WP Product Talk

This is WP Product Talk, the place where every week, we interview an experienced WP product owner on strategies, tips, experiences, failures, and successes of running successful and thriving WordPress product businesses.

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21 episodes
Avg 54 min
English

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September 2 · 1 hr 6 min
SPECIAL EPISODE: Why Products Grow (PART 1)
Growth looks different for WordPress product businesses than it did a few years ago. Google organic search is becoming less dependable, AI is changing how people discover and build software, and simply adding more features isn’t necessarily translating i
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August 20 · 48 min
Oops! How to (Accidentally) Become a Plugin Developer
What happens when you accidentally become a WordPress plugin developer—and then keep going? Jonathan Hall of BerryPress joins WP Product Talk on September 9 with co-hosts Ian Misner and Matt Cromwell to share the winding path from an unplanned venture in
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August 20 · 47 min
Building Better Product Sites for WordPress Plugins & Themes
Your WordPress product website has a big job: it needs to build trust, explain your product, demonstrate its value, and ultimately convince visitors to buy. But what actually makes a product website work for a WordPress plugin or theme? On September 2
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July 3 · 59 min
Strategy Before Software: What Organizations Should Clarify Before Building
Before a single line of code is written, the most important product decisions have already been made. Join us on August 12th as Zack Katz and Ian Misner welcome Brad Griffith of Buckeye Innovation for a conversation about why so many digital projects fai
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July 3 · 59 min
Building Beyond Expertise
Artificial intelligence is changing the role of software developers in ways that go far beyond code generation. On August 5, Katie Keith and Zack Katz welcome Ross Morsali to explore how AI research workflows are helping developers tackle problems that o
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June 25 · 53 min
What Agency Owners Need to Know Before Buying a Plugin
Most WordPress product founders start by building a plugin from scratch. Blake Whittle took a different path. As the owner of a WordPress agency managing hundreds of client sites, he acquired Infinite Uploads and Big File Uploads, inheriting an establish
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June 25 · 53 min
Monetizing a Free WordPress Plugin without Paywalling the Core
What happens when you challenge one of the most established business models in WordPress? On July 22, Matt Cromwell and Zack Katz sit down with Rémi Corson, founder of SEOPress and creator of Milo, to discuss a different approach to plugin monetization:
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June 25 · 52 min
Data-Driven Product Decisions
Every WordPress product owner has opinions about what drives growth, but what if your analytics told a different story? On July 15, Zack Katz and Katie Keith welcome Derek Ashauer, founder of Conversion Bridge and Sunshine Photo Cart, to discuss how conv
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June 17 · 55 min
The Point of No Return for WordPress Agencies
Are WordPress agencies approaching a point of no return? On July 8, Matt Cromwell and Ian Misner welcome Vito Peleg, founder of Atarim, to discuss the growing divide between agencies that are embracing AI and those struggling to keep pace. As automation
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June 17 · 47 min
Why Reliability Is the Ultimate Product Moat
WordPress is often dismissed as a tool for small websites, but behind thousands of successful agencies lies a growing ecosystem of mission-critical infrastructure. On this episode of WP Product Talk, Katie Keith and Ian Misner sit down with Aurelio Volle
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June 16 · 54 min
When Your Best Customers Don’t Know They Need You Yet
Most product marketing assumes customers are actively searching for a solution, but what happens when your ideal customers dont even realize a solution exists? On June 24th, Matt Cromwell and Zack Katz sit down with Alex Standiford to explore one of the
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June 15 · 50 min
The Retention Gap: What WordPress Products Are Missing
Join us live on Wednesday, June 17, 2026, at noon Eastern for WP Product Talk as we welcome Gina Gindorf of Loya for an important conversation about why so many online stores struggle to turn first-time buyers into loyal customers. In The Retention Gap:
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April 17 · 58 min
Site Troubleshooting with AI for WordPress
AI is rapidly changing how support and troubleshooting work—but how do you introduce it without losing trust? In this episode, Drew Wilde, Director of Product Management at GoDaddy, joins us to share how his team built an AI Troubleshooter inside managed
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April 17 · 58 min
The State of E-Commerce and AI
AI is rapidly reshaping the e-commerce landscape, but what does that actually mean for store owners and product builders? In this episode, Bryce Adams, founder of Metorik, joins us to discuss the current state of e-commerce and how AI is changing everyth
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April 17 · 57 min
The State of Vibe-Coding a WordPress Website
What does vibe-coding look like for a WordPress website? In this episode, Andy Peatling joins us to explore a new approach to building with AI using Miles, an AI Design Partner for WordPress. Miles acts as your AI design partner, helping you create a
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April 17 · 58 min
How to Run a Successful Launch Week
Curious how AI product teams are shipping faster and staying ahead? Join us for Lessons from Docsbot Week and Rapid AI Releases, where we unpack the power of Docsbot Week and what it teaches about modern AI product development. We’re joined by Josh Daile
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April 17 · 51 min
Your Side Gig Can Make You or Break You
Running a product on the side sounds exciting, but it comes with real challenges. Our guest Yuri Gerasymov shares his 8-year journey of building and maintaining a product while working a full-time developer job and raising three kids. He will break down
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April 8 · 58 min
EmDash: New Plugin Opportunity or Threat?
Matt TK Taylor, and Matt Kane from Cloudflare join WP Product Talk to discuss EmDash. Is it an opportunity for WordPress products to expand their reach, or a threat to our ecosystem? In this special episode of WP Product Talk recorded live at PressCon
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April 2 · 58 min
Market Fit Matters More Than the Product When Moving From Services to SaaS
Moving from client services to SaaS sounds like a technical challenge—but what if the real hurdle is market fit? In this episode, Matt Schwartz, Founder of Checkview, shares how his biggest lessons weren’t about code, but about deeply understanding custo
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March 25 · 49 min
Streamlining Agencies from Fragmented and Disconnected Tools
Behind every “simple” website is a complex WordPress agency tech stack—often made up of 10 to 30 disconnected tools for hosting, security, backups, reporting, and more. In this episode, Emmanuel Khoury, Co-founder of WPStaq, pulls back the curtain on wha
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