Brands, Beats & Bytes

Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human

Album 8 Track 22: Long Live Brand, If the Spreadsheet Don't Kill It First. w/Lead Human The CMO title is vanishing, and CEOs are losing confidence in marketing's ability to drive growth. How did we get here, and what can marketing leaders do to reclaim their power? In this special collaborative episode, the hosts of Lead Human (Tim Spengler and Jack Myers) join forces with the Brands, Beats & Bytes crew (former Coca-Cola execs Darryl "DC" Cobbin and Larry Taman). Together, they break down the "State of the State" in marketing through a three-act structure: Just the Facts, The So What, and The Now What. Listen as they debate the commoditization of media buying, the massive $350 billion AI investments by tech giants, and why authentic emotional connections remain a brand's greatest asset. Whether you're a seasoned executive or an aspiring CMO, this unrehearsed, high-energy conversation delivers the insights you need to ensure the spreadsheet doesn't kill the brand. Key takeaways - Why only 36% of Fortune 500 companies have a named CMO. How Apple’s 1997 "Think Different" campaign holds the secret to beating procurement commoditization. Why brands must own the relationship with AI to protect consumer trust. How combining sales analytics with brand health metrics secures a CMO's seat at the table. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Most Influence Remix: Rick Hayduk, Katie Casey, Jack Mudd, Wendy Martin, Josh Ball

Hey Brand Nerds, we are back with a Most Influence Remix! In our careers, we typically don't make it to where we are alone. We give our guests the opportunity to shoutout someone (or multiple people) who has/have had a great influence on them - and we are rarely not moved by the answers we hear. Check out some of our favorites from five of our former guests: 1. Rick Hayduk 2. Katie Casey 3. Jack Mudd 4. Wendy Martin 5. Josh Ball #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof

Most Proud Of Remix - Ivan Juzang, Paige Young, Scott Robinson, LaDonna Gooden, Jodi Anderson Jr.

Hey Brand Nerds, we are back with a Most Proud of Remix! Our guests take us into what they are most proud of - and the cool thing is - most involve the impact on others or how the people in their lives are what they are most proud of. Check out some of our favorites from five of our former guests: 1. Ivan Juzang 2. Paige Young 3. Scott Robinson 4. LaDonna Gooden 5. Jodi Anderson Jr. #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #mostproudof

Tech Remix - Sheldon Poon, Jack Myers, Todd Putman, Noel Cottrell

Hey Brand Nerds, we are back with a Tech Remix! Each of today's guests are approaching the conversation about AI from four different angles - all which we should know and consider! Check out some of our favorites from four of our former guests: 1. Sheldon Poon 2. Jack Myers 3. Todd Putman 4. Noel Cottrell #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

Brand Love Remix - Tracy Chamblee, Seth Matlins, Dave Prager, Stephen Greene

Hey Brand Nerds, we are back with a Brand Love Remix! Take a listen and see which brands resonate as your favorite too! Check out some of our favorites from four of our former guests: 1. Tracy Chamblee 2. Seth Matlins 3. Dave Prager 4. Stephen Greene #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #brandlove

Biggest F-Up Remix - Krista Patterson, Louis Monoyudis, Bernard Bell, Sheldon Poon

Hey Brand Nerds, we are back with a Biggest F-Up Remix! Take a listen to avoid these F-Ups in your own career! Check out some of our favorites from four of our former guests: 1. Krista Patterson 2. Louis Monoyudis 3. Bernard Bell 4. Sheldon Poon #marketing #advertising #branding #digitalmarketing #media #socialmedia #brandsbeatsbytes #cmo #biggestfup

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Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy Chamblee

Album 8 Track 21: Educated Rapper of Brand & Business w/Tracy Chamblee On today’s episode of Brands, Beats & Bytes, DC and Larry are joined by Tracy Chamblee, a marketing powerhouse whose career spans P&G, Coca-Cola, Mars Petcare, Georgia-Pacific, and Nixon Medical. Tracy (dubbed by DC as "the educated rapper of business") brings incredible edge, heart, and intellect to the podcast. He opens up about how growing up in a single-parent household in Brooklyn and practicing hip-hop routines kept him focused, ultimately leading to a transformative career path. What you'll learn - Bridging the Divide: Discover how Tracy's 10-year stint in P&G sales gave him the empathy and credibility needed to become a highly effective brand manager at Coca-Cola. Brand Positioning Masterclass: Listen to a fascinating breakdown of the modern soft drink wars. Find out why Pepsi has lost its way in 2026 by jumping from tagline to tagline, and why establishing an ownable, authentic positioning (like Sprite's connection to hip-hop culture) is the only way to survive. Vulnerability in Leadership: Tracy details the three biggest mistakes of his career, teaching leaders why you should never surprise your boss, always trust your strategic instincts to fight for a challenger brand, and lead as a coach rather than a manager. Personal Resilience: Hear the moving story of Tracy’s son, Chaz, fighting back from a catastrophic double knee injury to play his senior year of basketball, a true testament to the grit that defines the Chamblee family. Get ready to learn "the stuff you don't know about the stuff you know." Enjoy! Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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REMIX: Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager

REMIX: Album 8 Track 8: Mastering the Space Between the Bytes w/Dave Prager Brand Nerds, we are back in the building! Today, we are firmly rooted in the "Bytes" as we welcome Silicon Valley marketing savant and AI founder, Dave Prager. If you are tired of the "get-rich-quick" AI hype and want real, grounded wisdom on how technology intersects with actual human behavior, this episode is for you. Dave’s background is incredibly diverse: he's a former jazz trombonist, a world-wide professional, and a tech marketer who helped drive a computer vision startup all the way to an acquisition by Apple. Now, he's the brain behind Inner Pitch, an AI-driven prospect intelligence service. In this conversation, Dave argues that the automation era is making marketing worse by training us to chase algorithms instead of understanding people. We explore how true mastery, whether in photography, jazz, writing, or coding, is found in the "negative space" and the "notes you don't play." Key Takeaways: The Illusion of Brand The Rhythm of Copy Technology Cannot Fix Bad Strategy AI Must Be Your "Thought Partner" Stop Playing the Volume Game Mentioned in this Episode: Style: Ten Lessons in Clarity and Grace by Joseph M. Williams Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon

Album 8 Track 20: Unlocking the Predictive Advantage w/Sheldon Poon What happens when you mix a computer science background, a decade teaching high schoolers, and a philosophy degree? You get today's guest, Sheldon Poon, Founder and CEO of Drive Marketing, a leader driving $10 back for every $1 spent on Meta and Google ad campaigns. In this episode of Brands, Beats & Bytes, Darryl "DC" Cobbin, Larry Taman, and Sheldon Poon examine why the digital marketing playbook shifted 180 degrees. Sheldon explains how modern ad algorithms use 50,000+ data points to identify deep psychographic patterns and why forcing tight demographic boundaries actually destroys your return on ad spend. Plus, Sheldon shares a candid, real-time look at a major business misstep that reshaped how he approaches pipeline growth, agency scaling, and company culture. In today's AI infused world, we know this is an episode you'll enjoy (and learn a lot from) Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson

Album 8 Track 19: How Authentic Positioning Drives Success w/Krista Patterson In this episode of Brands, Beats & Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman welcome positioning expert Krista Patterson, Co-Founder and CEO of Positioning Collective. Drawing from her executive tenure at tech giants like Cisco, ServiceNow, and VMware, Krista reveals why systemic business problems almost always trace back to murky positioning. Krista breaks down the distinction between targeting demographics versus targeting mindset, shares deeply personal stories about overcoming career missteps, and discusses managing high-profile partnerships like F1 McLaren. The conversation tackles modern industry shifts, from why communications leaders must question the ecological footprint of AI infrastructure to how Burger King reclaimed its market share through core positioning. Tune in for a masterclass on brand strategy, authentic leadership, and career growth. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Summer Remix: Album 8 Track 12: Win the Room - Accelerate Your Career w/Bernard Bell

Summer Remix: Album 8 Track 12: Win the Room - Accelerate Your Career w/Bernard Bell How do you go from "Step Zero" to a Senior VP role at a major cable network? Bernard Bell, known as "The Confidence Professor," joins the podcast to explain why Executive Presence is the ultimate career accelerator. In this candid conversation, Bernard breaks down the difference between networking and "engaging," the importance of leading like a "shepherd who smells like his sheep," and why culture will always trump strategy. He also shares the high-stakes story of a $55 million programming misstep and the valuable lesson in humility and due diligence it taught him. Tune in to learn how to curate your personal brand and win the room before you ever open your mouth. In this episode, you’ll learn: The F.O.R.M. Framework: A tactical guide to engaging anyone, anywhere. The 8-Slice Pizza of Success: Why your degree is only one slice of your professional value. Ego Management: Why Bernard keeps his ego in his back pocket to lead effectively. The $55 Million Mistake: A vulnerable look at what happens when instinct replaces market research. Whether you're a junior marketer looking for your first break or a Director aiming for the CMO chair, this episode is your blueprint for career acceleration. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Summer Remix: Album 8 Track 15: The Currency of Purpose w/Stephen Greene

Summer Remix: Album 8 Track 15: The Currency of Purpose w/Stephen Greene What happens when you mix the power of world-class music, brand partnerships, and community service? You get Rockcorps—a global movement that revolutionized how brands connect with youth.In this episode of Brands, Beats, and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with Rockcorps co-founder and CEO, Stephen Greene (SG). Together, they unpack a historic "moment of truth" meeting from 2005 that launched their first national brand partnership with Boost Mobile. SG shares invaluable insights on how the marketing landscape has shifted, why the artist is now the distribution channel, and how to build an authentic, purpose-driven brand that Gen Z and Millennials will actually rally behind. Whether you are a junior marketer finding your footing or an aspiring CMO looking to lead with values, this episode is a masterclass in creative judgment, cultural taste, and keeping humanity at the center of business. In this episode, you’ll learn: How to Trade in "The Currency of Purpose" The "Inverse Correlation" Rule of Deal-Making The Blueprint for the "Triple Benefit" Strategy How to Define What is at the "Center" of a Brand Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Summer Remix: Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck

Summer Remix: Album 8 Track 9: Accelerating Your Career: Think Two. Act One. w/Kristen Fischbeck Brand Nerds, we are back in the building! Today, we are diving deep into what it takes to achieve professional growth as we sit down with Kristen Fischbeck. If you are a marketer looking to "compress the timeline" between where you are and where you want to be, this episode is your blueprint. Kristen’s rise is nothing short of meteoric: she joined a boutique agency as an entry-level account coordinator and, in just seven years, navigated every level of the organization to become Managing Partner. Now, she leads strategy for an expansive and impressive portfolio including BMW, Rolls-Royce, and Land Rover. In this conversation, Kristen breaks down what we are coining the "Think Two. Act One." strategic mindset of thinking two steps ahead while acting on one to master the job you want before you even have the title. We explore the grit required to thrive in your career, the "Ruh-Roh" moments that lead to massive growth, and how AI is currently slashing production costs in half for luxury brands. Key Takeaways: The 2-1 Rule for Career Acceleration Mimic the Mastery The Space to Fail High-Octane Branding AI as a Production Tool Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Summer Remix: Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut

Summer Remix: Album 8 Track 16: Lead with Guts, Accelerate Growth w/Bob Kraut How did a $5 million marketing stunt turn into one of the top 5 marketing ideas of the last 50 years? In this episode of Brands, Beats & Bites, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with legendary CMO Bob Kraut (former CMO of Papa John's, Arby's, Pizza Hut, and Captain D's) to pull back the curtain on his iconic career of driving explosive business growth. From orchestrating the famous Oprah Winfrey Pontiac G6 giveaway at General Motors to launching the first-ever iPhone pizza ordering application, Bob shares firsthand stories of what it takes to be an adventurous marketer. We dive deep into: The Famous Oprah Winfrey "You Get a Car!" Backstory The Art of the Career Pivot Marketing with "Guts" The Problem with Modern Ads If you are an aspiring CMO, brand manager, or marketing student looking to understand how to balance data-driven left-brain insights with creative right-brain ambition, this masterclass is for you. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Summer Remix: Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman

Summer Remix: Album 8 Track 6 - Step Up. Speak Up. Move Up. w/Shawna Hausman Brand Nerds, get ready to take some serious notes! On this episode of Brands, Beats and Bytes, hosts Darryl "DC" Cobbin and Larry "LT" Taman sit down with retail and digital marketing powerhouse Shawna Hausman. From her scrappy early days in the Gap Inc. universe to driving a massive 300% sales increase as CMO of FSA Store, Shawna has built an incredible career by stepping up, speaking out, and never letting fear dictate her next move. Shawna takes us behind the scenes of some of the most iconic retail brands, sharing hilarious and anxiety-inducing stories, like the time she told retail legend Mickey Drexler that his marketing wasn't working when she was just a 22-year-old intern! We also dive deep into the modern marketing landscape, discussing everything from the rise of AI to why heritage brands like Birkenstock are winning by refusing to compromise their identity. Whether you are looking to climb the corporate ladder, pivot into consulting, or simply understand the psychology of retail sales, this episode is packed with "Triple C" leadership advice: Clarity, Conviction, and Courage. What You'll Learn in This Episode: The Mickey Drexler Story: How a bold critique from a young intern led to an unexpected seat on the corporate jet with the "Merchant Prince" himself. Avoiding the "Mushy Middle": Why brand overlap (like the historical dynamic between The Gap and Old Navy) can eat your own market share, and why you must carve out distinct lanes. The Power of Executive Buy-In: Shawna gets vulnerable about her biggest career "F-up" involving an unapproved $40,000 app at West Elm, and why you absolutely need skin in the game from your key overlords. Embracing AI: Why marketers must lean into artificial intelligence tools rather than fearing them, and how it is revolutionizing the way we work today. The Birkenstock Strategy: How "winning ugly," maintaining scarcity, and leaning unapologetically into comfort and heritage is keeping Birkenstock at the top of the footwear game. Fearless Career Growth: Why you should never stay in a miserable job just for the money, and how taking calculated risks leads to the real magic. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Summer Remix: Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell

Summer Remix: Album 8 Track 7: The Art of Creative Violence: Building Bold Brands w/ Noel Cottrell Are legacy advertising holding companies sinking like the Titanic? In this episode of the Brands, Beats, and Bytes podcast, hosts DC and LT welcome creative savant and industry giant, Noel Cottrell. After building a storied career working with massive brands like Sissy Boy Jeans, Coca-Cola, and E-Trade (yes, he helped create the famous talking baby Super Bowl ads!), Noel is upending the agency model once again. He breaks down why he founded his new agency, Murder Hornet, on the principle of "creative violence"—the idea that discomfort is a catalyst for change, better work, and greater impact. Whether you are an agency veteran, a freelance creative, or a brand marketer looking for braver work, this episode is a masterclass in navigating the modern marketing landscape. Noel gets incredibly candid about his biggest career mistake, the rise of the indie agency, and exactly how his team is using AI to save clients hundreds of thousands of dollars. Key Takeaways: The Power of Creative Violence: Why playing it safe is the riskiest move a brand can make, featuring the wild origin story of the Sissy Boy Jeans campaign. Surviving the "Bloodbath": Why traditional holding companies are failing and how freelancers and indie agencies are perfectly positioned to win. The "Nest and Swarm" Model: How to build a highly flexible, future-proof agency structure. Real AI Integration: How to use AI agents to build bespoke creative teams and drastically cut production costs for clients. Owning Your F-Ups: A deeply personal lesson in leadership, ego, and the importance of professional forgiveness. Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Summer Remix: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young

Summer Remix: Album 5 Track 32 - Be You. Be Kind. Be Badass. w/Paige Young What’s happening Brand Nerds?! We’re happily joined by special guest Paige Young, Chief Communications Officer @ ServiceNow. For the Brand Nerds striving for that C-suite position, this episode will be a real treat. Paige humbly shares her triumphs and lessons throughout her exceptional career. Here are a few key takeaways from the episode: Model the behavior you want to see. Feedback is a valuable opportunity to grow Speak Truth to Power Simply - Be You. Be Kind. Be Badass. NOTES: Connect with Paige Paige Young | LinkedIn Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

Summer Remix: Album 8 Track 11: Marketing vs People-ing w/Todd Putman

Welcome to our Summer Remix series! What separates a standard marketer from a transformational leader? Join us as we talk to Todd Putman (Chief Transformation Officer, Generous Brands) about the transition from marketing to the C-suite. Todd reveals his "Peopler" framework—the ability to see human insights that data hides—and shares the career strategies that helped him navigate Fortune 100 giants. We dive deep into his biggest career mistakes, the necessity of having "cover" from senior leadership, and his mission to use marketing tools to change the world. It's an episode filled with "zingers," heart, and the blueprint for your next career move. Key Takeaways: Transitioning from "Marketer" to "Peopler" Having a Proactive Career Strategy The Importance of Leadership and "Cover" Let’s Talk About Ethical Marketing and Tech How You Can Use Marketing for Good Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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Album 8 Track 18: What's Poppin? World Cup 2026

Album 8 Track 18: What's Poppin? World Cup 2026 The World Cup is officially upon us, North America! But you don’t need to be a fútbol historian to understand the sheer economic and cultural power of this tournament. In this special "What's Poppin'" episode of Brands, Beats & Bytes, hosts DC and Larry put on their brand lenses to dissect the 2026 FIFA World Cup using the classic marketing matrix: Product, Place, Price, and Promotion. From Larry's firsthand experience launching Powerade during the 1994 World Cup to the multi-million dollar endorsement webs of Lionel Messi and Sir David Beckham in 2026, this episode is a masterclass in modern sports entertainment. Discover how Fox is clearing an extra $300M off player hydration breaks, why Telemundo is beating English broadcast ratings, and how stadium sponsors are fighting back against FIFA’s strict "covered logo" policies. Mentioned in the Show: 1994 Powerade Ad Don't forget to subscribe, rate, and share with a fellow Brand Nerd! Instagram | LinkedIn

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REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom w/Jeryn Turner

REMIX: Album 5 Track 15 - The Pursuit of Balance in the Boardroom Brand Nerds! Get ready...we are talking about life inside and outside of the boardroom. Jeryn Turner is not only a successful business professional, she is also a yoga instructor and author who finds balance in life. She's inspiring us to think differently while still being successful and authentic. A jew-el dropper you don't want to miss! Here are a few key takeaways from the episode: Are you balanced in the boardroom? Go places you are loved, encouraged, and supported. That's where you thrive. Throwing away the script. Living authentically. The power of "AND" | Analog in a digital world. NOTES: Connect with Jeryn at: www.JerynTurner.com Instagram: @spelmangemini Twitter: @JerynTurner Facebook: Jeryn Turner View Her Books Here. Show Partner: Specificity Learn More About Specificity Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social Instagram | Twitter

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