WP Product Talk

This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.

Play

Open in

47 episodes
Avg 54 min
English

Episodes 47

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

October 28 · 53 min
Exploring WordPress Block Themes, AI, and the Future of Site Creation
WordPress site creation is evolving fast, with block themes, AI tools, and new approaches to design changing how developers, designers, and agencies build websites. On November 11 at noon Eastern, Brian Gardner joins WP Product Talk, alongside co-hos
- Transcript
October 28 · 53 min
Exploring WordPress Block Themes, AI, and the Future of Site Creation
WordPress site creation is evolving fast, with block themes, AI tools, and new approaches to design changing how developers, designers, and agencies build websites. On November 11 at noon Eastern, Brian Gardner joins WP Product Talk, alongside co-hosts M
- Transcript
October 27 · 56 min
Can MCP Connectors Save WordPress?
We talked with Colin Devroe, Head of AI at NerdPress, about Model Context Protocol connectors and how they change day-to-day WordPress work. Colin put it simply: an AI only gets useful when you feed it the right information. At NerdPress that mean
- Transcript
October 27 · 56 min
Can MCP Connectors Save WordPress?
We talked with Colin Devroe, Head of AI at NerdPress, about Model Context Protocol connectors and how they change day-to-day WordPress work. Colin put it simply: an AI only gets useful when you feed it the right information. At NerdPress that means bo
- Transcript
October 3 · 56 min
WordPress to Shopify: Smart Expansion or Expensive Distraction?
Katie Keith from Barn2 and Ian Misner from Kestrel spent this episode on a decision both of them have been living: expand a WordPress product business into Shopify. Katie’s trigger was risk. WordPress drama, possible WooCommerce feature over
- Transcript
October 3 · 56 min
WordPress to Shopify: Smart Expansion or Expensive Distraction?
Katie Keith from Barn2 and Ian Misner from Kestrel spent this episode on a decision both of them have been living: expand a WordPress product business into Shopify. Katies trigger was risk. WordPress drama, possible WooCommerce feature overlap, and a
- Transcript
September 2 · 56 min
Pricing for Growth: How to Charge More and Grow Faster
Jason Cohen, founder of WP Engine, joined Zack and Katie to talk about pricing as a growth lever. Jason’s core point is that price is part of the product. A low price can pull in customers who are a poor fit. Raising price is about more than
- Transcript
September 2 · 56 min
Pricing for Growth: How to Charge More and Grow Faster
Jason Cohen, founder of WP Engine, joined Zack and Katie to talk about pricing as a growth lever. Jasons core point is that price is part of the product. A low price can pull in customers who are a poor fit. Raising price is about more than revenue pe
- Transcript
September 2 · 47 min
Building an Influencer Marketing Strategy for Tech Products
Britt Celata joined Katie and me to unpack influencer marketing for tech products, using WordPress.com’s Stories Worth Hosting campaign as the case study. Britt’s definition is useful for WordPress shops: an influencer is someone with
- Transcript
September 2 · 47 min
Building an Influencer Marketing Strategy for Tech Products
Britt Celata joined Katie and me to unpack influencer marketing for tech products, using WordPress.coms Stories Worth Hosting campaign as the case study. Britts definition is useful for WordPress shops: an influencer is someone with a trusted audience
- Transcript
September 2 · 51 min
SPECIAL EPISODE: Why Products Grow (Part 2)
I hosted part two of our growth panel with Aaron Edwards of DocsBot and Derek Ashauer of Conversion Bridge and Sunshine Photo Cart. We stayed grounded in themes from our Product Growth Survey. A line we kept coming back to is demand. Getting traff
- Transcript
September 2 · 51 min
SPECIAL EPISODE: Why Products Grow (Part 2)
I hosted part two of our growth panel with Aaron Edwards of DocsBot and Derek Ashauer of Conversion Bridge and Sunshine Photo Cart. We stayed grounded in themes from our Product Growth Survey. A line we kept coming back to is demand. Getting traffic a
- Transcript
September 2 · 1 hr 6 min
SPECIAL EPISODE: Why Products Grow (PART 1)
Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translati
- Transcript
September 2 · 1 hr 6 min
SPECIAL EPISODE: Why Products Grow (PART 1)
Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating i
- Transcript
August 20 · 48 min
Oops! How to (Accidentally) Become a Plugin Developer
What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned ventur
- Transcript
August 20 · 48 min
Oops! How to (Accidentally) Become a Plugin Developer
What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned venture in
- Transcript
August 20 · 47 min
Building Better Product Sites for WordPress Plugins & Themes
Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme? On Septemb
- Transcript
August 20 · 47 min
Building Better Product Sites for WordPress Plugins & Themes
Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme? On September 2
- Transcript
July 3 · 59 min
Strategy Before Software: What Organizations Should Clarify Before Building
Before a single line of code is written, the most important product decisions have already been made. Join us on August 12th as Zack Katz and Ian Misner welcome Brad Griffith of Buckeye Innovation for a conversation about why so many digital projects
- Transcript
July 3 · 59 min
Strategy Before Software: What Organizations Should Clarify Before Building
Before a single line of code is written, the most important product decisions have already been made. Join us on August 12th as Zack Katz and Ian Misner welcome Brad Griffith of Buckeye Innovation for a conversation about why so many digital projects fai
- Transcript

Showing 1–20 of 47 episodes