Social media brings influencer and celebrity culture to our phone screens, making it hard to resist the temptation of jumping on all the latest fashion trends. But when the fashion industry is responsible for up to 10% of global emissions, according to the UN, more than the aviation and shipping industry combined, we could all make an effort to make more conscious clothing decisions.
社交媒体将影响者和名人文化带入我们的手机屏幕,让我们难以抗拒追随所有最新时尚潮流的诱惑。 但根据联合国的数据,当时装业排放量占全球排放量的 10%,超过航空业和航运业的总和时,我们都可以努力做出更明智的着装决定。
Most of the environmental impact comes from the use of raw materials – a huge amount of oil is needed to produce synthetic materials like polyester, for example. According to the waste charity Wrap, making a pair of jeans requires 10,000 litres of water! Many clothing companies have launched "eco" collections, using organic or recycled materials, but critic say this does not address the biggest problem – overconsumption. One rubbish truck of textiles is thrown away every second globally, according to the Ellen MacArthur Foundation. So, how can we have fun with fashion without costing the planet?
大部分环境影响来自原材料的使用——例如,生产聚酯等合成材料需要大量石油。 据垃圾慈善机构 Wrap 称,制作一条牛仔裤需要 10,000 升水! 许多服装公司推出了“生态”系列,使用有机或回收材料,但评论家表示,这并没有解决最大的问题——过度消费。 据艾伦·麦克阿瑟基金会称,全球每秒就有一车纺织品垃圾被扔掉。 那么,我们怎样才能在不以牺牲地球为代价的情况下享受时尚的乐趣呢?
An answer usually given is to buy second hand. High quality items that might usually cost an arm and a leg at retail price can cost you a fraction. Though buying second-hand clothing is more sustainable than buying new, it often doesn't replace fast fashion habits, rather it supplements them. One of the things we can do instead, writes professor of consumer psychology Cathrine Jansson-Boyd, is 'shopping your closet'. Creating new looks with existing pieces in your wardrobe can be a fun, creative process. She suggests setting yourself a ten-day challenge to wear combinations of your clothes that you have not worn before.
通常给出的答案是购买二手货。 通常零售价可能要花费一大笔钱的高品质商品可能会花费您一小部分。 尽管购买二手衣服比购买新衣服更可持续,但它通常不会取代快时尚习惯,而是补充它们。 消费者心理学教授凯瑟琳·詹森-博伊德写道,我们可以做的事情之一就是“逛逛你的衣柜”。 用衣柜中的现有单品打造新造型可能是一个有趣且富有创意的过程。 她建议给自己设定一个为期十天的挑战,穿上你以前从未穿过的衣服组合。
Another idea is to get comfortable with having fewer clothes. Decision paralysis may be a familiar feeling when you're getting ready in the morning and thinking 'What on earth am I going to wear?!' That problem falls away when you only have a few t-shirts to choose between. If decluttering your wardrobe feels negative, try a shift in mindset. Professional organiser Marie Kondo says it's not about choosing which items to get rid of, it's about carefully selecting the items which 'spark joy' – keeping only the items which speak to your heart. And for those items which you may only wear once for an occasion, try borrowing from a friend or renting.
另一个想法是适应少穿衣服。 当你早上准备好并思考“我到底要穿什么?!”时,决策瘫痪可能是一种熟悉的感觉。 当你只有几件 T 恤可供选择时,这个问题就迎刃而解了。 如果整理衣柜感觉很消极,请尝试改变心态。 专业组织者近藤麻理惠表示,这不是选择扔掉哪些物品,而是仔细选择那些能“激发快乐”的物品——只保留那些能触动你内心的物品。 对于那些您可能只在某个场合穿一次的物品,请尝试向朋友借或租用。
Overall, we have many options at our fingertips, but if there's one takeaway, it's to avoid impulse purchases. If you find yourself wanting to buy the latest fashion trend, give yourself at least 48 hours to make the decision, and ask yourself, are there ways to avoid buying this new?
总的来说,我们有很多选择,但如果有一个要点的话,那就是避免冲动购买。 如果您发现自己想要购买最新的流行趋势,请给自己至少 48 小时的时间来做出决定,并问问自己,是否有办法避免购买这种新品?