BusinessEntrepreneurship

Cole Gordon Podcast

Cole Gordon

Listen to me interview 8, 9 and 10-figure founders to break down today's most cutting edge marketing, sales, and operations tactics you can use to scale your business.

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31 episodes
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Avg 1 hr 31 min
English

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Tuesday · 1 hr 9 min
Watch Us Debate Low Ticket vs. High Ticket For Scaling to $1M/mo
Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=debate2 Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... …and more. ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source=yt_organic&ol=debate2 ======================================================================== Want to scale your business in our 8-figure boardroom mastermind? Click here 👇 https://go.closers.io/8fbr-vsl?h_source=yt_organic&ol=debate2 ======================================================================== 00:00 Low Ticket vs. High Ticket Debate 01:48 What gets you to your first $100K a month? 17:25 What gets you to a million a month? 36:17 Which one actually gives you better leads? 42:06 Which has better margins? 44:40 Which one saturates first? 47:36 What to do if you already have a big audience 59:46 Which one makes you look more like a grifter?
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November 3 · 2 hr 5 min
The Exact Playbook We Used to Build a $670K/mo SaaS
Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/17737520406980100139fLv ======================================================================== Get our internal SOP for Outbound Setting: https://g.closers.io/outbound-setting-yt/?h_source=yt_organic&ol=ryder ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉https://go.closers.io/1o1-yt?h_source=yt_organic&ol=ryder ======================================================================== 00:00 From Rage to $670K/Month 05:36 Why He Ran a Call Center First 08:51 The Matt Ryder Method of Bisdev 14:32 Landing Industry Giants Early 21:26 Moving From Info to SaaS 25:41 Hiring a Dev Team Without a CTO 32:53 SaaS Sales: One Call, Relentless Follow-Up 39:23 Winning Enterprise Deals 42:52 Follow-Up Until It Turns to Respect 47:28 The Worst Things Sales Teams Do 56:44 TCPA Traps and Compliance Nightmares 1:09:44 Who Does Outbound Best? 1:26:26 Sales Comp That Attracts Top Talent 1:34:56 How the Dialer Algorithm Works 1:51:22 Dialer’s Growth and Exit Plan 1:58:23 How F the Gurus Hit $100K/Month
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October 28 · 1 hr 33 min
We Made $250M. Here’s The Businesses We’d Start If We Lost It All
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... …and more. ======================================================================== 00:00 14 Businesses We’d Start Tomorrow 00:38 Idea 1 13:44 Idea 2 24:23 Idea 3 32:55 Idea 4 39:06 Idea 5 43:17 Idea 6 45:54 Idea 7 55:51 Idea 8 1:02:47 Idea 9 1:08:04 Idea 10 1:10:45 Idea 11 1:16:41 Idea 12 1:21:37 Idea 13 1:29:41 Idea 14
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October 20 · 1 hr 14 min
Persuasion Expert: I Tricked AI Into Doing Something Illegal
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉https://go.closers.io/1o1-yt?h_source=yt_organic&ol=cialdini ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=cialdini Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... …and more. ======================================================================== 00:00 Using Persuasion Principles on AI Models 05:35 Why Consistency Worked Best on LLMs 08:42 Self-Confirmation Rabbit Holes and Sunk Habits 10:25 Going Undercover in Sales Training Programs 17:23 Why Principles Beat Tactics 19:00 Unity: Show People They’re In the Boat 22:59 Co-Creation: Ask for Advice, Not Opinions 27:08 Commitment and Consistency: The “Will You” Trick 32:42 Reducing No-Shows With Psychology 35:12 Overcoming the Sunk Cost Fallacy 37:21 Charlie Munger’s Berkshire Share 39:02 Scarcity: Limited Number vs. Limited Time 41:39 The Bose Headline That Lifted Sales 48% 47:50 Reciprocity: The McDonald’s Balloon Study 51:29 How Persuasion Differs Across Cultures 56:26 Social Proof: Why Segmentation Matters
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October 12 · 1 hr 55 min
How To Build A Disgustingly Profitable Brand in 2027
Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... …and more. ======================================================================== 00:00 Building a Brand From Zero to Mega 01:37 Content Pillars: Format Plus Topic 04:11 Can Business Owners Really Vlog? 08:55 Yapping: Who It Works For 12:46 Setting Your Goal Before Your Content 15:21 Why B2B Content Must Get Shared 21:14 Trojan Horse Content for Boring Topics 26:00 How to Write Hooks That Stop the Scroll 31:35 Picking Your Platform (and When to Add More) 41:51 View Maxing vs. Niche Maxing 45:05 Level 2: Turning Content Into Signature IP 55:52 Level 3: What Mega Brands Have in Common 1:04:42 Attribution Is Really Just Momentum 1:09:46 The Brands Doing It Best Right Now 1:17:27 Brutal Brand Roast: Fixing Short Form 1:39:01 Monetizing: Brand Deals, Agency, and Info
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October 1 · 1 hr 29 min
The Exact Playbook We Used to Build a $5M/year SaaS
Get our internal SOP on How to Find Saas Product-Market Fit: https://g.closers.io/product-market-f... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== 00:00 Intro: How Saleskick Scaled to $5M/Year 00:38 Step 1: Finding a CPO and CTO 06:00 How He Met His Co-Founder Dan 11:40 Step 2: Building the Proof of Concept 16:16 Why You Shouldn't Vibe Code Alone 25:24 Step 3: Finding the Right SaaS Idea 28:19 Network Effects vs. Switching Cost SaaS 34:38 What Product Market Fit Actually Means 39:03 Testing and Iterating with Customers 46:03 Step 4: Three Ways to Fund Development 52:18 The Productized Agency Model 59:19 Step 5: Tracking Churn the Right Way 1:09:04 Step 6: Getting Product Ready to Scale 1:13:03 The Calendar Feature That Changed Everything 1:16:33 Step 7: Scaling Past $100K/Month 1:22:44 Selling Software vs. Selling Info Offers
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September 24 · 1 hr 24 min
Meet The Genius Operator Behind This $100M+/yr Agency
Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 From Selling Leads to Building an Agency 06:06 The Brazil Origin Story 10:34 Scaling from $5M to $100M+ 13:56 The Real Difference Between SMB and Enterprise 21:37 Why Enterprise Clients Rarely Leave 23:57 The M&A Playbook Behind NP Digital's Growth 30:35 Landing Global Brands Through Acquisition 32:00 How Earnouts Keep Acquired Teams In 36:34 Why Neil Isn't Selling (or Managing) Anytime Soon 42:47 Building an Enterprise Team by Poaching Right 48:46 Search Firms and the Hidden RFP Gatekeepers 52:42 Land and Expand: The Real Enterprise Playbook 59:04 Why Neil Wants People to Stop Knowing His Name 1:06:51 Poaching Lessons from iProspect 1:12:44 Why Neil Will Never Take the Company Public 1:15:33 What AI Is Actually Doing (and Not Doing) for Agencies
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September 17 · 1 hr 54 min
He Built an $80M Business Using Other People's Audiences
Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Get our internal SOP for Outbound Setting: https://g.closers.io/outbound-setting... ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://go.closers.io/1o1-yt?h_source... ======================================================================== 00:00 Scaling to $80M Without Ads or a Brand 02:04 The Ideal Partner Profile 05:52 Why Speaking Beats Webinars 09:33 The No-Pitch Pitch That Converts 13:59 Treating Events as a Portfolio 16:20 The $5M/Year SEO Machine 19:56 Winning in the Age of AI Search 26:32 Why Chandler Bet on Building a Personal Brand 30:37 Why Attribution Is the Dumbest Word in Marketing 33:50 What Hormozi's Book Launch Got Right 40:23 Rebuilding a Media Team From Scratch 50:18 The Networking Secrets Nobody Talks About 55:11 How to Actually Poach Great Talent 1:05:56 What Chandler Looks for in an Interview 1:22:58 Why Managers Are Disappearing With AI 1:30:11 Going From Remote to In-Person (What Broke) 1:39:12 The Real Reason Businesses Die
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September 10 · 1 hr 53 min
How Ryan Deiss Runs a $200M/yr Portfolio Company
Apply For Account Manager (Top OTE 600k/yr+) Here: https://recruitcrm.io/apply/178896217... ======================================================================== Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... ======================================================================== Get my 8-Figure Offer Playbook here: https://g.closers.io/offer-engineerin... ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Going All In on YouTube Content 04:56 Why Attribution Data Lies to You 09:06 Shutting Off $150K/Month in Ads 13:20 Owning Your Voice Instead of Chasing Best Practices 17:44 Building the Portfolio: What Makes the Buy List 23:32 The Real Reason Deals Get Unstuck 25:38 Scalable's Three-Tier Client Model 30:30 Avoiding Resentment in Equity Partnerships 36:39 The 0% Success Rate of Rushing Deals 43:56 Tracking Cash Distributions, Not Vanity Metrics 55:20 Launch to Scale: The Five-Stage Framework 59:04 Why "I Need a COO" Is Usually the Wrong Answer 1:05:07 The $5M to $20M Phase 1:32:50 What Actually Makes a Business Sellable 1:42:20 Where AI Is Actually Moving the Needle 1:50:52 27 Years in Business: The Real Secret
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September 4 · 1 hr 4 min
After $150M, these systems allow my company to run without me…
Want to come to our next in-person event in NYC and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://g.closers.io/8fbr-nyc-yt/?h_s... ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?... Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 The Hire That Changed Everything 04:00 Why You're Probably Not Paying Enough 09:03 The Recruiting Volume Nobody Wants to Do 11:47 The Culture-Skill Matrix: Who to Cut 14:31 The Leadership Matrix: Tyrant vs. Pushover 23:16 Standards vs. Performance Coaching 24:26 The 4 Properties of Feedback That Actually Works 31:45 Raising Performance Standards Without Breaking People 41:02 Why Reps Follow Up Without Being Told 42:33 Diminishing Returns on Marginal Effort 47:39 Fixing It: Observation and Marginal Benefit 51:06 Delegation Step 1: Define What You Actually Need 55:11 The Five Degrees of Initiative 58:06 The Three-Gate Filter for "Everyone Comes to Me
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August 28 · 1 hr 53 min
How to Fix Your Show Rates (Full 2 Hour Course)
Get our internal SOP's for Show Rates and Sales Ops: https://g.closers.io/show-rate-yt/ ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.go.saleskick.com/vsl-org?aa_source=yt_organic&ol=showrates Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want to work 1-on-1 with me at our next in-person mastermind event in New York? Click here 👇 https://go.closers.io/8fbr-vsl?h_source=yt_organic&ol=showrates ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Why Show Rates Matter (and Costly Mistakes) 04:37 The 2023 Google Update That Broke Everything 06:39 The Real Metric: Offers Per Closer Per Day 10:28 Booking Window: Why 1-2 Days Wins 15:26 The End-of-Month "Death Screen" Trap 17:39 Optimal Availability, Hours, and Weekends 28:19 Application Grading 101 35:22 Application Mistakes and BANT Questions 48:35 Where to Place Contact Info in Your Funnel 1:02:20 Routing Best Leads to Best Closers 1:07:44 The Lead Nurture Specialist Nobody Hires 1:16:59 Single vs. Double Booking, Explained 1:21:41 Confirmation Cadence and the iMessage Mistake 1:36:11 Setter Show Rates: What Good Looks Like 1:44:20 The Marketing Message That Fixes Everything
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August 20 · 1 hr 28 min
He Crossed The Border Illegally, Then Sold His Business For $100M+
Get my 8-Figure Offer Playbook here: https://bit.ly/OfferPlaybookIsmael Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Ismael ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickIsmael Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Selling His Company for $108M 01:32 Born in Mexico City 03:40 Smuggled Across the Border 05:56 His Father's Absence and Alcoholism 08:36 Paying Rent, Then a Fake ID 13:22 The HVAC Job That Changed Him 16:04 Why Every Founder Needs an Apprenticeship 20:34 Home Comfort USA... Then Betrayal 27:53 Founding NextGen for Revenge 37:48 $9.8M in Year One 45:36 The 250-Billboard Gamble 56:26 From Hustler to Leader 1:01:19 $32M Revenue, $800 in the Bank 1:05:27 Private Equity Comes Knocking 1:14:52 The Wire Hits, Then What? 1:22:15 The Thermostat and Generational Peace
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August 15 · 59 min
9 Business Owners Ask Me How to Scale to $30M+/year
Want to work 1-on-1 with me at our next in-person mastermind event? Click here 👇 https://bit.ly/8FigureBoardroomVip ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Vip ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickVip Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 0:00 - Mastermind Overview 0:41 - Company Culture 7:52 - AI & Automation 14:44 - Scaling to $100M+ 27:12 - Hiring Sales Reps 35:52 - Navigating 8-Figures 43:33 - CEO Time Management 47:15 - High-Ticket Upselling 51:50 - Fixing Bottlenecks 56:49 - Sales Psychology
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August 6 · 1 hr 39 min
Ali Abdaal Asked Me How to Get to $1M/mo
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Ali ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickAli Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Scaling to $1M/Month 03:48 Finding the Real Constraint 12:54 Measuring Client Success 21:43 Client Success Systems 30:18 Coaching Capacity & Workloads 39:58 Building a World-Class CS Team 52:47 Client Success KPIs 01:03:34 Coaching, Curriculum & Platforms 01:15:28 Helping Beginners Get Results 01:23:54 One-Call vs Two-Call Close 01:29:41 Building the Right Org Chart 01:32:55 Scaling Your Sales Team 01:43:08 Daily Sales Meetings 01:50:02 Building a Sales Playbook 02:00:47 Hiring More Closers 02:08:16 When to Hire Sales Managers 02:15:37 Scaling Without Breaking Systems
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July 31 · 1 hr 26 min
Tax Expert: This Is How Billionaires Legally Avoid Taxes
Get the FREE Tax Strategy Playbook 👉 https://g.closers.io/tax-strategy/ ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Karlton ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickKarlton Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 How Billionaires Pay So Little in Taxes 4:49 How the Wealthy Pass Down Their Money 8:17 Why the Tax Code Favors Wealth Over Wages 14:48 Is It Wrong to Use Tax Loopholes? 17:50 Wealth Taxes, Tariffs & Tax Reform 24:06 Tax Strategies at Every Income Level 24:44 Tax Strategies for W-2 and 1099 Earners 32:00 Tax Strategies at $1 Million in Profit 45:59 Should You Move to Puerto Rico for Taxes? 49:52 Tax Strategies at $10 Million in Profit 1:07:58 Tax Strategies Above $100 Million 1:13:31 IRS Audits, Red Flags & Extensions 1:23:52 The Biggest Tax Savings—and Worst Advice
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July 26 · 2 hr 8 min
Sam Ovens: How I Built a Billion Dollar Software Company
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Samovens ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSamovens Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Want to scale your business in our 8-figure boardroom mastermind + come to our next in-person event in Scotland? Click here 👉 https://bit.ly/8FbrScotlandSamovens ----- Here are the updated chapters for the interview with *Sam Ovens*: 0:00: Prioritizing Engagement 8:20: Solving the Cold Start 10:02: Sam’s Origin Story 11:31: Early Inspiration For Skool 15:58: Lessons for Entrepreneurs 21:25: Simplifying the Info Industry 23:41: Bringing Skool Mainstream 26:57: Discovery and Growth Features 36:23: AI and Engineering Standards 46:19: The Skool Business Model 51:02: Raising Capital and Values 56:44: Using Product Intuition 1:00:00: Important Lessons Learned 1:03:27: Design and Product Inspiration 1:14:00: What Sam Does in His Day 1:22:06: Company Structure Philosophy 1:30:35: Using First-Party Data
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July 16 · 2 hr 43 min
How To Build A 10M/yr Outbound Setting Team (Full Course)
Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Setting ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickSetting Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandSetting ======================================================================== 0:00 – Intro 1:28 – Defining Outbound: MDR vs. SDR Models 17:11 – The Different MDR Revenue Models + Requirements For Them To Work 19:56 – Call Funnel With Opt-In 23:15 – Low-Ticket Funnel + Setter Outbound 24:24 – Low-Ticket Ascension + Implementation Call 25:45 – DM Setting Funnel 29:04 – Live Event Funnels 32:16 – How Many Leads Per Setter Per Month? 39:21 – Common Funnel Benchmarks 42:21 – What To Do If You Don't Have Enough Leads For 1 Setter 44:11 – Should Setters Take Direct Bookings? 54:27 – The Triage Capacity Problem 57:17 – Setter KPIs For Call Funnel 1:01:27 – Speed To Lead 1:02:42 – Setter Activity (And Dials Per Day) 1:06:01 – Setter Workflow & Dialing Logic 1:15:02 – Old Way: Manual Setup For Dialing Logic 1:18:49 – New Way: Dialer.io (Automatic Setup) 1:20:32 – Dialing Logic Best Practices 1:25:13 – How To Determine Peak Calling Hours 1:25:59 – Pipeline Setter Process 1:29:25 – Texting Scripts 1:37:16 – Quick Note On AI / Automation 1:38:11 – Email Scripts 1:39:08 – Calling Scripts 1:40:56 – Outbound Script & Call Flow 2:08:15 – Adjustments For Triage Call 2:11:13 – Buyer Leads 2:12:43 – Revised Script For No-Shows 2:14:02 – Revised Script For Pipeline (Old Leads) 2:15:15 – When Closers Take The Setting Calls 2:17:21 – Troubleshooting & Common Mistakes 2:33:06 – How To Compensate Setters
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July 9 · 1 hr 43 min
$30M CEO: How to Build a Business That Runs Without You
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Jordans ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickJordans Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== 00:00 Introduction & Ranking 16 Systems 02:05 Cole's Number 1 08:42 Jordan's Number 1 14:55 Cole's Number 2 20:18 Jordan's Number 2 26:06 Cole's Number 3 32:40 Jordan's Number 3 39:12 Cole's Number 4 45:36 Jordan's Number 4 52:41 Cole's Number 5 59:24 Jordan's Number 5 01:06:18 Cole's Number 6 01:13:42 Jordan's Number 6 01:20:55 Cole's Number 7 01:27:31 Jordan's Number 7 01:34:08 Cole's Number 8 01:40:52 Jordan's Number 8
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July 3 · 1 hr 49 min
Content vs Paid Ads: Which One Is Better in 2026?
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Debate ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://bit.ly/SalesKickDebate Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== 0:00 Paid Ads vs Organic: Which 8-Figure Business Is Actually Worth More? 1:58 Spencer's Case: Why Ads Are the More Valuable Business 9:21 Jeremy's Case: Why the Creator Economy Makes Organic King 16:53 Is "Personal Brand" a Scam or the Ultimate Moat? 22:52 Rebuttal: Why Views Don't Equal Cash 27:52 Can You Actually Sell an Organic Business? 32:08 The Hidden Cost of "Free" Organic Traffic 38:56 Is Charisma Born or Built? The Skill Gap Debate 43:37 Which One Actually Scales to $25M Faster? 52:36 Lead Quality Showdown: 25% vs 40% Close Rates 1:06:44 Start Cold or Start Warm? The Hormozi Sequencing Fight 1:15:38 Which Model Gives You the Better Lifestyle? 1:22:29 The Conviction Test: Can You Fake Your Way Through Content? 1:31:36 Does Building a Real Brand Even Require Content? 1:47:20 The Micro-Niche Escape: How to Win When You Can't Beat Hormozi
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June 25 · 1 hr 56 min
Meet The Genius That Industry Leaders Hire For $100M Launches
Want me to 1-on-1 audit your business to learn exactly how to hit the next level of scale? Click here 👉 https://bit.ly/Cole1on1Jason ======================================================================== Want to come to our next in-person event in Scotland and network with other 7 and 8-figure entrepreneurs? Click here 👉 https://bit.ly/8FbrScotlandJason ======================================================================== Using calendly/oncehub to book calls? And experiencing low show rates? Check out https://www.saleskick.com/ Saleskick is a booking/calendar system designed specifically for sales teams to: -Decrease cost per booked call (faster load times, better CRO, etc) -Increase show rate -Auto-confirm appointments via AI -AI score every lead so it's delegated correctly... And more. ======================================================================== Pick up rate for your setters below 20%? Try https://www.dialer.io/ After generating 50M+ solely from outbound appointment setters in our own company… I’ve packaged all the best setting practices into a software that simply allows your setters to click “Dial” and work the leads in the most efficient and profitable way possible. This leads to: -Higher answer rates -100% TCPA compliant dialing -Less burned phone numbers / categorized as spam -20-30% increase in overall sets per day production …and more. Give Jason a follow here: https://www.facebook.com/jason.fladlien.716/
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