
The Fight for Public Lands 🏕️, with Patagonia + Protect Our Winters
This episode is a double feature, recorded live during NYC Climate Week in a Patagonia store. It’s about fighting to protect our public lands, leveraging outdoor athletes as effective advocates, and (once again) getting environmentalists to vote. Plus, the scoop on Patagonia’s get-out-the-vote project that will give you a $100 incentive for encouraging friends to vote. Today’s episode features: Erin Sprague, CEO of the non-profit Protect our Winters (POW). POW’s mission: “turn passionate outdoor people into climate advocates, working together to protect a future with clean air, clean water and a healthy planet.” Corley Kenna, the chief impact and communications officer at Patagonia, is responsible for advancing the company’s policy and advocacy priorities. (Disclosure: I proudly serve on Patagonia’s board of directors.) Patagonia and Protect Our Winters have been collaborating for years to protect public lands and rally the outdoor industry — which in 2024 generated $1.3 trillion in economic value and supported 5.2 million jobs. It’s always a thrill to see pro-Earth groups flex their electoral power. _____ Mentioned in this episode * The Trump administration announced plans to dramatically shrink the Bears Ears and Grand Staircase-Escalante National Monuments (Chaser: Patagonia: We’re Suing to Protect Public Lands) * Fossil fuel companies spent over $400 million on the last election. * According to the Outdoor Industry Association, nearly 70% of outdoor participants were White, while only 10.3% were Black and 13.4% Hispanic. The majority of participants are women, at 53.4% — the highest ever. * The outdoor industry—in 2024 generated $1.3 trillion in economic value for the outdoor industry and 5.2 million jobs. * Brands for Public Lands * 85% of Montanans polled said they would support a ban on the sale or transfer of public land. * Protect Our Winter’s Stoke the Vote Campaign * 1% for the Planet - businesses contributing 1% of total annual sales to grassroots environmental groups * Patagonia made a commitment to use 100% organic cotton in 1996. * Patagonia Action Works — connect with local environmental action groups. * Time to Vote Campaign — More than 2,000 companies are committed to ensuring people don’t have to choose between earning a paycheck and voting. * Canyon Woodward and Dirt Road Organizing * Caroline Gleich, athlete activist * Patagonia Film: This Is Not A Drill _____ Credits: This episode was produced by Remoy Philip and Ayana Elizabeth Johnson, with support from Jenisha Shrestha. Original music is by Emma Munger, graphic design by Holly Griffin of Design Hungry, and social media support from Feeling Seen Studio. Curtis Brewer captured the audio, and Xavier “Invisionary” Edwards took the photos. Special thanks to Alexa Liccardi, Kathleen Welch, and Kevin Ulnger and the whole team at the Patagonia Upper West Side store for hosting us. _____ Phone banking ☎️ w/ Environmental Voter Project While in New York, amidst the crazy schedule of Climate Week events, we still made time to phone bank (me from my bed in my tiny hotel room). Just like this podcast isn’t on video, neither is phone banking — you can do it in your pajamas! If you don’t know what to do with your election/democracy anxiety, join us! Every Wednesday at 12p ET until Election Day (or many other shifts available). All the cool kids are doing it. 😎 RSVP here: environmentalvoter.org/AEJ _____ Enjoying the podcast? Share it around, spread the word! And be sure to review 🌟 and follow What If We Get It Right? — that helps more people find us and these timely conversations. Thanks for listening. 💛 p.s. If you missed our conversation with Nathaniel Stinnett, founding executive director of Environmental Voter Project, that’s the perfect episode to bop over to next: How the climate movement can build political power 🌎💪🏽 with Nathaniel Stinnett Get full access to WHAT IF WE GET IT RIGHT? at ayanaelizabeth.substack.com/subscribe


















