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VertiGals

Natalie Gergely & Alison Bonn

VertiGals is a podcast about the titillating craft of writing Vertical Micro Dramas, hosted by two hilarious pros who are eager to bring some comic relief to the wild world of smacks, whacks, and malicious mother-in-law attacks. Each episode offers candid conversations with industry voices, explores the creative process and tackles tough questions like how to keep the viewers attention over 50+ episodes? The show also addresses other facets of this fast-growing format including the latest news in vertical entertainment, platform trends, and which actors have the best six packs.

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  • 24 episodes
  • fortnightly
  • Avg 57 min
  • English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • S1 · E21
    Today · 1 hr

    The Art of Vertical Filmmaking with Cate Fogarty & Chrissie DeGuzman of Vertical Sunsets

    The VertiGals chat with Cate and Chrissie about making elevated microdramas and expanding the audience while respecting the format. Cate Fogarty is a Los Angeles-based filmmaker passionate about crafting female-driven stories that equally entertain and erode stereotypes. After traveling the world to work on a dozen plus vertical series, she co-founded Vertical Sunsets, a boutique creative studio that develops and produces microdrama content for a global audience. Their original series continue to elevate the genre while garnering hundreds of millions of views and attracting a fiercely loyal fanbase world-wide. Focused on equity and sustainability in filmmaking, Cate and her co-founders believe that diversity on both sides of the camera fosters high-quality, binge-worthy content that captivates viewers, and Vertical Sunsets continues to lead by example. Chrissie De Guzman is an emotive storyteller, not only because of the amount of water in her birth chart, but because she firmly believes that the best stories are ones that are felt. Having directed thirteen vertical shows as well as co-writing ten originals and producing four, she has been able to collaborate with various platforms such as ReelShort, TikTok, GoodShort, DramaShorts and Webtoon shooting globally in LA, China and Canada. Being a pioneer in this medium, Chrissie has been interviewed by the Los Angeles Times, Washington Post and Produced By Magazine as well as invited back to her alma mater of USC to speak on a panel of experts discussing The Rise of Microdramas in Hollywood. Outside of microdramas, as a queer Filipina, Chrissie’s work has been screened at Palm Springs International, Outfest, Newfest, American Cinematheque and Short of the Week. She is a CAPE New Writers Fellow, Viewfinder’s Viacom/CBS Emerging Director’s Fellow and a CAPE x BLACK LIST finalist. She resides in LA with her partners and two overly attached rescue sister pups.

  • S1 · E20
    October 5 · 58 min

    How Platforms and Producers can work with the WGA with Joelle Sellner

    The VertiGals chat with Joelle Sellner about her varied writing journey and how the vertical industry can start working with the WGA in a way that works for everyone. As an advertising copywriter, Joelle worked in various media including TV, print, digital and radio. This experience, and her passion for storytelling, has inspired her to become proficient across many genres in entertainment. Joelle has written several produced romantic comedies including Hallmark Channel’s Paris, Wine & Romance and AMC’s Saving Christmas Spirit, which was shot in the Scottish Highlands. Her most recent project is the pop musical vertical drama Playback, for Holy Water/Fox Entertainment. In addition to film and TV work, Joelle is an experienced comic book and videogame writer, with books published by Blizzard, DC, Lion Forge, Marvel, and Zenescope Entertainment. Graphic novels include a reboot of Saved by the Bell, and her most recent original YA graphic novel Werewoofs. She has also appeared as a superhero expert on the Minor Adventures With Topher Grace podcast. In addition to her comics work, Joelle has written for a variety of animated TV shows and web series, including DC Super Hero Girls, LEGO Friends, and Al Roker Entertainment’s Weather Hunters. A graduate of the University of Pennsylvania, Joelle lives in Los Angeles with her husband and two very spoiled cats.

  • S1 · E19
    September 21 · 1 hr 11 min

    Elevating The Slap with Danny Farber

    The VertiGals chart the evolution of verticals since 2023 with prolific vertical director, writer, and actor Danny Farber. Danny Farber is a director, actor, writer, and producer born and raised in Chicago, IL. With over a decade in the entertainment industry, Farber's diverse filmmaking portfolio includes vertical dramas, music videos, commercials, narrative projects, and branded content. Farber has a home base in Los Angeles, California but considers himself “globally local” after finding success working in various international markets as a Microdrama Vertical Director and actor. Farber has worked with countless big name brands and corporations, such as (but not limited to) Marvel, NBC, 20th Century Fox, Paramount, Universal Music Group, Warner Records, and Chance the Rapper. Over his career, his projects have garnered tens of millions of views across all social platforms. His work has been honored at various film festivals, winning awards such as Best Director, Best Dark Comedy, Best Short Film, and Best Supporting Actor. Since 2023, Farber has directed over twenty feature-length vertical dramas for various platforms including (but not limited to) ReelShort, Dramabox, Goodshort, Dramapops, KalosTV, etc. Farber works as a director on these vertical micro-dramas across the world. He has directed in Los Angeles, Istanbul, London, and Vancouver. Additionally, he wrote, directed, and starred in the award-winning short film "Thoughts and Prayers," executive produced by Amy Poehler. As an actor, Farber has appeared in critically acclaimed TV shows like "1923," “Chicago Fire,” and "Proven Innocent." He landed a five episode arc playing Lance Corporal Hoss in "A Grunt’s Life" and secured a strong-supporting role in the 90’s indie crime feature film, "The Eighth Day.” Farber has also starred in national ad campaigns for companies such as Chase, Home Depot, and Subway, and hosted the viral true-crime show "Killer Bites" on Facebook Watch. In digital comedy, Farber has performed in sketches for Cracked and has been featured on Funny or Die as well as The Onion. He has trained at Second City, The Groundlings, UCB, and iO (in Chicago). Powered by creative anxiety and restless ambition, Farber continues to act and direct in projects that he creates for himself.

  • S1 · E18
    September 9 · 51 min

    The AIGC Gold Rush with (former) DramaBox Producer Kay Zhang

    Kay Zhang is a director-producer and creative executive whose work has screened at Cannes and received honors from the Directors Guild of America and the Student Academy Awards. She began her career in independent film before moving into literary management at Range Media Partners, where she supported writers, creators, and screen-based IP. Zhang later emerged as a leading executive in the vertical microdrama space, serving as an executive producer at two of the category's leading platforms. At GoodShort, she produced four of the platform's ten most commercially successful titles. She most recently produced exclusively for Dramabox, where she has produced multiple hit series that have contributed to the platform's top-grossing performance through the first three quarters of 2026. Across her work, the titles she has produced have generated more than 2 billion combined views.

  • S1 · E17
    August 25 · 1 hr 4 min

    Interview with Chief Creative Officer of Inverted: Mat Raney

    The VertiGals chat with Mat Raney about his journey as a writer in various worlds to Chief Creative Officer of InVerted. Mat Raney is a screenwriter, novelist, and the Chief Creative Officer of Inverted Media. He has written for network television, wrote the multi-award-winning vertical series Pizza Guys vs Vampires, and is the writer of the forthcoming indie animated feature RIVER. As James Matlack Raney, he is also the author of the Jim Morgan adventure series, the award-winning Lord of the Wolves, and his most recent novel, LAST.

  • August 10 · 57 min

    From Ghostwriting Romance Novels to Hollywood to Microdramas with Claire Epstein

    The VertiGals talk about the trials of being a writer across mediums with Claire Epstein. Claire grew up in Washington, DC, and attended Vanderbilt University and Circle in the Square Theater School. In New York, she performed at the UCB by night while ghostwriting romance novels by day. Fifteen of her novels have been published, selling several hundred thousand copies and becoming Amazon bestsellers. She staffed on the Emmy-nominated Quibi/Roku show IMMORAL COMPASS and was the associate writer for Disney's Emmy-winning show HAMSTER & GRETEL. She's also had a few plays published, written for a podcast network called Parcast, a DreamWorks show, and the app Calm. She has developed projects with Big Breakfast, Powderkeg, Audity, Realm, Eko, and The Cartel, and producers Kristin Burr, Debbie Liebling, and Scotty Landes. She recently worked at DramaBox, where two of her vertical series were produced and received millions of views, and is now the head writer for a new American vertical startup.

  • S1 · E16
    July 27 · 1 hr 6 min

    From Running Production at Inkitt to producing "Screen Time" with Elizabeth Dell

    The VertiGals were lucky enough to sit down with Production Exec, Producer, Consumer Tech Founder Elizabeth Dell. Elizabeth is a producer and consultant in vertical micro series, currently leading projects for Hoorae Media, including the recently released Screen Time, which garnered 130M+ views in less than a month, distributed exclusively on TikTok and PineDrama. As Head of Production for Inkitt (parent company of CandyJarTV), she oversaw 30+ vertical shows. She produced multiple indie features, pilots, webseries, commercials, etc. including Destination Wedding, starring Winona Ryder and Keanu Reeves. Elizabeth is the founder of the romance and games couples app Amorus, co-founder of music and sensation product Groove Thing. She has a Masters in Public Health from UC Berkeley and an undergraduate degree in Chemistry from Amherst College.

  • S1 · E15
    July 14 · 59 min

    How to Write for Vertical Prodution with Austin Herring

    The VertiGals talk about vertical writing pay rates and freelance writing, and sit down with Austin Herring to talk about the business of verticals, vertical production, and how to write for vertical production. Austin Herring is the founder and CEO of Snow Story Productions, one of the largest vertical production companies in the U.S. A veteran writer, producer, and director, he has been at the forefront of the microdrama boom, helping shape the future of short-form storytelling through hit series, innovative production models, and a commitment to raising the bar for the vertical format.

  • S1 · E14
    June 22 · 51 min

    From writing Middle Grade Novels to writing Verticals with Jessica Burkhart

    The VertiGals chat with the delightful Jessica Burkhart about transitioning from writing books to mobile games to verticals. Jessica Burkhart is a vertical drama screenwriter, author of over 30 books, and mobile game writer. She has written ten produced verticals for platforms including Shorts, ReelShort, and DramaShorts, and also works in localization and script doctoring. Find her at jessicaburkhart.com.

  • S1 · E13
    June 9 · 49 min

    Independent Vertical Producing with Carin Smolinski & Julie Bruns

    The VertiGals met up with writers, actresses, and producers Carin Smolinski & Julie Bruns at the May 2026 Vertical Drama Market. Carin Smolinski indpendently produced "Tides of Desire" now streaming on MuVpix and Inverted. Julie Bruns starred in (along with Carin) and independently produced "Beneath Crimson Sails" on MuVpix and CandyJar. Both ladies enlightened us with exactly how much work goes into producing a vertical independently and what creatives should know before endeavoring into independent vertical producing.

  • S1 · E12
    June 2 · 53 min

    Elevating Vertical Series with Scott Brown & Stacy Howard of Second Rodeo Productions

    The VertiGals meet up with Scott Brown and Stacy Howard at the May 2026 LA Vertical Drama Market to discuss the current state of vertical story telling, the data, and pushing the medium forward. Founder of Second Rodeo Productions, Scott Brown is an Emmy-nominated Director, Creative Producer, and Writer who has helped lead the digital entertainment revolution – guiding brands, studios and traditional celebrities into the creator-driven era with audience-first storytelling. Across his career, his work has generated over 1 billion organic views, transforming ambitious ideas into moments that shape internet culture. Stacy Howard works alongside Scott as Head of Development at Second Rodeo Productions. Through Second Rodeo, Brown works at the intersection of creators, brands, and media companies, with a particular focus on the fast-growing microdrama category, now fueling a $1.4B+ content economy. His breakout success, the award-winning vertical series, The Diamond Rose, became one of the category’s early proof points garnering more than 20 million views within its first 24 hours.

  • S1 · E11
    May 26 · 1 hr 4 min

    Can Comedy Work in Verticals? with Eli Shell

    The VertiGals sit down with Eli Shell - a Los Angeles-based writer, director, and producer and founder of Sidewise Studios, an independent micro-studio creating original series for vertical platforms. With a background in tech communications, messaging, and strategy, Shell has over 15 years of experience producing and leading high-output creative content teams. He now applies a startup mindset: rapid iteration, real-time audience response, and a willingness to experiment in public, to entertainment. His flagship vertical comedy, In-House, is a mockumentary workplace series available on TikTok, Instagram Reels, and YouTube Shorts, blending documentary humor with the creative chaos of modern marketing. Season 2 is in development now, more characters, more chaos, and a lot more to say about what this format can be.

  • S1 · E10
    April 27 · 1 hr

    In House Staff Writing Verticals with Astrid Carlen-Helmer

    The VertiGals sit down with Senior Screen Writer for DramaWave, Astrid Carlen-Helmer. Astrid is a French-American screenwriter and a graduate of the London Film School. She began her career in development at Blackpills, a short-form series studio, where she contributed to the creation of young adult fiction intended for international distribution. She later became Head of Development at the Franco-American production company HKCorp, where she developed multicultural projects, including The Chef in a Truck (Netflix / Wild Bunch). After several years in development, Astrid transitioned into writing. She worked as an author for the Originals divisions of the digital publishing platforms Tapas Media and Wattpad: she wrote a romantasy duology for Tapas and later served as a ghostwriter and head writer for Wattpad on several titles. She is also the co-author of Space Cadet, a Hachette-published novel based on the Amazon Studios film of the same name. After working as a writer at ReelShort, writing hit titles such as Dr. Boss is My Baby Daddy and Claimed by my Ex’s Alpha Brother, Astrid is now a senior screenwriter for DramaWave.

  • S1 · E9
    April 13 · 1 hr 8 min

    What The Fans love about Verticals with Meagan Johnson

    The VertiGals sit down with Vertical Super Fan, Influencer, and industry thought leader Meagan Johnson of @realreeldrama to talk about what the fans love about Verticals, what makes this industry so fascinating, and everything that Meagan is building in the entertainment space.

  • S1 · E8
    March 30 · 50 min

    The Birth of the LA Vertical Drama Market with Dana Protsyshak

    The VertiGals sit down with multi-hyphenate Dana Protsyshak to discuss her journey from romance novelist to her career in Vertical Drama filmmaking. Dana Protsyshak is the founder of Dana Productions, Vert-I-Go Media and the LA Vertical Drama Market, the first industry event dedicated exclusively to vertical drama storytelling, and the creator of OtheR, a dystopian series in development across long-form and vertical formats. With experience across 30+ vertical projects in writing, development, and production, she is recognized for her expertise in mobile-first storytelling and regularly evaluates vertical content for festivals, studios, and platforms. Dana develops and directs original vertical projects with international teams, builds Vert-I-Go Media app and curates industry communities through her Vertical Mixers, helping advance the vertical storytelling ecosystem.

  • S1 · E7
    March 16 · 57 min

    From Mobile Romance Games to Verticals with Rachel Zilberg

    The VertiGals have the pleasure of interviewing the brilliant Rachel Zilberg, Lead Writer at "Shorts," the platform known for rom coms and feel good productions. Rachel got her start in romance based mobile gaming and took the natural next step into vertical drama writing. She has written several exceptional vertical dramas, not limited to "Love Switch: Billionaire CEO vs. Mafia King" which was the recipient of 2025 Hollywood Vertical Awards' 'Most Captivating Dual Identity'. In this episode, we discuss the world of romance based mobile gaming, what it's like to lead a team of writers at one of the industries leading platforms, and what the future of vertical storytelling holds.

  • S1 · E6
    March 2 · 49 min

    The Convergence of Legacy Media and The Creator Economy with Ben Odell

    Hollywood is evolving, and former screenwriter, legacy Film & TV producer, CEO of 3Pas Studio, and creator of the "Open Gardens" and "Vertical Bloom" sub stacks, Ben Odell, is at the forefront of that evolution. Ben joins the VertiGals to talk about how storytelling is evolving from Hollywood's perspective, the creator economy, the arrival of AI , and how digital media and legacy media have already converged, and will continue to.

  • S1 · E5
    February 16 · 41 min

    Breaking into writing Verticals with Dena Dizdar Plumer

    The VertiGals have the pleasure of sitting down with inspiring MicroDrama writer and winner of ReelShort's Top Romance Prize, Dena Dizdar Plumer. After raising a family, Dena decided to move to Los Angeles from Texas to pursue her life long dream of being a screenwriter. As a former copywriter and Ad Exectuive, Dena talks about how her career in advertising influences her work in MicroDramas, how to become a MicroDrama writer at any stage in life, and what it's like to work as a writer in the age of AI.

  • February 2 · 1 hr 5 min

    Writing & Directing Verticals with Kristen Brancaccio

    The VertiGals have so much fun learning about Kristen Brancaccio's journey to conquering the vertical world. Having directed 17 verticals to date, Kristen has a lot of insight in the structure that works best in verticals and how the marketing and financing models around verticals will have to change for vertical story telling to be able to effectively evolve.

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