WT

Oct 3, 2025 · 11 min
The Power of Customer Conversations
In this episode of What The Tech, FIT's VP of Client Partnerships, Becky Cross, welcomes Dana Allender, founder of Sun - We Grow You, to discuss building scalable revenue strategies for tech founders and small businesses. He also touches on how small to midsize businesses can prepare to leverage emerging technologies like AI and IoT, emphasizing the importance of focusing on opportunities over cost-cutting measures.