

He Built Startups for Corporates. Then He Opened a Coffee Bar That Won Gold | Ivan Chandra Suriady
Why would someone who builds startups for corporates open a single coffee bar in one of the most crowded markets in Singapore? Ivan Chandra Suriady spent years building ventures inside large companies: market maps, white-space analysis, concepts that had to make sense to a board 20 years out. Then he picked a market everyone warns you away from. He co-founded Paco Coffee, opened one bar at The Sail @ Marina Bay at the end of January 2026, and within five months its Madame Parodox blend won Gold at the Global Coffee Awards Asia, judged double-blind. In this conversation we get into why chain coffee and specialty coffee are converging, and why Ivan believes "coffee is 50% storytelling and 50% product." Paco sells specialty-grade beans through illustrated characters instead of tasting notes. It releases new coffees in seasons that double as A/B tests, and it logs every espresso shot so a problem in one store can be traced, which is the kind of system you build when you plan to run hundreds. We also talk about building your own software with AI instead of buying SaaS, the difference between corporate venture building and founding in the wild, and the 1am Biscoff thief who inspired a coffee that sold out in three days. This one is for anyone who's been told a market is too competitive to enter. Connect with Ivan & Paco Coffee: LinkedIn: https://www.linkedin.com/in/ivansuriady/ Paco Coffee: https://letspaco.com Instagram: https://www.instagram.com/letspaco Visit: 2 Marina Boulevard, The Sail @ Marina Bay, #B1-08C, Singapore (weekdays) Find Building Real: YouTube: https://www.youtube.com/@buildingrealpodcast Website: https://buildingreal.com Spotify: https://open.spotify.com/show/5RZ2toxpA0ITJrZgWiCHdH Apple Podcasts: https://podcasts.apple.com/us/podcast/id1884485435 Building something interesting? Reach out to Arjun: http://calendly.com/arjun-arcshift/ LinkedIn: https://www.linkedin.com/in/arjunthomas Building Real is a podcast about how things actually get built -- without the highlight reel gloss. Subscribe for new episodes every two weeks. #BuildingReal #Podcast #SpecialtyCoffee #Singapore #Startups #FnB
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