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Capitalism.com with Ryan Daniel Moran

Capitalism.com

The Capitalism.com Podcast Network presents content for those who are bold enough create change, pursue wealth, find freedom, take control of their health, and reach their full potential.

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  • 24 episodes
  • weekly
  • Avg 49 min
  • English

Episodes 24

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  • Wednesday · 26 min

    Shark Tank Valued Kodiak Cakes at $1.5M. Then It Sold for $800M

    Get the free playbook, trainings, and AI tool that builds your plan to 100K a month: ► The free 100K playbook: https://capitalism.com/100K Kodiak Cakes asked Shark Tank for a $5 million valuation, got told they were a commodity, and walked out with no deal. 7 years later private equity paid a reported $800 million for control of the company. I break down what they actually did in between, then I sit down with Amanda, who is launching a high-protein pancake mix from scratch and is afraid of the exact objection the Sharks made, and we run that same playbook on a 2-year timeline instead of a 20-year one. Resources mentioned in this episode: ► The free 100K playbook: https://capitalism.com/100K ► Amanda's brand, Solea Bakes: https://eatsolea.co/ ► Amanda Carneiro on Instagram: https://www.instagram.com/rawfitnessandnutrition (0:00) Kodiak Cakes asked for a $5 million valuation on Shark Tank and got nothing (0:43) The 20-year version of this playbook now takes closer to 2 years (1:32) They started in Utah ski shops, before Amazon, Instagram or TikTok Shop (2:07) The Clif Bar parallel: niche local retail first, hundreds of millions later (2:45) Nearly 10 years to any real distribution, stuck between $1 and $4 million (3:34) What it actually takes to build a first million-dollar business today (3:47) The Shark Tank pitch, and how the Sharks tore the brand apart (4:35) $500,000 for 10% asked, $500,000 for 35% offered, and they walked (5:40) Doing $4 million at air date, and doubling the year after (6:02) The 2016 capital raise, and the 3 things they spent it on (7:02) Best-selling pancake mix at Target, not Amazon, not Meta ads (7:34) 2018 to 2021: eight figures to nine figures, then private equity called (8:00) Why a bear on the box tells you who they were really targeting (8:46) Double down on what is working before you add new distribution (9:02) You cannot get on a TV show, but you can manufacture the same awareness (9:53) Meet Amanda, launching a high-protein pancake mix from zero (10:22) She does not need $800 million, she needs a $5 million business (11:09) The 3 things she needs before anything else (11:43) A few hundred people is enough to seed a $10,000 launch (12:24) 90 days of audience building to a $5,000 to $25,000 launch (12:51) 300 people on the waiting list, and exactly how she built it (13:19) Hedging the launch, and why half in does not work (14:32) The launch plan: build the hot list, then 2 weeks of hard launch (15:03) A $7 pancake mix versus her $30 bag: the premium problem (15:41) Stop comparing yourself to your competitors (16:27) The most expensive pancakes in the world as a content hook (17:17) 6 organic eggs cost the same, and why that reframe works (17:30) A few thousand people on auto ship is a seven-figure business (17:59) Direct to consumer beats fighting for shelf space at Walmart (18:57) Manufacturing your own big break through relationships (20:31) Treat early customers like gold and send influencers free product (21:05) Start the outreach before the product exists (21:47) 20 well-connected people, care packages, handwritten notes (22:27) What actually happened when Amanda launched (22:51) 144 orders and about $9,000 in sales (23:35) The advice she used, and the advice she ignored (24:03) She raised her price to $32 a bag and nobody pushed back (24:55) The headline you never see is somebody's first $10,000 (25:41) Where to get the free playbook and the AI tool DISCLAIMER: The information contained on this podcast and the resources available for download/viewing through this podcast are for educational and informational purposes only.

  • September 16 · 22 min

    How Huel Went From a Garage to a $1.15 Billion Exit: Case Study

    The workshop is where we build your version of this: ► The next workshop: https://capitalism.com/bootcamp Huel sold to Danone for $1.15 billion and most of the internet missed it. Julian Hearn was in his mid-40s coming off a website that lost him money, he launched by posting in a Facebook group, and his first 2 orders went out of his own garage. I break down the 3 things that got him from there to a billion-dollar exit, and the one he never traded away: he treated the community like it was the asset. Resources mentioned in the video: ► The next workshop: https://capitalism.com/bootcamp ► The free $100K playbook: https://capitalism.com/100K ► The full step-by-step plan: https://capitalism.com/model (0:00) Huel sold to Danone for $1.15 billion and most of the internet missed it (0:47) Why this one is copyable: no MBA, no private equity spreadsheet behind it (1:14) Julian Hearn had one win and one expensive failure before Huel (1:40) Body Hack lost him money and told him exactly why diets fail (2:25) The Magic Spoon aside: cricket flour flopped, protein cereal did not (3:30) His failure was the market research for the thing that worked (4:04) The 3 things that made Huel work out of the gate (4:45) He built the whole go-to-market on 1,000 true fans (5:07) Julian in his own words: 1,000 people at 45 pounds a month (5:35) Product, audience, and a sales channel that compounds (6:40) Launch day was a post in a Facebook group called London Startups (7:00) His first 2 sales, fulfilled out of his own garage (8:30) He asked those 2 customers one question: why did you buy? (8:55) The Soylent Reddit group became his first real fan base (9:20) The Hueligans, and the forum he built to keep them (9:40) The traffic triangle, and what we call the hopper (10:40) How to get to 1,000 customers when you only have 9 (11:30) $800,000 in 2015, 10 years before the exit (12:00) The Shopify Masters interview at a $2 million run rate (12:40) The PR play then, and what it looks like now (14:00) $5 million in 2 years, and why failed products did not sink them (14:45) 20% of new customers were coming from referrals (15:00) The 1 in 10 rule, and how Steven Bartlett found him (17:00) Amy is pacing $3 million, and she is in the DMs herself (18:00) They hired a CEO and doubled down on the Hueligans anyway (18:55) Danone tried to build their own, then gave up after 8 weeks (20:05) He treated his failure as tuition (20:50) They ate a loss rather than raise prices on loyal subscribers (21:30) Product, audience, sales channel, and the one most people underweight DISCLAIMER: The information contained on this YouTube Channel and the resources available for download/viewing through this YouTube Channel are for educational and informational purposes only.

  • September 9 · 21 min

    How SmartSweets Went From $0 to $360M in 4 Years: Case Study

    I help entrepreneurs create their idea, launch, get to the first seven figures, and then prepare for a life-changing exit. The playbook we use to do it is free: ► Get the free playbook: https://capitalism.com/100K Tara Bosch started SmartSweets in her kitchen at 21 with no capital, no experience and no connections in candy, and 4 years later she sold a majority stake for $360 million. I sat down with Tara more than once, so what you get here is the sequence rather than the headline: a giant market changed in one way, a few hundred customers who acted like they worked there, a premium price in a category that competes on price, inventory funded with debt instead of equity, and a hiring order that held as the company grew. It is the same pattern behind Dr. Squatch, Dollar Shave Club and Gruns, and it compresses the timeline more than anything else I know of. Resources mentioned in the episode: ► The $100K Playbook: https://capitalism.com/100K (0:00) A first-time founder, 4 years, and a $360 million deal in the candy aisle (0:40) No capital, no experience, no connections in candy (2:00) What we actually know about the deal, and what never gets disclosed (3:00) Lesson 1: walk into a giant market and change one thing about it (4:10) The one thing Mars and Hershey still cannot copy (5:00) Why better-for-you keeps working as the one thing you change (6:12) Lesson 2: the Champion Program, and the first 500 people (7:00) The back road into a market you cannot outspend (8:00) Lesson 3: $24 for a box of 8, against Sour Patch Kids at a sixth the price (9:00) A $65 bag of Gruns against $8 Flintstones, and why the premium holds (10:04) Tara on seeing the company years before it existed (12:00) Inventory is where a physical product business eats its cash (13:20) Treating the banks like investors, and a $14M line of credit (15:03) Hiring for the things she was bad at, in the order she did it (16:37) Candy is an impulse buy, so the sales channel was already decided (17:00) Local shelves first, then the national accounts (19:00) Your excuses, and the ones she had available and did not use (20:00) The 5 things SmartSweets did well, in order DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  • September 2 · 37 min

    I Gave Her a 90-Day Plan to Double Her Business

    Our playbook to $100,000 a month is free, and it's where the 90-day plan in this podcast comes from: ► The $100K Playbook: https://capitalism.com/100K Dr. Megan Jolley Milne is a pharmacist, and her company Nutranize does $20,000-$27,000 a month almost entirely off one YouTube channel. She's in a tiny space with a skeptical market and she can't run ads because of medical claims, so when she flew into our in-person mastermind I sat down with her and built a 90-day plan to double the business. I didn't give her a single new thing to do. I took things away. And you can run the same subtraction on yours. Resources mentioned in the podcast: ► The $100K Playbook: https://capitalism.com/100K ► Bootcamp waitlist: https://capitalism.com/bootcamp (0:00) A business that should be doing a million, stuck in the low six figures (1:15) Everything runs on one YouTube channel, and she's stuck on what comes next (2:14) What she sells: a supplement for the side effects of prednisone, $104.99 a month (3:03) The numbers: $20,000-$27,000 a month, and what made May different (4:01) What I caught at breakfast: the traffic goes everywhere (4:35) The inventory: Amazon, a sales page, a checklist, a taper chart, a quiz (5:16) Thousands of leads and zero buyers (6:03) The queen bee activity, and why it decides what you work on (7:08) Leakage, and why scattering a little energy waters nothing (9:27) Her magnum opus, and the phone calls it produced (11:01) Make the thing that already converts your only lead magnet (12:04) One promise up front, everything else stacked behind it (14:10) "That feels relieving. I just need to do one thing." (14:33) A separate follow-up series for every lead magnet is exhausting (15:59) The prescription: one opt-in, and commit to it (16:55) The lead magnet you have beats the one that doesn't exist (17:27) Put a discount in the P.S. of every email (19:49) I don't consider content a call to action (20:33) 4 offers at checkout, and the 1 upsell worth adding (23:20) Why she doesn't have to touch ads in a regulated space (24:01) Why 90 days and not 5 years (25:48) The million-dollar move: out of a niche of all niches (26:23) Nutrient depletion is the brand, prednisone is just the first drug (28:05) A new drug is a new person, and a new funnel (29:42) 80% of my job is telling people what not to do (30:49) No permission to launch a 2nd product for 90 days (31:45) Her last worry: what if they never watch the video (33:01) The Facebook group with 5,000 members she forgot she had (34:35) Now the email list and the group promote each other (36:03) "I just got my money's worth" (36:19) What I didn't do: I took things away DISCLAIMER: The information contained on this podcast Channel and the resources available for download/viewing through this podcast Channel are for educational and informational purposes only.

  • August 26 · 19 min

    How Thorne Sold for $3.8B in 3 Years: Case Study

    I help entrepreneurs build brands to seven figures and then position them for a multi-million dollar payday. The playbook we use to do it is free: ► Get the free playbook: https://capitalism.com/100K Thorne is forty years old, and everything that made it worth $3.8 billion happened in the last three. It had gone public and lost more than half its value when a private equity group took it off the market, and Procter & Gamble has now agreed to buy it with the same products on the shelf. I break down the playbook L Catterton ran, why sales roughly doubled while the price went up more than five times, and the three things besides revenue that decide what a buyer pays you, whether you would rather buy a business like this one or build one worth buying. Resources mentioned in the episode: ► The $100K Playbook: https://capitalism.com/100K (0:00) The same company, the same products, and a $3.8 billion payday three years later (1:00) The products sitting on my desk are all saturated markets, and that is the point (2:00) The terms: Procter & Gamble, all cash, and why a deal like that closes (3:00) The seller is the real story: L Catterton, from Kodiak Cakes to Nutrafol (4:00) Buy the whole company, get it off the public exchange, run the playbook in private (5:00) The new CEO went back to basics and decided who Thorne was actually for (6:00) Direct-to-consumer acquisition, after years of selling only through physicians (7:00) Auto-ship, and why keeping the customer was worth more than getting them (8:00) They refused to discount the brand, and that is what protected the margins (9:00) Plain old fish oil, sold to the person who wants the best fish oil (10:00) Lesson one, follow the money: Nutrafol, Gruns, Onnit (11:00) Thorne grew by doing less, and retention mattered more than acquisition (12:00) The part that shocked me: sales doubled, the price went up more than 5X (13:00) What actually moves a valuation: leadership, a growth story, and timing (15:00) The two ways to compress forty years into three: buy a neglected brand, or run the playbook on your own (17:00) Primal Kitchen sold to Heinz, and the big money made it better DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  • August 22 · 41 min

    The 3-Year Exit: How to Create A Life-Changing Payday In (About) 36 Months

    The next boot camp is this exact plan. We set your exit number together and build the plan to hit it, in about three hours, for ► Workshop waitlist: https://capitalism.com/bootcamp Most people are told to work 30 years, save, and call that retirement. I think that is a bad plan, so this episode is the whole map to a life-changing exit in about three years: how to set your number, why I would build a high-margin subscription product to get there, and the math that shrinks the whole thing down to four or five subscriptions a day. I also get into the tax rule that can take your capital gains to zero, and the liquidation event you can have without ever selling the business. Resources mentioned on the podcast: ► Workshop waitlist: https://capitalism.com/bootcamp ► The Product GPT: https://capitalism.com/productgpt ► Work with me and my team: https://capitalism.com/join (0:00) The whole plan for an exit that makes you financially free in three years (1:00) I built a business in 2013 and sold it four years later in a $16M package (2:00) Throw out the 30-year retirement playbook (3:00) Your impossible goal does not have to be a billion dollars (4:00) The clients who went from zero to $500K a month, and what slowed them down (6:00) Step one, set a target that would actually change your life (7:00) Sam Prentice's formula: the passive income you need, times 17 (9:00) Why product creation beats every other route to an exit right now (11:00) Poor man's math: the profit that justifies a $4.25M price (12:00) Gruns sold for $1.2B without the profit to justify it (13:00) The three years: launch, acquire, then scale and prep the exit (14:00) $1M in profit a year is $2,750 a day, or 110 sales (15:00) Why subscription products change the math (17:00) 3,300 people on auto-ship is four to five new subscriptions a day (18:00) The gateway product, and doing this with one-time purchases (19:00) The free GPT that builds your product for you (21:00) Two paths: build an audience or build a funnel (22:00) Content or ads to an opt-in, then follow up. Everything else is drama (23:00) What the free route looks like day to day, and the hours in the DMs (26:00) The paid route: fewer moving pieces, one big cost (27:00) Why I tell you to start free even though it is slower (29:00) The whole model in one paragraph (30:00) What to do about the exit itself (31:00) QSBS: hold five years and pay zero capital gains (32:00) You need close to $1M in profit to attract a good buyer (33:00) You can have a liquidation event without selling the business (34:00) My deal was $16M at a 5X multiple, and we only got 60% upfront (35:00) What I would do differently: take the cash and keep the business (36:00) Why entrepreneurs get defensive at $1M in profit (37:00) The target, the math, and the plan in one recap (39:00) Two ways I can help, starting with the next boot camp DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  • August 19 · 44 min

    This Weird Niche Makes Them $7 Million/Year

    My guests fly in from Spain and go home with one idea. You don't need the flight. I run a live workshop where I teach one idea you can put into your business over the next 30 to 90 days: ► Workshop waitlist: https://capitalism.com/bootcamp Juan Ramón and Carlos found my podcast in 2020, ran the playbook, and it still took them three full years to make their first million dollars. Then they tripled in a single year, and when I asked what changed, they told me they did less: they cut 80% of their products. They sell a $1,000 car screen out of Spain at 40% margins, they do about $500K a month, and most of this conversation is about how much they had to take away to get there. Resources mentioned in the episode: ► Workshop waitlist: https://capitalism.com/bootcamp ► The $100K Playbook: https://capitalism.com/100K ► Merge Screens: https://mergescreens.com (0:00) A business selling $1,000 car screens at $500K a month (1:29) Five years old, $7M in the last 12 months (2:06) The night they crossed their first million (2:46) They found the podcast in 2020, and the business that never hit $10K a month (4:49) What they actually sell: pull the old radio, drop in a Tesla-style screen (5:20) Why they chased a $1,000 product instead of a $10 one, and the margin on it (6:52) "This has not been an overnight success." 7 years to 10,000 orders (7:46) A year and a half losing money, then a year and a half at break even (8:17) How they get customers without ever touching Amazon (9:02) "I do not feel successful." What $7 million a year actually feels like (10:40) Treating the whole thing as a game, and whether they think about an exit yet (12:36) The 10 days they lost 30% of their revenue (13:18) "Just pure anxiety." The fear of failing himself (14:06) What broke: a Google account, a disconnected Meta pixel, both algorithms (15:39) The two roles, and how they split the company between them (16:42) "We are a service company that sells products" (17:27) Rocket fuel: the one with the ideas and the one who keeps it from breaking (18:37) The roles were an accident. He got blocked from Facebook. (20:33) Six models of car, three screens each, and two manufacturers (21:41) What changed the year they tripled: they did less (23:25) Why removing products is what unlocks growth under seven figures (24:45) The two outbreaks: closing one store, then cutting to six products (26:04) Five hours a week on six products instead of one hour on thirty (26:39) Alex Becker on the 1% better ideas, and needing the space to have them (27:48) The first hire that finally gave him time to think (28:15) From two people and a part-time VA to nine employees (29:12) The first marketing hire was SEO, and why that was a mistake (30:57) Learning by doing, and what a partner who has your back makes possible (32:10) "The relationship comes first," agreed before they made a single sale (34:00) The pressure of entrepreneurship that nobody outside it understands (36:19) Why they fly in from Spain for a single idea (39:15) Set the outcome, not the process, and let the team figure out how (40:40) A million dollars a month, and what would have to be true to get there (43:26) What actually took them from zero to $7M a year DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  • August 12 · 1 hr 14 min

    Set Goals like Elon Musk | Ben Hardy

    Our playbook to $100K a month is free, and it comes with an AI tool that builds a plan for you: ► The $100K Playbook: https://capitalism.com/100K Dr. Benjamin Hardy is the co-author of the books, "10x Is Easier Than 2x" and "Who Not How" with Dan Sullivan. I read his new one, "The Science of Scaling," and then I couldn't sleep. Step one is to set a goal so big you don't believe you can hit it, and I got stuck there, so instead of interviewing Ben about his framework I asked him to run it on me live. He pulled my own goal three years forward and made me say out loud what would have to go, which is when it clicked: the goal is not a prediction, it's a tool for deciding what you cut. Mentioned on the podcast: ► The $100K Playbook: https://capitalism.com/100K ► Bootcamp waitlist: https://capitalism.com/bootcamp ► The Science of Scaling by Dr. Benjamin Hardy ► 10x Is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy ► Who Not How by Dan Sullivan & Dr. Benjamin Hardy (0:00) Very talented entrepreneurs could be getting 100X the results they are (0:38) Step one of the book: set an impossible goal (1:02) My challenge to you before we start, and the number I want you to aim at (2:21) "I have a bone to pick with you." The book that cost me a night of sleep (3:10) How Ben made his money, and the coaching company he sold (4:15) Why he walked away from social media, masterminds, and his old business (6:27) Most people think scale means doing twice as many things (8:03) High-rep, low-rep, and Joseph Nguyen's "no-rep" learning (9:59) Five pathways that were all decent, and not one of them powerful (11:09) I got stuck on chapter one with seven goals that all seemed related (14:20) Using time as a tool: shorten the window, filter out the seven-figure decisions (15:53) "How blunt do you want me to be?" Ben moves my 2030 goal to 2027 (16:53) The first thing that falls apart is a role we manage instead of hire well (18:29) Acquire bigger brands, or install better operators (19:20) The honest answer for why I never just changed the timeline (20:44) Nobody is monitoring your goal, which is exactly what makes it a tool (23:30) Your impossible goal does not have to be a billion dollars (24:46) What happens after $100 million, and why a billion feels unclear (26:05) My seven goals out loud, and the four I had already forgotten (27:20) The Cleveland Guardians, and the goal I stopped believing in (30:34) Your goal and the company's goal are two different goals (32:20) The Bain Capital founder who could not answer "how do you choose the right goal?" (33:39) "Just choose" versus optimizing for the wrong thing (36:02) The purpose of the goal is whatever it forces you to face (37:58) Physician's Choice cut profitable SKUs to build a $100 million company (39:55) Why every event and every scroll hands you four more goals (41:47) Alicia Alt went from 10 customers to 8,000 in one week (43:20) The power law, and why a great one is worth 10,000 average ones (45:20) Margin for error: what a superstar does for everyone else on the floor (46:03) "The who often comes with the pathway" (48:15) Tom Brady and Odell Beckham Jr. had the same game and different goals (52:43) José Ramírez took $100 million below market to be the greatest Cleveland player ever (53:37) How many goals Ben actually has (54:48) The Logan Paul problem, and what Musk is really optimizing for (57:41) You are not sacrificing the other six goals, you are sacrificing them for now (1:00:37) Raising the floor is the conscious choice to let things go (1:04:07) "I'm not capable of that." Why belief is not required at the start (1:08:44) Hidden commitments: the $31 million founder avoiding his father's collapse (1:12:45) Big visions and a life you actually enjoy DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  • August 5 · 1 hr 28 min

    He Walked Away From Millions... Then Built Truvani | Derek Halpern

    Derek Halpern shut down the biggest business podcast in the space, walked away from millions of dollars in cashflow, and started a turmeric company with $30,000 split three ways. Eight years later Truvani is in more than 14,000 retail stores, including 4,200 Walmarts, it shipped 450,000 units in a single month, and it has never raised a dollar of outside capital. We break down the sampling strategy that built demand before the product ever hit a shelf, the one paragraph on why most good D2C brands die in retail, and how he decides whether something is worth winning. Links mentioned in the video: ► The eight-step plan to a million-dollar business: https://capitalism.com/100K Derek is running the same three-part system I mentor clients through on the way to their first $100,000 a month. The whole model is laid out in one video: ► How we take a business from zero to $100,000 a month: https://capitalism.com/model (0:00) Why he shut down the biggest business podcast in the space (1:56) "I was an accidental teacher": the real reason he quit (3:52) Just under $1 million in year one, one course, one employee (5:37) It wasn't a protein company. It was a turmeric company. (7:15) August 2017: three people, three skill sets, one phone call (8:00) The pre-sale that broke the plan: 5,000 bottles ordered, 35,000 needed (9:09) What leaning on an influencer partner costs you later (10:57) Turmeric to bone broth to protein, still not sure who they were (13:00) Facebook banned them over hemp, so they reformulated in eight months (14:05) The three parts of the seven-figure system, running inside Truvani (15:25) Going into retail with zero retail experience (16:35) A year and a half of not knowing what kind of company they were (17:05) The one thing they did know: no weird ingredients (18:00) Hiring a retail consultant and asking him the dumbest questions (19:00) Expo West cancelled the day before the flight (19:44) The zag: doubling down on retail while everyone else ran online (20:45) The bottom-shelf photo that forced them to build a flavor line (21:52) The clean-brand detour: deodorant, toothpaste, lip balm (23:00) 100 doors to 2,000, and the 76-store chain that unlocked Sprouts (23:21) One paragraph on why good D2C brands fail in retail (24:47) Killing "more for more" and putting the whole ad budget into samples (25:50) Why Truvani won in retail: a million samples before the shelf (28:36) Selling out on purpose vs. selling out by accident (30:45) Pent-up demand, and where to see the eight-step plan (33:16) Proof of concept as the number one guiding principle (33:46) 200 gifts to 50,000 gifts in a single year (36:46) Why he would rather you buy on Amazon than Shopify (37:54) Retail has the best price, and that is on purpose (38:46) End caps, secondary placement, and earning shelf space (41:01) $30,000 total, 12,000 doors, zero dollars raised (42:57) Revolving credit lines vs. the fixed-term trap that killed brands (44:48) Chess, pushups, and a dad who made him pay the bet (47:00) Winning is eventual, and most people quit at the first failure (50:55) How he decides whether something is worth winning (52:03) Big opportunity, a better product, and numbers that work (53:00) Why they killed the deodorant and the bone broth (54:54) Free shaker cups on an end cap, because nobody said he could (57:48) "We don't do content. We just buy ads." Does he still mean it? (58:44) "I hate remarketing," and the 90% net-new rule (59:52) People buy because they believe what you believe (1:02:00) No gums, no flow agents, and a year of hand-filled bags (1:04:10) The market caught up, and most people still don't care (1:05:54) The delectable-treat Trojan horse: sell the brownie (1:07:37) 40% of their buyers had never taken a protein before (1:09:20) 4,200 Walmarts, and 450,000 units in one month (1:11:35) What changes when private equity sees you in the Nielsen reports (1:13:42) Hot Takes: discounts (1:14:53) Hot Takes: Walmart (1:16:44) Hot Takes: tariffs, pea protein, and black swan events (1:20:18) Hot Takes: influencers (1:21:16) Hot Takes: capitalism (1:23:36) Does he miss the limelight? (1:27:00) Cashflow vs. enterprise value, and why he walked away DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

  • July 29 · 25 min

    The $25K/Month System That Doesn't Need Ads

    This is step six of the eight-step process we use to build million-dollar businesses. The whole model is laid out in one video: ► How we take a business from zero to $100,000 a month: https://capitalism.com/model We also run live workshops where we work with clients and followers on building this inside their business. ► Waiting list for our next live workshop: https://capitalism.com/bootcamp One of my clients sells a stain remover stick and was stuck under $10,000 a month. About 90 days after they built the flywheel, they were flirting with $30,000 a month, and they got it about half right. In this episode I walk through the flywheel, the 60 to 90 minute daily process we use to get free traffic, leads every day, and sales in the bank account without an ad budget. Gather and post proof, send that traffic to a lead capture, then reach out to the people who engage. I pull up that client's actual Instagram and sales screenshots, show you the three things I would fix, and explain why proof converts better than anything else you can post. Links mentioned in this episode: ► The whole eight-step model for going from zero to $100,000 a month: https://capitalism.com/model ► Free resources for the road to your first million-dollar business: https://capitalism.com/100K (0:00) Would it be worth it to add $25,000 a month over the next 90 days (1:10) What this does not require: no ad budget, no viral posting, no influencers (1:40) The flywheel, and why it is step six of our eight-step process (2:00) Where this fits, and where to see the whole model (2:40) Thanks Mom Co: stuck under $10,000 a month with a stain remover stick (3:10) What the flywheel did for them: past $25,000, flirting with $30,000 (4:10) Rule one: we measure content by leads, not views (5:20) Rule two: proof equals conversions, and what actually counts as proof (7:00) Rule three: run the flywheel before you run ads (8:00) Step one: 20 to 30 minutes a day gathering and posting proof (9:40) Step two: send that traffic to a lead capture or a first-time customer discount (10:40) Step three: manual outreach, the part almost everybody skips (11:40) The exact message to send someone who saw your story (12:20) Switch Supplements and Kill Switch: 75 views into a seven-figure business (13:50) Do not add more steps, get better at the three you have (15:20) Inside the Thanks Mom Co Instagram and link in bio (16:40) The stain stick demos: putty and Chick-fil-A sauce as perfect proof (17:50) Fix one: no call to action, so no way to measure leads (19:00) Fix two: a dedicated first-time customer discount page beats a pop-up (19:50) Fix three: sprinkle proof into the sales page and the Amazon listing (20:30) Their sales screenshots: one piece of proof, one email, a $1,500 day (21:50) Almost a 100-sale day, and why that is a million-dollar business (22:40) What your average Tuesday morning looks like (23:40) Where to find the whole model and our free resources DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

  • July 22 · 56 min

    From $1M to $100M in 5 Years | Organifi Cofounder Djamel Bettahar

    Want to launch a premium, high-margin consumable brand and work with us to bring it to market? Get on the waitlist for our next cohort: ► Capitalism.com Bootcamp: https://capitalism.com/bootcamp I sat down with Djamel, the co-founder of Organifi, who grew a superfoods brand from $1 million to $100 million in about four years. We break down exactly how it happened: a premium, high-margin product, affiliates paid 75% commissions when the rest of the industry paid 5%, customer data poured into Facebook ads, and the team and systems that turned a scrappy launch into a nine-figure business. None of this was an accident. It was manufactured, and you get the whole playbook. (0:00) The $1M to $100M question, with Organifi's co-founder (1:00) Where it started: Drew Canole and the done-for-you green juice (3:00) Going out of business: the data-driven Hail Mary launch (4:00) The decision that set them apart: making it actually taste good (6:00) Sold out in three days, and presales became a crowdsourced capital raise (7:00) Building the whole thing on Infusionsoft, before Shopify existed (8:00) The takeaway so far: build a small audience and aim for a $10K launch (9:00) The first million saves the company, then the audience taps out (11:00) ClickBank comes calling: first supplement, and the launch that blew up (14:00) Influencer marketing before it had a name, and the TikTok Shop parallel (15:00) The 75% commission unlock: pay affiliates like digital, win on the back end (17:00) How aggressive commissions took them to $5 million (18:00) Turning customer data into Facebook ads that scaled them toward $20 million (20:00) Why did everything work? The numbers made sense (22:00) Why margin matters: build a premium brand and race to the top (23:00) The hate for a $70 greens powder, and why premium customers are easier (25:00) Building the movement: community as the premium moat (29:00) From $20 million to $100 million: becoming a real operational business (30:00) Stacking traffic channels, and the podcast-ad advice that opened a new one (33:00) The systems behind the scale: EOS, OKRs, KPIs, and dashboards (34:00) Becoming a leader: from wrecking ball to human (37:00) The two hires that mattered most: his CMO and COO (41:00) Incentive plans: phantom stock valued against the future goal (44:00) Walking away from capital three times, and the "bladder rule of finance" (46:00) The chaos behind the scenes: algorithm swings, lost influencers, tight cash (48:00) Exiting without selling: replacing himself, burnout, and rediscovery (50:00) His $1M-to-$100M playbook: data, team, problem-solving (52:00) The belief you have to manufacture (55:00) Why the entrepreneur bug never leaves DISCLAIMER: The information contained on this podcast and the resources available for download/viewing through this podcast for educational and informational purposes only.

  • July 15 · 26 min

    How to Build a Million-Dollar Business With a Tiny Audience

    Get the model and the free AI tools that show you where your business needs attention to reach $100K a month: https://capitalism.com/100K I have two clients who built million-dollar businesses without being famous and without living on their phones. One is a worship pastor selling golf gear to 900 Instagram followers. The other sells dog shampoo and posts a few times a month. In this episode I break down the traffic triangle, the exact model we use to turn a tiny audience into a responsive group of buyers, along with the three rules that make it work: the rule of thirds, the seven-hour rule, and sending all your traffic to an email capture. It only takes 100 to 200 of the right people to make it real. Links mentioned in this episode: ► The model plus our free AI tools for getting to $100K a month: https://capitalism.com/100K ► The full video of how the whole system fits together: https://capitalism.com/model (0:00) The two clients you would never expect to have million-dollar businesses (1:00) Why content is overrated and engaged leads are what you actually want (3:20) Ty and Alina: a tiny list to their first $10K, then a million (4:40) Idea #1: the rule of thirds and why three contexts builds trust (6:00) Idea #2: the seven-hour rule (7:00) Idea #3: send all your traffic to an email capture (8:30) The supplement company that doubled after switching to email capture (10:00) The seven-figure model: product, sales channels, audience (11:20) The old way of posting on every platform, and why it is exhausting (13:20) The traffic triangle: exposure, engagement, conversion (16:40) How the three pieces feed each other (17:40) How 100 to 200 people become a million-dollar business (19:20) Why an audience lets you launch any product on any sales channel (21:00) Alina's Instagram, the opt-in discount, and the DudeWoof group (24:00) Travis and Jenna: a dry-eye Facebook group to a multimillion-dollar exit (25:20) Content is not king, and where to get the free resources DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

  • July 8 · 1 hr 1 min

    She Lost Her Job... Then Built a $2M Business

    Want to build a seven-figure brand the way Elina did? Get the free $100K/month playbook and a quick diagnostic that shows you exactly which step to focus on next: https://capitalism.com/100K Elina got laid off from her tech job, read 12 Months to $1 Million, and decided to bet on herself before she had any proof it would work. Eighteen months later she'd built Dood Woof, an all-natural detangler brand for doodle owners, into a seven-figure business by following our eight-step framework almost exactly. In this conversation we break down how she went from a $10,000 launch to 100 sales a day, why the community she built became her most valuable asset, and how she survived the day she thought she'd have to shut everything down. Links mentioned in the podcast: ► Free $100K/month playbook, plus a quick diagnostic tool: https://capitalism.com/100K ► Get on the waitlist for our next audience-building workshop: https://capitalism.com/bootcamp (0:00) Why Elina became one of our shining $1M success stories, and why it wasn't a clean ride (1:40) Laid off from tech, and the book that started it (4:00) The hardest part: betting on herself before any proof existed (6:00) How the 1% community carried her through the no-traction months (8:00) Down to one month's rent, six months building the audience before launch (9:30) Why a small, engaged audience de-risks your first launch (10:30) Choosing the product: doodle owners and ChatGPT prompt behind the detangler spray (12:30) Project-managing the launch, and the buyers who paid just to support her (15:00) First launch: $5K week one to $50K/month by month four (16:30) What $10K a month really felt like: relief, not celebration (19:00) The flywheel: turning reviews into content into sales (step 6) (21:30) First reviews, leaky bottles, and the customer with cancer (24:00) The Facebook group that produced 50-cent email leads (26:30) TikTok Shop, UGC, and paid traffic to Amazon (27:30) "When can I pay myself?": inventory financing and premium pricing (29:30) Her first 100-sale day, and the truth about market size (34:00) 13 months to $1M, and a $2M/year business (37:00) The community as the real asset, and the plan to acquire other brands (42:00) "On paper, you're a millionaire": cash flow vs. enterprise value (45:00) The dark day: groomer backlash, and how the community saved the brand (48:00) Why every wall she hit turned into growth on the other side (49:00) After the launch: building the bridge to 25 sales a day (50:00) Maximizing the value of a single customer (53:00) Why you never stop the grindy things (the Chewy lesson) (55:00) The campfire moment: a seat at the table (58:00) The two 2025 goals that both came true (reality show + this podcast) (59:00) Her advice to the scared version of herself two years ago DISCLAIMER: The information contained on this podcast channel and the resources available for download/viewing through this podcast channel are for educational and informational purposes only.

  • July 2 · 44 min

    0 to $100K/Month in 12 Months (Step-by-Step Plan)

    Want to launch or scale your brand to its first $100K/month? 1. DM me the word MILLION on Instagram ( @ryandanielmoran ) 2. I'll send you the details on how we work with clients. This is the complete playbook I used to turn a $600 investment into a $16M exit, and have since repeated across hundreds of client case studies. You'll learn the seven-figure system (a product that sells itself, a responsive audience, and sales channels that deliver automatic sales) and the exact 8-step process to build it from scratch to 100 sales a day. Links mentioned in the episode: ► Free custom GPT that helps you create a recurring revenue product: https://capitalism.com/product ► Free $100K/month playbook, plus a quick and helpful diagnostic tool: https://capitalism.com/100K (0:00) The full plan to $100K/month — and the "sellable brand" it's really after (2:00) The seven-figure system: product, audience, sales channels (4:00) Why a small, responsive audience beats a big one (a $16M exit on ~15K people) (7:00) Why you need all three pieces — what you get with only two (11:00) Inside the product: person, difference, gateway (13:00) Inside the audience: exposure, engagement, conversion (15:00) Inside sales channels: proof, rank, ads (18:00) The 8-step process + the math of 100 sales a day (19:00) Step 1: Choose your person (Jeremy's Razors) (21:00) Step 2: Build a waiting list of 100 emails (Ty Mayfield) (23:00) Step 3: Launch — any reason to promote (AG1, Miguel's $100K pre-sale) (27:00) Step 4: Add 100 reviews as proof (29:00) Step 5: Build your hopper (the Timms margarita story) (33:00) Step 6: Run the flywheel to 25 sales a day (Kill Switch) (36:00) Step 7: Amplify what's working with ads (38:00) Step 8: Launch more products — and why it's last (41:00) How long it really takes + your free diagnostic tool DISCLAIMER: The information contained on this Podcast Channel and the resources available for download/viewing through this Podcast Channel are for educational and informational purposes only.

  • June 24 · 26 min

    How to Get to $100K/Month With Just One Product

    To turn a single product into a high-margin, recurring-revenue brand, get on the waiting list for our next workshop at https://capitalism.com/bootcamp The old rule was 100 sales a day across four products to build a million-dollar business. In this episode, Ryan breaks down a faster, lower-stress path, the compounding sales model, that gets you to seven figures with a single product and as few as five sales a day. We walk through the product criteria, the bundle-and-autoship offer structure, and the audience-then-ads sequence that turns one sale into recurring revenue. Links mentioned in the video: ► Free custom GPT that helps you create a recurring revenue product: https://capitalism.com/productgpt ► Free resources for building a seven-figure brand (the best place to start): https://capitalism.com/100K Timestamps (0:00) The old rule — 100 sales a day — and the faster new way: just 5 sales a day to $1M (1:00) Why more products = slower growth; one-product brands grow fastest (2:00) The Switch story — a great product stuck at $9K/month (3:00) The compounding sales model — turning one sale into many (4:00) The old way: the launch spike and the post-launch sales crash (6:00) The new way is a staircase, not big swings (8:00) Doubling sales by keeping customers instead of chasing new ones (9:00) Product criteria #1 — premium pricing (median competitor price × 2) (10:00) Criteria #2 — consumable or subscription (Oura Ring, air filter) (11:00) Free tool: the recurring-revenue product GPT (12:00) Stop losing money on the first purchase (13:00) Option 1 — bundles and upsells for upfront cash (14:00) Option 2 — autoship, and combining both into a flywheel (15:00) Filling the funnel — ads vs. audience building (16:00) Start with audience building, then turn on ads (17:00) Miguel — six weeks of audience building to a $100K launch (18:00) Amy's story — a stay-at-home mom builds a women's wellness brand (19:00) The autoship incentive that doubled her sales (21:00) Compounding to $45K/month — and pacing $2.5M in year one (22:00) The math — five sales a day at $60 gets you there in ~9 months (23:00) The Switch recap — audience building plus break-even ads (25:00) Launching the complementary second product, and closing

  • June 17 · 24 min

    How Grüns Sold for $1.2B in 32 Months (Case Study)

    Grüns Greens Gummies sold for $1.2 billion in just 32 months. In this episode, we break down the three patterns: product, price, and proof, that turned a $1.8M seed raise into a billion-dollar exit, and how you can manufacture the same playbook into a seven or eight-figure business. Get on the waiting list at https://capitalism.com/bootcamp Timestamps (0:00) Grüns sold for $1.2 billion after 32 months — the manufactured playbook (1:00) The three patterns: product, price, and proof (2:00) Funding history — $1.8M raised, sold for $1B (4:00) Pattern 1: Product — sitting between two billion-dollar trends (5:00) AG1's origin story and validating your product idea (8:00) Pattern 2: Pricing — positioning Grüns as a premium brand (9:00) The subscription play — $40 first order vs. $59.99 recurring price (11:00) Customer lifetime value — a $40 customer becomes a $750+ customer (13:00) The "49% off" banner — technically true, brilliantly deployed (16:00) Pattern 3: Proof — the most overlooked conversion lever (19:00) "Proof about the problem" — the Amazon listing breakdown (21:00) Combining recurring revenue + proof for a 10-figure exit (23:00) Closing — get on the bootcamp waitlist

  • June 10 · 58 min

    How We Took This Business From Bankrupt to $150k/month

    In this episode, we're walking through how we have taken Sheer Strength from bankruptcy and rebuilt it into a $2 million/year business. This is a step-by-step look at the turnaround playbook for a struggling e-commerce brand. Want to work with me? Get on the waiting list at https://capitalism.com/bootcamp or email ryan@capitalism.com Timestamps (0:00) Bankrupt brand comeback (1:00) Building Sheer Strength to $10M (6:00) Private equity failure and bankruptcy (12:00) The challenge (18:00) First step (24:00) Sourcing a better product (30:00) Building the team and dealing with staff departures (36:00) Negotiating with team members and restructuring compensation as (42:00) Ramping up operations (48:00) Year-one results (54:00) Creating the long-term vision (58:00) Closing

  • June 3 · 1 hr 2 min

    How To Get To $100M In Ecommerce (Panel)

    In this episode, we're sitting down with a panel of e-commerce experts — Travis Zigler, Jeff Lieber, and Ryan Rigney — who have all built multimillion dollar brands. They break down the exact strategies working right now in e-commerce, from M&A to TikTok Shop to Amazon optimization. Want to work with us? Get on the waiting list at https://capitalism.com/bootcamp Contact Ryan at https://stayviral.io Contact Travis at https://profitablepineapple.com/strategy Contact Jeff at https://turnkeyproductmanagement.com Timestamps (0:00) Introduction (1:00) Mergers & Acquisitions as a Scaling Strategy (6:00) Case Study (9:00) Amazon Seller Secrets & Best Practices (12:00) Leveraging Creators & Influencers for Growth (15:00) TikTok Shop Strategy & Marketplace Opportunities (21:00) Building External Traffic & Organic Audiences (27:00) SEO & Long-Term Perpetual Traffic Strategies (36:00) Conversion Optimization & E-Commerce Math (42:00) Building Social Proof & Third-Party Validation (51:00) E-Commerce Economics (59:00) How to Work With the Experts

  • May 27 · 51 min

    How LMNT Scaled From An Idea To $100M in 3 Years w/ Luis Villaseñor

    In this episode, we're talking with Luis Villaseñor, co-founder of LMNT, about how he took an electrolyte brand from an idea in 2018 to over $100 million in revenue within three years. Luis shares how he leveraged his keto community, partnered with the right people, and built a nine-figure consumable brand. Get LMNT Today: https://drinklmnt.com/ Get on the waiting list at https://capitalism.com/bootcamp Timestamps (0:00) Intro (1:00) Luis's background as a keto coach (5:00) The recurring revenue opportunity (7:00) Building for an untapped market (9:00) Leveraging an existing audience (12:00) Launch response exceeded expectations with overwhelming customer demand (16:00) Bringing in operating partner James Murphy (20:00) Starting with just $75K self-funded capital investment (27:00) Building LMNT through a community-first approach (35:00) Trends in the market right now (45:00) How important is it for new brands to go after emerging trends? (48:00) Closing

  • May 20 · 1 hr 33 min

    From $17k to $2.5M/Month in 2 Years: Scaling A Premium Brand w/ Matt Clark

    In this episode, we're talking with Matt Clark, founder of Life Boost Coffee, about how he scaled a premium coffee subscription brand from $17K to $2.5M per month in just two years. Matt shares his strategy for building a high-margin consumable brand with repeat buyers. Check out Life Boost Coffee: https://lifeboostcoffee.com/ Want to start a business like Life Boost? Join the bootcamp at https://capitalism.com/bootcamp Timestamps (0:00) Intro — Matt Clark and the Life Boost Story (0:02) Facebook ads and the early scaling strategy that worked (0:05) Understanding the high-margin coffee subscription market (0:10) Why premium pricing matters more than volume in e-commerce (0:15) Lifetime value vs. front-end revenue optimization (0:25) Building your sales page — from ad to page to product (0:30) How Matt found his market and identified competitors (0:40) The focus principle — — you can't scale two products at once (0:51) Premium positioning—why Ryan wouldn't start an ecommerce brand without premium pricing (1:08) AI tools and automation changing the ecommerce landscape (1:27) The high-margin subscription bootcamp and closing remarks (1:33) Recap — Finding big markets and building differentiation

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