing strategies, and the next great lead source while overlooking the fundamental activities that create a sustainable, referral-driven business. The truth is, building a strong foundation isn't complicated, but it does require consistency, patience, and a willingness to do the work that isn't always exciting. Garrett and Matt break down the three essential elements of a lasting real estate business: meaningful conversations, a well-cultivated database, and consistent communication that reinforces the value you bring to your clients. They also discuss why some agents seem to attract business effortlessly, how to turn a single transaction into years of future opportunities, and why investing in your foundation today can mean greater freedom, less stress, and fewer hours chasing business tomorrow. The goal isn't just to survive the next market shift. It's to build a business that gets stronger every year, fuels your life instead of consuming it, and gives you the freedom to enjoy the success you've created.

  • S1 · E249
    October 5 · 16 min

    Why Some Agents Are Having a Great Year in a Slow Real Estate Market

    Join us LIVE this October in Greenville, SC for LIMITLESS'26. Only 40 agents. Two days together. One goal: break through the limiting beliefs that are holding us back and upgrade the way we live and run our businesses. Get all the details here: https://limitless.tentenths.co -------------------- This conversation is all about how some real estate agents are having their best year ever despite a slow market. Here's what they're doing differently. We get into why "it's a tough year for everybody" isn't the whole story, and what separates the agents hitting their goals early from the ones waiting for the old market to come back. You'll hear how to adjust your pricing conversations, fill the front side of your pipeline when deals take longer to close, and turn a confusing market into the kind of service clients talk about. If your business feels slow, this is a quick shot in the arm on where to put your time. If we can help you take next steps in your business, reach out. Hello@lifeattentenths.com

  • S1 · E248
    October 1 · 34 min

    Hiring a Real Estate Assistant? Build Your SOPs First

    Join us LIVE this October in Greenville, SC for LIMITLESS'26. Only 40 agents. Two days together. One goal: break through the limiting beliefs that are holding us back and upgrade the way we live and run our businesses. Get all the details here: https://limitless.tentenths.co Hiring a real estate assistant fails when your systems live in your head. Here's how agents fix it with SOPs. Most agents got into real estate to escape being managed, so managing someone else rarely comes naturally. In this conversation, Matt and Garrett break down why so many assistant hires fizzle out, how to figure out what kind of support you actually need, and how documented SOPs let you hand off work cleanly and grow a helper into a true operations partner. They also dig into what brokerages could offer instead: an à la carte menu of services so agents don't have to become employers at all.

  • S1 · E247
    September 28 · 32 min

    Market Impact Reports: Why Agents Should Pull Their Own Market Data

    Join us LIVE this October in Greenville, SC for LIMITLESS'26. Only 40 agents. Two days together. One goal: break through the limiting beliefs that are holding us back and upgrade the way we live and run our businesses. Get all the details here: https://limitless.tentenths.co ________________ Pulling your own market data is what turns an annual real estate portfolio report (aka market impact report or real estate review) into real expertise. Here's how to do it without overthinking it. In this conversation, Matt and Garrett break down why the agents who gather their own local stats have better conversations, spot micro-market trends others miss, and become the go-to expert when a market question comes up at a party. They get into exactly which numbers to pull for a Market Impact Report, what you can hand off to an assistant (and what you shouldn't), and how a monthly habit of doing these reports becomes the free throw practice of your business. Join your hosts, Matt Bonelli and Garrett Frey, for this tactical episode. Drop yur thoughts in the comments.

  • S1 · E246
    September 24 · 42 min

    Client Appreciation Event Ideas: Touchpoints Beat the Party

    Join us LIVE this October in Greenville, SC for LIMITLESS'26. Only 40 agents. Two days together. One goal: break through the limiting beliefs that are holding us back and upgrade the way we live and run our businesses. We only have a few spots left. Get all the details here: https://limitless.tentenths.co Looking for client appreciation event ideas? The biggest payoff isn't the party. It's the touchpoints you create before, during, and after it. This conversation gets into the most valuable part of hosting an event, and how to turn one gathering into a dozen reasons to connect with your people. You'll hear real examples from agents we coach. We also cover why "client appreciation party" might be the wrong name for your event, how to pick an event that fits who you are, and the easiest low-cost way to host your first one.

  • S1 · E245
    September 21 · 29 min

    Blind Trust vs. Earned Trust: How Real Estate Agents Should Use AI

    Join us LIVE this October in Greenville, SC for LIMITLESS'26. Only 40 agents. Two days together. One goal: break through the limiting beliefs that are holding us back and upgrade the way we live and run our businesses. We only have a few spots left. Get all the details here: https://limitless.tentenths.co It’s going to be epic. Until then... let's talk about trust. And more specifically, where AI fits in your business in relation to trust. This conversation breaks down the difference between blind trust and earned trust, and why the gap matters more now that agents run so much through ChatGPT, Claude, and other AI tools.

  • S1 · E244
    September 17 · 36 min

    Earn More Referrals: The Client Experience Details Real Estate Agents Miss

    Getting the deal closed doesn't earn referrals. The small details in your client experience do, and most agents skip them. Matt and Garrett explain why "job done" is only the baseline in real estate, and where agents can stand out without adding much work. We get into how your emails, texts, and calls come across, and why a mistake handled well can create your biggest fan. They also look at a pre-listing packet that wins listings before the appointment, and who property descriptions are really written for. You'll leave with a simple plan: pick one detail and improve it this week.

  • S1 · E243
    September 14 · 29 min

    Selling a House That Needs Repairs: What to Fix, What to Sell Around

    What do you fix and what do you sell around? As real estate agents, we all know that the fewer problems a house presents, the better the chances it goes under contract faster and closes for more money. But you also know that not every seller is willing or in a position to make the repairs. Based on recent coaching sessions, more agents are finding themselves guiding sellers through these decisions right now. What to fix, what to leave as is, and what a seller can realistically commit to even when everyone agrees the work would help. Matt and Garrett break down a framework for separating the deal breakers from the flaws buyers will overlook, a way to frame repairs around risk instead of a laundry list of demands, and a listing prep strategy that guides buyers toward what makes the home worth buying. Selling around something is not hiding it. It's knowing which story the house should tell first. What's the biggest thing you've ever sold around? Drop it in the comments. And what's on your absolutely-must-fix list? Looking for more tools to help you grow a business that doesn't run you? Join us for coaching, your weekly diagnostic, online business tracker and a community that will help you go further, faster at https://TenTenths.co Hosted by Matt Bonelli and Garrett Frey, dedicated to helping real estate agents build a business that fuels their life, doesn't consume it.

  • S1 · E242
    September 10 · 23 min

    Lowball Offers: A Compliment in Disguise and How to Use Them

    LIMITLESS 2026 | October 18-20 | Greenville, SC | Join us: limitless.tentenths.co Lowball offers can feel like a slap in the face. And if they aren't handled well, they can send your odds of selling into a tailspin. In reality, those offers are a gift. Matt and Garrett break down what to do when an offer comes in low and the seller takes it badly: the upfront conversation that keeps sellers from taking it personally, the strategy that keeps negotiations alive, and the parts of a contract worth mining when the price is wrong. Grab a pen. You're going to want to write down the question to ask your seller in the moment they want to reject, so they aren't blindsided when a price reduction takes them past that same number 30 days later.

  • S1 · E241
    September 7 · 39 min

    Your Goals Aren't Motivating You. Here's What Will.

    Motivation isn't the problem. Most agents have never built a reason big enough to pull more out of them. Garrett and Matt break down why motivation problems are almost always clarity problems, and why "I want to make more money" collapses the second you ask what the money is actually for. This is where a Life List comes in. A Life List is a running record of who you want to be, what you want to do, have, and give, that you keep adding to instead of filling out once at business planning and shelving. This episode gets personal. Let's talk about how a Life List, aka understanding why, can be the thing that pushes you forward and lights a fire every morning.

  • S1 · E240
    September 3 · 28 min

    Why a 30 Year Veteran Gets Outsold by a Rookie

    This may seem harsh, but it is important to talk about. Time in real estate does not translate to skill. Every office has a 30-year agent who proves it. In this discussion, Matt and Garrett take a critical look at the 10,000 hour rule and explain what actually separates agents who compound from agents who plateau. You will get a clear way to choose what to genuinely master, upgrade the environment you practice in, and borrow skill straight from the people already doing it well, including who in your office to take to lunch this week and exactly what to ask them. Join us in October for LIMITLESS'26. Register at https://limitless.tentenths.co

  • S1 · E239
    August 31 · 31 min

    The Belief Capping Your Real Estate Business: Goal Setting Lessons From the Fastest Mile Ever Run

    Join us at LIMITLESS'26 October 18th - 20th. Details at https://limitless.tentenths.co Here is the deal, most agents are not capped by ability. They are capped by one belief they have never actually questioned. Josh Kerr broke a mile record that had stood for 27 years, and Matt and Garrett dig into what actually went into it, which by the way is the same thing that goes into anyone breaking any imagined barrier! Let's dig into the role intention plays, leveraging pace setters, and all the unseen energy that leads to breakthroughs. What we see in our one on one coaching, is there is usually a singular belief holding back agents and it is almost never about production. This episode is about naming that belief and testing whether it is even true. Hosted by Matt Bonelli and Garrett Frey Life at Ten Tenths. — More about coaching and the Inside Track can be found at https://tentenths.co #realestate #realtor #realestateagent #realestatecoaching #mindset #goalsetting #limitingbeliefs #businessgrowth #prospecting

  • S1 · E238
    August 27 · 54 min

    The Real Estate Assistant Blueprint: From Task-Taker to Director of Operations

    If you are a real estate agent and been thinking about or struggling with hiring an assistant, you need to stop what you are doing and listen to this interview with agent Andrea Tuell and her Director of Operations, Amber. We unpack how Andrea decided what she needed and then how to fold Amber into her business in a way that made sense and benefited everyone involved. Hiring for organization, business sense, and people skills over real estate experience turned out to be the right move. They also share why the title matters more than you think. Hiring an “assistant” can unintentionally limit a role. During this conversation we get into how changing Amber’s title changed the way she saw herself and her responsibilities. We also get into what it takes for an agent to truly let go instead of micromanaging. If you’re overwhelmed by the operational side of your real estate business, thinking about hiring your first assistant, or wondering how to help your current support person take greater ownership, this episode offers a practical look at what can happen when you hire for the right strengths, build trust through repetition, and give someone the opportunity to truly own their role. Because the goal isn’t simply to find someone who can help you do more. It’s to build a business where the right people can do what they do best, so everyone can operate at a higher level.

  • S1 · E237
    August 24 · 36 min

    Unrepresented Buyers: A Listing Agent's Process, Start to Finish

    October 18-20th: LIMITLESS'26 Join us for a transformative 2 days. Get the details here: https://limitless.lifeattentenths.com/ __________________ More and more of you are reporting the increasing number of unrepresented buyers showing up. Yet most listing agents have no process for handling them. Steal this. Matt and Garrett walk through the whole arc: what to do when a buyer with no agent calls about your listing, how to give them access without opening a legal can of worms, what to do when they want to write an offer, and how the buyer fee actually gets handled once there's no agent on the other side. Matt and Garrett host Life at Ten Tenths, coaching agents into high performing businesses that fuel their lives. Find coaching, community and tools to make running your real estate business easier. https://lifeattentenths.com #realestate #realtor #listingagent #buyeragreement #realestateagent #commission #realestatecoaching #dualagency #openhouse

  • S1 · E236
    August 20 · 34 min

    Navigating Noise and FAKE Facts!

    Join us at LIMITLESS'26 - Get all the details here: https://lifeattentenths.com/limitless That viral graphic claiming 84% of realtors haven't closed a deal this year is fake. Here are the real NAR numbers. This misleading stat circulating in our feeds is a sign of a much bigger problem. It has Matt and Garrett wondering how much unverified information are working agents consuming, believing, and passing along to their own databases? Let's get into the actual member profile numbers, a simple gut check for spotting manufactured data, and a reframe on what the real estate landscape actually looks like when you count the agents who are producing. Also covered: why confirmation bias hits hardest when your business is slow, and why the scariest headline is usually the one that deserves the most research. "Stop, drop and roll before you do anything else." - Garrett Drop a comment below with the most ridiculous real estate "stat" you have seen in your feed. We want to see it. =========================== To find Matt Bonelli out in the wild, aka on social media ➡︎ https://www.facebook.com/matt.bonelli.7 https://www.instagram.com/matthewjbonelli/ https://www.linkedin.com/in/mattbonelli/ To find Garrett Frey out in the wild, aka on social media ➡︎ https://www.facebook.com/garrett.frey.507 https://www.instagram.com/garrett_lifeatten https://www.linkedin.com/in/garrett-frey/ =========================== Our mission at Ten Tenths is to raise the vibration and amplify results by bringing together positive, like-minded individuals who approach their business with gratitude, abundance, and authenticity. We strongly believe in creating businesses that fuel your life rather than consume you. Let's make great things happen together.

  • S1 · E235
    August 17 · 29 min

    Your Limits Are Self-Imposed. Here's How to Test Them.

    Most of the limits holding your business back aren't market conditions. You built them, which means you can move them. In this conversation, Matt Bonelli and Garrett Frey, dig into why agents stall out at a ceiling they invented, and what it takes to find the real edge. You'll get the case for testing yourself outside your profession, the traction control analogy that reframes burnout as sliding off the track, why the guardrails you build into your business are what let you go faster, and the habit change that can obliterate a limit six months from now. For those of you interested in an experience that will not only allow you to break through limiting beliefs, but have a whole lot fun while also making massive improvements to your business, check out LIMITLESS'26 at https://www.lifeattentenths.com/limitless

  • S1 · E234
    August 13 · 33 min

    How to Move a Frozen Buyer: Non-Negotiables, Bonuses, and the 85% Rule

    Every real estate agent who has spent some time showing homes is familiar with the buyer who claims there is "nothing good on the market". In reality, they're stuck because there's actually too much on the market. It really comes down to your clients being afraid they will make the wrong decision. Your job becomes helping them move past the fear, to making a decision that will serve them best. Let's break down why buyer paralysis is getting worse as inventory grows, and how the strongest agents move people through it. You'll get the ownership threshold that turns hesitation into "this is our house," the five year frame that kills the forever home trap, the 85% rule for knowing when you've found it, and a simple non-negotiables versus bonuses conversation you can run in your next buyer consultation. Plus why your own objections to a property have no business in your client's decision. → Join us for LIMITLESS'26 : https://limitless.lifeattentenths.com Hosted by Matt Bonelli and Garrett Frey, Ten Tenths co — #realestate #realtor #realestateagent #buyeragent #realestatecoaching #buyerconsultation #realestatetips #closingdeals

  • S1 · E233
    August 10 · 35 min

    Be the Agent That Helps Your Clients Dream: 5 Questions Most Agents Never Ask

    Most agent-to-client conversations run on a rail. You gather information. You give information. You move the transaction forward. And somewhere in there, you miss the moment where the client actually opens up about what they want their life to look like five years from now. Because, honestly, you never asked. In this conversation, we walk through the five dream questions every real estate agent should have committed to memory: future vision for the current home, dream location, family dreams and hopes, current home fit for today's life, and the role of home in the bigger financial picture. Huge shout out to Travis Crook in Steamboat, Colorado, who brought these into a recent group coaching call and got the whole thing started. None of these questions are hard to ask. They are hard to remember in the moment, which is why memorizing them (not scripting them) is the whole point. Know them so well that when the door opens naturally in a conversation, the right question is already in your head. Done right, you stop being the person who transacts and start being the person your client thinks of the moment their dreams change shape. Email us at hello@lifeattentenths.com for the one-page pdf of all five refined dream questions.

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