BookMark presents...

BookMark

The best way to become better every day is to learn every day. Moving forward with curiosity, in "BookMark Presents..." we'll introduce you to the "important things" and the people who inspire us. This podcast is our way of bringing inspiration to you!

Produced with lots of love by the LinkedIn Marketing Agency team BookMark.

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20 episodes
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Avg 53 min
English

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S5 · E1
September 4 · 53 min
BookMark Presents… Ask Us Anything About LinkedIn S5 E1
In the first episode of the new season of Ask Us Anything About LinkedIn, Didi, Emo and Valentin explored what meaningful visibility on LinkedIn looks like in a world of AI search, endless content and changing expectations. We discussed the new Forbes x BookMark ranking of the Top 50 Companies on LinkedIn in Bulgaria, why LinkedIn content is increasingly appearing in AI-generated answers, and the growing importance of personal profiles alongside company pages. We also tackled a familiar challenge: how to find your own voice, keep coming up with valuable content ideas and avoid posting just for the sake of staying visible. Tune in for fresh data, practical LinkedIn advice and a reminder that quality, personality and a recognizable point of view still matter more than simply posting more. And if you already have a question for the next Ask Us Anything session, don't wait for the live — send it our way and become part of the conversation.
S5 · E11
July 3 · 46 min
BookMark Presents… Ask Us Anything About LinkedIn #41 [S5E11]
[2:34 PM]In the latest edition of Ask Us Anything About LinkedIn, Alex, Dari and Nona unpack some of LinkedIn's newest updates and what they could mean for creators, marketers and businesses. We discussed the platform's experimental Suggested Feeds, the recent changes to documents and galleries, and LinkedIn's new analytics features that may finally help us move beyond vanity metrics. Tune in for practical insights, fresh LinkedIn updates and a new perspective on what it really means to create valuable content on the platform. And if you already have a question for the next Ask Us Anything session, don't wait for the live. Send it our way and become part of the conversation!
S5 · E10
June 5 · 43 min
BookMark Presents... Ask Us Anything About LinkedIn #40 [S5E10]
In the latest edition of Ask Us Anything About LinkedIn, Tedy, Emo and Didi explored some of the latest updates and trends shaping the platform. We discussed LinkedIn's new reach analytics, why product launches start long before launch day, the growing role of Thought Leader Ads, and how businesses can use the quieter summer months to build visibility and prepare for Q4. Tune in for practical insights, fresh LinkedIn updates and a few predictions about where the platform is heading next. And if you already have a question for the next Ask Us Anything session, don't wait for the live — send it our way and become part of the conversation.
S5 · E9
May 8 · 49 min
BookMark Presents... Ask Us Anything About LinkedIn #39 [S5E09]
In the latest edition of Ask Us Anything About LinkedIn, Teddy, Daria and special guest Elitsa Stoyanova explored how AI is changing visibility, expertise and content creation on LinkedIn. We talked about LinkedIn’s growing role in AI-powered search, why long-form content still works, how audiences are becoming more sensitive to generic AI-generated posts, and why people-led communication matters more than ever for brands and professionals online. Catch up with the full episode now and don’t forget to mark your calendars for the next Ask Us Anything session on June 5.
S5 · E8
April 3 · 46 min
BookMark Presents... Ask Us Anything About LinkedIn #38 [S5E08]
In the latest episode of Ask Us Anything, Teddy, Emo and Mariya-Nikol dive into some of the latest LinkedIn updates and trends shaping the platform right now. From the 2026 LinkedIn Benchmark Report and the rising role of native documents and long-form content, to the logic behind LinkedIn games, comments, engagement signals and language choice on the platform, this episode covers plenty of topics that matter to creators, marketers and professionals alike. Catch up with the full conversation and come prepared with your questions for our next Ask Us Anything live on May 8.
S7 · E7
March 6 · 1 hr 4 min
BookMark Presents... Ask Us Anything About LinkedIn #37 [S5E07]
In this episode of Ask Us Anything About LinkedIn, we turn the spotlight to a topic that quietly shapes how professionals are perceived on the platform: design. Together with graphic designer Hristo Butchvarov, we explore why visual identity on LinkedIn is no longer just decoration, but a signal of clarity, credibility, and positioning. From profile banners and featured sections to brand consistency and minimalism, the conversation reveals how thoughtful design supports stronger professional presence. We also dive into the growing role of AI in creative work, the difference between virality and relevance, and why recognizable style is becoming increasingly important in a feed full of similar visuals. Because on LinkedIn, good design is rarely about aesthetics alone — it’s about making your message easier to see, understand, and remember. And if you want to continue the conversation with us live, stay tuned for the next edition of Ask Us Anything About LinkedIn on April 3rd.
S5 · E5
January 9 · 41 min
BookMark Presents... Ask Us Anything About LinkedIn #35 [S5E05]
The first Ask Us Anything About LinkedIn episode of 2026 sets the tone for the year ahead. In this session, we unpack why so many B2B brands still sound robotic on LinkedIn, what actually matters for building influence in 2026, and how authenticity is becoming the strongest currency on the platform — both organically and through ads. We talk about the shift from chasing reach to building relevance, why consistency beats frequency, and how meaningful conversations often outperform viral hooks. The discussion also dives into Thought Leader Ads — when they work, who they work for, and why scaling people, not logos, is becoming a smarter approach for B2B brands. If you’re navigating LinkedIn with big goals this year — whether that’s credibility, visibility, or business impact — this episode offers perspective, not shortcuts.
S5 · E4
Dec 5, 2025 · 42 min
BookMark Presents... Ask Us Anything About LinkedIn #34 [S5E04]
The final 2025 episode of Ask Us Anything About LinkedIn wrapped the year with conversations about gender bias, AI‑driven design trends, and how to approach your LinkedIn strategy in 2026. We discussed how creators and brands can use LinkedIn to build real‑world connections, not just feed engagement, and why the next year will demand stronger visuals, better formatting, and a more thoughtful approach to AI‑supported content. Thank you for being with us all year long. We wish you happy holidays and can't wait to meet in the next episode of our live sessions in the beginning of January!
S5 · E3
Nov 7, 2025 · 1 hr 2 min
BookMark Presents... Ask Us Anything About LinkedIn #33 [S5 E03]
Startups, founders, and VCs - this one’s for you. In our November edition of Ask Us Anything About LinkedIn, we welcomed Nikola Yanev to explore what makes a founder’s LinkedIn presence a real asset when fundraising, and why your profile might be a dealbreaker before you even say a word. Together with Alex, Didi, and Daria, Nikola broke down common mistakes startup founders make, shared practical examples of founders who are doing LinkedIn right, and highlighted what VCs actually want to see (and don’t see enough of). We also tackled AI fatigue, shady engagement tactics, and what LinkedIn’s rumored algorithm update (👀 360Brew) might mean for creators going forward. Curious how founders are closing investor meetings with just a LinkedIn DM? Or how storytelling trumps strategy every time? It’s all inside this episode - plus a few hot takes on why vulnerability is the ultimate growth hack. 🎧 Tune in, take notes, and maybe double-check your profile after this one. See you again on December 6th!
S5 · E2
Oct 6, 2025 · 50 min
BookMark Presents... Ask Us Anything About LinkedIn #32 [S5E02]
In this episode of Ask Us Anything About LinkedIn, we talk about the new saves and sends metric — and why it may finally give insight into your silent audience. We also explore the latest verification badges and how they’re changing the rules for credibility on the platform. Of course, we couldn’t skip the AI talk. From future-proofing skills to burnout fears, the question is no longer if but how we adapt. And to wrap things up, we touch on something even more timeless than the algorithm — the power of storytelling. Because sometimes what doesn’t “perform” still resonates.Do not miss our next episode on November 7 !
S5 · E1
Sep 5, 2025 · 44 min
BookMark Presents... Ask Us Anything About LinkedIn #31 [S5E01]
The summer break is (almost) over, and we’re back with a brand new season of Ask Us Anything About LinkedIn. ✨ After a quick warm-up chat about our preferred beach reads, we dived into what’s been happening on the platform recently. Listen to the episode to find out why old posts are suddenly appearing again, whether LinkedIn’s AI-powered Hiring Assistant is actually helpful, or just another layer of automation with risks. And which comments on LinkedIn are considered red flags. 🚩 If you enjoyed the conversation, make sure to mark your calendar for the next live session on October 3rd.
S4 · E10
Jul 4, 2025 · 59 min
BookMark Presents... Ask Us Anything About LinkedIn #30 [S4E11]
The last “Ask Us Anything About LinkedIn” for the season came with a special guest appearance – and one you definitely don’t want to miss. ✨ Joining Tedy, Dari, and Emo was Chris Donnelly – entrepreneur, author, speaker, host of The Wake Up Podcast, and the mind behind the latest State of the Algorithm report. Chris shared eye-opening insights into what’s really happening on LinkedIn right now: why organic reach is dropping, what makes exceptional content stand out in 2025, and whether LinkedIn is slowly turning into TikTok. He also revealed why documents are losing power, why education content still reigns supreme, and why you should never just post for yourself if you want to grow. 🚀 Beyond algorithms, the team discussed AI-generated comments, newsletter video covers, personal branding without ego, and why building a presence online is a strategic decision – not just an emotional one. Catch up on the episode now and don’t forget – Ask Us Anything is back after the summer break, on September 5th.💡
S4 · E10
Jun 6, 2025 · 51 min
BookMark Presents... Ask Us Anything About LinkedIn #29 [S4E10]
Today’s “Ask Us Anything About LinkedIn” comes with a debut – joining Tedy and Emo this time is someone who’s usually behind the scenes but finally made her first on-screen appearance: Mariya-Nikol. 🎤✨ In this episode, we dive into LinkedIn’s latest features – from the platform’s potential For You feed and what that means for your content visibility, to brand-new analytics helping you track profile visits, followers gained per post, and clicks on Premium profile buttons. 📊 There’s also a spotlight on the growing role of B2B influencers on LinkedIn and how their impact differs from what we’re used to seeing on platforms like Instagram. Expect laughs, insights, and even some book recommendations. Catch up on the episode now – and don’t miss the next live session on July 4th! 🎧https://boo.mk/3ThgswJ
S4 · E9
May 2, 2025 · 46 min
BookMark Presents… Ask Us Anything About LinkedIn #28 [S4E09]
Another “Ask Us Anything About LinkedIn” episode is here, and this one sparked ideas even before it started (Didi literally dreamt about it the night before 🌙). This time, she’s joined by Dari and Eli to break down lead generation campaigns, visual content trends, and the latest Premium features worth testing. From optimizing campaigns with real qualified leads to testing the power of polls and subtle GIFs 🎯, it’s a session packed with practical insights and creative tips. Wondering whether Premium is worth it? Or how to make your content more engaging on mobile? We’ve got you. Tune in, get inspired, and mark your calendar for the next live on June 6th 📅. https://boo.mk/3GBYWAw
S4 · E10
Apr 4, 2025 · 1 hr 5 min
BookMark Presents... Ask Us Anything About LinkedIn #27 [S4E08]
Our April podcast episode is live! This time, we had a very special guest – Adina Jipa from Socialinsider, joining us to dive into the freshest LinkedIn benchmark report and share some eye-opening insights about content performance, engagement, and formats that convert. From video vs. text battles to why B2B brands are winning big on LinkedIn, from personal posting habits to AI predictions – it’s an episode you don’t want to miss. Plus, we got into some very real convos: 💬 When is the best time to post on LinkedIn? 🤖 Which are the top 15 LinkedIn skills? 🎥 What are the advertising opportunities in the professional network? Tune in now and #BookMarkThis moment! Also, don't forget to joins us live next time on May 2nd! 👉
S3 · E7
Mar 7, 2025 · 53 min
BookMark Presents... Ask Us Anything About LinkedIn #26 [S4E07]
March is here, and LinkedIn isn’t slowing down! In the latest episode of Ask Us Anything About LinkedIn, we unpack the newest features shaking up the platform - from analytics for comments to insights on newsletter performance. ✨ Emo reveals why comments might just be the new posts and how to use them strategically, while Didi and Dari discuss the evolving role of video content and tips for smart repurposing. Plus, we dive into the latest analytics tools for newsletters and share our predictions for LinkedIn’s next big moves. Listen to the episode below and make sure to watch us live next time on April 4th! 👉 https://boo.mk/3DiAPFJ
S4 · E6
Feb 7, 2025 · 1 hr 9 min
BookMark Presents… Ask Us Anything About LinkedIn #25 [S4E06]
This Ask Us Anything episode brings a special guest - Elena Peneva, a marketing strategist who’s worked closely with thousands of IT professionals. She’s seen first-hand how the industry approaches LinkedIn (or doesn’t) and shares her insights on personal branding, startup growth, and the latest trends shaping professional networking. 💡 If you’ve ever wondered why so many senior IT professionals seem invisible on LinkedIn, Elena explains why their profiles have remained untouched for decades and how company presence on LinkedIn can impact customer perception. We also discuss why marketing isn’t the first step for startups - but why it’s impossible to scale without it in today’s world. Beyond IT, we dive into our LinkedIn Poland Report, revealing key insights like the newly introduced Employee EQ metric, which measures how well companies engage employees beyond their internal circles. Plus, Dari and Emo’s latest feature for Manager Magazine breaks down the 12 LinkedIn Profile Types - including the Business Leader and The Seller - and how they influence success on the platform. Listen to the episode and make sure you join us live next time on March 7th! 👉🏼
S4 · E5
Jan 10, 2025 · 53 min
BookMark Presents... Ask Us Anything About LinkedIn #24 [S4E05]
New year, new goals, new LinkedIn strategies! 🎯 In this episode of Ask Us Anything About LinkedIn, Didi, Emo, and Dari dive into goal-setting for 2025 and how to leverage LinkedIn to advance your career or business. Whether you're aiming for a career change or looking to improve your personal brand, they break down the steps to optimize your LinkedIn profile for success. We also discuss the importance of storytelling, LinkedIn influencers, and how to balance professional and personal content. Plus, get a sneak peek at the Linked Academy – your guide to mastering LinkedIn in less than 2 months! 🎙️ Don’t miss our next live session on February 7th! https://boo.mk/40CYolz
S4 · E4
Dec 7, 2024 · 1 hr 8 min
BookMark Prresents... Ask Us Anything About LinkedIn #23 [S4E04]
As we wrap up 2024, the last episode of Ask Us Anything About LinkedIn dives into the biggest changes on the professional network and what they mean for users moving forward. We discuss LinkedIn’s growing focus on AI, including advancements in AI-driven tools and image detection, and explore how the removal of the My Company tab has reshaped employee engagement and content sharing. Learn why employee advocacy is more important than ever, driving organic reach and building trust, and how creative content strategies like video can help you stay ahead of LinkedIn’s evolving landscape. Plus, we share a festive sneak peek at our LinkedIn Advent Calendar to inspire your end-of-year campaigns. Tune in for actionable insights and practical tips to level up your LinkedIn strategy for 2025 and don't miss our next episode on January 10th! https://boo.mk/4gn0WsR
S4 · E1
Nov 1, 2024 · 50 min
BookMark Presents... Ask Us Anything About LinkedIn #22 [S4E03]
A new month brings a new Ask Us Anything episode! In this edition, Tedy, Alex, Didi, and Emo explore LinkedIn’s latest updates and what they mean for users. The team dives into the impact of retiring the Top Voice badge on engagement and recognition and shares insights on why LinkedIn newsletters can help you stand out as an expert. We also discuss the removal of “Celebrate an Occasion” templates, which is nudging users toward more creative content, like videos, and offer tips for preparing standout December campaigns. Mark your calendars for our next live Q&A session on December 6th, where you can ask all your LinkedIn questions in real time! https://boo.mk/3UyhhCm

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