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First Things THRST

Mike Thurston

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

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  • 22 episodes
  • weekly
  • Avg 1 hr 29 min
  • English

Episodes 22

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  • #151
    September 2 · 1 hr 31 min

    E151 - Hypnotherapist: The 10 Beliefs Controlling Your Life Without You Knowing

    Jim Curtis spent 25 years building major health media companies like WebMD before realising conscious knowledge only gets you halfway. He breaks down why willpower and motivation are temporary until you reprogram your subconscious beliefs, how your identity determines your reality, and what's actually holding you back from the life you want. We also cover the real difference between actual hypnotherapy and the fake billionaire hypnotists selling quick fixes on social media. The Book of Possibility (US): https://www.simonandschuster.com/books/The-Book-of-Possibility/Jim-Curtis/9781668246498 The Book of Possibility (UK): https://www.simonandschuster.co.uk/books/The-Book-of-Possibility/Jim-Curtis/9781398569232 Website: jimcurtiscoaching.com 00:00 Introduction 03:25 Jim introduces his wellness entrepreneurship journey 06:10 Transition from Wall Street trader to WebMD executive 12:26 Experience with a neurologist and placebo effects 20:19 Navigating the subconscious mind to enhance performance 28:04 Can you truly have it all in life? 35:18 Understanding desires and letting go of material attachment 40:02 The evolution of self-awareness and relationships 45:08 Balancing ambition with enjoyment of present life 50:15 Overcoming limiting beliefs and the quest for freedom 55:00 The interconnectedness of spirituality and personal success 1:00:15 Addressing subconscious issues in relationships 1:05:42 Navigating choice and commitment in partnerships 1:10:42 Embracing spirituality and trusting personal journey » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Jim Instagram: https://www.instagram.com/jimcurtis1/?hl=en Website: jimcurtiscoaching.com

  • #150
    August 10 · 1 hr 37 min

    E150 - The Psychology of The 'Nice Guy' Who Always Loses Mercedes Coffman

    Mercedes Coffman is a marriage and family therapist who's noticed everyone's making the same mistake with dating, confusing intensity with compatibility. She breaks down what chemistry actually tells you (nothing about long-term potential), the nervous system's role in partner selection, and why your past trauma is attracted to familiar dysfunction. Also covers how men and women assess partners differently, and what actually needs to happen before you decide someone is your person. 00:00 Introduction 02:03 Modern dating challenges with instant gratification 06:00 Personal experiences with dating apps and challenges 12:00 Therapy's role in understanding relationship patterns 18:09 Chemistry vs compatibility in relationships 24:41 The importance of patience in dating 30:25 Differences in dating cultures across regions 36:09 Dating app experiences and their varied impacts 42:56 Vulnerability and emotional risks in relationships 50:08 Oversharing vs fostering emotional safety 57:23 The concept of cheating and its nuances 1:04:31 Long-distance relationships: benefits and challenges 1:11:08 The issue with "nice guys" in modern dating 1:17:09 Financial stability's role in pursuing relationships 1:31:55 Can relationships survive infidelity? » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Mercedes Instagram: https://www.instagram.com/mercedescoffmantherapy/?hl=en Website: https://www.mercedescoffmantherapy.com/

  • August 3 · 1 hr 21 min

    E149 - Rewire Your Mind For Success: The Psychology of the Top 1% Performers | Michael Gervais

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Michael Gervais spent 25 years coaching world-class athletes and discovered that fear of other people's opinions is more powerful than most realise it is. He explains why our brains are still running prehistoric programming and why the best in the world treat psychology like a separate skill to train, not a weakness. The uncomfortable truth about entrepreneurship and growth, it requires tolerating cold air on your skin, and most people retreat the moment it hurts. 00:00 Introduction 04:20 Personal struggles and psychology in sports 09:05 Big wave surfing and lessons on focus 14:37 Experiencing stress in entrepreneurship and optimism 21:55 The essence of adventure in entrepreneurship 29:40 Real-life examples of handling stress and leadership 34:11 Team dynamics versus individual coaching effectiveness 38:51 Mental imagery and powerful future visioning 44:23 Overcoming FOPO and building self-confidence 50:37 Skills and mindset investment for personal growth 56:33 Perspectives on handling high-pressure moments 1:04:11 Balancing personal and professional lives effectively 1:10:43 Building a positive mindset and tackling challenges » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com/ » Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Michael Gervais Instagram: https://www.instagram.com/michaelgervais/?hl=en Website: https://www.instagram.com/michaelgervais/?hl=en

  • #148
    July 20 · 1 hr 42 min

    E148 - Why Every Man In His 20 & 30s Needs Christianity (But Won’t Admit It)

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ From street chaos to Orthodox priesthood: the journey nobody expected. Father Moses came from the streets expecting prison or death, found something unexpected in his lowest moment, and now teaches people how to build spiritual lives that actually work. He breaks down why most people approach faith completely wrong and what actually changes lives. For the sceptics and the seekers both. 00:00 Introduction 07:06 Decision to embrace faith after life-altering experiences 17:20 Exploring the concept of receiving Christ's presence 23:34 Reflections on goodness and the objective standard in life 29:24 Rise in religious interest among young men 35:11 Father Moses discusses the challenges of being a good Christian 41:06 Daily habits and routines of an Orthodox Christian 49:49 Responsibility of Christians when achieving financial success 54:36 The fleeting satisfaction of wealth and materialism 59:21 Encountering Christ after death and the choice of Heaven or Hell 01:09:46 Starting a journey into Orthodox Christianity 01:21:07 Implications of shifting societal norms on family and religion 01:27:44 Importance of selecting the right spouse based on faith 01:34:11 Challenges and responsibilities of raising children in faith 01:39:58 Final thoughts on embracing Orthodox Christianity » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com/ » Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Father Moses Instagram: https://www.instagram.com/fathermosesmcpherson/?hl=en David Protein: https://www.skool.com/fathermoses/

  • #147
    June 29 · 1 hr 30 min

    E147 - He Sold His Protein Bar Company For $600M: Peter Rahal on RXBAR, David, & Going Viral

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ How Peter Rahal dominated the protein bar market twice by finding gaps everyone else missed. Peter started RxBar in 2010 when CrossFit was exploding, and the market had zero clean protein options. He made them in his apartment with a KitchenAid mixer and five ingredients, then scaled to 10,000 bars per day. The biggest mistake most entrepreneurs make: they don't understand their market deeply enough before scaling, and the technical details (water activity, shelf life, microbiology) destroy you if you wing it. The formula that works: superior macros, good taste, clean ingredients, fair price. And America is easier to dominate than Europe because there's no tall poppy syndrome, everyone just wants you to win. 00:00 Introduction 02:01 Mike introduces Peter and the RX Bar success 06:12 Transition from kitchen to commercial production 11:21 Overcoming scaling challenges and shelf-life issues 14:28 First breakthrough with Wegmans retail partnership 20:08 Road to a $600M exit and maintaining integrity 25:20 Post-exit identity crisis and brief hedonism 30:36 The itch to build again and non-compete limitations 33:35 Returning to protein bars with a unique approach 37:12 The rise of protein products in everyday foods 45:17 Launching David bars with innovative ingredients 54:15 Incorporating AI and fostering a productive team 1:02:10 Future goals and diversification with new brands » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand - https://thrstofficial.com/ » Discover Bioniq Lab peptide products - https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Peter Instagram: https://www.instagram.com/peterrahal/?hl=en David Protein: https://davidprotein.com/

  • #146
    June 22 · 1 hr 29 min

    E146 - "Every Relationship ENDS!": The #1 Divorce Lawyer on Love, Marriage & Money | James Sexton

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ James Sexton, a divorce lawyer, on why fear is good, why marriage needs a plan, and why heartbreak matters. As someone who sees relationships fail every day, James explains that scepticism about marriage is actually healthy, real bravery requires fear. Most people don't realise marriage is the most legally significant thing you'll do and enter it with zero plan, yet they plan everything in fitness. Passion and chemistry don't equal partnership compatibility, and complacency kills relationships when partners stop trying after "locking someone in." Relationships need intentionality, maintenance, and honest feedback like any other area of life. The hardest part isn't falling in love, it's believing you're worthy of it. Heartbreak is painful but beautiful because grief proves you had something worth losing, and those experiences create the depth most people never experience. 00:00 Introduction 06:21 Past Relationships and Compatibility 10:19 Relationships as Career vs Side Hustle 14:55 Designing a Perfect Life Without Marriage 18:40 Complacency and Maintenance in Marriage 27:10 Honesty and Difficult Conversations in Relationships 30:21 Teaching Relationship Skills and Managing Disconnection 35:12 Comparison Between Fitness and Relationships 40:42 Age and Experience in Love and Marriage 45:48 Intentionality in Relationships and Maintaining Love 50:01 Appreciating and Valuing Relationships 55:14 Overcoming Fear and Embracing Love 1:02:59 The Importance of Having Children 1:05:47 Financial Stability and Motivation with Children 1:11:22 Fame, Wealth, and Relationship Challenges 1:18:10 Performance Art in Relationships and Social Media 1:25:33 Belief in Love and Life's Fundamental Questions » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow James Instagram: https://www.instagram.com/nycdivorcelawyer/?hl=en Website: https://www.nycdivorces.com/

  • #145
    June 15 · 1 hr 36 min

    E145 - To Become a Man, You Must Kill The Boy Before It's Too Late | Cole Hastings

    Reconsidered formatting preferences and removed visual separators » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ » Echoes Across Infinity: https://geni.us/echoesacrossinfinity Cole Hastings is worried about how modern entertainment is destroying people's ability to think and relate to each other. Content creators need to protect their reputation because once it's damaged, it never comes back, and platforming the wrong person can ruin you years later. Most dating coaches online are just projecting their own failures onto young people who trust them completely. People are lonelier because nobody organises hangouts anymore, so find communities around shared interests, meet people in person, and stop listening to dating advice from people who've never actually had a real relationship. 00:00 Introduction 02:01 Concerns about declining literacy 08:31 Entrepreneurship and concerning cultural values 13:10 Impact of controversial collaborations 19:30 Navigating loneliness and personal reflection 24:54 Impact of social media on personal interactions 29:43 The importance of male friendships 37:31 Challenges of maintaining friendships in adulthood 42:51 Meeting new people and improving social circles 49:07 Issues with relationship advice online 57:52 The pitfalls of excessive focus on appearance 1:04:56 Experience with veganism and dietary challenges 1:09:07 Diverse perspectives on health and wellness 1:18:08 Exploring shadow work and self-reflection 1:27:44 Addressing the stigma of therapy » Escape the 9-5 & build your dream life https://www.digitalplaybook.net/ » Transform your physique https://www.thrstapp.com/ » My clothing brand, THRST https://thrstofficial.com » Discover Bioniq Lab peptide products (10% off with code MIKE10) https://bioniqlab.com/mike10 » Join our newsletter for actionable insights from every episode https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free https://join.whoop.com/FirstThingsThrst » Follow Cole: Book: https://geni.us/echoesacrossinfinity YouTube: https://youtube.com/@colehastings Substack: https://colehastings.substack.com Instagram: https://instagram.com/colehastings_

  • #144
    June 8 · 1 hr 42 min

    E144 - Everything You Were Told About Approaching Women Is Wrong (Full Attraction Guide)

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Tristan Yoder teaches cold approach, talking to women in daylight without tactics or games, just genuine conversation and masculine confidence. The old pickup artistry lines got overused, and women started calling them out, so now direct interest works better than playing it cool. He breaks down the biggest mistakes: men think they need to be jacked, rich, or have game, when really you just need to not be scared to say hi and genuinely make her feel special instead of generic. Most Americans stay broken at dating because materialism and a limited worldview convince them they need external validation before they deserve women, just go say hi to her. 00:00 Introduction 02:01 Intro to dating and relationship dynamics 07:13 Understanding what women find attractive today 14:18 Importance of personal appearance and confidence 19:16 The impact of societal influences and negative content 28:36 Overcoming approach anxiety and building confidence 35:37 The significance of an abundance mindset in dating 43:58 The importance of travel and diverse dating experiences 54:11 The impact of societal expectations on relationships 1:00:20 Navigating honesty and responsibility in dating 1:06:24 Evaluating the role of female dating coaches 1:12:41 Balancing in-person and online dating strategies 1:19:01 Future personal growth and relationship perspectives 1:25:08 The effects of technology and AI on future dating 1:33:28 Reflections on relationship expectations and fulfilment » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Tristan Instsagram: https://www.instagram.com/tristansocial/?hl=en Website: academy.tristansocial.com

  • #143
    May 31 · 1 hr 45 min

    E143 - Modern Men Are Soft, Tired & Lost (Here's How To Become Strong Again)

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ A generation of men are checking out, living at home, avoiding dating, gaming and scrolling instead of building lives. Connor Beaton breaks down the cultural narrative that's convinced boys they're faulty from birth, how fatherlessness and job market discrimination created the perfect storm, and why suppressing emotions doesn't make you stronger, it makes you fragile. Mike opens up about losing his mum at 11 and how that shaped every relationship since, never processing the grief properly, just getting on with it. Connor explains how unprocessed pain doesn't stay quiet, it sabotages your relationships, your business, your health until you deal with it. The conversation covers why male guides matter more than therapists for men with father wounds, how emotional consistency beats sexual polarity in relationships, and why confronting hardship is how you actually mature instead of staying stunted. 00:00 Introduction 01:55 Addressing struggles faced by young men today 06:32 Cultural perception of masculinity affecting men 11:53 Gaming and other distractions are hindering ambition 20:58 Effects of losing a parent on emotional development 26:26 Processing grief and emotional expression 30:51 Importance of processing pain for mental health 38:10 Recognising when professional help is needed 44:30 Gender of therapist influencing therapeutic outcomes 50:11 Navigating vulnerability in relationships with women 56:13 Pushing gender roles and their societal impacts 1:09:52 Influence of social media on relationship dynamics 1:25:14 Feminism's impact on modern gender relations 1:30:08 Misleading influencer messages on masculinity 1:35:21 Redefining what it means to be an alpha male » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Connor Instsagram: https://www.instagram.com/mantalks/?hl=en Website: https://connorbeaton.com/

  • #142
    May 25 · 1 hr 34 min

    E142 - Matt Morsia: How I Reinvented My Life (Money, Media, Burnout & Family)

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ → Pre-order Fitness Unlocked: https://tinyurl.com/8w56htzw Matt Morsia is back on the show to talk about detaching his bicep, building his dream house, shutting down his energy drink, and why his new book actually tells you what to do instead of just theory. Matt explains how his bicep literally came off and now has two anchors making it indestructible, why you get used to dream houses quickly unless guests remind you it's cool, and how Gladiators killed Morphe Energy, minimum orders were 750,000 cans, and he lost all mental capacity and financial desire when BBC came calling. This covers why his new book gives exact training plans instead of theory, how his face ended up on an erotic novel cover, leading to book signings with middle-aged women in New York, and why training should be guided by goals, not gender. 00:00 Introduction 02:13 Introductions and playful banter between hosts 06:12 Children's ambitions and parenting philosophy 12:04 Navigating injuries and rapid recovery genetics 18:36 Balancing personal growth with busy schedules 25:00 Evolving YouTube strategies and keeping content fresh 30:00 Pros and cons of managing a clothing brand 35:14 Writing a book vs creating other content 40:28 Importance of authenticity in social media 45:00 Misconceptions about fitness for women 51:28 Insight into new book "Fitness Unlocked" 1:02:10 Future podcast aspirations and challenges 1:11:24 The art of making engaging YouTube content 1:15:25 Planning adrenaline-filled future adventures 1:30:00 Wrapping up with creative new ventures and Arsenal accolades » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com/ » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Matt Instsagram: https://www.instagram.com/mattdoesfitness/?hl=en Website: www.morsialtd.com

  • May 18 · 1 hr 30 min

    #1 Celebrity Manager Reveals DARKEST Lessons From His Clients (Kayne West, 50 Cent + More)

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Mani Nordine is a music industry veteran who manages artists like Snoop Dogg and Akon, and this conversation reveals why mixing family with business always fails, how ego isn't your amigo but you need it to succeed, and why passion beats any strategy. Learn why artists need managers from day one because early mistakes haunt careers forever, how emotion in business destroys relationships when you work with family, and why he never involves himself in the creative process—his job is guiding, not making the art. This covers why ego is essential for superstars even though you finish alone, how digital production and algorithm demands killed music quality, and why rappers struggle with ageing because they eventually become what they once criticised. 0:00 Introduction 03:31 Transition from dance to music management 12:10 Meeting and working with Michael Jackson's family 17:00 Challenges of managing artists' egos and personal habits 20:56 The impact of money and fame on artists' personalities 27:46 Organising large-scale tours and dealing with promoters 32:08 Balancing creative freedom with profitability for artists 40:00 The enduring influence of music from the 2000s 45:14 Strategies to maintain long-term relevance in music 50:24 The evolving landscape of music and content creation 55:32 Differences in DJ and traditional artist lifestyles 01:02:07 Iconic events and their roles in networking in the music industry 01:08:10 Personal philosophy on professional and personal growth » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Discover Bioniq Lab peptide products- https://bioniqlab.com/mike10 10% off with code MIKE10 » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Mani Instsagram: https://www.instagram.com/maninordine/?hl=en-gbhackyou.mediaHack You MediaYour optimized future starts here.THRSTTHRST - Your Ultimate Destination for Fitness, Swim & ActivewearDiscover a wide range of high-quality training shorts, apparel, and swimwear at THRST. With our fitness app, you can take your workouts to the next level. Shop now and get ready to elevate your training game!

  • #140
    May 11 · 1 hr 17 min

    E140 - Billionaires Brutal Lessons On Wealth, Discipline & Building From Nothing

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Gediminas Ziemelis is Lithuania's wealthiest entrepreneur, who started his first business at 19, and this conversation reveals what separates founders from managers, why treating business like a three-life computer game keeps him motivated, and how being born in a small country forced him to think globally from day one. Gediminas explains growing up in the Soviet Union where businessmen were criminals, how poverty and limitation shaped his drive to be rich, and why selling his first company at 27 pushed him toward building something unrepeatable in aviation. The key insight: work-life balance doesn't exist when building something big; your lifestyle becomes the business, and you risk everything while managers sell hours for the highest price with no social life at stake. This covers why he has four assistants but stays hands-on daily, how spending money on relationships beats marketing, and why the only thing he fears is losing motivation. 00:00 Gediminas Ziemelis Introduction 04:47 Early business endeavours in post-Soviet Lithuania 10:19 Importance of international business for Lithuanian entrepreneurs 15:28 First IPO and stepping into diverse business sectors 20:30 Entering aviation amidst challenges and opportunities 26:46 Overcoming financial crises in business 34:25 Global thinking and expanding aviation business 43:54 Dedication to Avia Solution Group and future plans 47:54 Passion and motivation in business pursuits 54:18 Importance of networking and relationships in business 59:53 Expanding interests beyond aviation, including AI and numbers 01:05:09 Space industry insights and potential future ventures 01:10:19 Reflections on health, AI, and personal discipline 01:14:36 Final advice for aspiring entrepreneurs on collaboration and planning » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Gediminas YouTube: youtube.com/gediminasziemelis-official LinkedIn: linkedin.com/in/gediminasziemelis

  • #139
    May 3 · 1 hr 17 min

    E139 - The Most Personal Q&A I've Done (Money, Dating & Life)

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ From staying in Dubai despite recent events and travelling to Cape Town and Japan, to losing your peptide virginity at 35 and selling Bioniq, join me for a special Q&A filmed in the apartment where this podcast started five years ago. I talk starting over from scratch, the balance between life-maxing and business-maxing, why investing in yourself beats everything else, and the mindset shifts that matter when nobody's watching. Thank you to everyone who's tuned in, asked questions, or supported the journey so far. Here's to the next chapter. 00:00 Introduction 00:52 Thoughts on living in Dubai long term 02:22 Top three favourite travel destinations 03:42 Starting over and choosing a niche 05:01 Use of peptides and personal experiences 07:14 Views on marriage and having children 08:12 Making friends in a new environment 10:16 Daily non-negotiables for health and wellness 11:17 Thoughts on diminishing returns of wealth 13:48 Strategies for avoiding doomscrolling 15:21 Evolving focus on swimwear brand 17:50 Surrounding oneself with inspiring people 19:56 Boredom and seeking new experiences 21:33 Lessons from launching a coaching channel 25:02 Navigating life post-business acquisition 27:19 Does Mike adjust his training volume according to his Whoop data 28:23 Has Mike ever worked with a performance psychologist 30:28 Mike’s experience with emotional eating 34:01 Should you help others unconditionally? 34:50 What are some non-negotiables when dealing with people in business 36:20 Who would Mike choose as my ideal gym partner 39:34 Controversial figures on First Things THRST 42:34 What if Mike had never travelled to UAE? 44:46 How to date when you're broke 46:54 What excites Mike the most 49:33 Young Financial Investments vs going out to see the world 53:35 How important is Mindset in your journey 55:36 Should you set self-standards? 58:24 Is life in Dubai Better than the UK? 59:33 Biggest Problem in Modern Dating 1:02:23 Admiration for Women with Careers 1:04:34 Mike’s Favourite Film 1:05:45 A Lesson from Mike’s Father 1:08:00 What would you have done if you were 20 again 1:12:04 Perfect Work-Life Balance 1:13:42 Mike’s Biggest Goal 1:16:04 Outro » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

  • #138
    April 19 · 1 hr 51 min

    E138 - 15 “Normal” Habits You Do Every Day Destroying Your Body, Brain, & Testosterone

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Paul Saladino left medicine to focus on nutrition and moved to Costa Rica for the surf, and this conversation reveals why he avoids wearables and EMF exposure, how simplifying diet to meat and fruit fixes most chronic conditions, and why organ meats contain forgotten nutritional wisdom. This covers why carnivore works short-term, but he recommends adding fruit, how elimination diets beat expensive food sensitivity tests, and why eating specific organs like testicle or spleen follows evolutionary logic that modern science is only beginning to understand through peptides and microRNAs. 00:00 Introduction & Costa Rica lifestyle 06:19 Designing a unique home: innovations and choices 11:08 Air quality and EMF exposure: health implications 17:18 Concerns about wireless devices affecting health 24:20 Sleep's role in health and minimising EMF exposure 30:32 Diet quality over calorie counting for weight loss 36:39 Simplifying food choices for optimal health 43:10 An animal-based diet's impact on chronic conditions 51:12 Debates on vegan vs carnivore: nutritional needs 59:42 Organ meats as supplements: sourcing and efficacy 1:10:10 Entrepreneurship in health supplements: challenges 1:18:56 High-quality retail challenges and market entry 1:26:01 Travelling with dietary restrictions and jet lag 1:34:50 Grocery shopping in the US: prioritising quality 1:39:58 Reducing microplastics: practical steps » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Paul Instagram: https://www.instagram.com/paulsaladinomd/?hl=en Website: https://www.paulsaladinomd.com/ Lineage Provisions: https://lineageprovisions.com Heart and Soil: https://heartandsoil.co/

  • #137
    April 12 · 1 hr 33 min

    E137 - Anger-Fuelled Success Is Destroying Young Men In 2026 | Lewis Howes

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Lewis Howes is a former professional athlete turned podcaster and author who discovered handball when his football career ended, and this conversation reveals why longevity comes down to relationships and emotional healing more than optimisation. Learn why longevity isn't about perfect sleep or nutrition but about healing emotional wounds and maintaining quality relationships, how he used to attract partners based on wounds and chemistry instead of values alignment, and why therapy from day one became non-negotiable. 00:00 Introduction 02:20 Handball origins and Lewis's journey to the national team 04:11 Mike's athletic background and transition to fitness 06:21 Genetics and misconceptions about Mike's physique 07:56 Steroid use debate and personal stance 09:40 Risks and experiences with performance-enhancing drugs 11:16 Honesty in the fitness industry and its impacts 11:45 Importance of relationships and emotional healing 14:42 Lewis's belief in God and personal experiences 19:18 Lewis's realisation and journey of self-healing 22:23 Balancing work, life, and relationship values 25:18 The role of therapy and communication in relationships 31:42 The challenges and joys of fatherhood 33:30 Lewis's Olympic aspirations and dedication 36:07 Building an empire, personal fulfilment, and service 38:30 Private relationships vs public life challenges » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Lewis Instagram: https://www.instagram.com/lewishowes/?hl=en Website: https://lewishowes.com/

  • April 6 · 1 hr 32 min

    E136 - Are Young Men Locking Themselves Into Lives They'll Regret? | Rob The Bank

    Rob Oliver is a content creator and DJ who went all-in on house music, and this conversation reveals why Miami is optimised for spending not building, how the music industry is surprisingly political, and why pursuing what you love gives energy instead of draining it. Rob explains why he hates Miami despite being there, it's status games rather than real building, though it remains necessary for what he's creating. Learn why the DJ world is more cliquish than expected with exclusive circles that either embrace or reject you based on having a following, how most people stay bogged down by relationships and jobs they hate without realising what they're leaving on table, and why his viral talking-head format eventually stopped working after massive volume. 00:00 Introduction 02:07 Reflecting on changes since their last conversation 03:22 Observations on Miami's flashy and materialistic culture 06:16 Transitioning focus to music and social media growth 09:04 Lifemaxxing, pursuing passions across multiple domains 12:23 Navigating the political landscape of the music industry 22:53 Discussing tax implications of living in the US 24:57 Perspectives on endless content streaming 30:05 Experiences in Ibiza and its influence on life 34:53 Evaluating personal growth through music and events 39:17 Harnessing music's power & Ideal music performance settings and experiences 47:14 Reflecting on past open relationship dynamics 56:59 Refocusing on positive content & Future plans » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Rob Instagram: https://www.instagram.com/robthebank/ Website: https://robthebank.music/

  • #135
    March 29 · 59 min

    E135 - What Ambitious Men Get Wrong About Wealth, Success & Life

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Sahil Bloom is an author, investor, and content creator who quit his high-paying finance job after realising he'd only see his parents 15 more times before they died, and this conversation reveals his framework for the five types of wealth, why autopilot in life is the single greatest risk, and how anything above zero compounds. This covers why he invests in founders who can get punched in the mouth repeatedly and figure it out, how his investments range from healthcare advocates to humanoid robots, and why he uses AI agents for logistics but never outsources the creative work he actually enjoys doing. 00:00 Introduction 03:31 AI possibilities and optimism for the future 07:45 Maintaining uniquely human skills in an AI world 12:18 Personal transformation and redefining success 15:05 Overview of the five types of wealth 19:03 Balancing life's priorities and family importance 21:37 Confronting fear of uncertainty and taking risks 27:44 Growth through personal loss and struggles 30:13 Embracing failure and gaining confidence 33:13 Navigating criticism and public backlash 39:35 Investing in people over ideas 47:07 The impact of AI on daily life and driving 52:10 Exploring luxury in future automated living 55:59 Future plans and ongoing projects » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Sahil Instagram: https://www.instagram.com/sahilbloom/?hl=en The 5 Types Of Wealth: a.co/d/awxJWBR

  • #134
    March 24 · 1 hr 9 min

    E134 - Patrick Bet-David: World War 3, Manosphere & Becoming Irreplaceable

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Patrick Bet-David built Valuetainment into a media empire, and this conversation reveals why nobody truly knows what's happening in geopolitics even on the inside, how creating stakeholders makes society safer, and why loving the game matters more than tolerating the grind. Learn why societies become safer when people have equity, families, and assets to protect, versus nothing to lose, and how Dubai's lack of military becomes concerning when cheap drones meet expensive defences. This covers why he interviews everyone from controversial figures to world leaders as long as they're respectful, how shutting down YouTube three times at 488K subscribers forced the decision to build a major media company or quit entirely, and why the Michael Jordan "love of the game" clause captures what separates passion from obligation. 00:00 Introduction 02:28 Discussing the situation in the Middle East 07:02 Concerns about safety living in Dubai 12:49 Hypothetical scenario: Becoming the supreme leader of Iran 17:04 Big problems in the world Patrick wants to tackle 21:13 Impact of social media on role models 27:20 Thoughts on Louis Theroux's Manosphere documentary 32:05 Deciding who to socialise or do business with 34:22 Short-term vs long-term thinking in business 40:38 Dealing with controversial interview backlash 45:35 Desire to interview Putin 46:50 Motivations for continuing to build the company 48:25 Coping with stressful or bad days 53:06 Importance of loving what you do 56:54 How to keep up with an overwhelming flow of information 1:04:06 The significance of processing information over just knowledge 1:07:36 Optimism about the future and mindset » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Patrick Instagram: https://www.instagram.com/patrickbetdavid/?hl=en Website: https://link.me/patrickbetdavid

  • #133
    March 17 · 1 hr 36 min

    E133 - Supercar Blondie: How I Built a $100M Brand & Youtube Channel

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy. Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine. 00:00 Introduction 03:27 Transitioning from radio to social media in 2017 05:46 Moving to Dubai in 2008 and early experiences 09:11 Launching SBX and the online car auction business 13:30 Unique aspects of SBX's auction process 18:19 Importance of trust and brand reputation in auctions 21:52 Strategic goals and personal content creation balance 26:34 The hiring process for presenters and maintaining passion 30:17 Concept cars and their purpose in car design evolution 34:21 Challenges of being the public face and dealing with burnout 38:31 Handling online negativity and maintaining mental health 40:01 Balancing work drive with personal well-being 45:30 AI in content creation and future business prospects 51:04 Monetising platforms, YouTube vs Facebook 57:27 Building a diverse media and tech business model 1:03:30 Favourite cars and collaborations with brands 1:09:03 Personal growth and adventure goals for the future » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Alex Instagram: https://www.instagram.com/supercarblondie/?hl=en SBX Cars: https://sbxcars.com/

  • #132
    March 8 · 1 hr 30 min

    E132 - The New Way To Make Money Online (Now That AI Kills Every Other Plan)

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity. Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience. 00:00 Introduction 02:00 Nick Setting's drive and passion for building unique things 04:20 Transition from survival to growth mindset in business 07:20 Key components of personal branding 10:00 Importance of strategic content post and authenticity 14:30 Niching down in a crowded market for growth 19:00 Monetising personal brand effectively 23:00 Building trust and credibility through content 28:00 Harnessing the power of YouTube for authenticity 32:00 Challenges of maintaining alignment with your brand 37:00 Using communication to convey ideas simply 41:30 Importance of niche and target audience selection 47:00 Finding and hiring loyal team members 51:00 Leveraging personal brand for opportunities 55:00 Nik's vision for the future and maintaining focus » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Noah Instagram: https://www.instagram.com/niksetting/ YouTube: @niksetting

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