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AM/PM Podcast

Helium 10

Welcome to the AM/PM Podcast! The show for Amazon, Walmart, and TikTok Shop sellers who want to grow smarter, scale faster, and build e-commerce businesses that earn around the clock in the AM and the PM. Hosted by Helium 10’s Bradley Sutton with co-hosts Carrie Miller and Shivali Patel, this podcast dives deep into Amazon FBA, Walmart, TikTok Shop, AI strategies, and the newest trends shaping e-commerce.

Each week, you’ll hear actionable insights, real-world experiments, behind-the-scenes lessons, and conversations with the industry’s top operators and innovators. From launching products to building brands to creating revenue streams that work while you sleep, the AM/PM Podcast gives you the tools and tactics to stay ahead in a rapidly shifting online marketplace.

New episodes drop every Wednesday and Friday. And every Wednesday, you’ll also get the Helium 10 Weekly Buzz, your rapid-fire update on the latest news, new Helium 10 feature releases, and trends impacting e-commerce sellers.

Subscribe and level up your E-commerce game!

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  • 34 episodes
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  • Avg 27 min
  • English

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  • #558
    Saturday · 37 min

    #558 - Amazon’s Biggest Seller Updates From Accelerate 2026

    Live from Amazon Accelerate 2026, discover the biggest AI, logistics, lending, compliance, and product research updates set to transform how Amazon sellers operate and grow. Amazon Accelerate 2026 delivered a wave of announcements that could reshape how sellers build and manage their businesses. One of the biggest developments is Amazon’s collaboration with Anthropic, which could bring Seller Assistant’s intelligence, recommendations, and ability to take approved actions into Claude. Helium 10’s Bradley Sutton and Andrea Marquez of Amazon’s This is Small Business podcast explore how sellers may soon combine Amazon business information with tools such as Claude and Helium 10 MCP to research opportunities, analyze performance, and streamline everyday operations. The episode examines Amazon’s growing role across the entire supply chain. Amazon Global Logistics can now deliver inventory from a factory to a seller’s warehouse or 3PL, while Multi-Channel Fulfillment can provide faster Prime-style delivery for orders placed through platforms such as TikTok Shop. Sellers may also gain access to expanded financing, more flexible supply chain services, and greater protection against immediate listing suspensions. Bradley and Andrea also discuss how conversational shopping with Alexa for Shopping could help customers discover products without knowing the correct keywords. On the seller side, new product-validation tools can provide valuable category insights before a product launches. Personalized Brand Stores will also allow businesses to create different experiences for first-time visitors and returning customers, making branding and customer relationships even more important. The episode concludes with interviews about Amazon’s Seller Partner Plugin and updated returns programs, including Restore to New and customized grading. Together, these developments point toward a more connected selling ecosystem—but technology alone will not determine who succeeds. Sellers who combine these tools with strong products, authentic branding, customer understanding, and consistent execution will be best positioned to grow. In episode 558 of the AM/PM Podcast, Bradley and Andrea discuss: 00:00 - Introduction 03:49 - Amazon AI & The Anthropic Collaboration 07:53 - Expanding Globally With Amazon Logistics 10:47 - New Protection Against Immediate Suspensions 13:27 - Expanded Amazon Lending Options 15:06 - Prime Delivery For Multichannel Orders 18:25 - Amazon Supply Chain Services 19:40 - Product Discovery Through Alexa 26:02 - Competitive Research And Product Validation 29:03 - Personalized Amazon Brand Stores 32:55 - The New Seller Partner Plugin 33:43 - Recovering More Value From Returns

  • #557
    Friday · 12 min

    #557 - Amazon Accelerate Announcements + Get Your Amazon Payouts Daily | Weekly Buzz 9/24/26

    Seller Assistant workflows are now in Seller Central. There's a new selling partner plugin for AI tools. And now you can get payouts every 24 hours. These and more on this episode of The Weekly Buzz live from Amazon Accelerate 2026! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s Claude https://www.aboutamazon.com/news/innovation-at-amazon/seller-assistant-plugin-amazon-quick-claude Amazon Seller Central News: Get your payouts within 24 hours, at no cost https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1ERldRWVpQQ0VOUU1Y Amazon blocks Meta’s Muse, Shopify Welcomes It https://finance.yahoo.com/technology/ai/articles/amazon-blocks-meta-muse-shopify-192611501.html The New Traffic Source Behind The Amazon Brands BEATING You in Search. Free webinar on September 30th at 9 am PST with Hurricane Liz Herrera Register here: https://h10.me/AIAvatar In episode 557 of the AM/PM Podcast and Weekly Buzz, Carrie discusses: 00:00 - Introduction 00:43 - Day 1 Amazon Accelerate Announcements 05:31 - Get Amazon Payouts Every 24 Hours 06:11 - High Level Monthly ECommerce Trainings 09:31 - Amazon Blocks Muse, Shopify Welcomes It 10:32 - The New Traffic Source Behind The Amazon Brands BEATING You in Search

  • #556
    September 19 · 30 min

    #556 - How to Audit Your Amazon Listing With AI

    Is your Amazon listing leaving sales behind? Learn how to uncover missing keywords, analyze competitors, use AI, and optimize your listing for stronger rankings, ads, and Q4 sales this year. Is your Amazon listing truly optimized, or are missing keywords quietly costing you traffic and sales? In this episode, Bradley Sutton walks through a complete Amazon listing audit designed to help sellers prepare for Q4 and beyond. Using an underperforming handwriting workbook as a real-world example, he reveals how to identify the right competitors, uncover valuable keyword opportunities, and determine exactly where an existing listing is falling short. Bradley demonstrates how to build a comprehensive keyword bank using Amazon Brand Analytics, Search Query Performance, Cerebro, historical rankings, and competitors’ sponsored placements. He also explains how to narrow hundreds of results into the 20 to 30 phrases that matter most based on sales history, search volume, competitive performance, and relevance. By incorporating these phrases naturally, sellers can improve how Amazon understands their products and increase their potential to rank organically and perform better in advertising. The episode also explores how Helium 10’s MCP, tools, and the AI Agent can accelerate listing optimization. Bradley uses Listing Builder’s AI workflow to generate a stronger title, bullet points, item highlights, and product description, significantly improving the listing’s keyword coverage and competitive score. He also shares ways to use customer reviews, TikTok Shop Review Insights, and common Alexa shopping questions to ensure the copy addresses the benefits and concerns shoppers care about most. Whether you manage one important product or dozens of listings, this workflow provides a clear path toward stronger optimization. AI can make the process faster, but the biggest results come from combining technology with thoughtful competitor selection, reliable keyword data, and human judgment. Audit your listings now, uncover the opportunities you have been missing, and give your products a stronger foundation for lasting growth. In episode 556 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:40 - Auditing An Existing Amazon Listing 01:58 - The Underperforming Product Case Study 02:25 - How To Identify The Right Competitors 05:27 - Setting Up An Existing Listing In Listing Builder 07:56 - Finding Proven Keywords With Amazon Data 10:46 - Discovering Lower-Competition Keyword Opportunities 11:20 - Using Historical Keyword Rankings 12:51 - Building A Keyword Pack With Helium 10 MCP 14:02 - Narrowing Down Hundreds Of Keywords 16:41 - Measuring The Existing Listing’s Keyword Coverage 18:37 - Rebuilding The Listing With AI 19:39 - Using Reviews And Alexa Questions To Improve Copy 22:47 - Reviewing The AI-Generated Listing And SEO Score 25:06 - Listing Builder Versus Helium 10 MCP 27:00 - The Complete Listing Optimization Process

  • #555
    September 17 · 24 min

    #555 - An Amazon Title Glitch NO ONE Is Talking About! & Amazon PPC On ChatGPT? | Weekly Buzz 9/17/26

    Amazon title changes could cost sellers thousands. Plus, Prime Big Deal Days are announced, and ChatGPT advertising may be coming soon. Get this week’s top e-commerce news. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Huge Potential Amazon Title Issue! Amazon may hide brand names from product titles in search results, which can hurt conversions when the brand name contains a product’s main keyword. Bradley discovered that removing “Hemp” from one listing coincided with its conversion rate and daily sales dropping by nearly half. Sellers should check their listings and, if affected, add the missing keyword separately within the title as a workaround. Amazon Ads announces new integration to support advertising in ChatGPT https://advertising.amazon.com/en-us/library/news/amazon-ads-chat-gpt-advertising-integration/ Amazon Seller Central News: Prepare for Prime Big Deal Days: October 6-7 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHM1o0NjM0UkZTRVdCRjY2 Amazon Seller Central News: New requirements for product bundles starting January 11 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUk1IN1M4NDJIWkwzUktZ Get inventory to the East Coast faster with Standard Ocean Express https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWEpVOUNYRjg0QTRQRThX Interested in Amazon Global Logistics? Visit http://h10.me/agl to explore Helium 10’s special introductory offers and learn more. Bradley will be at Amazon Accelerate in Seattle, where attendees can find him at the Helium 10 booth or contact him on Instagram @serioussellerspodcast for a potential podcast interview. He’ll host three sessions on preparing Brand Stores for the holiday season with AI-powered tools, along with a presentation on turning eight hours of work into eight minutes using AI. He’ll also discuss smarter product selection using Product Opportunity Explorer and other data points. Subscribe to the AM/PM Podcast on YouTube and turn on notifications for an upcoming masterclass on keyword research and building listings in 2026 and 2027. In episode 555 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:46 - Huge Potential Amazon Title Issue 09:06 - Amazon Ads in ChatGPT 10:26 - Prime Big Deal Days Dates Revealed 12:10 - New AI MCP Features 14:13 - Amazon Product Bundle Policy Change 17:03 - Look at Keyword Sales, Not Just Search Volume 20:21 - Get Inventory to East Coast Faster 21:32 - See You At Amazon Accelerate!

  • #554
    September 12 · 26 min

    #554 - 10 AI Prompts That Save Amazon Sellers Hours

    Discover powerful prompts you can run with Helium, Helium 10’s new built-in AI agent, to uncover keyword gaps, analyze competitors, optimize listings, and find new opportunities. Helium 10 has a powerful new AI agent and it works directly inside the Helium 10 platform. In this episode, Bradley Sutton and Andrew Bell reveal advanced prompts sellers can run with Helium to analyze their Amazon businesses, uncover hidden opportunities, and turn marketplace data into actionable strategies without needing a separate paid AI subscription. Bradley demonstrates how Helium can identify the keywords potentially driving changes in competitors’ sales, uncover valuable rankings your products have lost, and find underserved product opportunities. He also shows how sellers can analyze their Brand Analytics visibility and discover Sponsored Brands video keywords their competitors are targeting but they are currently missing. Andrew takes Helium’s capabilities even further, using detailed prompts to build comprehensive keyword banks from Cerebro, Magnet, Brand Analytics, historical rankings, and other Helium 10 data sources. He also demonstrates how the new AI agent can research competitors, allocate keywords, and fully optimize an Amazon listing, including its title, bullet points, description, and Alexa for Shopping Q&A, all from inside Helium 10. These prompts show that Helium is much more than a chatbot. It is an AI agent that can work across Helium 10’s tools, analyze real marketplace data, and help sellers make smarter decisions faster. Start testing these prompts inside your Helium 10 account, keep refining your follow-up questions, and discover what becomes possible when your data and AI finally work together. In episode 554 of the AM/PM Podcast, Bradley and Andrew discuss: 00:00 - Introduction 01:27 - Meet The Helium 10 AI Agent 02:04 - Find Keywords Driving Competitor Sales Changes 04:48 - Identify Valuable Keyword Rankings You Have Lost 06:07 - Discover Low-Competition Product Opportunities 07:51 - Analyze Lost Brand Analytics Visibility 08:50 - Uncover Competitor Video Advertising Keywords 10:20 - Andrew Bell’s Advanced AI Prompting Strategies 11:24 - Build A Comprehensive Amazon Keyword Bank 15:37 - Fully Optimize An Amazon Listing With AI 19:29 - Run AI Research While You Work 20:28 - Organize Keywords By Shopper Intent 22:27 - Break Keywords Into COSMO Intent Categories

  • #553
    September 10 · 17 min

    #553 - Live Shopping Doubles! & Amazon Changes Seller Insurance Requirements | Weekly Buzz 9/10/26

    US livestream shopping surges, Amazon updates seller insurance rules, and Helium 10 launches powerful new MCP tools for Walmart, ads, keyword research, and more. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Livestream shopping is gaining steam in the U.S., thanks to apps like TikTok and Whatnot https://www.cnbc.com/2026/09/01/tiktok-whatnot-livestream-shopping.html New Commercial Liability Insurance Requirements effective November 2, 2026 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOVI1Q0hRUUNWSlc5VjNE Your Account Health Rating now rewards great customer service https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzJDVzlXWjM0NTJDVVpY Prime Big Deal Days deals deadline extended https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN1dWUE5RN0dBSkUzTkNF New Amazon MCP Features Helium 10’s Amazon MCP now analyzes ad budget usage, reveals Frequently Bought Together history, tracks CPC bids, Search Frequency Rank, and keyword sales trends, and lets sellers activate Alerts across multiple SKUs at once—all through Claude or ChatGPT. Create Amazon coupons faster with fewer steps https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVFZOODhGUEM1VktETkw5 TikTok Shop opens cross-border sales between EU and UK https://ecommercenews.eu/tiktok-shop-opens-cross-border-sales-between-eu-and-uk/ (Timestamps) - In episode 553 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:00 - Introduction 00:44 - Is Live Shopping Finally Taking Off? 02:44 - New Amazon Insurance Requirements 04:47 - Walmart and Ads Updates 07:15 - Amazon Account Health Update 08:43 - How to do Keyword Research On Amazon Website 10:52 - Prime Big Deal Day Deadlines Extended 11:23 - New Amazon MCP Features 15:39 - Amazon Coupon Creation Simplification 16:40 - TikTok Shop UK Update

  • #552
    September 5 · 44 min

    #552 - The Best MCP Skills & Prompts We’ve Seen Yet!

    Turn hours of Amazon research into minutes with these Helium 10 MCP prompts and skills that uncover keyword gaps, ad opportunities, product risks, and smarter ways to grow your e-commerce business faster. What if hours of Amazon research could be completed in just a few minutes? In this episode, Bradley Sutton explores how sellers can utilize Claude Skills and Prompts with the Helium 10 MCP to streamline complicated workflows involving Cerebro, Keyword Tracker, Brand Analytics, Search Query Performance, Profits, and Ads. Instead of downloading reports and comparing spreadsheets manually, sellers can use a single prompt to uncover competitor strategies, seasonal keywords, organic ranking gaps, and overlooked advertising opportunities. Bradley also explains how reusable AI skills can take this automation even further. He demonstrates an Amazon Recommended Rank skill that reveals how Amazon interprets a product and which keywords it considers most relevant. This can help sellers understand why a listing is struggling to receive impressions, discover valuable keywords with no organic placement, and identify stronger advertising opportunities based on Amazon’s own relevancy data. The episode also highlights creative submissions from the Helium 10 MCP Skills and Prompts hackathon contest. These include tools for diagnosing product performance, completing in-depth ASIN teardowns, analyzing Search Query Performance data, researching keywords across multiple marketplaces, reallocating advertising spend based on organic rankings, and scoring new product opportunities. Each example shows how sellers can transform fragmented data into clear reports, visual dashboards, and prioritized actions. The biggest opportunity, however, is not simply copying somebody else’s workflow. It is creating prompts and skills designed around the exact needs of your business. Whether you want to audit advertising performance, monitor keyword rankings, automate monthly inventory reporting, or evaluate your next product idea, AI can help you make faster and better-informed decisions. Start building your own workflows today, because the sellers who learn to turn data into action will be the ones best prepared to grow tomorrow. PS. Make sure to register for our Helium 10 Agent Webinar next Friday, September 11 at 1PM PST: https://streamyard.com/watch/RqVbZTMyfG5z In episode 551 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:49 - How Helium 10’s MCP Turns Hours Of Work Into Minutes 02:52 - Competitor ASIN And Advertising Strategy Prompt 10:13 - The Difference Between AI Prompts And Skills 12:10 - Amazon Recommended Rank Skill 19:15 - Product Situation Analyzer 21:37 - Complete ASIN Teardown 24:25 - SQPR Pivot And Keyword Analysis 26:44 - Multi-Marketplace Keyword Research 28:19 - Organic Rank Analysis And Ad Spend Reallocation 30:18 - Amazon Product Opportunity Decision Engine 31:36 - MCP Q&A: Ads, Rankings, Automation, And Research 42:52 - Creating Custom AI Skills For Your Business

  • #551
    September 3 · 16 min

    #551 - Youtube Creators Can Tag Amazon Products & Helium 10 In-Person Workshop | Weekly Buzz 9/3/26

    Amazon creators can now tag Amazon products. Authors can now advertise their audiobooks and new exclusive, limited-time deals. These and more on this week's episode of the Weekly Buzz! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. YouTube Shopping Creators can now tag Amazon products https://blog.youtube/news-and-events/youtube-shopping-amazon-creator-affiliates/ Helium 10 New Feature Alert: AI Sales Trend Analyzer Bradley demonstrates Helium 10’s new Agent named “Helium” with features that quickly explain sales changes by analyzing sessions, conversion rates, ads, search volume, and keyword rankings. It can also find high-volume keywords a product ranks for but isn’t tracking, helping sellers uncover opportunities, update Keyword Tracker, and save time. Upcoming Amazon + AI Workshops Learn practical Helium 10 Agent prompts for every experience level in this live workshop. Copy proven prompts and apply them directly to your own Amazon business. Register at https://h10.me/agentwebinar or https://streamyard.com/watch/RqVbZTMyfG5z Join Helium 10 in Los Angeles for advanced advertising, sourcing, supplier negotiation, networking, food, and exclusive access to Alibaba’s new AI tool. Secure your seat at http://h10.me/elitealibaba Authors including ACX creators can now advertise audiobooks https://advertising.amazon.com/en-us/resources/whats-new/authors-can-now-advertise-audiobooks/ Amazon Seller Central News: Create exclusive deals for Amazon Business customers https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUzREQkEzTDc2VE1VUDZC Global Warehousing and Distribution expands to Ningbo https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRENXUUxEQjRMVzlZWVlN In episode 551 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:41 - YouTubers Can Now Tag Amazon Products 03:07 - New AI Sales Trend Analyzer 08:13 - Upcoming Amazon + AI Workshops 10:26 - Authors Can Now Advertise Audiobooks 11:17 - Exclusive Deals for Amazon Businesses 13:01 - Amazon Product Opportunity Data Point 15:36 - New Lower Cost Long Term Storage in China Now Available

  • #550
    August 29 · 46 min

    #550 - This TikTok Shop Lost 96% of Its Sales

    Why did a TikTok Shop brand lose 96% of its sales? Discover what went wrong and the creator strategy being used to revive it, rebuild momentum, and drive more Amazon sales. What happens when a TikTok Shop brand generating approximately $200,000 per month suddenly loses 96% of its sales? In this episode, Bradley Sutton welcomes Chris Lyell, CEO of Octane Labs, to examine the dramatic decline of Grooved Learning and reveal the strategy his team is using to rebuild it. After falling to around $8,000 in monthly revenue, the brand provides a powerful case study of how quickly momentum can disappear when a TikTok Shop content engine stops running. Chris discovered that the product itself was not the problem. The brand’s leading creators had moved on or been recruited by competitors, communication with affiliates had slowed, older videos were no longer converting, and its advertising campaigns were configured incorrectly. Meanwhile, less expensive competitors continued publishing fresh content and capturing more of the market. To restart the engine, Chris and his team are producing 100 UGC videos with 100 different creators, re-engaging the brand’s former top performers, and creating contests that encourage affiliates to turn one product sample into multiple videos. The conversation also breaks down how new brands can generate their first TikTok Shop sales without an established creator network. Chris explains how paid creator platforms can help sellers build an initial library of content, create social proof, and attract more experienced affiliates. He also shares how to write concise creator briefs, structure commissions, use targeted collaborations instead of crowded direct messages, and continually feed fresh content into GMV Max campaigns. Without that steady flow of new videos, even successful TikTok Shop listings can lose momentum within weeks. TikTok’s impact can extend far beyond sales completed on the platform. Chris has seen branded Amazon searches increase by 600% to 700% after products gained attention on TikTok, helping sellers reduce PPC dependence and improve their overall margins. The lesson is clear: TikTok Shop success is not built on one viral video. It comes from creating a repeatable system that supports creators, produces content consistently, and turns attention into momentum across every sales channel. Build the engine, keep fueling it, and even a struggling brand can find its way back to growth. In episode 550 of the AM/PM Podcast, Bradley and Chris discuss: 00:00 - Introduction 02:27 - How TikTok Reduced Amazon TACoS Below 4% 06:03 - The TikTok Shop Brand That Lost 96% Of Its Sales 08:34 - Why The Brand’s Creator And Advertising Engine Collapsed 12:40 - The Recovery Plan To Win Creators Back 15:55 - Producing 100 UGC Videos With 100 Creators 18:45 - Building Creator Momentum From A Cold Start 23:45 - Using Creator Purchases To Generate Social Proof 27:25 - Why Fresh Content Is Essential For GMV Max 32:42 - Automatic Versus Manual GMV Max Campaigns 36:39 - Targeted Collaborations Versus Direct Messages 38:55 - Structuring Commissions And Managing Product Samples 43:11 - How TikTok Shop Sales Create An Amazon Halo Effect

  • #549
    August 27 · 21 min

    #549 - Amazon MCF Prime Coming & TikTok Shop, Walmart Record Sales | Weekly Buzz 8/27/26

    Amazon is testing MCF with Prime. Walmart and TikTok Shop sales are absolutely booming. 10 new AI features that will help your Amazon, Walmart, or TikTok Shop business. These and more on today's Weekly Buzz episode! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Walmart e-commerce sales surge as CEO touts 'price, speed and convenience' https://www.foxbusiness.com/retail/walmart-e-commerce-sales-surge-ceo-touts-price-speed-convenience TikTok Shop is driving more online sales in the US than Target and other major retailers https://www.businessinsider.com/tiktok-shop-us-spend-is-larger-than-target-costco-data-2026-8 10+ New AI Features For Amazon, Walmart, and TikTok Shop Seller Pulse — A near-real-time dashboard widget for monitoring sales, orders, units sold, ad spend, conversion rate, TACoS, and other metrics across Amazon, Walmart, and TikTok Shop. Ads MCP Write Capabilities — Users can create advertising campaigns, add keyword targets, and manage bids directly through the Helium 10 MCP using Claude, ChatGPT, or another compatible AI assistant. Walmart Ads in MCP — Users can analyze Walmart advertising performance, ask questions about campaign data, and make changes to Walmart campaigns through the MCP. B2B Metrics in Profits — Helium 10 Profits now separates B2B and B2C orders, allowing sellers to compare business-customer sales with regular consumer sales. AWD Inventory Visibility — The Inventory Levels page now displays Amazon Warehousing and Distribution inventory, including inbound AWD units and inventory moving from AWD to FBA. Keyword Tracker MCP Write Capabilities — Users can check whether keywords are already being tracked, add missing keywords, and start tracking products directly through the MCP. Review Insights in MCP — Users can access Amazon review-analysis data, identify positive and negative review themes, and compare an ASIN’s reviews against its broader category. TikTok Influencer Search in MCP — Sellers can find TikTok creators based on niche, keywords, sales generated, units sold, follower count, and other performance criteria. TikTok Product Search in MCP — Users can discover top-performing TikTok Shop products based on niche, GMV, sales period, and other filters. TikTok Top-Performing Video Search — Sellers can identify which TikTok videos generated the most GMV for a specific product. TikTok Creator Identification — Users can find the creators responsible for the highest-performing videos associated with a TikTok Shop product. Additional MCP Credit Packs — Users who reach their MCP credit limit can now purchase additional credit packs through the Plans and Billing section of Helium 10. In episode 549 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:54 - Amazon MCF Prime Coming? 02:54 - Walmart Online Sales Booming 04:24 - TikTok Shop Sales Booming 06:11 - 10 New AI Features For Amazon/Walmart/TikTok Shop

  • #548
    August 22 · 34 min

    #548 - All About AGL: Amazon Global Logistics

    Discover how Amazon Global Logistics could simplify your supply chain, reduce surprise fees, speed up FBA inventory, and change how you ship products globally. Getting inventory from your factory into Amazon FBA can be one of the most complicated parts of running an ecommerce business. Between freight forwarders, customs, placement options, unexpected fees, and changing transit times, sellers have plenty of decisions to make. In this episode, Bradley Sutton sits down with Alex Berry, who leads Amazon Global Logistics (AGL), to break down how the program works and where it fits into an Amazon seller's supply chain. Alex explains how AGL differs from traditional freight forwarding, including Amazon Managed Placement and Seller Managed Placement. Sellers can choose between different approaches for getting inventory distributed across Amazon's five US regions, while AGL also offers air, standard ocean, and fast ocean shipping options. The conversation also tackles Incoterms such as FOB and DDP, Amazon Customs and Trade (ACT), payment options, and one of the biggest headaches in international freight: unexpected fees. Unlike the common "Bill One, Bill Two" model Alex describes in the freight industry, he says AGL provides the price upfront without a second bill filled with additional charges such as detention, demurrage, or driver wait times. But AGL is continuing to expand. Alex shares updates on dangerous goods support, including electronics with batteries and upcoming lithium-ion battery capabilities, as Amazon works toward supporting more than 99% of ASINs by mid-2027. He also discusses faster routes into the eastern US, premium ocean service into Europe, expanding international shipping lanes, contract pricing for qualifying sellers, and plans that could eventually allow sellers to use AGL to ship directly to non-Amazon destinations such as their own warehouses and 3PLs. Ready to explore Amazon Global Logistics? Visit http://h10.me/agl to learn more, start the onboarding process, and get approximately 8% off your first AGL shipment as a first-time user. Helium 10 Elite members: Keep an eye on your inbox for a separate AGL link specifically for Elite members. Whether you're already using a freight forwarder or simply looking for more options, this episode offers a closer look at what Amazon is building on the logistics side of the business. The biggest lesson isn't necessarily that every seller should switch to AGL—it's that sellers should understand their true landed costs, shipping speed, placement strategy, and supply chain options before deciding what works best. The more efficiently you can get inventory where customers need it, the better positioned your business is to stay in stock, protect margins, and keep growing. In episode 548 of the AM/PM Podcast, Bradley and Alex discuss: 00:00 - Introduction 00:38 - Everything You Need To Know About AGL 03:11 - Inside Amazon Global Logistics 07:26 - AGL Vs. Traditional Freight Forwarders 10:27 - How AGL Inventory Placement Works 13:19 - Understanding FOB And DDP Shipping 15:37 - Customs, Duties, And Payment Options 18:01 - Using AGL For Multichannel Selling 19:43 - Avoiding Surprise Freight Forwarding Fees 22:02 - Shipping Hazmat Products With AGL 23:59 - Air, Standard, And Fast Ocean Shipping 25:51 - New AGL Features Coming For Sellers 30:00 - How To Get Started With AGL

  • #547
    August 20 · 22 min

    #547 - Amazon Limiting Reviews? | Helium 10 Hackathon | ChatGPT Plugin! | Weekly Buzz 8/20/26

    Amazon limiting written reviews for customers to read, Helium 10 MCP hackathon contest with big prizes, and new Helium 10 ChatGPT plugin. We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Limits How Many Reviews Shoppers Can Read https://www.ecommercebytes.com/2026/08/16/amazon-limits-how-many-reviews-shoppers-can-read/ Helium 10 Hackathon Helium 10 is launching an MCP and Prompt Hackathon where sellers can submit their best Claude skill, prompt, or both for a chance to win prizes worth up to $4,500. Submissions should demonstrate creative ways to use Helium 10 data to save time or money, improve efficiency, increase sales, or accomplish things that weren’t possible before MCP. Finalists may present their creations during a live webinar on September 3 at 8 a.m. Pacific, giving sellers a chance to learn from each other and discover new ways to use MCP. Prizes include up to a full year of Helium 10 Diamond plus Amazon gift cards. **Submit your skill or prompt by the September 1 deadline at http://h10.me/hackathon.** Trade Court Upholds the End of De Minimis: What the “Detroit Axle” Ruling Means for Ecommerce https://www.ecomm-alliance.org/blog/trade-court-upholds-the-end-of-de-minimis/ New Helium 10 ChatGPT Plugin Helium 10 has launched its new ChatGPT plugin, giving Diamond plan members and above direct access to the full Helium 10 MCP experience inside ChatGPT. Once installed and connected, users can tap into 70 different tools covering keyword and product research, competitor analysis, listing optimization, historical rank, search volume, pricing, sales velocity, P&L, advertising, inventory, and more—without downloading and uploading reports. By pulling directly from actual Helium 10 and Amazon data, the integration also helps reduce AI hallucinations and makes analyzing seller data faster and easier. Usage counts toward the same combined 1,000 MCP call limit per billing cycle. Amazon Solution Provider Services: New Seller Central Authorisation Process Starting 8/10/2026 https://ecomranker.com/amazon-seller-central-authorisation-process-2026/ Harvest SQP Keywords with AI Bradley introduces the new Search Query Performance Outperformer Skill for the Helium 10 MCP, designed to uncover high-opportunity keywords by analyzing a full year of SQP data and identifying terms where your product converts better than the market. The skill cross-checks Keyword Tracker, Cerebro, and Helium 10 Ads to find outperforming keywords you aren’t tracking, keywords with weak organic or sponsored visibility, and advertising opportunities where you should add a target or increase your bid. What could take an hour of manually downloading and comparing reports can be completed in about a minute, and with the new Helium 10 Ads write capabilities available to Elite members and coming soon to Diamond, the MCP can even implement keyword and bid changes for you. To get the skill, comment “I need the SQP Outperformer Skill” below and we’ll send you the download link. New AI Agent For Amazon Keyword Research Helium 10 has launched Helium, its new built-in AI agent, in beta for Diamond members and above. Think of it as having an AI assistant like ChatGPT or Claude directly inside Helium 10, without needing an outside subscription or using external AI tokens. Because Helium connects directly to Helium 10 data, it can quickly run analyses across tools like Cerebro, Search Query Performance, Keyword Tracker, and Helium 10 Ads, helping identify keyword gaps, analyze sales and conversion performance, compare listings with competitors, audit advertising, and more. Helium is also being built with Helium 10-specific knowledge, allowing it to proactively surface insights and opportunities beyond what you explicitly ask. Future capabilities are expected to include custom dashboards, scheduled tasks, and more advanced workflows. Diamond and Elite members can find “Ask Helium” inside Helium 10 and start testing the beta now. Amazon Prime Air drone delivery is expanding to nearly 500 US cities and towns this year https://www.aboutamazon.com/news/transportation/amazon-prime-air-drone-delivery-expansion That’s a wrap for this week’s Weekly Buzz! We hope you found these updates helpful and are ready to put them into action. Be sure to check back next week for the latest Amazon, e-commerce, and Helium 10 news. Until then, we’ll see you next week to find out what’s buzzing! In episode 547 of the AM/PM Podcast and Weekly Buzz, Carrie talks about: 00:00 - Introduction 00:44 - Amazon Limiting Reviews? 02:31 - Helium 10 Hackathon 05:45 - Trade Court Upholds De Minimis Ruling 07:31 - New ChatGPT Amazon Plugin 09:54 - New Authorization Process for Service Providers 10:58 - Harvest SQP Keywords with AI 14:56 - New AI Agent For Amazon Keyword Research 20:27 - Amazon's Prime Air Drone Delivery

  • #546
    August 15 · 35 min

    #546 - 10 New Tools & Strategies to Grow Your Business

    In this episode, Bradley shares 10 new tools and strategies for Amazon, TikTok Shop, and Walmart sellers, covering AI research, ad tactics, inventory, indexing, and smarter profit tracking. What if you could uncover keyword indexing problems, research entire Amazon niches with AI, monitor sales across marketplaces, and find new advertising opportunities in a fraction of the time? In this episode, Bradley Sutton breaks down 10 new Helium 10 tools and strategies, plus 2 bonuses, built to help Amazon, TikTok Shop, and Walmart sellers make faster, more informed decisions. The episode dives heavily into new Helium 10 MCP capabilities, including Black Box Niche research, historical price, BSR, review, and search volume data, Index Checker, Product Targeting, and competitor research. Bradley demonstrates how these tools can work together with Claude to uncover niche opportunities, analyze competitors, identify keyword gaps, and find potential product targets without jumping manually between multiple reports. There are also updates designed to improve everyday operations. Sellers can now check keyword indexing directly from Keyword Tracker, use prebuilt advertising tactics and bid rules, monitor TikTok Shop performance through Seller Pulse, view Walmart inventory levels, account for indirect business costs inside Profits, and gain greater visibility into AWD inventory. Each feature is connected to a practical strategy for protecting profitability, improving advertising, or spotting problems before they become bigger issues. The biggest takeaway is that these aren't just new buttons to click. They're opportunities to combine AI, automation, and better data into smarter workflows for your e-commerce business. Whether you're researching your next product, optimizing PPC, watching inventory, or figuring out why a keyword suddenly stopped ranking, the right data can help you act faster and make better decisions before your competitors do. In episode 546 of the AM/PM Podcast, Bradley covers: 00:00 - Introduction 01:27 - Keyword Tracker Index Checker 04:57 - Niche MCP 08:00 - MCP History - Price, BSR, Reviews, Search Volume 11:16 - Amazon Ads Tactics 15:56 - Index Checker MCP 18:21 - TikTok Shop Seller Pulse 20:09 - MCP Product Targeting 23:48 - Walmart Inventory Levels 24:53 - MCP Competitors 29:02 - Amazon Indirect Costs 31:20 - AWD Inventory

  • #545
    August 13 · 20 min

    #545 - TikTok Shop USA Booming and New EU Packaging Policy | Weekly Buzz 8/13/26

    TikTok Shop USA sales are booming. There are some new regulations for packaging if you're selling in Europe, and the most-requested tool for MCP for Helium 10 is now available. These stories and more on today's weekly buzz! We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Shop’s U.S. GMV Nearly Doubles to $11.8B in H1 2026 https://www.netinfluencer.com/tiktok-shop-us-gmv-nearly-doubles-to-11-8b-usd-in-h1-2026/ Why China’s traders, e-commerce merchants feel boxed in by new EU packaging rules https://www.scmp.com/economy/policy/article/3363746/why-chinas-traders-e-commerce-merchants-feel-boxed-new-eu-packaging-rules Most Asked For Helium 10 MCP Update Helium 10 has launched Black Box Niche for MCP, giving sellers the X-ray-style data they’ve been asking for directly inside Claude. Instead of researching keywords one at a time with the Chrome extension, users can analyze multiple niches at once and compare metrics like search volume, top-product revenue, number of listings generating over $5,000 in sales, and how many top products have low review counts. The feature makes it much faster to compare market opportunities and competition across multiple keywords using the Helium 10 MCP. How Amazon's AI shopping assistant makes hundreds of millions of products feel personal https://www.aboutamazon.com/news/retail/alexa-for-shopping-learn-and-be-curious-podcast Optimize your listings with built-in Seller Central tools https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR1ZKWFZETkRTSFhYQVo1 Amazon Expands Locker Network to more than 750 U.S. College Locations https://press.aboutamazon.com/retail/2026/8/amazon-expands-locker-network-to-more-than-750-u-s-college-locations In episode 545 of the AM/PM Podcast and Weekly Buzz, Bradley talks about: 00:00 - Introduction 00:43 - TikTok Shop US BOOMING 03:13 - New EU Packaging Regulations 05:11 - Most Asked For MCP Update 09:13 - Amazon's Alexa Predictions 14:36 - Research Dead Amazon Listings For Opportunity 17:55 - Amazon Caters To College Students

  • #544
    August 8 · 43 min

    #544 - The Amazon Metric Most Sellers Aren’t Tracking

    What if one overlooked Amazon metric is quietly costing you sales? Discover how keyword tracking, rank data, and smarter PPC decisions can uncover hidden revenue and stop wasted ad spend. Amazon sellers spend countless hours researching products, optimizing listings, and managing PPC, but one important metric can easily get overlooked: keyword rank. In this episode, Bradley Sutton breaks down why tracking where your products appear for important search terms can reveal whether your advertising is actually helping your business grow or simply burning through your budget. Even with the rise of AI-powered shopping experiences, keywords remain a major part of how customers discover products on Amazon. Bradley uses real account data, Search Query Performance, and Helium 10 MCP inside Claude to show just how much revenue individual keywords can generate. In one example, a single keyword accounted for thousands of dollars in sales, while hundreds of different search terms contributed purchases to the same product. But finding keywords is only the beginning. Bradley explains how sellers can monitor sponsored and organic rank, identify keyword opportunities competitors are already winning, track relative rank, and automatically discover new search terms worth watching. He also shows how keyword data can inform PPC decisions, including when to raise bids, lower them, pause campaigns, or restart advertising when organic rankings begin to fall. The biggest opportunity comes from turning that data into action. Instead of manually checking dozens of keywords and adjusting bids throughout the day, sellers can connect keyword tracking with advertising rules to dramatically reduce repetitive work. The takeaway is clear: understand which keywords are actually driving your business, track how your rankings change, and use that information to spend smarter. Small improvements across the right keywords can add up to significant sales while helping prevent thousands of dollars in wasted advertising. In episode 544 of the AM/PM Podcast, Bradley discusses: 00:00 - Introduction 01:30 - The Amazon Metric Most Sellers Overlook 03:00 - How Much Amazon Revenue Comes From Keywords? 07:59 - Why Page One Ranking Matters 08:04 - Using Title Density To Find Ranking Opportunities 13:04 - Is Your PPC Actually Improving Organic Rank? 15:17 - Tracking Sponsored And Organic Keyword Rank 21:34 - How One Keyword Generated Thousands In Sales 22:34 - 333 Keywords Driving Purchases 23:34 - Finding Competitor Keyword Opportunities 27:48 - Tracking Your Rank Against Competitors 28:45 - Automatically Finding New Keywords 30:50 - Automating PPC Bid Changes With Keyword Rank 34:40 - Amazon Keyword Strategy Q&A 36:12 - How Many Keywords Should You Track? 38:29 - How To Choose The Right Competitors

  • #543
    August 6 · 24 min

    #543 - New Amazon Creator Ads, TikTok Shop Gets MCF, & Walmart Uses AI to Speed Up Delivery | Weekly Buzz 8/6/26

    New sponsored product creator campaigns, TikTok Shop now has MCF, and how Walmart is using AI to increase delivery speeds. These and more buzzing news on this week's episode! We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Enters the Multichannel Fulfillment Race with FBT MCF https://www.geekseller.com/blog/tiktok-enters-the-multichannel-fulfillment-race-with-fbt-mcf/ New Helium 10 MCP Claude Skill: How To Check Amazon Relevancy Helium 10’s Amazon Recommended Rank Claude skill reveals how Amazon’s relevancy engine views your ASIN, identifies keywords that may struggle to earn impressions, and uncovers stronger advertising opportunities before you waste budget. Use it to analyze your products or competitors at scale. To get the skill, comment “ARR skill” on Instagram, YouTube, or wherever you’re watching, and the download link will be sent to your DMs. How Walmart is increasing delivery speed using AI models https://www.retailbrew.com/stories/how-walmart-is-increasing-delivery-speed-using-ai-models Amazon Seller Central News: Answers to your product title update questions https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQzU4QktUVlpFRE1BWko5 Amazon Seller Central News: Understand why you’re not the Featured Offer https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRkpQQ0JFVzRWRVBERUpZ Report Amazon brand violations faster with one guided experience https://sell.amazon.com/blog/announcements/report-a-violation Amazon Seller Central News: Boost your sales during the Labor Day Sale https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRFRGOVFVMkpDWUNCNVRC In episode 543 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:42 - New Sponsored Product Creator Ads 03:14 - TikTok Shop Now Offers MCF 05:22 - How To Check Amazon Relevancy 13:19 - Walmart Uses AI to Increase Delivery Speed 14:39 - Answers to Your Title And Item Highlights Questions 17:44 - Why You're Not Winning the Buy Box 18:49 - Report Violations Faster 19:31 - How to Calculate TikTok Shop Profitability 22:51 - Boost Sales During Amazon's Labor Day Sale

  • #542
    August 1 · 51 min

    #542 - Ultimate Guide To The New Helium 10 MCP

    What if Amazon sellers could turn Helium 10 data into instant AI reports? Learn about MCP workflows for keyword research, PPC, competitor analysis, listings, and faster decisions. Amazon sellers have access to enormous amounts of valuable data, but turning that information into clear decisions can take hours of filtering, exporting, and spreadsheet work. In this episode, Carrie Miller, Bradley Sutton, Jason McLellan, and Vincent Lan demonstrate how the new Helium 10 MCP connects Amazon data with AI platforms such as Claude and ChatGPT, allowing sellers to analyze their businesses through simple, conversational prompts. The episode explores practical workflows for Amazon competitor research, keyword ranking, PPC optimization, product research, and listing improvement. Sellers can compare a competitor’s strongest and weakest sales months, identify the keyword-ranking changes that may have influenced performance, uncover valuable keywords they are not tracking, and connect changes in page traffic with historical keyword movement. The Helium 10 MCP can also combine information from Cerebro, Black Box, Search Query Performance, Profits, Keyword Tracker, Brand Analytics, and Helium 10 Ads into one customized report. Carrie shares how her listing analysis skill compares a product with its competitors, identifies keyword gaps, evaluates listing quality, and prioritizes search terms that may be close enough to page one for a strategic PPC push. Jason reveals how his agency combines Product Opportunity Explorer data with Helium 10 insights to create detailed market intelligence reports, while Vincent explains how he centralizes weekly performance data to understand how changes to pricing, images, rankings, and advertising affect the entire business. The real power of the Helium 10 MCP is not simply having more data—it is being able to ask better questions and receive an actionable plan in minutes. Sellers who learn how to build effective prompts and reusable AI skills can replace hours of repetitive analysis with faster, smarter decisions. The tools are evolving quickly, but the sellers who begin experimenting now may gain an important advantage in how they research, optimize, and grow their Amazon businesses. In episode 542 of the AM/PM Podcast, Bradley, Carrie, and Vincent discuss: 00:00 - Introduction 01:35 - What Is The Helium 10 MCP? 03:55 - Connecting Keyword Rankings With Sales Changes 07:24 - Building A Market Intelligence Report With Jason McClellan 12:18 - Finding Competitors’ Most Consistent Clicked Keywords 13:58 - Connecting Helium 10 MCP To Claude And ChatGPT 15:56 - Carrie’s Favorite MCP Keyword Opportunity Strategy 17:15 - Analyzing Competitor BSR And Historical Rankings 20:46 - Finding Valuable Keywords You Are Not Tracking 23:06 - MCP Usage Limits And Upcoming Write Capabilities 27:47 - Connecting Page Sessions With Keyword Rank Changes 31:05 - Using MCP To Improve PPC Campaign Structure 35:23 - Tracking Branded Search Volume And Product Opportunities 38:39 - Carrie’s Listing And Competitor Analysis Skill 42:50 - Combining Helium 10 Tools Into One Weekly Report 45:07 - How To Reduce MCP Calls And Use It Efficiently 47:19 - Finding Competitor Keywords Worth A PPC Push 49:46 - Free Helium 10 MCP Prompts And Skills

  • #541
    July 30 · 17 min

    #541 - TikTok Shop Prime? | Amazon New Titles Spotted | Opportunity Explorer New Feature | Weekly Buzz 7/30/26

    Will there be a TikTok Prime soon? Some of Amazon's new titles are being seen out in the wild. Amazon Product Opportunity Explorer has a new AI feature. These stories and more on today's Weekly Buzz. We’re back with another episode of the Weekly Buzz with Helium 10’s VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. TikTok Tests Prime-Style Shopping Membership Service https://www.pymnts.com/commerce/ecommerce/2026/tiktok-tests-prime-style-shopping-membership-service/ Amazon Seller Central News: Link your carrier accounts to Amazon Buy Shipping https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUlRaNFNWV1FFRFRKN1dV See pending Amazon title changes here - https://sellercentral.amazon.com/myinventory/inventory/views/rlu Amazon Seller Central News: Understand testing, inspection, and certification requirements https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHRzdUVDNTMkFRRlBTQUtV Amazon Product Opportunity Explorer New Feature - Validate Product Ideas In episode 541 of the AM/PM Podcast and Weekly Buzz, Bradley covers: 00:39 - TikTok Prime? 02:50 - Search Query Performance Strategy 05:21 - Amazon Buy Shipping Update 07:45 - Amazon New Titles In Effect 11:58 - New Testing and Certification Requirements 13:10 - Schedule Amazon Review Requests 15:37 - Amazon Product Opportunity Explorer New Feature

  • #540
    July 25 · 21 min

    #540 - Amazon Title Changes Are Coming: What Sellers Must Do

    Amazon title limits are changing. Learn how to protect your most important keywords, update listings faster, and keep Amazon’s AI from making costly changes to your product titles. Amazon is introducing a major product title update beginning July 27, and sellers need to understand what is changing before Amazon’s AI starts rewriting their listings. Most product titles will be limited to 75 characters, while an additional 125 characters can be placed in a new Item Highlights field. Although Amazon says the split should not affect indexing, advertising relevance, or searchability, sellers should still carefully review which keywords remain in their titles and how important phrases are structured. In this episode, Bradley Sutton explains why the first 75 characters still matter for Amazon SEO and how sellers should prioritize their brand name, main product keyword, and key distinguishing features such as size, color, or quantity. He also demonstrates how to preview Amazon’s proposed AI changes inside Seller Central. While Amazon’s recommendations may preserve most listing content, even a small wording change can remove an important exact keyword phrase and potentially weaken a product’s relevancy signal. For sellers managing hundreds or thousands of listings, manually reviewing every title is not practical. That is where Helium 10’s new Bulk Optimize Titles feature inside Listing Builder becomes especially valuable. Diamond Plan members can select multiple active listings, generate AI-recommended titles and Item Highlights, review the suggestions from one screen, and sync the optimized content directly to Amazon. The tool is designed to preserve valuable keyword phrases while keeping listings compliant with Amazon’s new character limits. Amazon’s update does not need to become a last-minute emergency. Review your titles, protect your most valuable search terms, and use the right tools to update your catalog efficiently. Sellers who want access to Bulk Optimize Titles can use coupon code SSP20 to save 20% on the Helium 10 Diamond Plan for six months. Do not wait for Amazon’s AI to decide how your products should be presented. Take control of your listings before the changes take effect. In episode 540 of the AM/PM Podcast, Bradley talks about: 00:00 - Introduction 00:49 - The July 27 Amazon Title Requirements 01:14 - How Titles And Item Highlights Will Be Split 03:00 - Why Product Titles Matter For Amazon SEO 04:30 - What To Include In The First 75 Characters 05:00 - Previewing Amazon’s AI Title Changes 07:22 - How Amazon’s AI Can Remove Important Keywords 09:19 - The 14-Day Review And Approval Period 10:42 - Helium 10’s New Bulk Optimize Titles Feature 11:55 - Amazon AI Versus Helium 10’s Recommendations 12:50 - Syncing Optimized Titles Directly To Amazon 13:55 - Save 20% On The Diamond Plan With This Discount Code 15:39 - Creating New Listings Under The Updated Format 17:42 - Final Title Optimization Checklist

  • #539
    July 23 · 16 min

    #539 - Amazon Deadline Alert, Walmart Adds Negative Targeting, & 35% off MCF | Weekly Buzz 7/23/26

    The deadline for Amazon title updates is fast approaching. Walmart announces negative targeting, and AI images must now be tagged in the metadata. We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level. Amazon Seller Central News: Updates to improve your product titles begin on July 27 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHV0NZOTdDTktSR0pHQzlW Helium 10’s New Bulk Optimize Titles feature inside the Listing Builder tool lets sellers quickly generate, review, and sync updated Amazon titles and item highlights across multiple listings. It also helps preserve important keywords that Amazon’s automated suggestions may remove. Watch Bradley’s full step-by-step training at http://h10.me/bulktitles Walmart is launching negative keyword targeting for all Sponsored Products advertisers on July 29, giving sellers more control over irrelevant search terms, ad spend, and campaign performance. Amazon Seller Central News: Add to existing variation families from the Add Products page https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHWUpSM0Q3SkVBNFpMVkE5 Amazon Ads News: Brand+ and Performance+ expand AI, keep advertiser control https://advertising.amazon.com/en-us/resources/whats-new/brand-plus-and-performance-plus-expand-ai/ Amazon Seller Central News: You must now tag AI-generated people in listings and A+ content https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHR0Y1MkJCWkdGSjgyR0oy Amazon MCF Discount for TikTok Shop Orders Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited fulfillment rates for eligible U.S. TikTok Shop orders for 12 months. Sellers can also connect MCF to TikTok Shop through Helium 10 to streamline fulfillment and manage inventory more efficiently. Lastly, Amazon Multi-Channel Fulfillment is offering 35% off standard and expedited rates for eligible U.S. TikTok Shop orders for the next 12 months. Learn more at http://h10.me/accelerate and use coupon code heliumsellerscomp In episode 539 of the AM/PM Podcast and Weekly Buzz, Carrie covers: 00:00 - Introduction 00:43 - New Amazon Title Requirement Deadline Approaching 02:14 - New Feature Alert Bulk Upload Titles and Item Highlights 05:30 - Walmart Announces Negative Targeting 07:00 - Now You can Easily Add to Existing Variations 08:14 - 10 New Brand+ and Performance+ Ads Capabilities 09:42 - How to Find the Country of Origin of Amazon Sellers 11:41 - You Must Now Tag AI Generated Images in Metadata 13:25 - Amazon MCF Discount for TikTok Shop Orders 14:42 - Don't forget to sign up for Amazon Accelerate and Seller Cafe

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