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Campaign Chemistry

Campaign US

On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

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  • 30 episodes
  • weekly
  • Avg 35 min
  • English

Episodes 30

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  • Thursday · 29 min

    Own less, orchestrate more: Goodway and Arima on modeling the market you can't see, a podcast presented by Goodway Group

    Marketing has never been more measurable, yet confidence in what's driving outcomes keeps falling. Privacy regulation, platform fragmentation and closed ecosystems have left real blind spots, and the biggest one is the market a brand can't see: prospects and non-customers who never show up in first-party data. That gap is widest at local and store level, where observed data thins out and most measurement is built around national media. Goodway Group and Arima have partnered to close it with synthetic population modeling. Paul Frampton-Calero, CEO of Goodway Group, and TS Kelly, managing director at Arima, unpack how Arima's The Synthetic Society models real-world populations without touching personally identifiable information, and how Goodway is applying it to sharpen local- and store-level investment decisions. They discuss why this follows Goodway's "Own less, orchestrate more" approach, partnering for best-in-breed data rather than building a proprietary black box, and what it means for the brands piloting it now. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  • #263
    September 10 · 45 min

    Campaign Chemistry: Westfield Rise’s Kristen Jackman

    From TikTok’s ‘mall bingo’ to Pinterest’s offline shifts, Westfield Rise’s Kristen Jackman reveals why Gen Z is ditching their screens to build connections in physical retail spaces.

  • #262
    September 3 · 46 min

    Campaign Chemistry: Hilton's Dan Reynolds

    Hilton's SVP of global marketing shares how the hospitality giant leverages algorithmic personalization, culture-shaking partnerships and viral storytelling to win the ultimate travel battleground: the stay experience.

  • #260
    August 18 · 45 min

    Campaign Chemistry: Tinder’s Melissa Hobley

    Tinder CMO Melissa Hobley on rewriting the brand’s hookup app reputation through in-person events and new platform features that encourage real connection.

  • #254
    July 16 · 34 min

    Campaign Chemistry: Sky Zone’s Sunni Hickman

    Sky Zone’s VP of brand and demand marketing shares her playbook on revitalizing legacy brands, the art of "valuetainment" and how to turn active play into shareable family moments.

  • #253
    July 9 · 28 min

    Campaign Chemistry: Campaign US' Emmy Liederman

    Campaign US' new managing editor Emmy Liederman joins the show to discuss her journey from journalism to influencer marketing, her vision for covering the industry and why she absolutely loathes the word "authentic."

  • #250
    June 18 · 31 min

    Campaign Chemistry: Chili's Grill and Bar's Jesse Johnson

    In this conversation, Jesse Johnson, VP of marketing at Chili's Grill and Bar, discusses the brand's innovative marketing strategies, operational excellence and successful campaigns that have contributed to its turnaround. He highlights the importance of understanding consumer insights, the synergy between marketing and operations and the role of celebrity partnerships in enhancing brand authenticity. Johnson also shares insights into future campaigns and the brand's ongoing momentum in the competitive restaurant industry. Get ready to dig in. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Showing 1–20 of 30 episodes