
Taylor Johnson on BBC Introducing, Brand New Friend, TikTok & Discovering New Music
In this episode of Wasted Creatives, Michael Crilly sits down with musician and broadcaster Taylor Johnson, host and producer of BBC Introducing, to talk about discovering new music, radio, social media, songwriting and building a life around the thing you love. Taylor explains what actually goes into BBC Introducing, from listening through huge numbers of submissions and scouting artists at gigs to working with the team to decide which new music makes it onto the show. He also shares why artists shouldn’t be put off by rough recordings, and why a brilliant song can still stand out even if it was recorded in a bedroom or on GarageBand. The conversation goes back to Taylor being 16, busking in Belfast and deciding to walk into the BBC pretending he had a meeting with Mike Edgar. That moment started a journey through different roles across BBC Northern Ireland, including work with Connor Phillips and Stephen Nolan, before eventually landing the BBC Introducing job he had wanted for years. Taylor also talks about his band Brand New Friend, making music alongside his brother and sister, and the bizarre story of Matty Healy from The 1975 reaching out with an offer to sign the band to Dirty Hit, only for things not to quite work out as expected. He also reveals that Brand New Friend recorded an unreleased third album before the band came to an end, while the members are now preparing to make music together under a new name. Michael and Taylor discuss how TikTok helped change Taylor’s career, why social media has become such an important tool for musicians, the strength of the current Northern Irish and Irish music scene, his opportunities at BBC Radio 6 Music, and why live music can turn someone into a lifelong fan. They also get into Taylor’s own songwriting process, his fascination with history and people, and why stories about overlooked figures can become the starting point for new songs. A conversation with someone whose life, as a musician, broadcaster and fan, revolves almost entirely around music, and who is now in the unique position of helping the next generation of artists get heard.