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Decoding AI for Marketing

Greg Stuart, Rex Briggs

Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers.

Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge.

DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks.

Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.

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22 episodes
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Avg 41 min
English

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#57
September 8 · 32 min
Can AI Finally Fix Advertising’s “Frankenstack”?
Advertising execution is still surprisingly manual. Marketers and agencies juggle fragmented platforms, disconnected data, and countless hands-on tasks. When those systems are stitched together with new AI tools, they can create what Fluency CEO Mike Lane calls a “Frankenstack” of software.
#56
August 25 · 34 min
The Next Renaissance: Why AI Is Infrastructure, Not an App
Is AI really the story of our time—or is humanity? In this special conversation at the MMA’s CMO & CEO Summit, former OpenAI Head of Go-to-Market Zack Kass joins host Greg Stuart to explore what he calls the “next renaissance”: a future where intelligence becomes abundant, AI agents reshape how consumers make decisions, and marketers must rethink how they create value. Zack argues that AI is not simply another software application—it’s foundational infrastructure that will transform how people
#55
May 19 · 36 min
Is Share of Prompt the New Share of Voice?
Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to think about authority, structure, and narrative consistency and how AI visibility may predict real-world business outcomes like box office revenue.
#54
May 5 · 34 min
AI is a Marketing Channel. Build Strategy Accordingly.
Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini, and Microsoft Copilot, Sherman explains why it’s no longer enough to simply “show up”—brands need to control how they’re represented, what data models learn from, and how they influence AI-generated recommendations. He breaks down how Bluefish works with major brands to close t
#53
April 21 · 47 min
AI is Rewriting Discovery. Are You Ready?
Brian Stempeck, CEO and cofounder at Evertune AI, says brands need to get smart about how they’re showing up across the major LLMs, from ChatGPT to Claude and Gemini and beyond - and a small sample isn’t enough to build a plan. He explains how Evertune samples AI platforms to help brands better strategize across channels, plus new tactics they’re experimenting with like retargeting users after they’ve searched for products with AI.
#52
April 7 · 40 min
Agentic AI Is Reinventing Marketing Personalization
Paul Meinshausen, CEO and co-founder of Aampe, sees a future where marketing is about learning, not targeting - where marketers, with the help of powerful AI agents, design interactions that help systems learn and improve continuously. Rather than sending the same message to millions of people, these agents can continuously experiment, learn from behavior, and adapt messaging and experiences to each individual. He explains the work Aampe currently does in personalization, the value it brings to
#51
March 24 · 41 min
Pushing the Boundaries of Creativity with AI
Jamie Umpherson, Chief Creative Officer at Runway, is using AI to power charge his - and his organization’s - creativity. Drawing on years in agencies working as a creative director, he shares how AI-powered tools are changing marketing, the bottlenecks that the technology can break down, and just how far the technology has come in a short time. Umpherson also shares how brands can scale while maintaining consistency and integrity.
#50
March 10 · 37 min
GEO, Productivity, and the Rapid Pace of Marketing Tool Change
Shegun Otulana, CEO of Copysmith.ai, says there’s a widening gap between marketing teams that use AI tools on the edge, and ones that have fully rebuilt their processes around AI. He explains how his company is focusing now on the shift to GEO, how he’s built and continues to build AI-powered products for specific client needs, and why share of voice, mentions, and citations are becoming the new metrics of visibility.
#49
February 24 · 39 min
Your AI Strategy Is Only as Good as Your Data Layer
Jeff Lunsford, CEO of Tealium, says that as enterprises rush to deploy agentic AI, batch processing and siloed systems won’t cut it: AI strategy lives or dies on the quality — and speed — of your data. In this episode, we explore what a true real-time data layer looks like, why most companies are underutilizing their marketing tech, and how brands must prepare for a world where AI agents — not humans — are initiating customer interactions. From identity tokens and authentication to agent-to-agen
#48
February 10 · 39 min
Why Rule-Based Marketing Is Breaking
Konrad Feldman, co-founder and CEO of Quantcast, explains the shift from rule-based “expert systems” to goal-driven, autonomous AI, the evolution of DSPs, the hidden limits of “AI-washed” platforms, and why measurement—not targeting—is the biggest bottleneck holding marketing back. Drawing on three decades of experience in neural networks, machine learning, and programmatic advertising, he shares where he thinks digital advertising is going next.
#47
January 27 · 37 min
The Next Evolution of AI, Search, and Advertising
Michael Walrath, Chairman and CEO of Yext, says today’s AI is fundamentally rewriting the rules of search, discovery, and brand visibility. Drawing on his extensive ad tech experience at DoubleClick, Yahoo, Moat, and now Yext, Walrath explains why AI-powered search is so much more powerful than traditional search—and why many current assumptions about GEO, SEO, and advertising are headed for a fast reckoning. Expanding on our episode with Bill Gross, Walrath also argues that inserting ads into A
#46
January 13 · 56 min
AI Hype Vs. Reality at CES 2026
Shelly Palmer, professor in residence at Syracuse and expert in all things AI, returns to the show to offer up what trends he saw at CES, and where the marketing industry is going. He explains how fast AI is changing every day, what marketers need to be doing to keep up, and why the technology is still underhyped.
#45
Dec 2, 2025 · 37 min
The Truth About AI Chatbots in Marketing (and How It Can Be Fixed)
Sid Sudhakaran, Head of Data Strategy & Engineering for North America at Kantar, explains the benefits of the company’s ambitious AI assistant: KAiA. He explains how it democratizes data, when chatbots work for marketers (and when they don’t), and the real customer pain points they are tackling each and every day.
#44
Oct 21, 2025 · 41 min
SEO Has Been Upended. Here’s What the Future Could Look Like
Bill Gross, founder of Overture (the company that created paid search) and now ProRata.ai, says that generative AI is fundamentally rewriting the rules of search - which means marketers, advertisers, and customers must all adapt to new ways of discovering products. Gross explains ProRata’s business model, how advertising will evolve inside AI-generated results, what a fair-value model for publishers and creators might look like, and how brands can stay discoverable and trusted as attention shift
#43
Oct 7, 2025 · 42 min
Scaling Up Your Agentic AI Marketing Team
Jacob Bank, Relay.app founder and CEO, says the days of building up a huge marketing department might just be over. The Relay.app platform helps teams design and deploy custom AI agents, without losing impact. Bank explains why the old model of hiring is on the way out, why he offers step-by-step guides to users on how to effectively build agents, and how marketers can rethink scale, autonomy, and leverage in this new age.
#42
Sep 23, 2025 · 51 min
The Growth of Commerce Media (and What AI’s Got to Do With It)
Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is growing beyond retail and how AI allows that scale, as well as the complexities marketers face when handling diverse product catalogs across multiple retail platforms.
#41
Sep 9, 2025 · 37 min
Adobe AI and Keeping Your Brand Safe
Hannah Elsakr, Vice President of New GenAI Business Ventures at Adobe, hears from enterprise marketing leaders every day about what they really need from their AI tools. She talks about why so many marketers are still hesitant to adopt AI into their workflows for true transformation, and how Adobe Firefly is helping to create commercially safe and ethically sourced generative AI to open new doors for your brand.
#40
Aug 26, 2025 · 43 min
Have You Automated Enough?
Wade Foster, CEO and cofounder of Zapier, says the next frontier for marketers isn’t just shiny AI agents, but practical AI workflows. By weaving automation and intelligence into the systems teams already use, marketers can reduce manual tasks, accelerate lead management, and unlock new personalization at scale. Wade explains how Zapier has moved beyond basic integrations to become an orchestration layer for AI, and why this shift matters for marketing leaders looking to drive results without ov
#39
Aug 12, 2025 · 43 min
Entering the Age of Supermarketers
Sandeep Menon, cofounder at Auxia, says AI is quickly enabling the marketing industry to enter the age of “supermarketers” - where individuals can do the jobs of all different kinds of specialized marketers with the help of AI tools. He unpacks how agentic AI is changing the game by creating tools to compress roles, accelerate experimentation, and drive deeper personalization at scale. From lifecycle decisioning to AI-powered analyst agents, Sandeep shares real-world applications and explains ho
#38
Jul 29, 2025 · 42 min
How AI Aids Your Go-To-Market Strategy
Paul Yacoubian, founder and CEO at Copy.ai, is on a mission to cut down go-to-market bloat. One big way that AI can help marketers, especially at larger organizations, is in creating standardized content creation processes - and integrating those outputs into existing companies at the organization. It can mean efficiency and scale that saves thousands of employees time, and can increase the satisfaction of thousands of customers. Paul chats with Greg and Rex about how Copy.ai generates marketing

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