
The Agency That Paid Everybody But Her
What happens when you cut your team in half and finally pay yourself more than you made in the OR? In this episode of the Agency Advantage Podcast, Brad Starnes sits down with Nisha Ryan, Founder and CEO of The Aligned Pretzel Inc, to unpack a car-accident origin story, the six-person payroll that left her working 16-hour days for less than nursing pay, and the boundaries that rebuilt the agency around a lean team of three. Nisha never planned to start an agency. She was an operating room nurse until she was rear-ended at a red light on her day off. She couldn't work, she'd just finished a yoga teacher certification, so she started teaching online. People asked how she built her website and got paid. She posted that she was opening VA services and had five clients by the end of that day. Ten years later she runs The Aligned Pretzel for online educators, web, funnels, paid ads, and organic social. The middle of that story is the part most agency owners will recognize: saying yes to every client request, stacking people to support the work, and watching margins disappear. What changed wasn't a new offer. It was boundaries, ownership on the team, a January rate-increase schedule, and choosing not to grow just because she could. She's also a single mom to a nearly three-year-old, so the business had to fit a life that can't absorb 16-hour days. In this conversation, Brad and Nisha discuss: Twenty years of origin pressure compressed into one accident-to-agency path The gap between consulting and implementation, and rebuilding the offer around it Her first retainer: $1,000 a month for up to 40 hours of funnels, email, and social Being the yes woman, and how that stacked six people onto the payroll Raising rates every January on a schedule so the conversation stops being scary Auditing costs outside of labor and cutting overlapping software "Whatever we normalize, our clients think is normal" Giving the team ownership instead of routing everything through the founder Why this isn't her season for growth, and why revenue is still at its highest Capping new clients at one or two a month on purpose Asking Kajabi's head of marketing for a stage, and getting flown to headquarters Timestamps: [00:00] - Agency Advantage intro [01:53] - The car accident that started everything [04:40] - First clients, coaches and educators, and Kajabi expert recognition [05:41] - The gap between consulting and implementation [08:43] - First retainer: $1,000 a month for up to 40 hours [11:23] - Being the yes woman and stacking six people on payroll [12:20] - Where to automate versus where to lead [14:34] - Raising rates every January on a schedule [16:00] - Auditing costs outside of labor [21:18] - Less involved than ever, and why single motherhood forced it [22:14] - "Whatever we normalize, our clients think is normal" [23:11] - Giving the team ownership [28:25] - Delegating in her personal life, and the guilt that comes with it [32:00] - The message she sent Brad about what's holding her back [33:26] - Why this isn't her season for growth [35:47] - Growing on purpose at one or two clients a month [40:45] - Advice for anyone starting out: minimum viable, then ask [41:50] - Asking Kajabi for a stage and getting flown to headquarters CONNECT WITH BRAD: Facebook → https://www.facebook.com/BradStarnesOfficial/ Instagram → https://www.instagram.com/bradstarnesofficial/ LinkedIn → https://www.linkedin.com/in/bradstarnesofficial/ CONNECT WITH NISHA: The Aligned Pretzel → https://thealignedpretzel.co Instagram → https://www.instagram.com/thealignedpretzelinc/ YouTube → https://www.youtube.com/@thealignedpretzel LinkedIn → https://www.linkedin.com/in/nisharyan/ CONTACT: TalentFuze → https://talentfuze.io Book a call → http://bradstarnes.fyi/talentfuze/ #AgencyAdvantage #NishaRyan #TheAlignedPretzel #AgencyOwner #Boundaries #AgencyGrowth Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our free Facebook group, The Agency Advantage: https://www.facebook.com/groups/youragencyadvantage/ Are you an agency owner that is looking to scale through global talent? Connect with us at talentfuze.io or join our free Facebook group, The Agency Advantage: https://www.facebook.com/groups/youragencyadvantage/
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