Better Events

Better Events Pod

Welcome to the "Better Events" podcast! Join two event planners and producers, Logan Clements and Mary Davidson, who believe we can all create, host and attend better events. In this podcast you will 1. Learn about event strategy and actions that you can use today as an event host, planner, or manager, 2. Hear directly from the people who are creating innovative and inspiring events today and tomorrow 3. And Grow your business and career along the way! Now let's get started and thanks for listening to the "Better Events" podcast. Support this podcast at https://www.buymeacoffee.com/bettereventspod

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S6 · E273
Yesterday · 28 min
Mary's Back: Her Reactions to Every Episode She Missed
Mary is back from maternity leave and she's catching up on every episode she missed. In this solo episode, she shares her reactions to some of the guest co-host conversations that aired while she was out, including her take on the business behind venue management and the public versus private event debate, dressing for comfort on event day, staying visible and relevant as an event pro, and what our episode with a graphics operator taught her about one of the most underappreciated partnerships in live event production. If you've been listening while she was gone, this one is a fun way to revisit it all through Mary's eyes. SHOW NOTES: Purchase tickets for the 2026 Better Events Conference: https://bettereventspod.com/conference Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E272
September 16 · 35 min
Event Day Production Essentials: Audio, Pre-Show Checks, and Staying on Schedule
In this solo episode, Logan pulls together three of her most practical production-focused YouTube videos and adds her own commentary along the way. She covers the audio files your A/V team actually needs before your next event, the three things she always checks before an event starts, and how to adjust on the fly when a speaker or segment runs long. If you produce events and want to feel more confident on show day, this episode is a great one to revisit before your next event. SHOW NOTES: Purchase tickets for the 2026 Better Events Conference: https://bettereventspod.com/conference Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E271
September 9 · 42 min
How to Land that Next Big Event Contract
In this episode, Logan and guest co-host Erin Leonard get into a question a lot of event pros have quietly wondered about: how do you actually break into big events? From trade shows like CES to the Olympic Games, they talk about how smaller companies and independent planners can find their way into large-scale, high-attendance events, what those opportunities actually look like, and how to position yourself to be part of a bigger team. If you've ever watched a massive event and wondered how to get a seat at that table, this episode is your starting point. SHOW NOTES: Purchase tickets for the 2026 Better Events Conference: https://bettereventspod.com/conference Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Erin Leonard: Website: https://erinleonardevents.com/ Instagram: https://www.instagram.com/erinleonardevents/ LinkedIn: https://www.linkedin.com/in/%E2%9C%A8-erin-leonard-cmm-66155a59/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E270
September 2 · 36 min
Your Brand Is Your Booking: How to Stand Out in a Crowded Events Market with Shannon Werkhoven
In this episode, Logan and guest co-host Erin Leonard sit down with Shannon Werkhoven, a decade-plus event pro and venue sales manager at two iconic Live Nation venues, to talk about the one thing that separates planners who consistently book work from those who don't: personal brand. Shannon shares when she realized her own brand was actually working for her, what makes an event planner stand out from the venue side of the table, and the real difference between having a personal brand and just having a social media presence. If you want to be the planner clients think of before they even start searching, this episode is your roadmap. SHOW NOTES: Register for the 2026 Better Events Conference: https://app.swapcard.com/login/event/2026-better-events-conference/registration Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Shannon Werkhoven: LinkedIn: https://www.linkedin.com/in/shannon-werkhoven Connect with guest co-host Erin Leonard on LinkedIn: https://www.linkedin.com/in/%E2%9C%A8-erin-leonard-cmm-66155a59/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E269
August 26 · 35 min
269 - AI, We Need to Talk: What's Working, What's Not, and What Worries Us
In this episode, Logan and guest co-host Erin Leonard have the AI conversation that's been on a lot of event pros' minds but not enough of their podcasts. Erin came in with some honest hesitancy about AI, and rather than gloss over it, they dig straight into it. They cover where AI still earns its place in their workflows, where planners are leaning on it in ways that might actually be hurting them, and whether the pushback on AI is making face-to-face events more valuable. Whether you're an early adopter or have barely touched it, this one is for you. SHOW NOTES: Erin's Platform Sandals: https://www.oofos.com/products/womens-ooahh-plus-slide-sandal-black?variant=44307457179763 Logan's snackle box: https://amzn.to/3U5cY4g Chelsea Fagan's Financial Diet - AI Newsletter: https://thefinancialdiet.beehiiv.com/p/what-we-should-worry-about-when-we-worry-about-ai?utm_source=thefinancialdiet.beehiiv.com&utm_medium=newsletter&utm_campaign=what-we-should-worry-about-when-we-worry-about-ai&_bhlid=3ecf9fae55fd7787d2209713a1593109b6ec868e&jwt_token= Purchase tickets for the 2026 Better Events Conference: https://bettereventspod.com/conference Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Erin Leonard: Website: https://erinleonardevents.com/ Instagram: https://www.instagram.com/erinleonardevents/ LinkedIn: https://www.linkedin.com/in/%E2%9C%A8-erin-leonard-cmm-66155a59/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E268
August 19 · 38 min
268 - Earning the Referral: What It Really Takes to Build a Relationship-First Business
In this episode, Logan and guest co-host Julianne get into one of the most sustainable — and most misunderstood — growth strategies in the event business: referrals. They talk about what a referral-based business actually looks like in practice, what it takes to stay consistently top of mind with the people who send you work, and how to handle it gracefully when a referral isn't the right fit. If you're earlier in your career and wondering how to build referral equity when your network is still growing, this episode has a roadmap for you too. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Julianne Read: Website: https://eefundraising.com/ LinkedIn: https://www.linkedin.com/in/julianneread/ Instagram: https://www.instagram.com/julianneread/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E267
August 12 · 34 min
267 - The Pricing Mistakes Most Planners Don't Know They're Making with Jackie Baker
In this episode, Logan and guest co-host Julianne sit down with Jackie Baker, founder of Spark Events and co-founder of Event Pro Suite, for an honest conversation about pricing. Jackie shares the mistakes most event planners make without realizing it, where she landed after years of trial and error across flat-fee, percentage-based, and hourly structures, and what finally made her start charging what her work is actually worth. If you've ever undercharged, over-delivered, or struggled to raise your rates with long-term clients, this one is for you. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Jackie Baker: Website: https://www.sparkeventshq.com LinkedIn: https://www.linkedin.com/in/jackiewoodbaker/ Instagram: https://www.instagram.com/sparkeventshq/ Facebook: https://www.facebook.com/sparkeventshq Related Episodes: Ep. #230 - When and How to Raise Your Event Rates Confidently: https://open.spotify.com/episode/0uVLTOY3lqRqxrnxNlWHXx?si=BOFMTQmrQd2cOGKMh0Bb3Q Ep. #211 - Fractional CFO interview with Kelle Thorpe: https://open.spotify.com/episode/0plbiquoAHS5tpbFs0593K?si=Myft59dyQGiTmRNWl8Xukw Ep. #147 with Jackie Baker: https://open.spotify.com/episode/3piq1gn938vKhNK39V4RFL Connect with guest co-host Julianne Read on LinkedIn: https://www.linkedin.com/in/julianneread/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E266
July 29 · 35 min
266 - The Anatomy of a Paddle Raise with Julianne Read
In this episode, Logan sits down with Julianne, a fundraiser-turned-event architect who specializes in nonprofit events, to break down one of the most high-stakes moments in any gala: the paddle raise. Julianne walks through how to structure giving levels, write and time the ask, and prep your fundraising host so the moment actually lands. Whether you produce nonprofit galas or just want to understand how to move a room to action, this episode will change how you think about the ask. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Julianne Read: Website: https://eefundraising.com/ LinkedIn: https://www.linkedin.com/in/julianneread/ Instagram: https://www.instagram.com/julianneread/ Logan's Favorite Vodka Sauce: https://danpelosi.com/recipe/grossys-vodka-sawce/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E265
July 22 · 39 min
265 - Go Beyond Lectures & Slides with Alternative Session Design
In this episode, Logan and guest co-host Lee Gimpel tackle a question that's been nagging at conference organizers for years: why do we keep defaulting to presentations and panels when there are so many better options? Lee walks through alternative session formats that most event professionals have never heard of and pulls cards live from his Conference Engagement Cards deck to show just how practical and fun reimagining your programming can be. If you're designing a conference and want your attendees to actually remember it, this episode is your starting point. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Conference engagement cards: https://www.linkedin.com/company/better-meetings-expert/ Connect with Lee Gimpel: Website: https://bettermeetings.expert/ LinkedIn: https://www.linkedin.com/in/lee-gimpel/ Instagram: https://www.instagram.com/better_meetings/ Facebook: https://www.facebook.com/pg/BetterMeetingsExpert/ LinkedIn for his company: https://www.linkedin.com/company/better-meetings-expert/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E264
July 15 · 30 min
264 - The Data-Driven Event: Personalization, AI, and What Actually Works with Vinnu Deshetty
In this episode, Logan is joined by guest co-host Lee Gimpel and guest Vinnu Deshetty, the Event ROI Coach, for a conversation about one of the most misunderstood topics in the events industry right now: data. Vinnu breaks down what clean data actually means, where AI is genuinely helping event professionals versus where the hype is outpacing the reality, and what real personalization looks like versus what just looks like it. If you've ever felt intimidated by data or unsure where to start, Vinnu makes it feel human, practical, and worth your attention. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Vinnu Deshetty: Website: https://www.eventroicoach.com LinkedIn: https://www.linkedin.com/in/vinnudeshetty/ Connect with guest co-host Lee Gimpel on LinkedIn: https://www.linkedin.com/in/lee-gimpel/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E263
July 8 · 35 min
263 - Peaks and Leaks in Your Event Agenda with Lee Gimpel
In this episode, Logan sits down with Lee Gimpel, conference engagement expert, president of Better Meetings, and creator of the Conference Engagement Cards, to dig into one of the most overlooked aspects of event planning: the agenda. Lee breaks down where attendee energy leaks out of even well-intentioned conferences, why the same tired formats keep showing up, and what a thoughtfully designed agenda actually feels like from an attendee's perspective. If you have an event agenda locking soon, this episode will give you the highest-leverage change you can make before it does. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Conference engagement cards: https://www.linkedin.com/company/better-meetings-expert/ Connect with Lee Gimpel: Website:https://bettermeetings.expert/ LinkedIn: https://www.linkedin.com/in/lee-gimpel/ Instagram: https://www.instagram.com/better_meetings/ Facebook: https://www.facebook.com/pg/BetterMeetingsExpert/ LinkedIn for his company: https://www.linkedin.com/company/better-meetings-expert/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E262
July 1 · 44 min
262 - The Questions to Ask Before Saying Yes to an Event
This week, Logan shares one of the most important skills she's developed as an event professional: knowing what to ask before saying yes to a project. She shares why she became more intentional about evaluating opportunities, what she needed to learn about scope, budget clarity, and client fit before she could confidently take on new work, and how she uses soft holds as a tool that benefits both her and her clients. If you've ever said yes to something and immediately regretted it, this episode is for you. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Logan's Travel Printer - https://amzn.to/4w5i2Dp THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E261
June 24 · 43 min
261 - Grief, Gatherings, and Connection with Dana Pake
In this episode, Logan sits down with Dana Pake, founder of Lalago Experiences and death doula in training, a personal conversation about grief and it's space at events. Dana shares what three decades of lived experience with grief has taught her about connection, why grief shows up in rooms full of people more than we realize, and what most event professionals miss when it does. Logan also opens up about her own experience with loss while running her business, making this an episode that goes far beyond event planning and into what it really means to create authentic connection in the room. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Dana Pake: LinkedIn: https://www.linkedin.com/in/danapake/ Francis Weller, Wild Edge of Sorrow and In the Absence of the Ordinary Pema Chondren, How We Live is How We Die (explaining concept of Bardo) Laura Lynn Jackson, Signs and Guided Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E260
June 17 · 44 min
260 - You Asked, We Answered: Event Bibles, AV Tips, Freelance Advice & More
In this episode, Logan and guest co-host Vanessa Loney are back with another listener mailbag, tackling your questions across every corner of the events world. From what an event bible actually looks like to the best questions to ask your AV tech, F&B creativity, and how to celebrate your team without a monetary bonus, they cover it all. They also dig into the business side for freelancers, from raising your rates and marketing yourself to managing contractor friendships and getting a handle on your finances. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Vanessa Loney: LinkedIn: https://www.linkedin.com/in/vanessaloney Website: https://www.blueribbon-events.com/ Instagram: @vee_loney Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Logan's Pasta shape - Radiatori: https://www.mamadepandi.com/product/radiatori-dried-pasta/ Google Sites: https://workspace.google.com/products/sites/ SCORE Mentoring: https://www.score.org/about Profit First Book: https://amzn.to/3PxXK66 Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E259
June 10 · 40 min
259 - Behind the Curtain: What It Really Takes to Plan Events for the U.S. Government with Brittany Carroll
In this episode, Logan and guest co-host Vanessa Loney sit down with Brittany Carroll, Manager of Event Operations at the Library of Congress and former U.S. diplomat, to pull back the curtain on what it really takes to produce events at the highest levels of government. Brittany shares what most event professionals never see: the layers of protocol, the complexity of managing global delegations, and what it takes to source vendors and navigate relationships in countries where the rules and expectations are completely different. If you've ever been curious about government and public sector events, this one will open your eyes. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with guest co-host Vanessa on ⁠LinkedIn: https://www.linkedin.com/in/vanessaloney/ Connect with Brittany Carroll: LinkedIn: www.linkedin.com/in/brittany-a-carroll Website: www.arkandsol.com Instagram: https://www.instagram.com/brittanyacarroll/ Substack: https://substack.com/@lifebeelifin SAM Vendor Database: https://usfcr.com/register-renew/?utm_medium=ppc&utm_term=sam.gov&utm_campaign=SAM&utm_source=adwords&hsa_tgt=kwd-303711204891&hsa_ad=737504210564&hsa_src=g&hsa_mt=b&hsa_ver=3&hsa_cam=122161541&hsa_acc=1449812725&hsa_kw=sam.gov&hsa_grp=5341822301&hsa_net=adwords&gad_source=1&gad_campaignid=122161541&gbraid=0AAAAADx-gxsUSU4bel_oTKZe1l74oD5NF&gclid=CjwKCAjw857RBhAgEiwAI-1yKMJwA6sOO3Y5hvJLsnVZFGkeFG2ndoNilWOQBMLoa8rO8gVKwmB_oBoCnNgQAvD_BwE US Protocol references: https://www.state.gov/protocol-reference Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E258
June 3 · 44 min
258 - Are You Actually Staying Relevant in The Event Industry — Or Just Busy?
In this episode, Logan and guest co-host Vanessa Loney tackle a question every event professional should be asking themselves: Are you actually staying relevant, or are you just staying busy? They dig into what relevance really means in an ever-evolving industry — from how you network and which conferences are actually worth your time to how intentional you're being about vendor relationships and your own visibility. Whether you've been in the industry for two years or twenty, this episode is designed to bring intention and awareness to how you show up and grow in the events world. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Vanessa Loney: LinkedIn: https://www.linkedin.com/in/vanessaloney Website: https://www.blueribbon-events.com/ Instagram: @vee_loney Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Logan's Pasta shape - Radiatori: https://www.mamadepandi.com/product/radiatori-dried-pasta/ Google Sites: https://workspace.google.com/products/sites/ SCORE Mentoring: https://www.score.org/about Profit First Book: https://amzn.to/3PxXK66 Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E257
May 27 · 39 min
257 - How to Manage Multiple Events at Once Without Dropping the Ball
This week, Logan and guest co-host Peggy Katz tackle a question sent in by a listener who asked: how many events can you realistically manage at once? Logan and Peggy share how many events they're each currently juggling, how their capacity has evolved over the course of their careers, and how to spot scope creep before it derails your workload. They also dig into the systems and habits that help them stay organized across multiple events, and reflect on the moments they learned they had taken on too much. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Peggy on ⁠LinkedIn: https://www.linkedin.com/in/peggy-katz-2864bb/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E256
May 20 · 36 min
256 - What Your Graphics Operator Wishes You Knew with Cassy Albert
In this episode, Logan and guest co-host Peggy Katz sit down with presentation designer and graphics operator Cassy Albert to pull back the curtain on one of the key roles in live event production - the slides! Cassy breaks down what a graphics operator actually does during a show, the most common mistakes planners and speakers make when preparing decks, and the best way to receive and organize slides across multiple sessions. If you've ever had a slide moment go wrong onsite, this episode will change how you approach graphics management for good. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with guest co-host Peggy on ⁠LinkedIn: https://www.linkedin.com/in/peggy-katz-2864bb/ Connect with Cassy Albert: LinkedIn: www.linkedin.com/in/cassyalbert Instagram: https://www.instagram.com/sistersagencyinc/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E255
May 13 · 34 min
255 - How to Scale Your Event Production for Any Budget — From $10K to the Olympic Games with Peggy Katz
In this episode, Logan and guest co-host Peggy Katz, a veteran producer with seven Olympics under her belt, dig into what it really means to scale an event based on budget, from scrappy under-$10K productions to multi-million dollar international spectacles. They break down how budget impacts your role as a producer or showcaller, the unique pros and cons of working at both ends of the spectrum, and how event resources can shift dramatically depending on what country you're working in. Whether you're producing a local corporate event or dreaming of the Olympic stage, this episode is packed with perspective only experience can bring. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Connect with Peggy on ⁠LinkedIn: https://www.linkedin.com/in/peggy-katz-2864bb/ Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)
S6 · E254
May 6 · 45 min
254 - Being Good at Events Is Only Half the Job (of Running an Event Business)
In this episode, Logan and guest co-host Ryan Criswell tackle one of the most honest conversations in the event industry: being great at producing and planning events doesn't automatically make you great at running an event business. They explore the gap between event skills and business skills — from the early moments that revealed what they didn't know, to the systems and habits that have helped them grow on the business side. If you're an event planner or event producer who feels more confident behind a run-of-show than a balance sheet, this episode is for you. SHOW NOTES: Purchase our on-demand How to Start an Event Planning Business Workshop: https://bettereventspod.com/workshop Learn More About Ryan: Website: ⁠www.cutestoryevents.com⁠ Instagram: ⁠www.instagram.com/cutestoryevents⁠ LinkedIn: ⁠https://www.linkedin.com/in/ryan-c-048216263/kedin.com%2Fin%2Fryan-c-048216263%2F⁠ Facebook: ⁠www.facebook.com/cutestoryevents Logan's YouTube Video on What to Include on an Invoice: https://www.youtube.com/watch?v=Iuac6BAwD7o&t=3s Register interest for the 2026 Better Events Conference: https://forms.gle/caX87sth8DpgyZPi6 Learn more about the pod, Better Events Conference and more: https://bettereventspod.com/the-latest Want our updated free run of show template? Download it here: https://bettereventspod.com/templates/p/run-of-show-template-free THANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review! —— FOLLOW US ON INSTAGRAM: @bettereventspod @loganstrategygroup_events (Logan) @epeventsllc (Mary)

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