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ENCODED

Chris Walker

The ENCODED podcast explores the next era of human performance, leadership and business.

Hosted by ENCODED founder Chris Walker, the show explores the intersection of neuroperformance, leadership, entrepreneurship, health, relationships, and life satisfaction.

Grounded in established and emerging research, the show brings a pragmatic view to powerful concepts to improve and accelerate your life and performance.

If you’ve felt meant for something more or ready to break through limitations, this is the conversation you’ve been waiting for.

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Yesterday · 15 min
Chapter 6: The Trap | The Frequency Era Audiobook
In Chapter 6 of The Frequency Era, Chris Walker examines a trap facing knowledge workers as AI changes the economics of professional work. The problem isn't a lack of intelligence, information, or awareness. Many professionals understand that the economy is changing but respond by doubling down on the strategies that made them successful in the information era. They're taking action, making progress, and doing what feels responsible, but Chris argues they're becoming better at playing a game whose underlying economics are changing. Chris identifies five versions of the trap: working harder, consuming more information, accumulating credentials, using AI to produce more output, and optimizing existing workflows. Each feels like a rational response to uncertainty. But when the underlying work is becoming increasingly automated, getting better at performing it doesn't necessarily create a sustainable advantage. More productivity can simply mean producing more of something AI can already produce without you. The AI augmentation trap is particularly deceptive. Using AI to accomplish in an hour what previously took a day creates real short-term value. But Chris argues that the opportunity isn't to fill the saved time with more of the same work. It's to redirect that time toward developing capabilities that extend beyond information processing and structured execution. The distinction is between using AI to become a more efficient knowledge worker and using AI to create the space to become something different. The trap is reinforced by the institutions surrounding us. Universities sell more credentials, the personal development industry sells more information, employers reward output and productivity, and professional communities validate the same responses. Chris connects this to previous economic transitions, when skilled factory workers continued optimizing their existing roles while the knowledge economy developed around them. The chapter closes with a fundamental shift in orientation: stop asking how to become a better knowledge worker and start asking what level of human capacity comes next. What You'll Learn Why understanding the AI transition doesn't necessarily mean you're responding to it effectively The five traps: harder work, more information, more credentials, AI augmentation, and optimization Why working longer hours can produce diminishing returns when competing with automated systems The difference between understanding a capability intellectually and actually developing it Why additional credentials may not restore the economic advantage they once provided How AI productivity gains can reinforce the very category of work being automated Why using AI to create time for developing new capabilities is different from simply producing more How universities, employers, and professional communities can reinforce outdated strategies What previous economic transitions reveal about the cost of waiting for institutional guidance The question that changes everything: what can humans develop beyond information processing and execution? Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
Monday · 16 min
Chapter 5: The Mirror | The Frequency Era Audiobook
In Chapter 5 of The Frequency Era, Chris Walker tells the stories of two skilled professionals separated by 50 years who find themselves navigating the same economic transition. Gary Kowalski is a Detroit factory worker in the 1970s who has spent decades mastering the machines he operates. Sarah Konkwo is a senior financial analyst in the 2020s who has built her career through education, analytical expertise, and relentless effort. Both are highly capable, well compensated, and respected for their work. Both are watching technology gradually absorb the very skills that made them valuable. Chris traces how automation initially made Gary more productive. The machines handled repetitive tasks while Gary focused on calibration, maintenance, and quality control. But over time, sensors and programmable systems began performing those higher-skill functions too. Gary responded by working harder, learning the new systems, and making himself indispensable. It worked temporarily, but the plant continued producing more with fewer workers. Decades later, Sarah is experiencing the same progression as AI moves from assisting her research and analysis to performing increasingly sophisticated parts of her work. The chapter reveals the trap both workers face: responding to automation by becoming better at the work being automated. Chris argues that learning to manage AI may provide a useful bridge, but it doesn't necessarily solve the longer-term problem if the work remains fundamentally cognitive processing and structured execution. The question isn't how to protect the value you've already built. It's where economic value is moving and how to expand into a different category of work. Gary eventually makes that transition at age 52, moving into technical sales for an industrial automation company. His decades of factory experience become an advantage because he understands the people, problems, and operational realities behind the technology. His expertise wasn't worthless. It needed to be applied differently. Chris closes by arguing that today's knowledge workers face a similar opportunity: use the judgment and experience they've accumulated as a foundation for capabilities that extend beyond information processing. What You'll Learn How a factory worker in the 1970s and a financial analyst today encounter the same automation pattern Why technology initially appears to enhance skilled work before gradually absorbing more of it How Gary's decades of specialized expertise became less scarce as industrial automation improved Why Sarah's analytical work is following a similar trajectory as AI capabilities expand The danger of responding to automation by working harder at the tasks being automated Why learning to manage AI may be a bridge rather than a permanent destination What distinguished workers who successfully navigated the industrial-to-knowledge transition How Gary redirected his factory expertise into a new career in technical sales at age 52 Why your accumulated experience and judgment can remain valuable even as specific tasks are automated The fundamental career question: where is economic value moving, and what capabilities exist beyond the work AI can replicate? Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
Sunday · 11 min
Chapter 4: The Pattern | The Frequency Era Audiobook
In Chapter 4 of The Frequency Era, Chris Walker identifies the recurring pattern behind major economic transitions and explains how understanding it can help people navigate the rise of artificial intelligence. From the agricultural revolution to industrial automation, the same sequence has repeated: technology arrives, the economics of existing skills change, institutions struggle to catch up, and a new economy emerges with an entirely different set of rules. Chris breaks down the four stages using two historical transitions. Agricultural mechanization gradually reduced the economic premium attached to physical labor, moving millions of workers toward factories. Industrial automation then began absorbing the work of skilled factory employees, shifting economic value toward knowledge work. In both cases, the technology was initially understood as a productivity enhancement rather than a structural force. By the time the broader culture recognized the implications, the economics had already changed. Two lessons emerge from this pattern. First, Chris argues that people who recognized the emerging economy and moved toward it before institutions caught up gained advantages that compounded over time. Second, the skills being automated didn't become worthless. What changed was the scarcity premium attached to them. The implication for today's knowledge workers is not to abandon their expertise, but to expand beyond the information-processing work AI can increasingly replicate. Chris applies the same four-stage framework to the current AI transition and highlights one major difference: speed. Agricultural mechanization unfolded over generations, industrial automation over decades, and AI is advancing through software that can improve and deploy globally. Chris argues that waiting for universities, employers, and professional institutions to establish a clear path may mean responding after the economics have already shifted. The chapter closes with a larger observation: each previous transition expanded the range of human capabilities the economy rewarded. The question now is which capabilities will define the next era. What You'll Learn The four stages Chris identifies across major economic transitions Why new technologies are initially treated as productivity tools rather than structural disruptions How agricultural mechanization shifted economic value from farms toward factories How industrial automation created the conditions for the rise of knowledge work Why educational institutions and professional cultures often adapt after economic conditions have changed How early movers historically benefited from recognizing emerging economic opportunities Why automation reduces the scarcity premium on certain skills without making those skills worthless How to think about expanding your expertise rather than abandoning everything you've already developed Why Chris argues that AI is accelerating the pace of economic transition How historical patterns can provide a framework for understanding the current shift Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
Saturday · 11 min
Chapter 3: The Collapse | The Frequency Era Audiobook
In Chapter 3 of The Frequency Era, Chris Walker examines the collapse of the information era and the signals that suggest the transition is already underway. Layoffs, declining demand for certain professional roles, pressure on entry-level employment, credential devaluation, and widespread burnout are often treated as separate problems. Chris argues that they are connected symptoms of a larger economic shift: the declining scarcity of knowledge and the automation of work that previously required trained human professionals. Chris explores how AI is moving from augmenting knowledge workers to replacing specific categories of work. Legal research, financial modeling, software development, customer service, and other structured information-processing tasks can increasingly be performed by AI systems. This creates a fundamental challenge for the traditional career ladder, particularly at the entry level, where much of the work is clearly defined and process-driven. Organizations can produce more output with fewer people, changing the economics of hiring and professional development. The instinctive response is to work harder. More hours, more productivity, more credentials, and more effort. But Chris argues that these strategies are losing their effectiveness when the competition is software that operates continuously at a fraction of the cost. The same applies to credentials: when the knowledge a credential certifies becomes widely accessible or automatable, accumulating more credentials in that same domain may not restore the economic advantage they once provided. Chris connects this shift to burnout, arguing that exhaustion is not simply an individual wellness problem but can also reflect a growing disconnect between effort and economic reward. The chapter closes with a central realization: the rules that built successful careers in the information era were rational for the conditions that created them. But those conditions are changing. The question is no longer how to work harder within the existing system. It's where human value moves next. What You'll Learn The labor market signals Chris identifies as evidence of the information era's decline Why profitable companies can reduce headcount while increasing output through AI How AI is shifting from augmenting professionals to automating specific categories of work Why entry-level knowledge workers face particular exposure to automation Why working longer hours may no longer create the competitive advantage it once did How AI changes the economic value of specialized knowledge and professional credentials Why acquiring more credentials may not solve the problem of declining knowledge scarcity How Chris connects widespread burnout to diminishing returns on professional effort Why the traditional career playbook can stop working even when people follow it correctly The central question facing knowledge workers: where does human value move next? Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
Friday · 15 min
Chapter 2: How We Got Here | The Frequency Era Audiobook
In Chapter 2 of The Frequency Era, Chris Walker traces 200 years of economic history to reveal a recurring pattern behind major technological disruptions. From agriculture to manufacturing to knowledge work, each era was organized around a scarce resource that determined where economic value concentrated. Each transition began when technology made previously scarce capabilities more abundant, fundamentally changing which skills the market rewarded. Chris begins in the agricultural era, when land was the scarce resource and skilled farmers developed deep expertise through decades of direct experience. Mechanization gradually absorbed the physical work that expertise had been required to perform, shifting labor toward factories. The industrial era then developed its own scarce resource: capital. Skilled machinists and factory workers made that capital productive until programmable automation began absorbing their work. As industrial expertise became easier to replicate, economic value increasingly shifted toward cognitive work and the emerging knowledge economy. The same pattern is now unfolding again. The information era rewarded people who accumulated specialized knowledge through education, credentials, and professional experience. But AI is making many forms of information processing and cognitive execution increasingly accessible and automatable. Chris argues that this transition is happening much faster than previous disruptions because software can improve and deploy globally without the physical constraints of manufacturing and distributing machinery. The chapter establishes a central distinction: when technology makes a skill less scarce, the economic premium attached to it can decline without the skill itself becoming less real or the people possessing it becoming less capable. Previous transitions created significant hardship for workers and communities while also opening new categories of economic opportunity. Chris argues that the next transition raises the same fundamental question: when cognitive work becomes increasingly automated, what higher level of human capacity will become the next source of value? What You'll Learn The recurring economic pattern connecting the agricultural, industrial, and information eras Why each era develops around a scarce resource and the human expertise required to make it productive How agricultural mechanization changed the economic value of skilled physical labor Why programmable automation shifted value from factory production toward cognitive work How specialized knowledge and professional credentials became the foundation of the information economy Why technological disruption can reduce the market premium on a skill without making the skill itself less real How previous transitions created both significant economic hardship and new opportunities Why Chris argues that AI could accelerate the current transition from decades to years What happens when information processing and cognitive execution become increasingly automated Why identifying the next scarce resource is the central question for navigating the emerging economy Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist
Thursday · 12 min
Chapter 1: The Rules | The Frequency Era Audiobook
In Chapter 1 of The Frequency Era, Chris Walker examines the invisible rules that have shaped professional life for generations. From childhood, people are taught to acquire knowledge, work harder than everyone else, collect credentials, and follow an established career path. These instructions are rarely presented as rules. They're treated as obvious facts about how the world works. And for most of the twentieth century, they worked. Chris breaks down the four assumptions that built the information economy. Information was scarce, making specialized knowledge valuable. Working harder created an advantage because additional effort produced additional expertise and output. Credentials provided a reliable way for institutions to verify competence. And the world was stable enough that long-term career planning made sense. Together, these assumptions shaped education, compensation, corporate hierarchies, and the entire structure of professional success. The important distinction is that these rules weren't irrational or arbitrary. They were rational responses to real economic conditions. Knowledge was difficult and expensive to acquire. Expertise took years to develop. Experience compounded because industries changed slowly enough for accumulated knowledge to remain valuable. The system rewarded people who followed its instructions because the underlying economics supported those rewards. But what happens when those conditions change? What happens to information-based expertise when knowledge becomes widely accessible? What happens to hard work as a competitive advantage when AI systems can operate continuously? What happens to credentials when the knowledge they certify is available to anyone? And what happens to a ten-year career plan when the environment changes faster than the plan can hold? Chapter 1 establishes the foundational question of the book: what happens when the rules that built an entire era stop reflecting how the world actually works? What You'll Learn The four assumptions that shaped professional success throughout the information era Why information scarcity made specialized knowledge one of the most valuable economic resources How working harder became a rational strategy for building competitive advantage Why degrees, certifications, and professional titles became the primary signals of competence How economic stability made long-term career planning and linear progression effective Why the traditional career playbook worked for decades rather than being fundamentally flawed How AI challenges the economic conditions that made knowledge and effort valuable Why credentials face new questions as information becomes increasingly accessible What happens to career planning when the environment changes faster than established paths can adapt Why understanding the historical conditions behind these rules is essential to navigating what comes next Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist
Thursday · 13 min
MUST LISTEN: Exclusive Audiobook Release Announcement | The Frequency Era
In this solo episode, Chris Walker announces that the complete audiobook of The Frequency Era is coming exclusively to the ENCODED podcast. All 16 chapters will be released for free, removing the economic barrier for anyone interested in exploring how AI is changing work, human value, and the capabilities we need to develop to thrive in the future. Chris shares the story behind the book, beginning with a vision he had in his kitchen in early 2025. While the dominant conversation about AI focused on job displacement and learning new tools, Chris saw a different possibility: AI could unlock human capabilities that had previously been constrained. That idea led to the creation of ENCODED and eventually the book. But writing it wasn't straightforward. After nine months of struggling with the manuscript, Chris abandoned it and started another book. Then, in early 2026, the entire thesis came together in one morning. He completed the manuscript over the following months and published The Frequency Era in April. Chris also announces two major ENCODED updates. Frequency Training has evolved into Neuroperformance Training: targeted training of the mind and nervous system to expand the mental, emotional, and relational capabilities that shape performance across work and life. ENCODED has also launched a standalone $99 Neuroperformance Assessment that helps people understand where they are, where they want to go, what's holding them back, and where to focus next. Chris discusses the company's expansion into organizations and why he believes the future of leadership and performance requires supporting employees across all areas of life, not just at work. The audiobook will be released as 16 sequential episodes, with each chapter building on the concepts introduced before it. Chris encourages listeners to follow the chapters in order, share the book with others, and send him their feedback and questions on LinkedIn as these ideas continue to evolve. What You'll Learn Why Chris is releasing the complete audiobook for free instead of selling it on Amazon How AI could change human value and unlock capabilities that have historically been constrained The vision that led to the creation of ENCODED and The Frequency Era Why Chris abandoned the manuscript after nine months and how the thesis eventually came together What Neuroperformance Training is and why ENCODED has retired the Frequency Training terminology How the new $99 Neuroperformance Assessment works and what you can learn from it Why Chris believes organizational performance depends on supporting employees across all areas of life How to experience the 16-chapter audiobook and why listening in sequence matters Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist
August 14 · 31 min
The Success Contract | How to Stop Sacrificing Health, Relationships, and Life Satisfaction to Be "Successful" | Invisible Contracts Series
In this solo episode, Chris Walker continues the invisible contracts series with the second installment: the success contract. Most people have never actually defined what success means to them. They inherited a definition from school, work, advertising, and social media, agreed to it subconsciously, and have been chasing it ever since without ever questioning whether it is actually what they want. Chris opens with the distinction between tier one and tier two. Tier one is not just a low score on a frequency map. It is living inside an invisible box and experiencing the walls as facts about how the world works. People in tier one do not try to escape the box. They try to optimize inside it. More productivity systems, more grinding, more meetings, more sacrificing, all of it pointed at a North Star they were given rather than one they chose. The elevation to tier two is not doing more. It is seeing the box for what it is. The success contract is the agreement, never consciously made, that success means money, fame, power, and status, and that getting there justifies collateral damage along the way. Chris names what that collateral damage actually looks like: employees burning out, families neglected, health declining, mental health deteriorating, children raised by an absent parent. By the traditional definition of success, all of that is acceptable. By Chris's definition, none of it qualifies. He walks through his own framework: 10 categories scored 1 to 10, from physical health and mental clarity to time autonomy, intimate relationship, creative expression, and connection to purpose. Every decision either raises all categories or it is a no. Not because he can afford to be selective now. He started this process in 2021 with less than $500K in the bank. The framework is how he got here, not what he rewarded himself with after arriving. The episode closes on what actually changes when you rewrite this contract. The decisions change. The priorities change. The compromise between money and family, between ambition and health, between success and satisfaction, stops feeling inevitable. It was never a fact. It was a program. What You'll Learn What the invisible contracts series is building toward and why the success contract is the one most people have never questioned Why tier one is not just a low score but a state of experiencing made-up rules as facts about how the world works How society installs a definition of success subconsciously through school, media, advertising, and social pressure Why the traditional success definition requires collateral damage and why Chris's definition excludes it entirely The 10-category success framework Chris uses to make every major decision and why all categories must go up or the answer is no Why this is not about money being bad and why the real danger is being dependent on money to feel okay about yourself Why Chris started this process in 2021 with less than $500K in the bank and why that matters for anyone who thinks this requires privilege to apply How rewriting the success contract changes decisions automatically without requiring more willpower or discipline Why rejecting these concepts is itself a clear signal that you are operating in tier one What it actually means to expand potential across all areas of life simultaneously rather than trading one for another Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
August 9 · 1 hr 4 min
How to Build a Winning Company Culture in the AI Era | The New Rules of Leadership, Hiring, and Business | HR Superstars Podcast w/ Karina Young
In this episode, Chris Walker joins Karina Young on HR Superstars to make the economic and scientific case for why the primary development target of every organization needs to shift, and why the HR function is sitting on one of the most powerful levers in the business right now. Chris opens with the factory worker parallel. In 1950, 65% of workers in the economy worked in factories. Every one of them had an IQ. None of them were trained to use it because the economy did not need it yet. AI is doing the same thing now: surfacing capacities that humans always had but that the economic conditions of the past never required. The fear response most leaders feel about AI is not a personality trait. It is a symptom of undertrained adaptability. The same economic logic that made deferring to consultants and following best practices an advantage in 2000 is now a liability when conditions move too fast to wait for a McKinsey report. The conversation goes deep on what organizations are actually measuring versus what actually drives performance. The number one factor of decision quality is the internal state of the decision maker at the moment they decide. The number one factor of a team's creative output is whether their leader makes them feel safe. Neither of those shows up in a performance review. Both are trainable. Chris makes the case that personal and professional development have fully converged, and that the budgets and frameworks have not caught up. The episode then moves into recruiting and performance management. The resume is a credential of information in a world where information is no longer scarce. The recruit to hire process surfaces no meaningful signal about how someone shows up when things are hard or how they expand the capacity of everyone around them. Chris shares his own model: bring people in as contractors for three to six months, experience them, let them experience the organization, and decide after that. Half leave or don't fit. The other half reveal capabilities a 45-minute Zoom call would never have surfaced. What You'll Learn Why fear of AI is a symptom of undertrained adaptability, not a rational response to a real threat How the factory-to-knowledge-worker transition maps exactly onto what is happening to knowledge work now Why the number one factor of decision quality is the internal state of the decision maker and what that means for how organizations should be developing their people Why organizational creativity is primarily determined by the nervous system state of the team's leader The difference between frequency and culture and why frequency is upstream to everything HR currently measures Why personal and professional development have now converged and why the budgets and frameworks need to follow Why the resume is an ineffective primary filter and what to look for instead in a world where what you know matters less than who you are How Chris's contractor-first hiring model surfaces real performance signal that a structured interview process cannot Why soft skills are harder to develop and more economically consequential than the hard skills of the previous era, and why the term needs to be retired How HR leaders can use meeting transcripts, Slack patterns, and team dynamics to identify frequency problems before they become performance problems Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
August 1 · 1 hr 38 min
A Deep Breakdown of My Career as an Entrepreneur | Live on the Trust Networks Podcast w/ Alano Vasquez
In this episode, Chris Walker joins Alano on the Trust Network Podcast for one of the most layered conversations the show has run: the engineering background, the Refine Labs era, and ENCODED reframed not as three chapters but as one continuous argument applied to increasingly complex systems. Alano opens with a thesis: the engineer measuring nervous system signals in college, the marketer who said real value lives where dashboards cannot see, and the founder building ENCODED today are the same person making the same argument. Chris pushes back just enough to sharpen it. He was never in marketing. He brought systems-level thinking to marketing. Now he is bringing it to the human body. The skill did not change. The domain did. The conversation goes deep on self-trust, what it actually is, why most people think they have it, and why the data suggests otherwise. Chris draws the distinction that self-trust is not built through action alone. Action is step three. The two steps most people skip are defining who they are with precision and training that identity at a neurological level until it becomes the automatic filter. Willpower starts at step three and fails 91% of the time because of it. Alano puts himself on the table as a live case study. Tier 1.8 in February after his first real burnout, 170 nights of travel in a year, money tied to self-worth, and a frequency map that surfaced the program running underneath: money first, creation later. By May, tier 2.7. HRV up nearly 20%. Biological age on WOOP moved from 39 to 33. The changes he made, protecting sleep, healing relationships, setting real boundaries, were not the cause. They were the effect. The episode closes on a first: Chris shares the concept for his third book, "The Invisible Epidemic," publicly for the first time. The thesis is that almost everything people are struggling with has been misidentified at the root. When the root cause is wrong, the treatment is wrong. Mental health statistics have worsened every year since 2014 despite record investment in therapy, medication, and AI-assisted support. The book will make the case that nervous system malprogramming is the actual root cause, and that the pattern of epidemic misidentification has played out identically in history before. What You'll Learn Why Chris's career from biomedical engineering to Refine Labs to ENCODED is one continuous argument, not three chapters Why self-trust is not built through action and why starting there fails 91% of the time The three-step process for building foundational self-trust and why most people skip the first two Alano's live case study: what tier 1.8 actually felt like from the inside and what shifted by tier 2.7 Why the behaviors that change during frequency training are the effect, not the cause How frequency functions as a filtering system for clients, hires, relationships, and environments Why CMOs keep getting recycled every nine months and why it has nothing to do with their talent Why deferring judgment to AI is the same pattern as deferring to McKinsey and what it costs in a fast-moving environment Why the greatest economic opportunity of our lifetime is not becoming the best AI builder The concept behind Chris's third book, "The Invisible Epidemic," shared publicly for the first time Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
July 29 · 28 min
Why You Feel Guilty on Vacation or Anxious for Not Doing Enough | The Productivity Contract
In this solo episode, Chris Walker breaks down one of the most normalized invisible contracts running underneath modern work culture: the productivity contract. The belief, installed quietly over decades, that your value as a person is equal to how busy you are and how much you produce. It opens with a scene from an Aspen elevator at 7am on a Saturday. A man staying at a $1,200 a night hotel, laptop in hand, explaining that he will get out to snowboard around 11 once he gets a few hours in. He was not forced to work. He felt guilty if he did not. Chris had been that same person, sitting at his laptop on Saturday evenings with nothing to do, working anyway because the alternative felt like falling behind. He now recognizes it for what it is: not a personality trait, not ambition, not discipline. A subconscious program. Chris breaks down how the productivity contract forms, through work environments that reward overworking, cultures that celebrate sacrifice, and a factory-era logic that tied hours worked directly to income earned. That logic has not been true since roughly 1950. The contract kept running anyway, attaching self-worth to output and generating guilt, anxiety, and compulsive busyness as automatic outputs any time the contract goes unfulfilled. The episode then walks through how to actually change it. Not by deciding to stop feeling guilty. That does not work. The contract has to be replaced. Chris covers two angles: redefining what productivity actually means so that presence, creativity, rest, and relationship all qualify, and redefining self-worth entirely so it is no longer tied to an external metric that will eventually turn against you. When the business slows, when the output drops, when the calendar clears, a self-worth anchored to productivity collapses with it. What You'll Learn What the productivity contract is and why it is one of the most common invisible programs running underneath high-achieving people How the factory era created the logic that tied hours worked to value and why that logic has not applied for over 70 years The three stages of awareness: fully conscious of the pattern, normalized and accepting, and completely unaware it is happening Why being a high achiever who cannot stop working is a program, not a personality trait How to separate yourself from the program as the first step toward actually changing it Why you cannot simply decide to stop feeling guilty and what has to happen instead How to redefine productivity so that rest, presence, creativity, and relationships count Why tying self-worth to output creates a dangerous vulnerability that eventually produces unnecessary suffering Why internal freedom, the ability to set your own rules, is the prerequisite to external freedom How shifting one invisible contract changes your entire perception of what is normal and what is not Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
July 24 · 55 min
Live Working Session ⚡️ | Breaking Down the Core ENCODED Concepts in Real Time
In this episode, Chris Walker introduces a new format: a recorded live call, working through the ENCODED framework in real time. No script, no prep. Just the framework applied to a real person with real patterns. The guest comes in describing himself as the King of Dread. Decades of OCD-rooted behaviors, over-preparation, worrying until the cows come home, and a persistent low-grade anxiety that exercise helps manage but never eliminates. He is self-aware, high-functioning, and has built real credibility in his career. He also has not found the ceiling yet on what those patterns are costing him. Chris walks him through the full chain live. Identity at the top: vague, role-based, not yet specific enough to give the mind a clear reference point. Beliefs underneath: if I am not perfect, people will not accept me. Intentions underneath that: avoid failure, impress, acquire validation. All of it running automatically before he makes a single conscious decision. Chris maps his own past version of the same pattern directly onto his so there is no gap between theory and lived experience. The conversation turns on a single reframe. These are not conditions. They are programs. They were wired in environmentally over years of accumulated experience, and they can be wired out the same way they arrived: through repetition. He was not born the King of Dread. He learned it. That distinction is the whole ballgame. Chris closes with a 30-day experiment offer and one final question: what is the one thing he wants that he has not gone for yet? The answer is freedom. Same word Chris has used for two years. The frequency was already there. What You'll Learn Why a LinkedIn comment became a live recorded coaching call and what this new episode format is designed to show How to work backward from a behavior like over-preparation to find the belief and intention driving it automatically Why OCD, anxiety, and perfectionism are symptoms of subconscious programs and not fixed conditions or personality traits How the identity question exposes whether your mind has a clear internal reference point or is navigating without one Why external validation shows up differently for everyone but always points back to the same root Why success and achievement do not reduce symptoms and often make them worse as demands increase How the story you tell yourself about failure determines whether past experience becomes scar tissue or fuel Why changing behavior directly is the lowest-leverage intervention available and what to focus on instead Why most people feel a difference within seven days of beginning frequency training and what that difference actually is Why freedom is an internal state before it is an external circumstance and what has to shift first Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
July 12 · 36 min
Recovery is Not the Same as Training | Nervous System Regulation vs Capacity Training
In this solo episode, Chris Walker breaks down one of the most important distinctions in the frequency training framework: the difference between regulating your nervous system and expanding its capacity. Most people are doing one and calling it the other. Chris opens with a pattern he lived inside for years. Scale the business, feel more anxiety, push through, burn out, take a vacation, come back to the same size cup. The vacation empties the water. The cup stays the same. Three to five days after returning, the demands of life fill it back up and the symptoms return. Cold plunges, meditation, therapy, social media detoxes, all of them belong in the same category: regulation. They help you manage your state. They do not expand what you can handle. The cup analogy makes the distinction clean. Your nervous system capacity is the size of the cup. The demands of your life are the water being poured in. When water exceeds the cup, symptoms appear. Anxiety, imposter syndrome, second-guessing, burnout. Most development tools empty the cup temporarily. Frequency training makes the cup bigger permanently. Same demands, more capacity, no overflow. The episode then walks through what actually changes as capacity expands: symptoms reduce and eventually disappear, latent capabilities that were always there begin to express consistently, and the vision for what is possible in your life keeps expanding. Creativity, adaptability, self-trust, and clarity are not new skills. They are existing capabilities that low nervous system capacity was suppressing. Expand the capacity and they surface automatically. Chris closes on the biggest misconception in the space: that the nervous system is the training target. It is not. The nervous system is the hardware. Frequency is the operating system. Train the frequency and the nervous system runs better as an output. What You'll Learn Why more external success often produces more symptoms, not fewer, and what that actually means The regulation trap: the cycle of burnout, recovery, and returning to the exact same baseline Why meditation, cold plunges, therapy, and vacations are recovery tools and not capacity builders The cup analogy for understanding nervous system capacity and why the size of the cup is the variable that matters The three things that change as capacity expands: symptoms disappear, latent capabilities surface, and vision expands Why creativity, self-trust, and adaptability are not new skills to learn but existing capabilities being suppressed Why the nervous system is the hardware and frequency is the operating system, and what that distinction changes about how you train What recovery activities feel like when you are doing them from capacity instead of desperation Why this is the highest-leverage place to invest development time and why almost nobody taught you it existed How to use the frequency map at encoded.ai to track where you are in the capacity development process Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
June 30 · 51 min
What Got You Here Won't Get You To What's Next | Why Learning More & Working Harder is No Longer a Sustainable Advantage | ABM Mastered w/ Sam Hall
In this episode, Chris Walker joins Sam Hall for a conversation that opens exactly where most marketing podcasts never go: a room full of stressed marketers at a conference, all networking because they are quietly terrified of losing their jobs, and why what they are experiencing is not a personal problem or a marketing problem but a structural economic signal that almost nobody has connected to the actual cause. Chris maps the cascade clearly. Large publicly traded companies are running 15 to 20% layoffs right now. Six months from now it will be mid-market. Six months after that, SMBs. The pattern is nearly identical to the COVID tech slowdown. And underneath it all, the same supply and demand shift is running: knowledge is no longer scarce, which means the premium paid for it is coming down, which means the entire career architecture built around accumulating and processing information is producing diminishing returns for the people who followed it exactly as instructed. The entry-level job market is the worst it has been in 40 years not because the economy is broken but because entry-level knowledge work is the easiest thing to automate. The conversation then goes somewhere most business podcasts will not: the personal and organizational cost of fear of judgment. Chris names it as the single reason companies do not innovate despite knowing their strategies are not working. CMOs know the data. They know the approach is failing. They do not change because changing means risking the job. That fear runs all the way down the org chart and suppresses every ounce of creative capacity in the building. The companies that raise capital and install a quarterly financial pressure structure on top of that fear are not at an advantage anymore. They are at a structural disadvantage against individuals and small teams operating with full creative sovereignty and no one to answer to but their own judgment. Sam asks what the most underdeveloped of the 12 human intelligence capacities is. Chris answers without hesitation: emotional sovereignty. Not because it is the most complicated but because most people have been conditioned to believe that managing their anxiety and suppressing their frustration is the ceiling of what is possible. It is not. It is just the ceiling of what the current development infrastructure has been built to deliver. What You'll Learn Why the layoff cascade from large companies to SMBs follows a near-identical historical pattern and what it signals about where the economy is heading next Why being the best knowledge worker right now is the same as being the best factory worker in 1967, extending the runway without changing the destination Why creativity, adaptability, and autonomous thinking were not developed in the knowledge era because the economy simply did not need them yet Chris's personal story from 2015: 210 pounds, $95K a year, and what the gap between latent potential and expressed potential actually looks like from the inside Why freedom is a perception before it is a circumstance and what that distinction changes about how people navigate their careers Why raising venture capital has shifted from a structural advantage to a structural disadvantage for creativity and organizational culture The difference between transactional relationship building and deep relationship building in sales, which one AI will automate completely, and which one becomes more valuable as product parity increases Why emotional sovereignty is the most underdeveloped of the 12 human intelligence capacities and why most people dramatically underestimate how much their psycho-emotional state is suppressing their output Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
June 25 · 1 hr 47 min
Healthy Skepticism of Frequency Training | Breaking Down the Research, Scientific Mechanisms, and Biometrics | On the Same Paige w/ Paige Leacey
In this episode, Chris Walker joins Paige Leacey for one of the most wide-ranging conversations the show has run, covering the decision to sell Refine Labs, the origin of ENCODED, clairvoyant visions, and why almost everything most people believe about success, beauty, money, and relationships are programs they never chose. Chris opens with the exit story: the vision for ENCODED landed the day before he decided to sell. He made the full decision on a plane to Sydney. He then walks back to the personal starting point, a business scaling past $3 million in revenue, speaking at Google, and still feeling anxiety twice a week, still waiting for the next revenue milestone to finally feel like enough. Three years of iterating on a daily writing practice later, the anxiety was gone entirely, the company ran without him, and his EEG readings left researchers telling him they had never seen a brain operating that calmly before. Paige pushes back honestly throughout. On skepticism, Chris reframes consistency not as something people lack but as something already running in abundance toward whatever programs are dominant. On clairvoyance, he describes the physical sensation before a vision lands, the Megan Bowen hiring decision that arrived as a voice on a walk during COVID, and the vision for The Frequency Era that came before he had language to explain it. On consciousness, he introduces the iPhone on airplane mode framework and the idea that children under seven express the most extraordinary human capacities precisely because they have not yet been programmed out of them. The episode closes on what Chris has changed his mind about in ten years. Almost everything. Not because facts changed but because he realized what he believed were facts were programs he never chose. What You'll Learn Why Chris sold Refine Labs the day after the vision for ENCODED arrived and why the spreadsheet case did not matter The personal starting point and the three-year writing practice that shifted everything Why humans are already wildly consistent and what that means for anyone trying to change behavior The productivity contract and beauty contract: the programs driving overworking and the goalpost that never stops moving How clairvoyant visions feel physiologically and what the Megan Bowen story reveals about intuition at that level The iPhone on airplane mode framework for the six frequency tiers and why most people live with their capabilities switched off Why children under seven express the most extraordinary human capacities and what programming does to them over time How belief systems may directly influence physiology from back injuries to medication dependency The bifurcation Chris sees coming: synthetic humans versus organic humans who realize how powerful they already are Why almost nothing you believe about success, beauty, or relationships is a rule you actually chose Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
June 2 · 47 min
How to Build the Skills AI Can't Replace | Frequency, Nervous System Capacity, and Human Intelligence | Unlearn Podcast w/ Barry O'Reilly
In this episode, Chris Walker joins Barry O'Reilly to connect two systems-level thinkers around a deceptively simple premise: the anxiety most people feel right now about AI is not caused by the information they are receiving. It is caused by the programs running underneath that information before a single conscious thought occurs. Chris opens with the origin story Barry set up perfectly: getting politely let go from a Series A company in 2019, being told by the CEO on the way out that he was an entrepreneur, and building to nearly $500K in annual revenue within three months. The pattern that made that possible, systems-level thinking across domains rather than deep specialization in one, is the same pattern behind the frequency framework: pulling from neuroscience, performance research, cognitive science, and economic history to connect dots that specialists in any single domain cannot see from inside it. The conversation then goes deep on the physiology. Dominant neural pathways set the capacity of the nervous system automatically before thinking starts. That state determines where resources go in the body, whether toward clarity, creativity, and self-trust or toward anxiety, second-guessing, and imposter syndrome. Changing behavior without changing the programs driving it is working at the seventh link of a seven-link chain. It is why willpower fails 91% of the time and why competence in a specific domain does not transfer to unwavering self-trust across all domains. The path is not thinking differently. It is building a new neural pathway through repetition until it becomes the automatic one, which takes 66 days on average. Barry raises the identity question and Chris frames it as a live exercise: write down who you are, right now, in 30 seconds. The specificity of the answer, or the lack of it, tells you whether your mind has a stable reference point or whether it is navigating without a compass. Most people write job titles and roles they were given rather than the identity they have chosen. That gap is where symptoms live. What You'll Learn Why systems-level thinking across domains consistently outperforms deep specialization in one domain, in business and in life How dominant neural pathways set the capacity of the nervous system before any conscious thought occurs and why that chain is the most economically relevant thing a person can understand Why anxiety about AI is not caused by the information but by the programs interpreting what that information means before you feel anything The difference between competence in a domain and unwavering self-trust, and why building one does not automatically build the other Why willpower fails 91% of the time and what the physiology of building a new dominant neural pathway actually requires How 66 days of consistent repetition shifts the default automatic response and what it looks and feels like when the new pathway becomes dominant The 30-second identity exercise that reveals whether your mind has a stable internal reference point or is navigating without a compass Why emotional sovereignty is not emotion management and why the symptoms most people have normalized, anxiety, imposter syndrome, self-doubt, are fully resolvable rather than permanently manageable How the Encoded AI process compresses what used to take 12 weeks of expensive coaching into 45 to 90 minutes using AI personalization Why the next scarce premium economic resource is not what you know but the quality of the human doing the thinking, deciding, creating, and leading Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
May 30 · 23 min
The Science & Physiology of Frequency Training | Neural Pathways & Nervous System Capacity
In this solo episode, Chris Walker breaks down the full science and physiology behind why frequency training works, how it works at a neurological level, and why the economic shift driven by AI makes this the most important development target of the next era. The episode opens with the economic context: AI is making knowledge and information processing abundant, and when supply increases on what used to be the scarce premium resource, the premium paid on it comes down. Entry-level job markets declining, software development contracting, and corporate hierarchies collapsing are not signs of a bad economy. They are signs of an economic transition. The training target is shifting from the conscious mind to the subconscious foundation, and that requires a shift in the primary method of development, from learning to training. Chris then walks through the exact physiological chain that makes frequency training effective. Dominant neural pathways in the subconscious automatically interpret everything happening in your life and send the signal that sets your nervous system state. That state determines how resources are allocated across the body before you think or do anything. When more resources flow to the prefrontal cortex, clarity, emotional regulation, creativity, self-trust, and the full range of human intelligence capacities become available. When they are diverted to fight-or-flight functions, those capacities go offline. The programs running in your subconscious are setting that split automatically, all the time, without you choosing it. The episode closes on two points that most conversations miss. First, the compounding mechanism: each new dominant neural pathway continues to shift the nervous system baseline, which sends a desensitization signal to the amygdala, which expands capacity. Capacity is not the same as state. Optimization and biohacking charge the battery you already have. Frequency training makes the battery bigger. Second, nervous system co-regulation: the state of your nervous system is contagious. People around you, especially children and direct reports, sense it and assimilate to it automatically before anyone says a word. That makes your frequency a leadership multiplier, not just a personal performance variable. What You'll Learn Why the economic shift to AI requires a shift in the primary method of human development The exact neurological chain from subconscious programs to nervous system state to human performance How dominant neural pathways form, how long they take to establish, and why handwriting is the most effective method for building new ones Why your subconscious foundation sets your performance ceiling before you start thinking or doing anything The difference between nervous system state and nervous system capacity and why only one of them actually expands your potential How HRV, cortisol, and EEG brainwave scans function as proxy measurements for frequency training progress The compounding effect that occurs as new neural pathways stack and the nervous system baseline continues to shift Why automatic regulation is an output of frequency training and not a technique to practice How nervous system co-regulation works and why your state directly expands or contracts the people around you Why nervous system capacity will be the most important measurable performance variable of the frequency era Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
May 27 · 1 hr 49 min
The 12 Human Intelligence Capacities | Building the Future Skills that AI Can't Replicate | The Frequency Era Book Launch w/ JR Lay (Live in Houston, TX)
In this episode recorded on launch day for The Frequency Era, Chris Walker joins the Level Up podcast to break down the full thesis live: we are in the third major economic transition in modern history, the same structural shift has already played out twice, and the people who see it clearly and move now have a compounding advantage that only grows with time. Chris opens with the origin story. Starting in 2021 with a simple morning writing practice to address anxiety that kept showing up during a fast-scaling business, he spent three years refining and evolving the system, watching every area of his life shift in ways he could not yet explain. By 2024 he had gone almost two years without feeling anxiety, guilt, frustration, or stress. When biometric testing came back showing HRV consistently between 130 and 200, EEG brainwave distributions that researchers had never seen before, and cortisol and biomarker results in the top 1% of the population, the personal discovery became a scientific one: something measurable and reproducible was happening, and it needed a framework people could understand and use. The conversation walks through the full chain reaction: dominant neural pathways in the subconscious filter every experience and drive the state and capacity of the nervous system before a single conscious thought occurs. That state determines where resources go in the body, whether toward clarity, creativity, self-trust, and vision, or toward anxiety, second-guessing, and emotional reactivity. Everything downstream, behavior, decisions, emotions, performance, is a function of what happens in that first millisecond. Trying to change behavior without changing the programs driving it is working at the seventh step of a seven-step chain. It feels hard because it is the lowest-leverage place to intervene. The episode closes on the 12 human intelligence capacities in full, walking through all four clusters and why they build on each other in sequence, why the training target is shifting from learning to subconscious training, and what the next step looks like for anyone ready to stop managing symptoms and start expanding the foundation. What You'll Learn The origin story of ENCODED and why a simple morning writing practice during a fast-scaling business became a five-year scientific discovery Why biometrics like HRV, EEG brainwave distribution, and cortisol are proxy measurements for frequency and what Chris's own results showed The full chain reaction from subconscious programs to nervous system capacity to human intelligence expression and why behavior change is the lowest-leverage intervention point Why cold plunging, meditation, and biohacking shift nervous system state temporarily but do not expand nervous system capacity The difference between nervous system state and nervous system capacity and why only one of them removes the ceiling on performance All 12 human intelligence capacities across all four clusters: Foundation, Navigation, Generative, and Integration, and why each level must be built before the next can express consistently Why clarity in the frequency era is about subtraction not addition, and why more information actively decreases decision quality Why vision is not visualization or goal-setting but a capacity that lands when the nervous system has enough resources to allocate to the prefrontal cortex Why the primary method of human development is shifting from learning to training and what that distinction means practically How nervous system co-regulation makes frequency contagious across teams, families, and organizations, and why it will become the most important leadership metric of the next era Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
May 22 · 50 min
How to Access Flow State | Why Training Nervous System Capacity Beats Chasing the Feeling | Safe Doesn't Scale w/ David Walsh
In this episode, Chris Walker joins David Walsh on Safe Doesn't Scale to break down what frequency actually means, why it has nothing to do with spirituality, and why it is the most foundational and underinvested layer of human performance available. The conversation opens where most never go: the physiology before the thinking. Chris explains that dominant neural pathways are filtering and interpreting everything in real time, setting the state of the nervous system before a single conscious thought occurs. That state determines how resources are allocated across the body, which determines whether clarity, creativity, self-trust, and emotional regulation are online or not. Optimization tools like cold plunging, clean sleep, and cutting alcohol are valuable, but they only charge the battery you already have. Frequency training expands the battery itself. That distinction changes everything about where a high performer should be investing their development time. David shares his own story of a three-month fog after leaving his last company, then a two-hour window at 2am where the entire vision for his next business arrived fully formed. Chris uses it to make the case directly: what took two hours in that state would have taken two to four weeks from a normal operating mode. The most productive thing a founder can do is not optimize their schedule. It is train the capacity that makes that state consistent and accessible rather than random. The episode closes on where ENCODED is going: tens of millions of people using frequency training as a foundational daily practice within three to five years, physical training spaces, research partnerships, clinical studies on anxiety and substance reduction, and eventually ENCODED for kids, which Chris names as the highest-impact demographic by far because installing empowering programs at six years old is a different equation than reversing decades of conditioning at forty. What You'll Learn Why frequency has nothing to do with mysticism and everything to do with the neural pathways setting your nervous system state before you think or do anything The difference between regulating your nervous system and expanding its capacity, and why only one of them removes the ceiling Why optimization tools like cold plunging and clean sleep have a hard ceiling in their benefits How David's two-hour vision session at 2am illustrates the difference between clarity as a random event and clarity as a trained capacity Why trying to force a flow state is the wrong approach and what to do instead The productivity contract: the subconscious program that creates guilt during rest and how it actively blocks creativity How Chris structured ENCODED from day one differently than his previous companies and why organizational frequency is a compounding competitive advantage Why the belief that you must trade family for work, or social life for success, is itself a subconscious program and not a fact The early evidence around frequency training and its effects on anxiety, substance use, and medication dependency Why ENCODED for kids is the highest-leverage long-term play and what has to be true before that market gets entered Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.
May 18 · 41 min
The Five Traps for Knowledge Workers | How AI is Driving the Third Major Economic Shift in Modern History | "The Frequency Era" Book Launch on Words on a Wire with Will Rose
In this episode, Chris Walker joins Will Rose on Words on a Wire to lay out the full argument behind The Frequency Era: we are not living through a technology shift. We are living through an economic transition, the third one in modern history, and the same patterns that played out when farms gave way to factories and factories gave way to knowledge work are playing out again right now. Chris walks through the historical arc with precision. In 1800, 90% of people who participated in the economy worked on a farm. By 1940, 55% worked in factories. Today, 7% work in factories. The jobs did not disappear. The economic premium on them did. And that premium moved, every time, to the next scarce resource. What AI is doing to knowledge work is exactly what industrial automation did to skilled labor: not eliminating it, but making it abundant, which collapses the premium paid for it. Entry-level job markets declining, software development contracting, and burnout reaching 75% of the global workforce are not random crises. They are the symptoms of a supply-demand shift already underway. The conversation then breaks down the five traps knowledge workers fall into when they sense the shift but respond with the wrong strategy: learning more of what is declining in value, working harder against a machine that never fatigues, collecting credentials that certify declining knowledge, augmenting with AI in a way that delays rather than prevents displacement, and optimizing toward a destination that is no longer the right one. Each trap feels responsible from the inside. Each one is the professional equivalent of a farmer planting more corn when commodity prices are already falling. Chris closes on what the new scarce resource actually is, the human intelligence capacities AI fundamentally cannot replicate, and why the primary method of developing them is not learning but training. Reading about clarity does not make you operate with clarity. Understanding what adaptability means does not make you adaptable. The training target is shifting from the conscious mind to the subconscious foundation, and that requires a completely different development methodology, one that looks far more like physical fitness than anything the current educational or professional development infrastructure is offering. What You'll Learn Why AI is not a technology shift but an economic transition following the same patterns that already played out twice in modern history How the economy reorganizes around a scarce premium resource and what that looks like as information becomes abundant The five traps knowledge workers are falling into right now and why each one feels rational while accelerating the problem Why the AI augmented trap is the most deceptive and why being the best AI operator extends your runway without changing the destination What AI fundamentally cannot do and why those limitations define the most economically valuable capacities of the next era Why inner state is the number one driver of decision quality, not information, credentials, or consultants How nervous system co-regulation makes a leader's frequency the number one factor in a team's creative output Why Chris's biometrics, HRV consistently between 130 and 200, EEG readings that left researchers without a comparison, pointed to something that needed a scientific explanation Why reading about clarity, creativity, or self-trust does not develop those capacities and what the actual development method looks like What The Frequency Era is designed to give readers and why the follow-up, Frequency Training, will cover the what and the how Learn more at: encoded.ai 🎵 Intro music: "Saturday Luv" by Zone+ Used with permission. All rights reserved to the artist.

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