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Canna Connect Show

Canna Connect

The Canna Connect Show introduces you to the people building Minnesota cannabis. Hosted by Canna Connect founder Stephen Eigenmann, each episode brings together growers, operators, entrepreneurs, advocates, professionals, and community members for real conversations about the work, challenges, ideas, and stories shaping Minnesota's emerging cannabis industry. 



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  • 23 episodes
  • weekly
  • Avg 40 min
  • English

Episodes 23

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  • S2 · E17
    Saturday · 50 min

    From the Vault: Tara Falk on Building Cannabis Brands in the Real World, Season 2, Episode 17

    What does it actually take to build a cannabis brand once the product leaves the warehouse? For this episode of The Canna Connect Show, we're reaching back to a conversation recorded in November 2025 with Tara Falk, founder of Aim and Fire. Tara has built her career around experiential and trade marketing, working across industries including tech, beauty, consumer products, beverages, and cannabis. Her work has taken her from retail activations and field teams to major events and festivals, giving her a perspective on what strong brands look like when they meet customers face to face. In cannabis, Tara saw an opportunity to bring some of those same systems, expectations, and professionalism into an industry that was still figuring out how brands should show up. Stephen and Tara get into trade marketing, retail activations, distribution relationships, field teams, compliance, and the importance of building a consistent brand experience beyond social media and advertising. They also talk about Tara's early work with infused beverage brands, how cannabis beverages can change the way people experience the plant, and what Minnesota operators can learn from more developed cannabis markets like California. The conversation is especially relevant for anyone launching a product, entering retail, planning an event activation, or trying to figure out how to turn a cannabis company into a recognizable brand. Recorded in November 2025, this one still feels timely as more Minnesota brands begin moving from licensing and product development into the much harder question: How do you actually get people to notice, understand, and remember what you've built? Come meet Tara Falk at Cannabis & Community on October 15th in Duluth, MN! Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E16
    Wednesday · 22 min

    Cannabis & Community Duluth Preview Episode | Season 2, Episode 16

    Open your window and come on in to the Canna Connect Show for a Cannabis & Community update! We are hosting a cultivation celebration, brand showcase, and market update on October 15th at Clyde Iron Works. Thank you to our sponsors: ANANG Native Cannabis Company Cannasure Comcast Business Green Goods Moxie Creative NECANN NorthStar Cultivation Supply Park State Bank SAX, LLP What Rebates Listen for more information about the Official After Party hosted by ANANG and Thrive Agritech. We'll be giving away a Volcano by Storz & Bickel during the event. Tickets on sale now: https://www.eventbrite.com/e/cannabis-community-a-cultivation-celebration-tickets-1991495727330 Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E15
    September 23 · 34 min

    From the Vault: Brad Obermueller on Energy, Cannabis & Building Smarter in Minnesota

    Some conversations are worth coming back to. For Season 2, Episode 15 of The Canna Connect Show, we're reaching into the vault for a conversation originally recorded in October 2025 with Brad Obermueller of the Center for Energy and Environment. A lot has changed in Minnesota cannabis since we recorded it. But listening back, we were struck by how much of this conversation still matters. Brad and Stephen Eigenmann talk about one of the less glamorous, but incredibly important, pieces of building a cannabis business: energy. From LED cultivation lighting and utility costs to rebates and facility planning, Brad explains why operators should be thinking about efficiency early and how available resources can help businesses reduce the long-term cost of operating. The conversation also goes well beyond cultivation. Brad talks about energy assessments and efficiency opportunities for retailers and other businesses, why he wants CEE to become part of the checklist for Minnesota cannabis entrepreneurs, and what it means to build an energy-intensive new industry while thinking about the demands being placed on the electrical grid. Then the conversation gets personal. Brad shares his experience being diagnosed with blood cancer, undergoing treatment, and having a physician at Mayo Clinic suggest he explore cannabis for symptom relief. He describes how cannabis became part of his experience navigating treatment and eventually helped shape his passion for supporting Minnesota's emerging cannabis industry. Stephen and Brad also get into the changing stigma around cannabis, Minnesota's unique relationship with hemp-derived THC beverages, home growers, small businesses, and a bigger question that feels just as relevant today: What can we do now to make Minnesota cannabis better five years from now? This one may be from the vault, but the conversation is far from outdated. 🎙️ The Canna Connect Show | Season 2, Episode 15 Recorded October 2025. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E14
    September 17 · 24 min

    Kyle Sattler: Getting Cannabis Businesses Found in the AI Era

    Cannabis businesses face marketing challenges that most industries don't. Accounts get restricted. Content can disappear. Advertising options are limited. And now AI is changing how people discover businesses and information online. So what do you do? Kyle Sattler, co-founder of So Good, joins Stephen Eigenmann on The Canna Connect Show at CannaCon Midwest to talk about building visibility in a restricted industry. Kyle shares the story of working with a Texas dispensary that couldn't initially afford his company's services. He gave the owner four things to change on the business's Google Business Profile. Kyle says that three months later, foot traffic had increased 94.6%. From there, the conversation gets practical. Kyle shares four areas cannabis businesses should pay attention to on Google: choosing the right category, consistently asking for reviews, adding new images, and posting updates. Stephen and Kyle also explore educational YouTube content, blogs and FAQs, AI-driven search, AEO/GEO/AIO, website crawlability, and why answering real customer questions can help businesses build authority over time. Kyle is equally clear that his approach isn't designed to produce customers overnight. He talks about the six-month to one-year mindset he asks businesses to consider when investing in long-term brand visibility, and why he'll refer a company elsewhere when what they actually need is immediate lead generation. It's a conversation about marketing, but also about something we see constantly at Canna Connect: bringing what you know into an emerging industry while staying curious enough to learn what you don't. Connect Explore the free AI Visibility Check and learn more about Kyle's work: https://sogoodteam.com/ Follow more conversations from Minnesota cannabis, subscribe to The Cannaverse, and find upcoming Canna Connect events: https://cannaverse-newsletter.beehiiv.com/ Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E13
    September 8 · 32 min

    Shawn Worth of Paragon Payroll: Finding Your Place in Minnesota Cannabis

    Minnesota cannabis is being built one relationship at a time. In this episode of The Canna Connect Show, Stephen Eigenmann sits down with Shawn Worth of Paragon Payroll for a conversation about cannabis, business, relationships, and finding your place inside an industry that's still taking shape. Paragon Payroll specializes in payroll, HR, compliance, and workforce solutions for cannabis businesses. That puts Shawn in a unique position to work alongside companies navigating the operational realities that come with building in a highly regulated industry. But the conversation is bigger than payroll. It's about understanding the people you're working with, building relationships, solving problems, and recognizing that a successful cannabis industry requires an entire ecosystem behind the businesses consumers see. Minnesota's market is still young. Cultivators are coming online. Dispensaries are opening. New employees are entering the industry. Service providers are learning the market. And relationships being formed today may continue shaping the industry for years to come. That's why we're documenting these conversations now. The Canna Connect Network Paragon Payroll provides payroll, HR, compliance, and workforce support for cannabis businesses. Paragon Payroll Center for Energy and Environment (CEE) works with qualifying Minnesota indoor agriculture businesses in Xcel Energy territory to explore LED grow-lighting rebates and energy-efficiency opportunities. CEE Grow Lighting Rebates Trailhead Cannabis Company is a family-owned Minnesota cannabis company connecting cultivation, manufacturing, and retail under one roof in Brainerd. Trailhead Cannabis Company World Insurance works with businesses navigating insurance, risk, and the evolving needs of the cannabis industry. World Insurance Become Part of the Canna Connect Community Every episode, Community Spotlight, partner profile, and event helps connect another piece of Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, The Cannaverse, and the organizations helping shape Minnesota cannabis. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E12
    September 2 · 35 min

    Season 2, Episode 12 | Davis Tiburzi of CannaZip: Building Better Cannabis Brands Through Packaging

    Packaging is more than a container. It influences perceived value, protects product quality and can determine whether a cannabis brand is prepared when harvest or production arrives. Davis Tiburzi, Founder and CEO of CannaZip Packaging, joins Stephen Eigenmann to explain when operators should begin planning their packaging, why CannaZip emphasizes U.S.-made products and short lead times, and how emerging brands can balance compliance, creativity and cost. Davis also shares how nearly a decade in commercial printing led him to identify gaps in the packaging industry and launch Custom Flex Packaging and its cannabis-focused brand, CannaZip. The conversation explores Minnesota’s developing market, low minimum order quantities, the importance of customer service, and how federal legalization could reshape cannabis culture and competition. CannaZip is the official packaging partner of Canna Connect. Learn more at https://www.cannazip.com or contact orders@cannazipbags.com. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E11
    August 26 · 48 min

    Every Cannabis Market Is Its Own Rubik's Cube | Munir Haque, Cure8 | Season 2 Episode 11

    There isn't one blueprint for building a cannabis business. Regulations change from state to state. So do security requirements, technology needs, infrastructure costs and the challenges operators encounter once they actually open. Munir Haque has watched those differences play out across cannabis markets around the country. In this episode of The Canna Connect Show, Munir joins Stephen Eigenmann for a candid conversation about what Minnesota can learn from other states while building a market of its own. They discuss security and technology requirements, the cost of compliance, Minnesota's relationship between craft beer and craft cannabis, the rollout of adult-use businesses, and why operators need the right partners around the table early. Munir also shares an important perspective on social equity: a license creates an opportunity, but entrepreneurs still need education, resources and trusted people around them to turn that opportunity into a sustainable business. And because not every piece of cannabis technology belongs in every facility, Stephen puts Munir through Tech I'd Buy, Tech I'd Skip. This episode is about technology, but it's really about something bigger: How do we build cannabis businesses that actually work? The Canna Connect Show connects Minnesota's cannabis community through conversations with the people building the industry. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E10
    August 19 · 48 min

    The Do's and Don'ts of Starting a Cannabis Business in Minnesota | CannaCon Panel | Brought to you by Cure8

    What should you know before starting a cannabis business in Minnesota? Recorded live at CannaCon Midwest 2026 in Saint Paul, this episode of The Canna Connect Show brings together four people with firsthand experience building, operating, and supporting cannabis businesses: Jonathan Hunt, Leech Lake Cannabis Company Jacob Affeldt, Frostbite Dispensary Brytany Melville, Forte Ops Munir Haque, Cure8 The conversation starts with one of the simplest and most important lessons for anyone entering Minnesota cannabis: vet the people you work with. Minnesota may be a new adult-use market, but the regulated cannabis industry isn't new. The panel discusses why entrepreneurs should learn from operators in mature markets, ask vendors for references, understand exactly what they're buying, and avoid assuming every person selling services to the cannabis industry has actually done the work. Jonathan Hunt brings the cultivation perspective from Leech Lake Cannabis Company, taking the conversation inside the realities of commercial cannabis production. He discusses seed-to-sale compliance, scaling cultivation, maintaining quality, genetics, Minnesota's developing supply, and the challenges that come with operating in a regulated market that is still taking shape. Jacob Affeldt shares what he and his wife learned while building Frostbite Dispensary, including years of business planning, controlling buildout costs, understanding their local customer, navigating banking and payment processing, working with Minnesota's Office of Cannabis Management, and competing with the legacy market. Brytany Melville brings the operational perspective, digging into the systems behind a successful dispensary. The conversation covers technology selection, marketing, employee training, SOPs, retention, margins, and why operators should think carefully before expanding simply for the sake of growth. Munir Haque of Cure8 takes the conversation into cannabis technology, security, and infrastructure. He explains why IT, cybersecurity, cameras, access control, networking, electrical planning, and construction need to be considered together, especially before a facility is already built. The final stretch looks beyond opening day. What happens when prices fall? What happens as Minnesota's regulations evolve? How should operators protect their margins and employees? Will consolidation eventually reshape the market? And what could Minnesota cannabis look like five years from now? This isn't a conversation about simply getting a cannabis license. It's about building a business capable of surviving what comes next. Recorded live at CannaCon Midwest 2026 in Saint Paul, Minnesota. The Canna Connect Show shares conversations with the entrepreneurs, operators, cultivators, and professionals building Minnesota's cannabis industry. Visit www.cannaconnectmn.com for more episodes, events, Community Spotlights, and opportunities to connect with Minnesota's cannabis community. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E9
    August 12 · 49 min

    Season 2, Episode 09 | Inside Minnesota Cannabis: Risk, Insurance & What Comes Next with Cory Lake

    Some Canna Connect relationships go well beyond networking. In this episode of The Canna Connect Show, Stephen Eigenmann sits down with longtime friend and collaborator Cory Lake of World Insurance for an honest conversation about what they're seeing as Minnesota's cannabis industry moves from planning into operation. Stephen describes their relationship as somewhere between a brother and an uncle. That history makes this conversation different. Cory and Stephen can challenge each other, laugh about the journey, and get directly into the realities facing Minnesota cannabis businesses. Cory shares what has changed since moving from Lakes Group Insurance to World Insurance, including access to a national team focused on cannabis and additional resources for businesses ranging from startups to larger operations. From there, the conversation expands. They discuss insurance requirements for dispensaries, cultivators and vertically integrated businesses, facility site visits, state-by-state compliance, Minnesota's changing hemp market, cultivation supply and testing, and why Cory believes one of the biggest operational risks in cannabis is the human element. Cory also shares lessons learned from real insurance claims, including a cultivation facility fire caused by improperly installed lighting equipment. The story underscores why SOPs, employee training, proper installation and risk management matter just as much as having an insurance policy. Stephen and Cory also look ahead at the Minnesota market and discuss where opportunity may still exist for entrepreneurs entering cannabis today. This episode covers cannabis insurance, cultivation risk, hemp, compliance, testing, cash management, entrepreneurship and the relationships helping Minnesota's industry grow. Canna Connect Partner Network This episode is supported by What Rebates, helping Minnesota cultivators explore available energy-efficiency incentives and utility rebates for lighting, HVAC, dehumidification and other qualifying equipment. Learn more about What Rebates The episode also features Evolve Payment, a Twin Cities-based company helping cannabis businesses use ACH-based digital payments as an alternative to relying entirely on cash. Learn more about Evolve Payment Canna Connect works with trusted organizations across insurance, energy, payments, technology and other areas of Minnesota's cannabis ecosystem. Connect with Cory Lake Visit CannaConnectMN.com to explore more episodes, Community Spotlights, events and members of the Canna Connect Network. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E8
    August 10 · 28 min

    The State of Utility Rebates | Alexis Dubourdieu & Tony Beman at CannaCon Midwest 2026

    Energy can be one of the largest operating costs in commercial cannabis cultivation, but Minnesota operators may have access to utility incentives that can significantly change the economics of a project. Recorded live at CannaCon Midwest 2026 in Saint Paul, Alexis Dubourdieu of What Rebates and Tony Beman of the Center for Energy and Environment (CEE) present the 2026 State of Utility Rebates in Minnesota. Alexis and Tony walk through Minnesota's utility landscape, how facility location affects available incentives, and what cultivators should understand before purchasing equipment or committing to a buildout. They cover lighting rebates, energy efficiency, indoor cultivation eligibility, facility power requirements, inspections, rebate timelines, and the differences operators may encounter depending on their utility provider. The presentation also includes real project examples demonstrating how energy-efficient lighting and available rebates can reduce upfront costs while creating significant long-term energy savings. Topics include: Minnesota utility and cultivation rebate programs CEE and Xcel Energy incentives Choosing a facility based on utility territory and available power LED efficiency, PPE, and lighting rebates HVAC, dehumidification, and other qualifying equipment Microbusiness cultivation facilities Rebate reservations, inspections, and payment timelines Real-world cultivation rebate examples Why early energy planning matters For cultivators building or expanding in Minnesota, this session offers a practical look at an often overlooked part of facility planning: understanding the energy infrastructure and incentives before making major equipment decisions. Recorded live at CannaCon Midwest 2026 in Saint Paul, Minnesota. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E7
    August 8 · 58 min

    Season 2, Episode 07 | Travis Cullen: From Federal Prison to Minnesota Cannabis License Holder

    Before Minnesota legalized cannabis, Travis Cullen spent eight years in federal prison for cannabis offenses after being sentenced to 11 years at just 21 years old. Today, Travis is a licensed cannabis operator, owner of Hopkins Dispensary, and one of Minnesota's strongest voices for social equity and cannabis justice. In this episode of The Canna Connect Show, Stephen Eigenmann sits down with Travis to discuss his journey from the underground cannabis market to legal entrepreneurship, the realities of federal prison, Minnesota's legalization movement, and why he continues advocating for those still incarcerated because of outdated cannabis laws. This conversation explores: • Serving eight years in federal prison for cannabis • Life before and after legalization • Building Hopkins Dispensary • Minnesota's social equity program • Cannabis policy and criminal justice reform • Working with Freedom Grow and national advocacy organizations • Tribal partnerships and the future of Minnesota cannabis • Why legalization should never forget the people harmed by prohibition Whether you're an entrepreneur, advocate, policymaker, or simply curious about Minnesota's evolving cannabis industry, this episode offers one of the most honest conversations we've had on the show. Subscribe for more conversations with the people shaping Minnesota cannabis. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E6
    August 5 · 37 min

    Season 2, Episode 06 | Benjamin Matsuda (Grow Pros Solutions): Building Smarter Cultivation Facilities

    What separates a good cultivation facility from a great one? According to Benjamin "Bench Plug Benny" Matsuda, it starts long before the first plant goes into the room. Recorded live at CannaCon, Stephen Eigenmann sits down with Benjamin Matsuda of Grow Pros Solutions for one of the most in-depth cultivation conversations we've had on The Canna Connect Show. As a second-generation grower and one of the industry's leading cultivation consultants, Benny shares the mindset behind designing facilities that are built to succeed from day one. The conversation goes far beyond lighting. Benny explains why HVAC and vapor pressure deficit (VPD) are often more important than growers realize, how automation should complement experience rather than replace it, and why successful cultivation comes from understanding how every system works together. They also discuss: • Designing cultivation facilities from the ground up • Why Grow Pros became a full-service solutions company • Vertical integration and reducing production costs • Minnesota energy rebates for cultivators • Crop steering, sensors, and environmental control • Greenhouse innovation and spectrum-controlled lighting • Lessons from California, Oklahoma, and emerging cannabis markets • Why listening to cultivators drives better product innovation Whether you're building your first cultivation facility or looking to improve an existing operation, this episode is packed with practical insights from someone who's spent years helping growers solve real-world problems. Special thanks to our partners: • Center for Energy & Environment • Local 49 • Trailhead Cannabis Company Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E5
    July 29 · 1 hr 6 min

    Audio Version | What Every Minnesota Cannabis Consumer Should Know with Aidan McCluskey | Season 2 Episode 05

    Minnesota's cannabis industry continues to evolve, but many consumers still have questions about how the market works and where it's headed. In this episode of The Canna Connect Show, Stephen Eigenmann is joined by comedian Aidan McCluskey for an approachable conversation about cannabis, comedy, and Minnesota's adult-use market. Together they discuss: • Why cannabis costs more in Minnesota than neighboring states • Medical versus adult-use cannabis • Traveling with cannabis and understanding Minnesota law • How Minnesota compares to Wisconsin, Michigan, and Illinois • Why the state created a microbusiness-focused licensing system • Tribal cannabis programs and the future of legalization • Aidan's career in stand-up comedy The episode also previews Canna Connect Brainerd, where Aidan will serve as event host while attendees experience four Community Pods designed to encourage meaningful conversations between consumers, entrepreneurs, operators, and industry professionals. Whether you're exploring cannabis for the first time or have been following Minnesota's rollout from day one, this episode provides practical insights into today's market and what's coming next. Our Partner Network Canna Connect proudly partners with organizations that are helping build Minnesota's cannabis community. Trailhead Cannabis Company is committed to creating an exceptional retail experience while supporting the growth of Minnesota's independent cannabis industry. Dutchie provides the technology that powers modern cannabis dispensaries, making it easier for consumers to explore products and connect with licensed retailers. Earl Giles continues to bring people together through hospitality, education, and community events that help normalize and celebrate cannabis culture in Minnesota. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E4
    July 25 · 33 min

    Audio Version | State of the Show: Brainerd, Duluth & The Future of Canna Connect | S2E4

    Where is Canna Connect headed next? In this special State of the Show episode, Stephen Eigenmann sits down with Creative Director Spencer Ploessl to reflect on the growth of Canna Connect and share what's ahead for the organization. Recorded just before Canna Connect Brainerd, the conversation explores how the team is rethinking traditional cannabis networking through Community Pods, expanding into Greater Minnesota, and creating original content that connects entrepreneurs, operators, and industry professionals throughout the state. Stephen and Spencer discuss: Why Brainerd and Duluth are important markets for Minnesota cannabis The inspiration behind Community Pods Lessons learned from hosting events across the state Why authentic storytelling has become one of Canna Connect's greatest strengths Building relationships before licenses are awarded The long-term vision for Canna Connect and its growing network This episode offers a behind-the-scenes look at the ideas, conversations, and community helping shape the next chapter of Minnesota cannabis. Grab tickets: https://www.eventbrite.com/e/canna-connect-brainerd-a-community-event-for-minnesota-cannabis-tickets-1990901599277 Our Partner Network Canna Connect is proud to collaborate with organizations that help strengthen Minnesota's cannabis ecosystem. Dutchie supports dispensaries with modern retail technology that improves the customer experience and streamlines operations. Local 49 represents the skilled workforce helping build Minnesota's cannabis infrastructure and supports employers and workers across the state. Trailhead Cannabis Company continues to demonstrate what's possible for independent cannabis operators by building community and expanding access in Northern Minnesota. Interested in joining the Canna Connect Network? Visit CannaConnectMN.com to learn more about upcoming events, podcast episodes, community spotlights, and partnership opportunities. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E3
    July 22 · 40 min

    LED Rebates, Buildouts, and Smarter Cannabis Grows with Alexis Dubourdieu and Tony Beeman | S2E3

    Before a cultivator buys lights, orders HVAC equipment, or signs a lease, there are a few important questions worth asking. Does the building have enough incoming power? Does the equipment qualify for a rebate? Is utility preapproval required? Could the project be built in phases so rebate funds from the first room help support the next? Recorded live at CannaCon Midwest 2026 in Saint Paul, this episode brings together Alexis Dubourdieu, Chief Operating Officer at What Rebates, and Tony Beman, Sales Strategy Manager at the Center for Energy and Environment (CEE) for a practical conversation about energy planning and utility rebates for Minnesota cannabis cultivation. Alexis and Tony explain how LED grow-lighting rebates work, why available programs can differ by utility territory, and how cultivators can avoid common timing and documentation mistakes. They also explore incentives for HVAC systems, dehumidification, motors, fans, controls, and other energy-saving technologies. But this conversation goes beyond rebates. It's about helping Minnesota cultivators make smarter decisions before significant money is committed to a facility. From understanding available power to evaluating equipment and planning phased buildouts, early energy planning can help operators avoid costly surprises and build more efficiently for the long term. Connect with Our Network What Rebates helps businesses navigate utility incentive programs and identify potential rebates for energy-efficient equipment and facility improvements. Alexis and the What Rebates team work with operators to evaluate projects, available programs, and potential savings before equipment decisions are finalized. Connect with What Rebates Center for Energy and Environment (CEE) helps Minnesota businesses identify energy-efficiency opportunities and navigate qualifying programs. CEE's LED grow lighting rebate program provides a resource for eligible cultivation projects considering efficient lighting upgrades. Explore CEE's LED Grow Lighting Rebates The Canna Connect Show is supported by our growing network of partners, including What Rebates, CEE, and Evolve Payment. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E2
    July 13 · 38 min

    Audio Version | Jacob Affeldt of Frostbite Dispensary on Building Minnesota's Cannabis Retail Experience | The Canna Connect Show S2E2

    Minnesota's cannabis retail market is evolving quickly, and few people have had a front-row seat like Jacob Affeldt. In this episode of The Canna Connect Show, Stephen Eigenmann sits down with the Vice-President and Co-Owner of Frostbite Dispensary to discuss what it actually takes to build a successful cannabis retail business in Minnesota. Jacob shares how Frostbite prepared months ahead for 4/20, built relationships with cultivators across the state, launched cannabis delivery, navigated supply shortages, and created a customer experience that keeps people coming back. The conversation also explores Minnesota's evolving cannabis regulations, delivery logistics, product availability, medical cannabis, and what the future may hold for independent dispensaries. Whether you're a cannabis entrepreneur, operator, cultivator, or simply curious about Minnesota's emerging industry, this episode provides an honest look behind the scenes. Topics include: • Building Frostbite Dispensary • Preparing for Minnesota's first major 4/20 • Working with local cultivators • Cannabis delivery in Minnesota • Vape shortages and testing delays • Customer loyalty and retail strategy • Medical cannabis and adult-use retail • Federal rescheduling and 280E Our Partner Network This episode was produced by Canna Connect, Minnesota's cannabis business network connecting operators, entrepreneurs, and industry professionals. Special thanks to our partners: • Dutchie • Cure8 • Comcast Business Interested in joining the Canna Connect Network? Visit our website to learn more about upcoming events, educational resources, podcast episodes, and partner opportunities. Subscribe for weekly conversations with the people building Minnesota's cannabis industry. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S2 · E1
    July 8 · 24 min

    Audio Version | Tara Falk (Aim & Fire) | Cannabis Marketing, Events & Building Brands in Minnesota | S02E01

    What does it take to build a cannabis brand that stands out? Season 2 of The Canna Connect Show kicks off live from CannaCon St. Paul with the return of Tara Falk, Founder of Aim & Fire. In her second appearance on the show, Tara joins Stephen Eigenmann to discuss the evolving cannabis marketplace, experiential marketing, retail activations, and why Minnesota continues to emerge as one of the country's most unique cannabis markets. The conversation explores: Building authentic cannabis brands Retail activations and field marketing Lessons from the Hemp Beverage Expo and Ignite Minnesota's evolving hemp and adult-use cannabis market Why community matters in emerging industries The future of cannabis events and networking How Aim & Fire helps brands scale through strategic execution Tara also shares why she continues returning to Minnesota, why she's optimistic about the future of the industry, and why organizations like Canna Connect are helping strengthen the cannabis community through education and connection. 🤝 Featured Community Partners This episode was recorded live from CannaCon St. Paul, where Minnesota's cannabis community came together to connect, collaborate, and learn. Special thanks to the organizations helping strengthen Minnesota's cannabis industry: Aim & Fire – Experiential marketing and retail activation for cannabis and hemp brands. Open Window Productions – Production partner helping bring The Canna Connect Show to life. Elite Capture Studio – Creative content and media production supporting the Canna Connect network. Interested in becoming part of the Canna Connect Community Network? Visit CannaConnectMN.com to learn more. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S1 · E37
    June 24 · 31 min

    Episode 37 | How Minnesota Cannabis Businesses Are Saving Thousands on Cultivation Buildouts | Brad Obermueller, CEE

    As Minnesota's cannabis industry moves from licensing into active cultivation, operators are discovering that power, energy efficiency, and facility planning can make or break a project. In this episode of The Canna Connect Show, Steven Eigenmann sits down with Brad Obermueller of CEE (Center for Energy and Environment) to discuss how Minnesota cannabis cultivators are navigating facility buildouts, utility requirements, lighting rebates, and energy planning. Brad shares what CEE is seeing across dozens of cultivation projects, why the Builder's Call Line is one of the most important resources available to growers, and how energy-efficient lighting systems can unlock significant savings for licensed operators. The conversation also explores Minnesota's emerging craft cultivation ecosystem, lessons learned from early cultivation projects, and how growers can position themselves for long-term success. Topics include: • Minnesota cannabis cultivation infrastructure • Energy-efficient grow facility design • LED lighting rebates for cannabis businesses • The Builder's Call Line and utility planning • Frost Leaf's cultivation project case study • Craft cannabis cultivation in Minnesota • Home grow lighting rebates • Power consumption and cultivation planning • Building trust within the cannabis industry • The future of Minnesota cannabis cultivation Meet Brad & the CEE Team at CannaCon Brad and the CEE team will be exhibiting at CannaCon St. Paul on June 26-27, 2025. If you're planning a cultivation facility or exploring energy rebates for your cannabis business, stop by their booth and learn how CEE can help reduce project costs and improve long-term efficiency. Connect with Canna Connect: 🌐 https://cannaconnectmn.com Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S1 · E36
    June 17 · 44 min

    Episode 36 | The Future of Cannabis Jobs in Minnesota with Local 49's Patrick Doran & Benjamin Mike

    What role should organized labor play in Minnesota's emerging cannabis industry? In this episode of The Canna Connect Show, Stephen Eigenmann sits down with Patrick Doran and Benjamin Mike of Local 49 to discuss workforce development, employee protections, apprenticeship programs, labor peace agreements, and the future of cannabis employment in Minnesota. As the state's cannabis market continues to take shape, the conversation explores how employers and workers can build sustainable businesses, develop skilled career pathways, and create opportunities that benefit both companies and employees. Local 49 brings more than a century of experience supporting Minnesota workers, and this episode explores how that experience may translate into one of the state's newest industries. The guests also discuss craft cannabis, hemp beverages, workforce training, regulatory uncertainty, and why collaboration will be critical as the market matures. Get in touch with Local 49 https://cannaconnectmn.com/contact Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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  • S1 · E35
    June 10 · 1 hr 17 min

    Episode 35 | Tanner Berris Returns: The Past, Present & Future of Minnesota Cannabis

    What has changed in Minnesota cannabis over the past year? In this episode of The Canna Connect Show, Stephen Eigenmann reconnects with longtime friend, former co-host, and Minnesota cannabis historian Tanner Berris for their first recorded conversation together in nearly a year. The discussion explores how Minnesota's cannabis industry has evolved since legalization, including hemp beverages, licensing, compliance, home grow rights, cannabis advocacy, and the role of the Office of Cannabis Management. Drawing on years of experience covering Minnesota cannabis policy and culture, Tanner shares his perspective on where the industry stands today and the challenges that still lie ahead. Topics include: • Minnesota cannabis history and legalization • Hemp beverages and federal policy • Home grow rights and advocacy • OCM regulations and compliance • Cannabis licensing and market development • Community building and cannabis culture • The future of Minnesota's cannabis industry For listeners who have followed Minnesota cannabis over the past several years, this episode serves as both a reflection on how far the industry has come and a conversation about what comes next. Guest: Tanner Berris Follow Tanner's Substack: https://tannerberris.substack.com/ The Canna Connect Show highlights the entrepreneurs, advocates, policymakers, and community leaders helping shape Minnesota cannabis from the ground up. Become Part of the Canna Connect Community Network Every episode, Community Spotlight, and partner profile helps connect Minnesota's cannabis industry. Visit CannaConnectMN.com to explore interviews, resources, events, and the trusted organizations helping shape the future of cannabis in Minnesota.

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