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Inner Propaganda with Owen Fitzpatrick

Owen Fitzpatrick

The most powerful propagandist in your life is you. Inner Propaganda with Owen Fitzpatrick explores the unconscious beliefs and stories that shape how we think, decide, and lead. Owen is a social psychologist, keynote speaker, and author of Inner Propaganda (Ideapress, 2026). For over two decades, he's studied belief systems, from global boardrooms to field research in North Korea, Rwanda, and Afghanistan. Each episode unpacks how beliefs form, why they resist change, and what it takes to lead through uncertainty. Ideas for leaders, thinkers, and anyone tired of soft-skill clichés. (Formerly Changing Minds.)

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S7 · E26
Monday · 26 min
5 steps to becoming the hero of your life
Over 30 years as a therapist and executive coach, I noticed that almost every person I worked with explained their problems using one of two stories. Some saw themselves as the victim of everything happening around them. Others saw themselves as the villain, the reason everything kept falling apart. Both stories can feel completely true, and sometimes the evidence backs them up. The trouble is that the inner dictator only shows us the evidence that supports the story it wants us to believe. Each of us has been a victim, a villain, and a hero at different moments, which means we have more choice in the story we sell ourselves than we realize. In this episode of Inner Propaganda, I explore the victim story and the villain story, how the inner dictator uses each one as a tactic, and how the arcs of Darth Vader and Luke Skywalker show us what it looks like to move toward a hero story. I also share the five steps I have used with clients for decades to help them build a hero narrative and an antifragile identity. What you will discover: The two stories most people tell about their problems, and how to spot which one you are running Why being a villain is another way of being a victim How the inner dictator chooses evidence to make its narrative feel like fact The five As: awareness, agency, alternatives, adapt, and accept How Viktor Frankl's search for meaning and Nassim Nicholas Taleb's idea of antifragility can help you keep moving forward If you enjoyed this episode, check out my new book, Inner Propaganda, where I explore how the stories we sell to ourselves become the beliefs we buy into. It is packed with research, history, and practical tools to help you recognize your own inner propaganda and change the story. Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Order my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E25
October 12 · 23 min
Why we need to learn to disagree
When was the last time you sat down with someone who sees the world very differently and listened to understand them? I believe the biggest problem in the world today is that we are not disagreeing effectively enough. Too often, we decide it is pointless even to try. Polarization, echo chambers, and media that amplify the most extreme voices have convinced many of us that the gap between "us" and "them" is too wide to cross. Research shows we consistently overestimate how extreme the other side is, and when we respond with shame and moral outrage, we often push people further away. In this episode of Inner Propaganda, I explore why shaming backfires, what the rise of the Nazis teaches us about ignoring people's grievances, and why identity-protective cognition makes us reject views that challenge who we are. I also share a conversation with my guide in Afghanistan that tested my ability to disagree well, along with research on deep canvassing and what it reveals about how people change their minds. What you will discover: Why we overestimate how extreme the other side really is How shaming and moral outrage can create the very thing they oppose What identity-protective cognition means for every difficult conversation How the illusion of explanatory depth opens the door to more flexible thinking Why curiosity and respect give us the best chance of changing minds If you enjoyed this episode, check out my new book, Inner Propaganda. It explores how the stories we are sold by leaders, by the media, and by our own minds shape what we believe, and what it really takes to change hearts and minds in a polarized world. Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Order my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E24
October 5 · 37 min
Why doing good as an organization pays with Jess Pettitt
What if your competitors are wrestling with the same dilemma you are, and nobody is brave enough to ask? My friend Jess Pettitt, a Hall of Fame speaker and crisis advisor, believes this fear is keeping good organizations from doing better. In her new book, Doing Good Better, Jess adapts Maslow's hierarchy of needs for organizations. At the top sits outlasting the cycle: surviving recession, disruption, and crisis while staying true to your values. She argues that every mistake you have made prepares you to recognize the next one faster. In this episode of Inner Propaganda, I explore with Jess why leaders fear admitting mistakes, the internal and external pressures behind that fear, and the two questions she asks leadership teams that reveal where they really stand. We also discuss the shareholder-versus-stakeholder debate, a protein loophole in the food industry, an oil refinery racing its competitors, and what it would take for AI leaders to agree on a shared off button. What you will discover: How organizations can climb their own version of Maslow's hierarchy Why past mistakes are preparation for recognizing new ones How internal and external pressure shape the decisions leaders make Why collaboration with competitors can create collective decisions that do good How to take back control of your own sense of urgency Jess' new book, Doing Good Better, is out now! I highly recommend it. Spread the word, and you can order it here: https://jesspettitt.com/doing-good-better-2/. Take Jess Pettitt's advisory survey: https://jesspettitt.com/advisory-survey Learn more about Jess: https://jesspettitt.com/ Exciting news: my brand new book, Inner Propaganda, is now available to buy in Ireland and the UK. In the book, I explore how our beliefs form, why they resist change, and how leaders can align what they do with who they are. You can now find it on https://www.amazon.ie/ and https://www.amazon.co.uk/. Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/
S7 · E23
September 28 · 32 min
How to talk back to the voice that hates you
Whenever I feel anxious or down, a voice in my head speaks with complete authority. It tells me I'm a fraud, that I'm broken, that nothing I do matters. I call it the inner dictator, and I have named him Dick. Inner propaganda is how we convince ourselves of the ideas we hold. The stories we sell to ourselves become the beliefs we buy into, and the inner dictator is the voice that sells the darkest of them with total certainty. In this episode of Inner Propaganda, I explore why recognizing the inner dictator weakens its hold, drawing on the persuasion knowledge model and my own experiences of propaganda in North Korea. I then go through the most common lines Dick uses on me, from "You're a freak" to "The world is so full of pain," and share how I talk back to each one. What you will discover: Why naming the inner dictator makes its messages less convincing How the change of meaning principle works inside your own mind Why your mood decides which evidence feels like proof Simple questions that expose the vague claims behind self-doubt How to judge a thought by its usefulness rather than its accuracy If you enjoyed this episode, check out my brand-new book, Inner Propaganda, where I explore how the stories we are sold by leaders, the media, and our own minds shape what we believe. Drawing on field research and stories from across history, it offers practical ways to take back control of your own narrative. Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Order my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E22
September 21 · 24 min
How to feel good enough
If you have ever felt like you are not a good enough parent, partner, friend, or professional, you have met the inner dictator. It is a voice of absolute certainty that tells you the limits of your potential, and it can sabotage your chances of success. The belief "I am not good enough" is so vague and abstract that it is hard to pin down and easy to accept. It is a form of inner propaganda, a story your mind tells you to keep things simple and stable. In this episode of Inner Propaganda, I explore how to tackle this belief from every angle, drawing on my book, cognitive behavioral therapy, neurolinguistic programming, and mindfulness. I share the belief audit, a way to define what "good" and "enough" actually mean, and questions that test how much evidence sits behind the belief. What you will discover: Why "I am not good enough" is inner propaganda from the inner dictator The four questions of the belief audit How to define "good" and "enough" so the belief becomes specific and testable How to build an antifragile identity that turns mistakes into growth Questions that test how certain you really are, including rating your certainty from one to ten If you enjoyed this episode, check out my brand new book, Inner Propaganda, where I show how the stories your mind tells you take hold and share the tools you can use to challenge them. It draws on stories from history, the latest research, and everyday life to explain what leads us to believe what we do. Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Order my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E21
September 14 · 52 min
What makes you persuasive online (ft. LinkedIn's #1 branding creator)
Most people chasing followers are playing the wrong game entirely. In this episode, Howie Chan, founder of the Behavioring Company and LinkedIn's number one branding creator, explains why the visible metrics of likes and reposts often hide the real currency of influence. Howie built his career by switching tribes, moving from stem cell science into brand strategy and eventually into entrepreneurship after being laid off from the agency he helped grow to over 2,000 people. That experience shaped his belief that behavior change, not belief change, is usually the fastest and most reliable path to real influence. In this episode of Inner Propaganda, we explore why LinkedIn behaves more like a risk management exercise than a true social platform, why belief often follows behavior rather than the other way around, and why the smartest people online are usually optimizing for authority rather than applause. Howie also breaks down his six-part framework for building influence and his CARE method for earning trust quickly. What you will discover: Why the mechanics of a platform matter less than the psychology of its audience Why LinkedIn users protect their reputation more than they chase engagement How changing default settings can shift behavior faster than changing beliefs The six-part framework for moving someone from noticing you to recommending you The CARE method for building trust: competence, authenticity, repeatability, and empathy If you enjoyed this episode, check out my brand new book, Inner Propaganda. It explores the same mechanics of belief and influence that Howie and I discuss, applied to how we lead, communicate, and change minds. Connect with Howie Chan: https://howiechan.com/ Take his free quiz at https://influencestylequiz.com/ Connect with Howie on LinkedIn: https://www.linkedin.com/in/howiechaniam Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Order my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E20
September 7 · 19 min
The reality behind my book launch
A few weeks ago, I posted photos of myself signing books at Barnes & Noble on Fifth Avenue and at my local bookstore. It looked like a win. What I didn't share was how some stores I visited hadn't stocked the book at all, or had a single copy on order from a friend of mine who had put in the order. There is a story I heard years ago from my friend Philippe about Grigory Potemkin, who supposedly built fake, beautiful villages along a riverbank just so Catherine the Great would believe everything was thriving. That image has stuck with me, because most of what we see on social media works the same way. In this episode of Inner Propaganda, I pull back the curtain on the last six months of launching my book. I talk about landing incredible endorsements from people like Tony Robbins and Robert Cialdini, and about the far larger pile of rejections that never make it onto Instagram. I talk about hitting USA Today's bestseller list and missing the New York Times list I wanted. And I break down what I call the story war, the way our minds can take the same fact and spin it into two completely different realities depending on which internal narrative wins that day. What you will discover: The Potemkin village metaphor and why so much of what we present publicly is a curated version of reality How the same piece of news can trigger either a confidence-boosting story or a self-defeating one Why "am I good enough" is a question with no useful answer, and what to ask instead The four core themes of my book and why mental health and polarization matter most to me Why the meaning we assign to an experience shapes our next move more than the experience itself Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Order my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E19
August 31 · 13 min
How to heal polarization
Ian Paisley and Martin McGuinness spent decades as sworn enemies in one of the bloodiest conflicts in modern history. Then they became genuine friends, so close the press nicknamed them the Chuckle Brothers. If they could bridge that gap, the divide behind your last political argument may not be as permanent as it feels. In this episode of Inner Propaganda, I explore why disagreement now so often feels like disrespect, and what is actually driving us apart. Not just human nature, but a set of forces, from the way our brains sort people into us and them in milliseconds, to feeds engineered to keep us certain and furious, that are pulling us further apart than we would ever go on our own. I also explore the research behind polarization and share the four moves I use to bridge even the deepest divides. I draw on my own experience sitting down with people in North Korea, Afghanistan, and Iran whose beliefs seemed completely alien to me, and I walk through the deep canvassing research showing that a single honest conversation, built on real curiosity rather than argument, can shift a belief and make it last for months. What you will discover: Why we overestimate how extreme the other side actually is How social media turns an ancient psychological effect into a machine for manufacturing outrage Why shaming someone out of a belief almost always backfires The four moves that actually bridge deep divides Why the goal is never to win, but to find the common ground underneath Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Order my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E18
August 24 · 19 min
How influence works
In the early 1980s, Steve Jobs asked an engineer to save 10 seconds off the Macintosh boot-up time. The engineer found 28. His skills never changed. The story he was working inside of did. This episode brings together everything I have taught this summer on logic and story into one complete system I call DELP: Demos, Ethos, Logos, Pathos. It is built on Aristotle's original framework, with the one piece he never had to think about added back in: knowing your audience before anything else. In this episode of Inner Propaganda, I explore what real, ethical influence looks like in practice. I walk through Sophia Jex-Blake's fight to study medicine, the unsettling truth behind Milgram's obedience experiments, why a mint on a restaurant bill can raise tips by 23 percent, and the single three-word question that gets other people to argue your case for you. What you will discover: Why influence, done right, is something you do for someone rather than to someone The four elements of the DELP framework and why order matters How the same fact can produce completely different decisions depending on how it is framed Why conceding a point first builds more trust than any amount of extra evidence A three-word question that gets people to talk themselves into a decision Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Get my new book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E17
August 17 · 17 min
How to make better decisions
I almost said "pick up the phone" was the wrong call for Stanislav Petrov to make. His training said launch. The screen said launch. He said wait, and that pause is the reason the world is still standing. Most of our decisions will never carry those stakes, but the machinery behind them is identical. Your mind was built to keep you alive, not to get things right, and that single fact explains why brilliant people make reckless calls and why the rest of us default to whatever is easiest. In this episode of Inner Propaganda, I explore why even Isaac Newton, a man who mapped gravity, lost a fortune chasing a stock bubble he knew was irrational. I walk through the four-part toolkit I use to make better decisions: Defusion, Debiasing, Decision Modeling, and Discernment, and I share why grading your decisions by their outcome instead of their soundness teaches you exactly the wrong lessons. Before we get into it, I have AMAZING news to share. Last week, Inner Propaganda was listed at No. 8 on the USA Today national bestseller list, No. 2 in nonfiction, No. 1 in psychology, and No. 1 in business on the same list!! It also made the LA Times bestseller list and the Independent Press Top 40 for nonfiction. This result far exceeds my expectations. I am still over the moon! Thank you for your support and feedback. If you have already picked up a copy, thank you, and I would love it if you took a moment to leave a review on Amazon. If you have not grabbed it yet, you can find it at innerpropaganda.com, on Amazon, or at your favorite bookstore. In this podcast episode, you will discover: Why Stanislav Petrov's doubt in a Soviet bunker prevented nuclear war How Isaac Newton's own envy overpowered his intelligence Why defaults, not choices, run far more of your life than you think The four-part toolkit for sharper decisions under pressure Why the conviction paradox is the key to leading with both doubt and confidence Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Get my book, Inner Propaganda: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E16
August 10 · 19 min
How to manage your mental health
In 2006, I sat on a hillside above Quito and drank ayahuasca with a shaman. For a few hours, my entire reality came apart: dragons, monsters, grudges dissolving into nothing. Not one fact of my life changed that night. My whole experience of it did. That gap between the facts and the story we run on top of them is the idea underneath everything I want to share this week. Your mind works like a news channel, selecting a handful of moments out of billions and spinning a narrative around them. The editor making those calls is your mood. In this episode of Inner Propaganda, I explore the four Ms I use to manage my own mental health: mood modulation, metacognition, mindset, and meaning. I share a UCLA brain scan study on naming your feelings precisely, walk through the cognitive distortions most of us fall into daily, and unpack the mindsets that decide how every difficult moment gets covered before it even happens. What you will discover: Why a negative belief feels like fact while a negative thought can be argued with The precise skill of affect labeling and why vague words like "stressed" do not work The most common cognitive distortions and the questions that dismantle them Four mindsets- agency, growth, antifragility, and solution focus- that reshape how you handle pressure Why the meaning behind your hardest moments is a story you can choose to rewrite In other news, I also want to say a huge thank you for the incredible response to the book since launch. If you have picked up a copy, a quick Amazon review would mean a great deal to me. If you have not yet, you will find it at innerpropaganda.com. Get your copy of Inner Propaganda: https://www.amazon.com/-/he/Owen-Fitzpatrick/dp/1646872444 Visit my website: https://owenfitzpatrick.com/
S7 · E15
August 3 · 22 min
How Inner Propaganda works
For years, a voice in my head told me I was worthless, and it never once sounded like an opinion. It sounded like the truth. It took thirty years and trips to some of the most propaganda-heavy places on earth to understand what that voice actually was. This week my new book, Inner Propaganda, is finally out, and it is built entirely around that discovery. The most convincing propaganda you will ever hear speaks in your own voice. In this episode of Inner Propaganda, I explore the three biggest insights behind the book. I walk through the Asch conformity experiment and what it reveals about how easily we abandon what we can plainly see, the five types of truth we mistake for objective fact, and why you are allowed to change a belief without it meaning you were weak or wrong. I also break down the three gates every belief has to pass through: feeling, identity, and logic, and why logic rarely gets there first. What you will discover: Why believing something with total conviction tells you nothing about whether it is true The five kinds of truth, and which ones we usually mistake for fact Why changing your mind can be the strongest thing you do, not the weakest The three gates a belief must pass before it sticks: feeling, identity, and logic Why hearts change before minds ever do My brand new book, Inner Propaganda, is out on 4th August: https://www.amazon.com/Inner-Propaganda-Leading-Through-Turbulent/dp/1646872444/
S7 · E14
July 27 · 31 min
Maybe no one went crazy. It's your brain.
Picture the most wrong person you know. Now consider that somewhere out there, someone is just as certain about you. In this episode, I explain why we all feel like the last sane person on Earth, and why that feeling itself might be the actual delusion. Psychologists call it naive realism, the belief that we see reality as it is and anyone who disagrees is misinformed or brainwashed. I wanted to build an episode that gives you the manual nobody ever handed us for how our own minds work, especially in a world that feels louder and more polarized by the day. In this episode of Inner Propaganda, I explore 12 ideas that sit at the heart of my new book, Inner Propaganda, each one designed to stand on its own. I cover why a single word can plant a false memory, why a failed doomsday prophecy made a cult more certain rather than less, why AI bots outperformed human debaters on Reddit by studying people rather than facts, and why intelligence often just makes us better at defending the wrong conclusion. I also share a personal story from coaching a university football team the night before the biggest game of their lives, and what I learned about the difference between statements and prompts. What you will discover: Why certainty is a feeling your brain produces rather than proof you are correct How the words used to describe an event can rewrite your memory of it Why AI works as an amplifier of whatever you already believe, not a filter for truth Why overwhelm, not deception, is the most common form of manipulation Why nuance, not certainty, is the closest thing we have to seeing the world clearly If you enjoyed this episode, check out my brand new book, Inner Propaganda, launching August 4th and just named an August must-read by the Next Big Idea Club. Pre-order now and you will get a free masterclass, a workbook, and behind-the-scenes interviews. Pre-order Inner Propaganda: https://innerpropaganda.com/ Free masterclasses: https://owenfitzpatrick.com/summer
S7 · E13
July 20 · 15 min
How storytelling secretly rewires your beliefs
During the Second World War, up to forty percent of the German army tuned in nightly to a radio host they trusted completely. He never existed. He was invented by a British propagandist, and his death on air was staged theater. That story is the doorway into something I think about constantly: we don't experience reality and then tell a story about it. We feel something first, and our mind writes the story afterward to explain it. The voice that does the writing rarely announces itself as fiction. It sounds like your own voice, stating facts. In this episode of Inner Propaganda, I explore the research behind why stories are so much more persuasive than facts, including a Princeton study on how a good story literally syncs listeners' brain activity with the speaker's, and an experiment showing that an emotional story can spike oxytocin and change how much money people give to charity. I also share the six stories I believe most of us default to without noticing, and a two-word phrase I use with clients to catch themselves dramatizing an ordinary moment into a disaster. What you will discover: Why you feel first and invent the explanation second How a compelling story can sync your brain with someone else's Why the tidiest explanation is often the least trustworthy one The six stories almost everyone lives inside, and what each one costs A simple way to catch yourself turning a tough moment into a trauma Pre-order Inner Propaganda: https://innerpropaganda.com/ Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/
S7 · E12
July 13 · 17 min
How logic betrays the people who trust it
Arthur Conan Doyle, the creator of Sherlock Holmes and one of the sharpest minds of his era, spent years publicly defending photographs of fairies made from paper cutouts. He wasn't fooled because he was naive, but because he was brilliant, and he desperately wanted it to be true. We are not rational animals. We are rationalizing ones. The smarter we are, the better we are at building a convincing case for whatever we already wanted to believe. Logic, when we trust it blindly, doesn't lead us to the truth. It defends the conclusion we'd already fallen in love with. In this episode of Inner Propaganda, I explore how logic actually works, where it comes from, and where it quietly breaks down. Drawing on Aristotle's three types of reasoning, the psychological concept of dysrationalia, the Allied deception at D-Day, Isaac Newton's financial ruin, and the deep canvassing research by Broockman and Kalla, I walk through two ways to use logic well: building a genuinely strong argument using the Toulmin framework, and, more powerfully, asking the investigative questions that let someone else change their own mind. I also explore why wrapping logic in credibility and story is the difference between a point that gets made and a point that actually lands. What you will discover: Why high intelligence often increases susceptibility to motivated reasoning rather than protecting against it The three types of reasoning Aristotle identified, and a practical way to stress-test each one before you trust your conclusions What dysrationalia is, and how it explains everything from wartime intelligence failures to market losses among the most sophisticated investors Why Adam Grant's concept of logic bullying describes the most common and least effective way people try to change minds How the deep canvassing research demonstrates that non-judgmental questions shift beliefs more durably than any amount of evidence-throwing Pre-order my new book, Inner Propaganda: https://innerpropaganda.com/ Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/
S7 · E11
July 6 · 56 min
The neuroscience of giving and donating with Cherian Koshy
When people give, they're not just transferring money. They're rehearsing a version of themselves. That insight, shared by my guest Cherian Koshy, cuts to the heart of why logical fundraising pitches so often fail, and why identity-driven communication changes everything. Cherian is the author of Neurogiving, a behavioral scientist, and one of the most original thinkers I've encountered on the question of generosity. His work applies neuroscience and behavioral science to the act of giving, and what he's uncovered reaches far beyond fundraising into every area where we try to move people. In this episode of Inner Propaganda, I sit down with Cherian to unpack the science behind why people give, how identity drives every donation decision, and what organizations consistently get wrong when they treat the giving brain like a buying brain. Cherian introduces the concept of generosity decay, based on research by Dr. Katy Milkman at the Wharton School, which shows that a donor's generous impulse drops by roughly 50% within 30 to 45 days if not reinforced. He also explores how pairing identity reaffirmation with the identifiable victim effect can dramatically increase the likelihood of a second gift, and why the most important thing you can tell a donor is not "thank you for your donation" but rather "you are a generous person." What you will discover: Why the giving brain operates on fundamentally different principles than the buying brain, and how to communicate accordingly How generosity decay works, what causes it, and what to do in the critical window before it sets in Why thanking a donor for the transaction is the least effective thing you can say, and what to say instead to reaffirm their identity How compassion fatigue and psychological reactance work in the nervous system, and how to strike the balance between reality and hope in your messaging Why generosity is not just an act of giving but, as Cherian puts it, agency in action, a way humans reclaim a sense of control and meaning in uncertain times Learn more about Cherian Koshy: https://cheriankoshy.com/ Get Cherian's book, Neurogiving: https://neurogivingbook.com/ Order my new book, Inner Propaganda: https://innerpropaganda.com/ Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/
S7 · E10
June 29 · 16 min
Why most culture change fails (And what works)
When Louis Gerstner took over a dying IBM in 1993, he told his leadership team the company's last problem was a missing vision. Every expert in the room thought he was wrong. He was not. In this episode of Inner Propaganda, I argue that culture is made of exactly two ingredients: the stories people tell and the behaviors people repeat. Everything else, the values document, the posters, the offsite, is decoration around those two things. I explore how culture forms, why it resists change so stubbornly, and what leaders, families, and teams can do to shift it for real. I walk through the concept of identity-protective cognition to explain why a new behavior can feel like a threat to someone's sense of self, and I share the story of a financial firm whose "speak up" policy quietly punished the very honesty it claimed to want. I close with how Gerstner actually turned IBM around, not with a new mission statement but by changing the stories and behaviors his leadership team reinforced every single day. What you will discover: Why culture lives in behavior and storytelling, not in mission statements How to read the real culture of any group by asking one simple question Why identity-protective cognition makes culture so hard to shift The behavioral affordances that quietly sabotage well-meaning policies The specific steps that move a culture from where it is to where you want it Visit my website: https://owenfitzpatrick.com/ Pre-order Inner Propaganda: https://innerpropaganda.com/
S7 · E9
June 22 · 18 min
You don't find meaning from life. You build it
In 1938, a London stockbroker named Nicholas Winton canceled a ski vacation and went to Czechoslovakia instead. Over the following months, he organized the rescue of 669 mostly Jewish children, got them onto trains to Britain, and then went home and told almost nobody for nearly 50 years. What moves a person to do something like that? The answer, I believe, is meaning, and not the kind you find, but the kind you build. In this episode of Inner Propaganda, I make a distinction that I think is one of the most important ideas I have explored on this podcast. Meaning is not something that exists out in the world waiting to be discovered. It is a story we sell to ourselves about what our experiences represent. That shift from finding meaning to creating it gives us back a form of agency that most people do not realize they have. I explore the psychology of meaning and sacred values, drawing on the work of Viktor Frankl, Emily Falk, Brené Brown, and Dan Ariely. I examine why real meaning is quiet, why it costs something, and why it does not need an audience. I also share two practical frameworks for using meaning more deliberately, whether you are trying to get through a difficult period, change a long-standing habit, or influence the people around you more effectively. What you will discover: Why meaning is something you create, not something you find, and how that changes the way you approach purpose What sacred values are, and why logic alone will never move someone who holds one The difference between performative meaning and actual meaning, and how to spot both in yourself Three questions to ask before any important conversation if you want to influence someone genuinely How to take ownership of the story you tell yourself about adversity so it becomes fuel rather than a weight Visit my website: https://owenfitzpatrick.com/ Join my newsletter: https://owenfitzpatrick.com/newsletter/ Order my new book, Inner Propaganda: https://innerpropaganda.com/
S7 · E8
June 15 · 49 min
Your labels are your limits (with Nir Eyal)
Why do so many people read the book, understand the advice, and still not change? Nir Eyal started asking that question when readers began calling him to say his books had not worked for them, only to admit they had never actually tried the steps. That reckoning became the foundation of his new book, Beyond Belief. In this conversation, Nir introduces a framework that reframes everything we think we know about motivation. Behavior and benefit are not enough on their own. What is missing for most people is the third element: belief. Without it, motivation collapses, no matter how much you know or how much you want the outcome. In this episode of Inner Propaganda, I sit down with Nir to explore the fact-faith-belief spectrum, the checkerboard illusion that demonstrates just how thoroughly the nervous system filters reality, and the powerful turnaround technique Nir used on his own limiting belief about his mother. We also get into the Rumpelstiltskin effect, how labels like ADHD can shift from a helpful map into a ceiling that constrains everything you think you are capable of. What you will discover: Why the motivation triangle requires behavior, benefit, and belief, working together How beliefs are tools that are open to revision, unlike facts or faith The four-question turnaround technique and how to apply it to any limiting belief Why venting about people tends to reinforce the very belief causing the suffering How the labels we carry can become our limits, and what to do when they start to constrain us Pre-order Inner Propaganda: https://innerpropaganda.com/ Visit my website: https://owenfitzpatrick.com/ Check out Nir Eyal's website: https://www.nirandfar.com/ Order Nir's new book, Beyond Belief - https://www.nirandfar.com/beyond-belief/
S7 · E7
June 8 · 17 min
You're a hypocrite. That's the best news you'll hear today
A coach with decades of experience once told me she knew exactly what she needed to do to stop smoking, but just couldn't do it, because she was a smoker and that was all there was to it. One reframe later, she never touched a cigarette again. What changed was not her knowledge or her willpower but her identity. That story sits at the heart of this episode, because identity is one of the most powerful forces shaping every decision we make, and most of us never stop to examine it carefully. The belief you hold about who you are determines what you allow yourself to do, what you permit yourself to change, and how you interpret every behavior you engage in. In this episode of Inner Propaganda, I explore where identity actually comes from, why so many of us are walking around with a perceived identity that is contaminated by who we want to be rather than who we actually are, and how to close that gap. I draw on the research of James Marcia on identity foreclosure, James Clear's work on behavior and identity from Atomic Habits, and Nassim Nicholas Taleb's concept of antifragility to introduce a framework for building an identity that grows stronger under pressure rather than breaking apart. What you will discover: Why identity comes from the combination of your behaviors and the stories you sell yourself about those behaviors How identity foreclosure, a concept developed by James Marcia, can lock you into a life path you never consciously chose The difference between your perceived identity and your desired identity, and why motivated reasoning makes them hard to tell apart Why self-deception is not always the problem, and how to tell the difference between the lies that keep you stuck and the ones that help you grow How to replace a justification story with an evolution story, and why that shift is the foundation of an antifragile identity Pre-order Inner Propaganda: https://innerpropaganda.com/ Visit: https://owenfitzpatrick.com/ #InnerPropaganda #Identity

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