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Eat Blog Talk

Megan Porta

Eat Blog Talk is the one-stop podcast for food bloggers, delivering value and instilling confidence so you can level up in your business. The podcast features interviews with food bloggers and other experts who deliver valuable and relevant information and insights to the blogging space.

We cover all the hot food blogging topics such as SEO, social media strategies, keyword research, how to pitch yourself to brands and which keyword research tools to use. We also focus on improving your mindset, as this will help improve your job performance, creativity, productivity and add value to your business.

Eat Blog Talk publishes new episodes every Monday and Thursday.

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  • 29 episodes
  • weekly
  • Avg 43 min
  • English

Episodes 29

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  • #824
    October 19 · 43 min

    824: I Almost Quit. Then My Reel Reached 7 Million Views.

    What if a year of creating content barely moved your follower count, but changed everything about how you create? In this solo episode, I share the honest story behind my year of experimenting with short-form video: the discouraging stretches, the unexpected joy, and the moment I nearly walked away. After months of publishing consistently, I had gained just 800 Instagram followers. Then, hours after I finally decided this story was worth sharing, my overnight apple oatmeal reel took off.. reaching 7 million views and counting. But the biggest lessons came before that breakthrough. I'm sharing what helped me understand why people keep watching, how I started using analytics without letting numbers dictate every creative decision, and why protecting time to experiment has mattered so much. In this episode, you'll learn: • How opening with the process (and holding back the finished result) can create curiosity. • Why a strong opening needs a series of unresolved questions to keep viewers watching. • What skip rates, shares, and saves can teach you beyond the view count. • How curiosity, emotion, utility, and connection shape the way people respond to your content. • Why creative joy and growing skills deserve consideration alongside followers and financial ROI. If you've been creating consistently and wondering whether your effort is going anywhere, this episode is for you. Show notes, resources, and my Phynite Analytics affiliate link: https://eatblogtalk.com/meganinsta/ Have your own experiment or creative breakthrough to share? Email me at megan@eatblogtalk.com.

  • #813
    August 3 · 44 min

    813: Stop Learning. Start Doing - A Formula for Real Growth

    Megan chats with Pat Flynn about breaking free from information overload, focusing on what matters, and building momentum through experimentation and micro mastery. Pat is a father, husband, and lifelong learner from San Diego known as one of the most trusted voices in digital entrepreneurship. He's the founder of Smart Passive Income, co-creator of the SwitchPod, and host of Deep Pocket Monster on YouTube. Pat inspires millions through his podcasts, communities, and live events like Card Party, all while advising companies and sharing his passion for creativity, connection, and growth. Pat also serves as an advisor to dozens of companies and is a sought-after keynote speaker. In his free time, he enjoys fishing, collecting Pokémon cards, and rewatching the Back to the Future trilogy. Pat shares how to stop drowning in advice and start acting. From his "lean learning" method to daily experiments and micromastery, Pat teaches creators to swap perfectionism for progress. This episode is packed with energy, clarity, and practical strategies for focused, sustainable growth. Key points discussed include: - Information isn't progress: Learn only what you need right now. - Start small and act fast: Progress comes from experiments, not overthinking. - Embrace micromastery: Focus on tiny skills that compound over time. - Repurpose smart: Use your content in multiple formats to reach more people. - Count actions, not likes: Measure consistency, not vanity metrics. - Lean out distractions: Say no joyfully to everything that isn't aligned. - Failure is feedback: Each attempt gets you closer to mastery. - Discipline creates freedom: Systems and batching unlock creative space. Connect with Pat Flynn Website | Instagram

  • #812
    July 27 · 31 min

    812: The Secret Ingredient to Blogging Success? Other Bloggers with Kat Duncan

    Kat teaches us why meaningful friendships and genuine community have become one of the most valuable assets a food blogger can build. Kat Duncan is the CEO of Honeycomb Media, a women-owned and operated marketing agency that works primarily with food bloggers. She started at Honeycomb in 2020 as a copywriter, later moving into account management, onboarding, and operations before stepping into her current role leading the team. Passionate about marketing and social media from a young age, Kat has spent the past five years helping bloggers grow their online presence. Under her leadership, Honeycomb Media has become especially strong at driving organic traffic for food bloggers. Success in food blogging is about more than SEO and traffic. Kat explains why strong relationships create better businesses, reduce isolation, encourage collaboration, and provide the support every blogger needs to navigate an industry that continues to evolve. Key Topics Discussed: - Build intentional friendships within the blogging community. - Prioritize in person connection whenever possible. - Share knowledge instead of guarding it. - Invest time in nurturing your relationships. - Have the courage to reach out first. - Community creates resilience during industry change. Connect with Kat Duncan Website | Instagram

  • #811
    July 20 · 42 min

    811: The Secret to Making Money Beyond Pageviews With Jillian Leslie

    Megan chats with Jillian Leslie about building digital products that solve real problems, diversify income, and create a more sustainable blogging business. Bio: Jillian Leslie is the founder of MiloTree, a software platform that helps online entrepreneurs sell digital products and services and grow their email lists. On her YouTube channel, she shares cutting-edge strategies for building and selling digital products with AI. Jillian is passionate about helping creators and entrepreneurs build thriving businesses that give them real freedom and flexibility. She lives in Austin, Texas, with her husband and co-founder, David, and their daughter, Lainey. She holds a BA and an MBA from Stanford University. Summary & Takeaways The food blogging landscape is changing quickly, making it more important than ever to build income beyond display ads. Jillian shares practical strategies for identifying what your audience truly needs, creating simple digital products that sell, and using AI to move faster without losing the personal connection that makes your brand valuable. Key Topics Discussed: - Package recipes as solutions instead of collections. - Start with one simple digital product. - Use AI to uncover profitable product ideas. - Build products based on audience feedback. - Show up as a real person to build trust. - Treat your blog like a marketing business. Guest Details Connect with Jillian Leslie Website | Instagram | YouTube

  • #810
    July 13 · 33 min

    810: Imposter Syndrome - Why do We Suffer From it and Tips to Overcome Feeling Like a Fraud with Amy Reid

    Megan chats to Amy Reid about imposter syndrome, what causes it, how it affects our businesses and how to overcome it. Amy started her blog, Baking with Granny in 2015, as a way to document her mother's (her kids Granny) recipes. Within a couple of years, Amy gave up full-time employment to make money blogging. She then became a single mum and the pressure was on to make it work. 8 years later and Baking with Granny has excelled past any expectations she could have ever had for it. In this episode, Amy shares her journey of dealing with imposter syndrome while trying to make a success out of her blog, including why we may feel like we don't deserve success and tips to overcome imposter syndrome and embrace our full potential. -What is imposter syndrome? -Why do we feel like we don't deserve success? -It may feel like our achievements mean nothing. -How do we overcome feeling like a fraud? -Community is essential in overcoming imposter syndrome. -Recognize the work that goes into blogging. -Fake it until you make it. -Explore deeper than just your work - what other reasons contribute to imposter syndrome? Connect with Amy Reid Website | Instagram

  • #808
    July 6 · 52 min

    809: Why Your Recipes Aren't Showing Up on Google (Even When You're Doing SEO Right)

    Megan chats with Sandie Markle about why recipes are not showing up on Google, how search behavior is changing, and why structured content matters for the future of food blogging. Sandie Markle is a food tech consultant and content strategist who helps food creators turn their recipes into long-term, reusable assets. With over a decade of experience working with recipe platforms and content teams, she specializes in structured content, discoverability, and content systems. Through her company Blueberri, she supports creators in building content that can be reused, shared, and monetized across platforms. She's currently writing Create Once, Share Everywhere™, a book focused on helping creators build more sustainable content systems. Experienced food bloggers cannot rely on Google traffic alone anymore. In this episode, Sandie explains why recipe content has more value when it is properly structured, organized, and ready for platforms beyond search, including AI tools, meal planning apps, voice assistants, and brand partnerships. Key Topics Discussed: • Structured recipe content creates opportunities beyond Google. • Fill in every useful metadata field in your recipe card. • Your content library should not live only inside WordPress. • Recipe plugins can make your content more valuable to tech partners. • Experiment with new discovery tools before dismissing them. • Learn enough about your tech stack to protect your content value. Resources Create Once, Share Everywhere Early reader contact: hello@blueberri.co Guest Details Connect with Sandie Markle Website | Instagram | Facebook

  • June 29 · 1 hr 2 min

    808: My Traffic Is Down 40% - Here's What I'm Doing About It With Megan & Taryn

    Megan chats with Taryn Solie about navigating traffic declines, revenue loss, video, AI and business simplification as an experienced food blogger. Taryn has been blogging at Hot Pan Kitchen since 2018 and began the Grill Like A Mother podcast in 2022. She participated in several of Megan's masterminds and worked behind the scenes at EBT before stepping into the role of community manager. Taryn loves bringing her knowledge and connections to the EBT community to help other food bloggers reach their goals! In her downtime, she enjoys hiking, reading, and spending time with her husband, twin boys, and their labradoodle, Pretzel. Things are shifting quickly for food bloggers, and pretending everything is business as usual is not helpful. In this episode, Megan shares what it has looked like to navigate a 40 percent ad revenue drop, simplify her business, lean into video, use AI more intentionally and make decisions that feel both strategic and aligned. Key Topics Discussed: • Stop relying on Google traffic as your only growth engine. • Let the data guide your next move, but do not ignore your gut. • Use video to strengthen your brand beyond the blog. • Cut tools, tasks and expenses that no longer serve the business. • Use AI to reduce workload, protect profit and make faster decisions. • Build a simpler business that gives you room to adapt. Connect with Taryn Solie Website | Instagram | Facebook

  • #806
    June 22 · 34 min

    807: Why AI Gets Worse Over Time (And How to Fix It) with Shruthi Baskaran-Makanju

    Megan chats with Shruthi about using AI beyond basic prompting, building smarter workflows, and protecting your unique voice as a food creator. Founder of Urban Farmie (vegetarian-global niche, 2M visits a year, AP syndicated). I spent 12 years at the Boston Consulting Group (BCG) and left as a Partner in February to run the food business full-time. Stanford MS-MBA, former engineer, TED speaker on food systems. I also just launched Mise en Claude, a Substack on how working food bloggers can use Claude as part of their operating system. Summary & Takeaways Most food bloggers use AI as a simple writing tool. Shruthi explains why the biggest gains come from treating AI as a strategic business partner instead. This episode explores project-based AI systems, prompt maintenance, voice development, and practical ways to use AI without sacrificing originality or expertise. Key Topics Discussed: - Organize AI projects by purpose to prevent instruction overload. - Review and clean AI project instructions every month. - Use AI for repeatable tasks, not strategic business decisions. - Define your voice before teaching AI to replicate it. - Build systems that protect lived experience and expertise. - Focus on one major business initiative each quarter. Mise en Claude Substack Connect with Shruthi Baskaran-Makanju Website | Instagram | Facebook

  • #806
    June 15 · 34 min

    806: AI Search Is Here: How Food Bloggers Can Stay Visible with Julia Bocchese

    Julia Bocchese teaches us how to optimize food blog content for AI driven search and stay visible as the search landscape evolves. Julia is an SEO, Pinterest, and AI Search Consultant for creative small businesses at Julia Renee Consulting. Her goal is to make SEO, Pinterest, and AIO strategies approachable and easy to implement for all small businesses so they can reach their ideal clients organically. AI is changing the way people discover recipes and content online. In this episode, Julia breaks down what food bloggers need to know about AI search, how it differs from traditional SEO, and the practical steps you can take now to strengthen your visibility across platforms like ChatGPT, Gemini, Perplexity, and Google AI Overviews. If you want to future proof your business without chasing every trend, this conversation will help you focus on what matters most. Key Topics Discussed: - Build strong SEO foundations before focusing on AI search. - Use audience specific language consistently throughout your content. - Strengthen brand authority through mentions, interviews, and collaborations. - Make important recipe information easy to find near the top of each post. - Improve user experience by removing barriers that interrupt recipe access. - Demonstrate expertise clearly through credentials, experience, and social proof. Connect with Julia Renee Consulting Website | Instagram | Pinterest

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