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AI Explored

Michael Stelzner, Social Media Examiner—AI marketing

This is the podcast for marketers, creators, and business owners who want to know how to use AI. Join Social Media Examiner’s founder Michael Stelzner as he helps you discover practical and actionable ways to put AI to work.

Show notes at Socialmediaexaminer.com/aipod

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31 episodes
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Avg 45 min
English

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#128
Tuesday · 45 min
How to Get Recommended by AI: Being Found Isn't Enough
Wondering how to get your business recommended by ChatGPT, Claude, and other AI tools? I interview Vivienne Wagner to learn a four-step framework to get your business recommended by AI tools like ChatGPT, not just found in search results. How AI Matches Customers With the Businesses It Recommends Define the Business's Positioning With an AI Interview Diagnose the Gaps Between Brand Positioning and Online Presence With AI Align Website Pages, Blog Content, and Google Business Profile for AI Search Prove It With Customer Reviews and Review Responses That Inform AI Guest: Vivienne Wagner | Show Notes: socialmediaexaminer.com/a128 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#127
October 13 · 44 min
AI Landing Pages: From Project Plan to Published Page
Wondering how to use ChatGPT Codex to build a complete landing page with forms, email follow-up, and custom hosting? I interview Dan Sanchez to learn a complete workflow for planning, designing, building, and deploying landing pages using AI, including how to handle hosting, form integration, email sequences, and split testing. Why Landing Pages Are the Bottleneck for Testing Marketing Ideas Mapping the Full Landing Page Funnel Before Building With AI Writing a Landing Page Scope of Work in ChatGPT Before Opening Codex Setting Up Codex and a Delegate Skill to Build the Landing Page Directing the Design and Copy for AI-Generated Landing Pages Hosting and Publishing an AI-Built Landing Page With ChatGPT Sites or GitHub and Vercel Connecting Landing Page Forms, Payments, and Email Sequences Split Testing and Reviewing AI Landing Pages Before Going Live Guest: Dan Sanchez | Show Notes: socialmediaexaminer.com/a127 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#126
October 6 · 42 min
Claude Design: How to Create On-Brand Visuals With AI
Want to create professional-looking slides, websites, and animations without hiring a designer or learning complex software? I interview Jeff Sieh to learn how to use Claude Design to build a design system, create on-brand visuals, and automate content workflows that used to take hours. How to Build a Design System With Claude Design How to Interact With Claude Design Using Skills and Templates in Claude Design Creating Assets and Media With Claude Design Automating Content Workflows With Your Design System Exporting the Design System to Other Tools Guest: Jeff Sieh | Show Notes: socialmediaexaminer.com/a126 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#125
September 29 · 42 min
How to Build Your Own AI Apps (No Coding Required)
Are you spending too much every month on software subscriptions that don’t actually fit the way your business works? I interview Erika Stanley to learn how to brainstorm, build, and launch custom AI apps that replace expensive software, even with zero technical background. Why Business Owners Are Building Custom AI Apps Instead of Buying Software Start With the Minimum Viable Product Mindset Brainstorming and Creating a Product Requirements Document Building the App With a Vibe Coding Platform Deploying, Hosting, and Keeping the App Secure Guest: Erika Stanley | Show Notes: socialmediaexaminer.com/a125 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#124
September 22 · 46 min
How to Create Pro-Quality AI Videos With Gemini Omni
Want to create professional-looking video content without filming yourself or hiring a production crew? I interview Eve Whitaker to discover how to use Google's Gemini Omni to create an AI avatar, produce scroll-stopping video hooks, edit existing footage, and assemble longer videos from 10-second clips. What Is Gemini Omni and How to Access It How to Create an AI Avatar With Gemini Omni The Four-Element Prompting Formula for AI Video How to Create Scroll-Stopping Video Hooks How to Edit Existing Video With Gemini Omni How to Assemble Longer Videos From 10-Second Clips Guest: Eve Whitaker | Show Notes: socialmediaexaminer.com/a124 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#123
September 15 · 46 min
How to Think Like a Filmmaker: AI Video With Seedance
Want a repeatable workflow for turning a simple concept into polished AI video content using tools like Seedance? I interview Ross Symons to discover a step-by-step process for producing professional-quality AI video, from developing a concept and building key visuals to generating clips with Seedance and assembling them into a finished piece. Why AI Video Quality Depends on How Well Creators Communicate With Models Develop the Concept Behind the AI Video Build Key Visuals Using the Subject, Environment, and Character Framework Build an AI Video Storyboard Using Keyframes Generate Video With Seedance and Assemble the Final Piece Guest: Ross Symons | Show Notes: socialmediaexaminer.com/a123 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#122
September 8 · 45 min
How to Get AI to Recommend Your Business
Wondering how to optimize your website so AI systems treat your business and content as a trusted source? I interview Liron Segev to learn how to create content that gets recommended by AI tools like ChatGPT, Claude, and Perplexity. Why Your Business Needs Content for Humans and AI How to Lay the Foundation of AI Visibility With Your Website and Newsletter Content How to Develop Content That AI Cites and Recommends How to Build an AI Content Strategy for Getting Recommended by AI The Technical Setup for Getting Recommended by AI Guest: Liron Segev | Show Notes: socialmediaexaminer.com/a122 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#121
September 1 · 41 min
How to Use AI to Dramatically Improve Your Quality
Want to improve AI output quality so your content, reports, and deliverables don't read like everyone else's? I interview Austin Marchese to discover how to build AI personas and feedback loops that improve the quality of your deliverables before anyone else sees them. Setting Up the Feedback System With Projects, Skills, and a Knowledge Base Building Your AI Customer Persona From Real Data Creating an Internal AI Focus Group With Multiple AI Customer Personas Testing the Feedback Loop Until It Matches Reality Guest: Austin Marchese | Show Notes: socialmediaexaminer.com/a121 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#120
August 25 · 46 min
How to Build AI Employees to Get Work Off Your Plate
Wondering how to train AI to match your standards and schedule it to work autonomously? I interview Callan Faulkner to learn how to build, train, and schedule AI employees that take manual work off your plate and free you and your team to focus on strategy and creativity Three Foundational Concepts for AI Employees How to Chat With AI to Build an AI Employee From Scratch Turn Your Chat Into a Reusable Claude Skill to Create Your AI Employee How to Train and Text AI Employees to Give You A-Plus Output Scheduling AI Employees to Run Autonomously With Claude Co-Work Guest: Callan Faulkner | Show Notes: socialmediaexaminer.com/a120 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#119
August 18 · 47 min
Building an AI Creative Director: From Ideas to Finished Content With Claude
Want to build an AI-powered system in Claude that drafts threads, newsletters, video scripts, and carousels from a single source? I interview Nicky Saunders to discover how to build an AI creative director using Claude that transforms voice journaling into multiple forms of content that match your voice and style. Establishing Your Creative Vision and Style Before Building an AI Content System Building Two Foundational Skills: The Brand Voice Skill and Social Media Style Skill Using the DraftLoop Content Workflow to Go From Voice Journal to Multi-Platform Posts Guest: Nicky Saunders | Show Notes: socialmediaexaminer.com/a119 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#118
August 11 · 47 min
Why Your AI Images Look Like Everyone Else's (and How to Fix It)
Wondering how to create AI visuals that don’t look like everyone else’s? I interview Lauren deVane to discover a seven-pillar prompt framework for creating original AI images in Magnific with ChatGPT. What’s changed with AI-Generated Image Tools B2C and B2B Use Cases for AI-Generated Images How to Create Professional AI-Generated Images: The 7-Pillar Prompt Framework How to Use Magnific to Create Professional AI-Generated Images With Multiple Tools Guest: Lauren deVane | Show Notes: socialmediaexaminer.com/a118 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#117
August 4 · 51 min
How to Build AI Automations With Claude Cowork
Wondering how to start building real automations for your business? I interview Isar Meitis to learn how to use Claude Cowork to plan, build, and deploy AI automations. Claude Chat vs. Claude Code vs. Claude Cowork When Should You Switch to Claude Cowork? 3 Things You Need to Shift from Human Orchestration of AI to Agentic AI Automation How to Write Product Requirements Documents with Claude Building a Minimum Viable Product Development Plan Connecting Claude to Your Tech Stack: Folder Permissions & Connectors Using Claude via the Chrome Browser & Mobile App Guest: Isar Meitis | Show Notes: socialmediaexaminer.com/a117 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#116
July 28 · 42 min
How Open-Weight AI Models Could Save Your Business Thousands
Curious whether there's a way to run capable AI models without paying premium subscription fees every month? I interview Chris Penn to learn about open-weight AI models that cut your AI costs while maintaining privacy and capability. What Open-Weight Models Are and Why They Matter Four Core Benefits of Using Open-Weight Models Practical Use Cases for Open-Weight Models in Business The Hardware and Software You Need to Run Open-Weight Models Locally How to Choose the Right Open-Weight Model How to Get Started With Open-Weight Models Guest: Chris Penn | Show Notes: socialmediaexaminer.com/a116 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#115
July 21 · 45 min
How to Turn What You Know Into AI Tools People Will Pay For
Curious whether AI could turn your frameworks and processes into a product that generates recurring revenue? I interview Kelly Sinclair to learn how to productize your expertise with AI. Identify What Customer-Facing AI Tools to Build: 4 Questions Structure Your AI Tools for Customer Use 3 Real-Life Customer-Facing AI Tool Examples Three Ways to Build and Sell AI Tools to Clients Guest: Kelly Sinclair | Show Notes: socialmediaexaminer.com/a115 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#114
July 14 · 42 min
How to Train AI to Think Like You
Wondering what you need to make AI sound and reason like you instead of a generic robot? I interview Max Bernstein to discover a step-by-step framework to turn your everyday meeting transcripts into a personalized AI profile that replicates how you think, write, and operate. Why Use the Cognitive Fingerprint Interview to Train AI The Four Layers of Knowledge Inside Every Transcript Collecting the Right Transcripts Prompting AI to Extract and Build Your Cognitive Fingerprint How to Use Your Cognitive Fingerprint File Guest: Max Bernstein | Show Notes: socialmediaexaminer.com/a114 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#113
July 7 · 46 min
Building Agentic Workflows with Manus
Looking for an agentic AI tool that will pass off multi-step processes to other tools without constant input from you? I interview Kate vanderVoort to discover how to get started using Manus to build agentic workflows that delegate complex tasks to other tools with minimal human intervention. Choosing Your Manus Subscription Plan 4 Ways to Access Manus Identify Processes Worth Automating With Manus: 2 Examples Prompt Manus for Agentic Workflows Use Manus Skills for Reusable Workflows Guest: Kate vanderVoort | Show Notes: socialmediaexaminer.com/a113 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#112
June 30 · 42 min
Building Powerful AI Image and Video Workflows for Marketers
Want to know how marketers are turning today's AI image and video tools into reliable content systems? I interview Jerrod Lew to discover how to build AI image and video workflows that produce consistent, professional-quality results for marketing content. Choosing From Top AI Image and Video Tools Establishing Your Brand Foundation Creating Product Reference Assets Creating Character Sheets for Human Likenesses Storyboarding Your Video With Images Using Images to Generate the Video Guest: Jerrod Lew | Show Notes: socialmediaexaminer.com/a112 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#111
June 23 · 38 min
The Future of AI and Selling: How One Workflow Closed a $12K Deal
Wondering how AI can help you close a client in the first meeting? I interview Etan Polinger to discover an AI workflow to research a prospect, match their brand, and build a working prototype before the first meeting—proving your value upfront. The Paradigm Shift Determine What the Prospect Wants Use Deep Research to Profile the Person, the Company, and the Market Create a Working Style Guide to Match Your Prospect’s Branding Create the Asset Prototype and Presentation Deck Guest: Etan Polinger | Show Notes: socialmediaexaminer.com/a111 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
#110
June 16 · 46 min
Building AI Agents: The System That Automates 60% of One Entrepreneur's Workload
Have you experimented with building one-size-fits-all AI agents and been disappointed with the results? I interview Keith Moehring to discover how to build a custom system of AI agents that work with your business and processes. The Truth About Building AI Agents How to Set Up the Tech Foundation for Your AI Agent How to Build a Playbook to Guide the AI Agent’s Actions Tips to Get the Whole System Working for You Guest: Keith Moehring | Show Notes: socialmediaexaminer.com/a110 Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
June 12 · 42 min
Applying AI to Marketing and Business: Lessons From the Trenches
What happens when a media company goes all-in on AI for 2.5 years? In this special episode, Michael Stelzner and Ali Kelly, Director of Memberships at Social Media Examiner, pull back the curtain on how their team actually uses AI every day — the wins, the mistakes, and the lessons they've learned along the way. You'll discover how they use AI to curate daily news for marketers, how AI helped reposition an entire product's messaging based on customer data, and how a 60-minute live training gets turned into a full resource kit using AI-powered workflows. Whether you're just getting started or deep into your own AI journey, this episode is packed with real-world examples you can apply to your marketing and business. Guest: Ali Kelly | Check out the AI Business Society at SocialMediaExaminer.com/aisociety Review our show on Apple Podcasts See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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