B2B IN 15

Dapper

I'm launching the shortest B2B podcast: B2B in 15.

Every episode has 15 minutes of non-stop value about one single B2B marketing topic.

Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts:

1. The chit-chat

Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value.

2. The length

Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it.

Any feedback is more than welcome :).

Play

Open in

21 episodes
Avg 17 min
English

Episodes 21

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

#42
September 7 · 13 min
B2B In 15 | Episode 42 | How to really stand out in B2B Marketing?
There is more competition than ever. How can you really stand out? Tycho talks about 5 strategies to stand out in competitive markets. https://www.linkedin.com/in/tycholuijten/
August 14 · 14 min
B2B in 15 | Episode 41 | AI in B2B Marketing, how do you stay up to date?
https://www.linkedin.com/in/tycholuijten/
#40
July 31 · 11 min
B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline)
Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming top-of-mind across your entire ICP builds more pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#39
June 25 · 13 min
B2B in 15 | Episode 39 | How to get clients to come to you (Niche Famous Framework)
The dream of every B2B Marketer: tons of inbound leads. When you're top-of-mind, trusted, and preferred, this is inevitably the result. How to accomplish that? Becoming famous in your niche. Tycho explains the basic principles using personal LinkedIn profiles and thoughtleader advertising. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#38
June 19 · 14 min
B2B in 15 | Episode 38 | How to 12X your video content engagement (on LinkedIn)
Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#37
May 11 · 14 min
B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn
Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#35
April 20 · 12 min
B2B in 15 | Episode 36 | How to make Google Ads profitable
Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#35
March 19 · 16 min
B2B in 15 | Episode 35 | How to go viral on LinkedIn?
Tycho shares the systems behind the viral LinkedIn content of Dapper. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#34
January 20 · 14 min
B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn
In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#33
Oct 28, 2025 · 15 min
B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies
In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
Aug 24, 2025 · 12 min
B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM
Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
#31
Aug 21, 2025 · 16 min
B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline
Tycho tells you his best practices when it comes to advertising on LinkedIn. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
#30
Aug 6, 2025 · 17 min
B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales?
Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/
#29
Jul 28, 2025 · 11 min
B2B in 15 | Episode 29 | How to go viral on LinkedIn?
In this episode, Tycho shares his secrets around going viral on LinkedIn with video content. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#28
Jun 16, 2025 · 14 min
B2B in 15 | Episode 28 | What can you do to generate 'leads now'?
What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO? Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#27
Jun 2, 2025 · 14 min
B2B in 15 | Episode 27 | How to create viral B2B content that sells
In this episode, Tycho shares how you can create content that breaks the pattern on LinkedIn, goes viral, and sells. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#26
Apr 4, 2025 · 11 min
B2B in 15 | Episode 26 | Making content stand out in the age of AI
GenAI will trigger a revolution in content marketing, and if you don’t adopt quickly, I doubt you’ll survive. Here are three steps you should take to stand out. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#25
Mar 24, 2025 · 15 min
B2B in 15 | Episode 25 | 10 tips to 10X your impact on LinkedIn
In this B2B episode, Tycho shares how you can create profitable LinkedIn campaigns for just €1000 per month. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#24
Mar 13, 2025 · 31 min
B2B IN 15 l Episode 24 | Measuring Success in B2B Marketing
Tycho and Steven talk about measuring success in B2B marketing. They discuss how you can measure both short term success in your marketing efforts as well as long term impact on revenue and much more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/
#23
Mar 10, 2025 · 51 min
B2B IN 15 l Episode 23 | Chris Walker & Tycho - State of B2B Marketing
Chris and Tycho talk about the state of B2B Marketing. They discuss the role of the CMO, the most effective LinkedIn advertising strategies, marketing prioritization and more. Newsletter: www.dapper.agency/resources/newsletter Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

Showing 1–20 of 21 episodes