It's No Fluke

Shorty Awards

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success.
We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time.
Episodes drop each Tuesday morning. Stay tuned!

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Yesterday · 30 min
E446 Chris Abraham: Your Newsletter Doesn’t Need a Million Subscribers (Or Even 1,000)
Chris Abraham is a Senior CSM on beehiiv's Ad Network team, where he manages more than $2 million in monthly ad spend across 80-plus active advertiser campaigns and a publisher network of over 30,000. He spends his days matching brands with the right newsletter audiences and helping publishers turn trust into revenue. Before beehiiv, Chris grew revenue at The Peak, a Canadian business, finance and tech newsletter that was later acquired by a Canadian legacy media brand. When he's not connecting brands and newsletters, Chris is out hiking the Colorado mountains with his wife, Cassidy, and their dog Kirby, a Mini Aussie–Border Collie mix.
Thursday · 31 min
E445 Jonathan Chanti: The Creator Economy Needs Leaders, Not Followers
Jonathan Chanti is the Founder and CEO of Reign Maker Group, a modern media, talent, and marketing company built at the intersection of culture, creators, sports, entertainment, and brand innovation. Through its portfolio of companies, Reign Maker Group represents top creators, athletes, entertainers, and brands while helping them build scalable businesses beyond traditional endorsement and content opportunities. Prior to founding Reign Maker Group, Jonathan was an early executive at Viral Nation, where he played a key role in helping grow the company into one of the leading creator and influencer marketing agencies in the world. Throughout his career, he has worked alongside some of the most influential creators, athletes, entertainers, and brands, helping structure partnerships, drive revenue growth, and create long-term business opportunities across the digital landscape. As an entrepreneur and industry leader, Jonathan has been at the forefront of the rapidly evolving creator economy, helping talent navigate the shift from content creators to business owners. His experience spans talent management, creator monetization, brand partnerships, media, marketing, and business development, with involvement in major creator-led ventures, strategic brand partnerships, and talent-driven businesses across sports, entertainment, and technology. Jonathan is a sought-after voice on topics including the creator economy, entrepreneurship, talent representation, personal branding, creator-led businesses, digital media trends, and the convergence of entertainment, commerce, and technology. Under his leadership, Reign Maker Group has emerged as a leading force helping creators and talent transform audiences into sustainable businesses and lasting brands.
Wednesday · 29 min
E444 Melissa Yinger: How Theorist Is Building the Next Era of a Creator Brand
Melissa Yinger is an editorial leader and storyteller who has enjoyed working with Theorist’s all-star team of writers and creative visionaries since May 2025. She holds a Ph.D. in Literature and brings 15+ years of experience shaping content that ranges from academic essays to No. 1 iTunes documentaries, viral shorts, and long-form shows. She loves blending deep research and cultural analysis with YouTube pragmatism (translation: the narrative arc matters, but so does the hook). Favorite part of the job? Finding original creators and helping them shine. Also, not quite believing they pay her to do this.
September 15 · 24 min
E443 Apples to Apples: Jamie Gutfreund Makes Sense of the Creator Economy’s Messy Tech Stack
Jamie Gutfreund is a leading authority on the creator economy, advising marketers, investors, and technology companies on how to capitalize on the rapidly evolving creator media ecosystem. Drawing on senior leadership roles across brands, agencies, and platforms, she specializes in creator marketing technology, measurement strategy, and market positioning. Jamie currently serves as Co-Chair of the IAB Creator Economy Board, is an advisor to the Cannes Lions International Festival of Creativity, and covers the creator economy for Forbes. Her career includes C‑suite and senior leadership roles at Microsoft, Expedia, WPP, Hasbro, and CAA, as well as Chief Growth Officer at Whalar and board member for Tubular Labs. She has authored widely used industry resources, including the Creator Rosetta Stone with The Harris Poll and Apples to Apples, a categorized database of the creator technology ecosystem. Jamie has been named to Campaign’s 40 Over 40, Forbes’ 50 Most Entrepreneurial CMOs, and Elle’s Women to Watch. Today, she leads Creator Vision, a consultancy that builds the strategy and infrastructure brands, investors, and technology companies need to win in the creator economy. Read more about APPLES TO APPLES.
September 10 · 41 min
E442 Charlie Ibarra: Creators Are Taking Over Live Events
Charlie Ibarra is the Co-Founder and Head of Content at Creator TV®, the first creator-led streaming network and content studio dedicated to bringing the authenticity and energy of social media storytelling to television. Since co-founding the network under Sabio Holdings in 2024, he has built Creator TV's content operation from the ground up developing the studio's format strategy, leading creator recruitment, and overseeing an original programming slate that spans comedy, culture, and competition formats. Before launching Creator TV®, Charlie studied television storytelling under Paul Kolsby, senior writer and producer of Netflix's Ozark, and Izzie Pick-Ibarra, the award-winning showrunner behind Dancing with the Stars and The Masked Singer. Earlier in his career, he held senior leadership roles at Flashtalking, Celtra, and JUICE Mobile, building deep expertise in brand storytelling and global advertising markets. A frequent speaker at industry events including StreamTV, OTT.X, and TVOT, Charlie is a recognized voice on the future of creator-led television. He holds a B.A. from UCLA and completed UCLA Extension's programs in Television Writing and Film & TV Development.
September 10 · 39 min
E441 Eric Cheng: The Next Election Will Be Won by Creators
Eric Cheng (@ericsaymore) is a digital director, strategist, and political content creator . He leads digital and creator strategy for campaigns including the current LA mayoral race. With an audience of over 80K across socials, he blends comedy, culture, and commentary to make civic engagement accessible to a wider audience.
September 8 · 30 min
E440 Delaney Debinski: Why?
Delaney Debinski is the Founder and Creative Director of Delavie Creative, a new media creative consultancy in Brussels. From writing at Warner Bros Discovery to directing content with over 3 billion views on YouTube channels like Average Rob, MrBeast, Hilton Hotels, and more, she founded Delavie Creative around the philosophy in its name: de la vie, meaning "of life." Today she develops and directs long form content, and teaches sustainable storytelling to the professionals building this industry. Delaney's work starts with one question: why. She believes careers in new media last when they're rooted in real connection, so she helps creator entrepreneurs define their why and build deep roots accordingly. Through the Delavie Creative Residency, her seven-week cohort for creatives, she coaches people through the shift from the hustle to a sustainable, scalable creative career. Her mission is to help this industry build businesses that breathe life into people's identity rather than claiming it.
September 4 · 38 min
E439 Michael Curtis: Doing the Right Thing Is Good Business
Michael Curtis is the CEO and founder of Proud Management, a boutique talent management company representing creators who are highly conscious of their social following and character. In a world where new influencers are born overnight, they believe that it’s important, now more than ever, to be good role models, spread positivity, and fight for what you believe in— and they are committed to helping their talent do just that. Before launching Proud Management, Michael was the former Director of Influencer Strategy and content at Reach Agency, named Small Agency of the Year in 2016. There, he oversaw the talent team, talent relationships and services, content development, and branded activations. He executed over 150 deals there, working with premiere clients such as Amazon, Clorox, Hallmark, Marriott Hotels, Nestle, Panda Express, and more. Michael previously shaped Quest Nutrition’s influencer marketing strategy to be one of the most revered in the space, helping Quest to be named the 2nd Fastest Growing Company in North America in 2014 by INC Magazine, and the #1 protein bar in the world. Michael began his career at the multi-channel network Fullscreen. He was one of the first to leverage YouTube's best practices to identify and develop new media stars. Joining Fullscreen in its infancy, Michael established the male lifestyle network, which featured over 1,000 top creators.
September 4 · 26 min
E438 Rachel Kaczynski: The Best Creator Deals Start With Trust
Rachel Kaczynski is the Director of Product Marketing at Foam, a Whalar Group company, bringing over a decade of full-time experience across digital marketing, technology, and customer growth. A 2016 graduate of Boston College, Rachel began her career in cross-channel digital consulting, working directly with brands across industries including travel, hospitality, retail, beauty, e-commerce, and pharmaceuticals. She has since taken her brand-side marketing expertise into the creator economy, where she focuses on the intersection of brand digital trends, creator partnerships, and the growing investment brands are making in creators. At Foam, she leads product marketing for the platform built specifically for talent managers, helping them make their creator pitching strategy easier, more effective, and more scalable. Rachel is passionate about thought leadership and creating content that bridges the perspectives of talent managers, creators, brands, and creator economy experts. She also believes strongly in the value of bringing the industry together IRL. She sees the right room as a powerful catalyst for building genuine relationships, creating new opportunities, and helping everyone across the creator ecosystem better understand one another. At Foam, she has helped turn that belief into action, working with her team to dedicate a significant portion of the company’s marketing investment to events that bring these groups together and create space for meaningful, mutually beneficial connections.
September 3 · 28 min
E437 Andrea Gordillo: AI Is Learning From Your Work, Who Gets Paid?
Andrea Gordillo serves as President and Executive Director of Freelancers Union, leading the organization’s mission to build economic security, power, and opportunity for independent workers across the United States. A lifelong organizer and advocate for workers, artists, and communities, Andrea brings more than a decade of experience spanning public policy, nonprofit leadership, coalition building, and civic engagement. Her career has focused on the intersection of labor, culture, and economic justice; securing public investment, expanding access to opportunity, and strengthening the institutions that support working people. Andrea is leading Freelancers Union into its next chapter: expanding protections for independent workers, advancing portable benefits, strengthening legal and policy advocacy, and growing a powerful national community of freelancers and creators. Her work is focused on ensuring independent workers have a seat at every table where the future of work is being shaped and building a new social contract that gives every freelancer the benefits, protections, and community they need to thrive.
September 3 · 27 min
E436 Kaiya Williams: Don't Wait For The Front Door To Be Open
Kaiya Williams is the award winning CEO and Executive Director of KAW Management Group, New York born & globally based. She has always instinctively known how to make things happen. Her passion lies in architecting and cultivating "Gravitational Brands" through strategic partnerships, and reputation curation. Guiding current and aspiring thought leaders to enhance their influence and increase their income. Continually driven by her overarching dedication to leaving the world a bit better than she found it, Kaiya established The Kitchen; a gen-z/millennial female focused platform cultivating access, and community for women in business. Having worked exclusively on the WTA tour with the ultimate goal of creating better, more honest, and more profitable representation solutions for it's players. KMG endeavored to establish opportunities where their client's talents and expertise could truly shine operating under the mantra that each athlete is "much more than just the sport they're known for." She is thrilled to say that this is exactly what was accomplished. When she is not making some of your favorite collaborations happen you can find Kaiya behind the mic hosting Gravitational, a podcast dedicated to perspective shifting conversations with the brightest minds.
September 2 · 32 min
E435 Graham Nolan: 5 Things Your PR Lead is Afraid To Tell You
Graham Nolan is a Brooklyn-based public relations, communications and strategic partnerships consultant empowered by 25+ years of experience advancing meaningful brand conversations. His work is characterized by human storytelling and partnerships that help companies develop a standout identity and business culture to fuel product and growth. His roles have included brand manager, lead strategist, creative thought leader, mentor, fighter for inclusion and disruptor who’s willing to address what’s not working so we can get to building what will work, now. He currently supports the team at PR agency Mark Allen & Co. global team. Previously he contributed to THE·TEAM, with focus on their Brands + Properties business, creative agency brand and women-focused expertise The Collective including its academic Think Tank. Other current/recent clients include Ubisoft, Lupine Creative, GoodQues, Beers With Friends, Cartwheel and Co. and more. As a co-founder of Do the WeRQ, Graham helps tell the platform's story and connect the movement to partners who embrace the value of queer creativity. The mission of Do the WeRQ is simple: increase queer creativity, representation and share of voice in the advertising industry. A PRWeek 2026 Pride in PR honoree, his speaking appearances include placement on stages like SXSW, Advertising Week, Brand Innovators, The 3% Conference, Fishbowl Live, Unleashed LGBTQ+, New York Comic Con, The ANA Virtual Diversity Fair, and more. Do the WeRQ has made two onstage appearances at the Cannes Lions International Advertising Festival. Graham has also served as a juror and jury chair for the The Drum Awards for Social Purpose (2022-24), and also judged the PrideAM Awards (2024 Judge) and the ANA Multicultural & Inclusive Marketing Excellence Awards (2025). Graham also has experience as a stand-up comedian, writer and storyteller who has performed at Second City's Skybox Theater, the Gotham Comedy Club, UCBeast, The People's Improv Theater and more.
September 1 · 28 min
E434 Caitlin Begg: 92% Check Their Phone Within 15 Minutes Of Waking Up and Why It Matters
Caitlin Begg is the founder of Authentic Social and a sociologist. Authentic Social is a NYC-based applied research lab at the intersection of sociology and technology. Since her undergraduate Harvard sociology thesis in 2016, she has spent the last decade researching how digital communication reshapes human interaction. Caitlin speaks around the U.S. and Europe, presenting her work at venues ranging from TEDxPrincetonU to World Summit AI in Amsterdam. She is also the host of the Hypercommunication podcast (with a corresponding substack). You can watch her recent TEDxPrincetonU talk "Stuck in your screen? Here's how to detach" here.
August 31 · 35 min
E433 Noah Swimmer: Why People Connect With Food
Noah Swimmer is a Partner and Head of the Culinary Department at Underscore Talent, where he manages and builds the careers of some of today’s leading culinary creators and food media personalities. With a focus on long-term growth and success, Noah works with his clients across content strategy, brand partnerships, book publishing, consumer products, licensing, television, and other opportunities that extend and elevate creators’ careers beyond social media. He has helped clients develop bestselling cookbooks, launch products and businesses, secure major endorsements, and expand into traditional media. Based in Los Angeles, Noah is passionate about the evolving intersection of food, entertainment, pop culture and helping talent build enduring, multidimensional careers. When he’s not working, you can find Noah grabbing a bite at Dan Sung Sa or hiking with his Sheepadoodle, Josh
August 28 · 32 min
E432 Hannah Wilson: Cultish is Turning Brands Into Obsessions
Hannah Wilson is one of the leading voices in the creator economy, helping shape how creators, brands, and technology work together. She has partnered with some of the biggest brands in the world, including Meta, Adobe, and ManyChat, and shared stages with leaders from Forbes, Microsoft, Reddit, and CNN, as well as at Paris Creator Week. Instagram CEO Adam Mosseri has publicly called her a “must-follow,” Teen Vogue named her a “Creator of Tomorrow,” Through her agency Cultish, she helps brands build cult-level loyalty by pairing sharp positioning with strong storytelling. Hannah built her own career from a smartphone and now empowers other creators and companies to do the same: with clarity, creativity, and cultural fluency.
August 27 · 34 min
E431 Claire Uhar: Why The Fringe Is Exactly Where You Want To Be
Claire Uhar is the founder and CEO of OBSCURE, a strategic advisory firm at the intersection of media, technology, and capital. She has spent her career at inflection points — part of the founding team at a startup acquired within its first year, then building creator platforms at San Francisco product studio Swipe Labs at the dawn of the $350B+ creator economy. She joined EVERFI, leading some of its largest partnerships ahead of their acquisition by Blackbaud, before joining Protocol (part of Politico Media Group) as part of the launch team ahead of Axel Springer's acquisition. In 2022 she launched OBSCURE, working with a tight roster of clients: venture capital firms, media organizations, entertainment executives, and growth-stage companies, at moments of launch, scale, or repositioning. Her network spans leading execs, investors, creative and talent agencies, and brand partners globally.
August 25 · 28 min
E430 Mark Horvath: We Can't Arrest Our Way Out of Poverty
Mark Horvath is an activist, filmmaker and pioneering force in narrative change, revolutionizing how we perceive and address homelessness. With a background in leadership, marketing, and multimedia production, he brings a unique perspective to the issue. As the founder of Invisible People, a nonprofit utilizing video storytelling and journalism, Mark sheds light on homelessness, reaching 20M+ people monthly. His authentic approach humanizes the stories of those experiencing homelessness, challenging societal perceptions and inspiring empathy. Through his work as an activist, filmmaker, and social media explorer, Mark turns his own experience with homelessness into a catalyst for social good, sparking a collective call to action for meaningful change.
August 25 · 28 min
E429 Paige McCormick: Keep The Brief, Brief
Paige McCormick is the Senior Manager of Social & Influencers at Glow Brands, where she leads social media and influencer strategy across a portfolio of consumer brands, including Sun Tan City and Wellness City. In her role, she oversees national social strategy, creator partnerships, influencer programming, content development, and community engagement, with a focus on building brand awareness and meaningful connections with consumers. In addition to her work on the brand side, Paige is an active content creator, giving her a unique perspective on influencer marketing from both sides of the partnership. Her firsthand experience building her own platform and working with brands allows her to better understand what resonates with creators, audiences, and brand partners alike. A former Division I student-athlete and team captain at the University of Louisville, Paige brings a background that spans athletics, marketing, NIL, and the creator economy. She holds both a bachelor’s and master’s degree in Sport Administration from the University of Louisville.
August 24 · 32 min
E428 Bill Davaris: Knowing When and How to Rebrand
Bill Davaris is Co-Chief Executive Officer of Malka, the adaptive content studio within Gen Digital's media business, which joined Gen through its 2025 acquisition of MoneyLion. Alongside co-CEO Chris Apostle, Davaris leads a studio built to combine the strategic insights of a creative agency with the dynamic efficiency of a full-service production company, producing work spanning feature documentaries, immersive podcasts, rebranding, and advertising campaigns for global brands including L'Oréal, Deloitte, CitiBank, Amazon Music and MoneyLion. Davaris is a rare hybrid of brand-side and agency-side leadership. He was named co-CEO of Malka in May 2024, arriving from SharkNinja, where he served as Chief Marketing and Brand Officer. Before that, he was CMO at MoneyLion, the role he held when the company acquired Malka in 2021, giving him firsthand experience on both sides of the studio's operating model: as the client who bought its capabilities and now as the executive who runs them.
August 24 · 30 min
E427 Ruth Mortimer: This One Major Shift in Advertising May Surprise You
Ruth Mortimer is global president for Advertising Week and SVP, Forge. She oversees the Advertising Week, Prosper and B2BMX brands globally. They operate across the world, with events and content in the US, Europe, Latin America, Asia and Africa. Advertising Week has more than 2000 speakers each year on its stages and more than 200 partners worldwide including Netflix, Amazon and Disney. Previously, Ruth held a large number of roles managing content businesses and overseeing both live and digital product development. She led the award-winning digital marketing training business Econsultancy as Managing Partner, which provided training for brands such as General Mills, UPS and IKEA. She ran the Festival of Marketing in the UK, overseeing all areas of the business, which at the time comprised the largest gathering of brands in Europe. She was also formerly content director for Centaur Marketing, which comprised 10 media brands with several million users including Marketing Week, Creative Review, Design Week, Influencer Intelligence, Fashion/Beauty Monitor, Year Ahead and Foresight News. Ruth was editor of Marketing Week magazine and an award-winning business columnist, writing five books about marketing. In her freelance career, she worked on identifying new entertainment talent for TV stations as well as building subscription products for a variety of media companies. She also held a role early in her career as an archaeologist, working mainly in the Middle East.

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