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Value Driven Data Science

Dr Genevieve Hayes

Your stakeholders don’t want a better model. They want a better decision.

Value Driven Data Science is a masterclass for data professionals ready to become strategic experts, valued for their judgement, not just the technical outputs they produce.

Each week, Dr Genevieve Hayes speaks with leading thinkers and data practitioners who have already made that shift. You’ll leave every episode with an idea or framework you can start using right away.

If you’re tired of being treated as just another data scientist, Value Driven Data Science will transform you into the trusted advisor your stakeholders ask for by name.

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  • 34 episodes
  • weekly
  • Avg 20 min
  • English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • #131
    Wednesday · 26 min

    Episode 131: Building a Causal Mindset in a Predictive World

    A machine learning model can tell you which of your customers are likely to cancel. It can't tell you what would happen if you intervened to change that. Prediction and causation are two completely different problems, and the lessons that make a data scientist good at solving one can backfire if applied to the other. In this episode, Dr Quentin Gallea joins Dr Genevieve Hayes to explore what a causal mindset involves and how causal AI brings causal inference and machine learning together to support better decisions than either can alone. You'll discover: The question to ask whenever you hear "because" [05:20] Where predictive habits go wrong when applied to causal work [06:47] What causal AI actually is, and what it isn't [17:39] How causal AI changes the conversation with executives [23:11] Guest Bio Dr Quentin Gallea is the founder of The Causal Mindset and the author of The Causal Mindset Handbook. He has taught causal thinking to thousands of practitioners worldwide, including from top tech companies, and advises C-suite and data leaders on causal inference and AI impact. Links Connect with Quentin on LinkedIn Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #130
    November 4 · 9 min

    Episode 130: [Value Boost] The Digital Twin Blueprint

    Building a digital twin without a clear objective is like showing up at a construction site without a blueprint. You might produce something, but it's unlikely to be structurally sound, and it will certainly cost more than it should. In this Value Boost episode, Dr Greg Biegel joins Dr Genevieve Hayes to share a practical framework for mapping a physical system to its digital representation - one of the first and most critical steps in building a digital twin. You'll discover: The three things to write down before you build anything [01:45] How to decide which parts of a physical system to model and which to ignore [03:27] The four types of models that make up a digital twin [04:00] How to work backwards from a decision to the data and models you actually need [05:25] Guest Bio Dr Greg Biegel is the author of Digital Twins in Action and has been working as a researcher, software developer, architect and product manager across academia, startups and large enterprises for the past 26 years. He currently works as a Solution Architect with Amazon Web Services. Links Connect with Greg on LinkedIn Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #129
    October 28 · 26 min

    Episode 129: Building Digital Twins Executives Can Trust

    When the cost of failure is low, experimentation is often the best way to make decisions. But when a wrong call could cost millions or endanger lives, you need an entirely different approach. This is where digital twins come in. And recent technological advances have made them accessible to far more organisations than ever before. In this episode, Dr Greg Biegel joins Dr Genevieve Hayes to explore what digital twins actually are, how they enable better executive decision-making, and what data scientists need to know to start working with them. You'll discover: What a digital twin actually is and what distinguishes it from a traditional simulation [02:35] The five capability levels of digital twins explained through Google Maps [09:12] How digital twins transform raw operational data into executive decisions [14:07] Why you should always start from a decision and not a technology [25:20] Guest Bio Dr Greg Biegel is the author of Digital Twins in Action and has been working as a researcher, software developer, architect and product manager across academia, startups and large enterprises for the past 26 years. He currently works as a Solution Architect with Amazon Web Services. Links Connect with Greg on LinkedIn Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #128
    October 21 · 12 min

    Episode 128: [Value Boost] The Three Types of Memory Every AI Agent Needs

    One of the most frustrating things about working with AI is when it seems to suddenly forget everything it knew about you and your work. This is annoying when using AI chatbots. When building AI systems, it can be catastrophic. In this Value Boost episode, Dr Imran Ahmad joins Dr Genevieve Hayes to explain what memory actually means in AI agents and what data scientists need to understand to build systems that actually remember what matters. You'll discover: The three types of memory every AI agent needs [01:54] Why context and memory are not the same thing [05:37] What context rotting is and why it matters for how you design AI systems [09:15] How to make sure LLMs pay attention to what actually matters [10:39] Guest Bio Dr Imran Ahmad is a data scientist and president of data consultancy Cloudanum. He is also the author of 30 Agents Every AI Engineer Must Build and 50 Algorithms Every Programmer Should Know. Links Connect with Imran on LinkedIn Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #127
    October 14 · 22 min

    Episode 127: From Algorithms to Agents and What It Means for Data Science

    The agentic AI era hasn't made algorithms irrelevant. It has just changed where data scientists need to focus their attention. And the data scientists who understand that distinction, and can explain it to stakeholders who don't, are the ones who will define what the profession looks like next. In this episode, Dr Imran Ahmad joins Dr Genevieve Hayes to explore the shift from algorithms to agents and what it means for how data scientists should be thinking about their role. You'll discover: How the data science toolkit has fundamentally shifted since the start of the AI era [02:09] The difference between broad AI and deep AI [10:18] The problems that still demand deep algorithmic solutions [14:10] How to push back when stakeholders insist on an LLM solution [19:21] Guest Bio Dr Imran Ahmad is a data scientist and president of data consultancy Cloudanum. He is also the author of 30 Agents Every AI Engineer Must Build and 50 Algorithms Every Programmer Should Know. Links Connect with Imran on LinkedIn Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #126
    October 7 · 21 min

    Episode 126: Why AI Excels at Some Things and Sucks at Others

    Large language models excel at some tasks while struggling badly with other. At a time where it seems everyone is currently trying to make sense of AI, understanding and being able to explain exactly why this is the case, has become one of the most useful things data scientists can offer their stakeholders. In this special reverse interview episode, Lauren Pearl switches roles with Dr Genevieve Hayes to explore why LLMs work the way they do and what that means for anyone using AI in their work. You'll discover: 1. What your training data tells you about what AI can and cannot do [05:05] 2. Why high context problems are particularly hard for LLMs [06:28] 3. How AI gives you the right answer for the wrong reason [08:08] 4. Why some problems will always be beyond what LLMs can solve [14:22] Guest Bio Lauren Pearl is a business strategist, three-time founder and CFO advisor who helps start-up teams build data-driven businesses that thrive. She is also the resident start-up finance expert at NYU Stern’s Berkley Center for Entrepreneurship, where she teaches financial modelling to founders, and the co-host of The Growth-Minded CFO podcast. Links Connect with Lauren on LinkedIn Subscribe to The Daily CFO newsletter Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #125
    September 30 · 26 min

    Episode 125: The AI Chicken Nugget Problem

    Building something valuable with AI doesn't automatically make you valuable. If the value sits in your creation and your employer owns your creation, you're the one who's dispensable, not the thing you built. This is the AI chicken nugget problem and many data scientists who are impacted by it haven't even realised it yet. In this episode, Lauren Pearl joins Dr Genevieve Hayes to explore where real expertise still lives in the age of AI and what data scientists should actually be focusing on to build a sustainable career. You'll discover: What the AI chicken nugget problem is and why it matters [02:31] Why vibe coding is not a rare skill and never will be [05:12] Why obsessing over something rare and valuable is your best career bet [17:17] The skills worth investing in for a sustainable career [22:18] Guest Bio Lauren Pearl is a business strategist, three-time founder and CFO advisor who helps start-up teams build data-driven businesses that thrive. She is also the resident start-up finance expert at NYU Stern’s Berkley Center for Entrepreneurship, where she teaches financial modelling to founders, and the co-host of The Growth-Minded CFO podcast. Links Connect with Lauren on LinkedIn Subscribe to The Daily CFO newsletter Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #124
    September 23 · 11 min

    Episode 124: [Value Boost] 8 Disciplines Every Decision System Needs

    Machine learning is what most data scientists know best. But when it comes to building systems that enable better decision-making, machine learning is just one piece of the puzzle. And leaning on it too much can leave your entire decision system exposed. In this Value Boost episode, Adam DeJans Jr joins Dr Genevieve Hayes to walk through the eight disciplines that make up the modern decision stack and where data scientists should focus to close the gaps in their own skill set. You'll discover: The eight disciplines that make up the modern decision stack [01:24] The most overlooked layer in most decision systems [04:47] Why optimization textbooks are teaching data scientists the wrong things [06:17] What to learn next if you want to build better decision systems [09:45] Guest Bio Adam DeJans Jr. is a decision scientist and optimisation expert who has led high-stakes decision systems in complex, uncertain environments, at companies including Amazon, Toyota and Ford. He is the co-founder of AI and decision intelligence consultancy Bit Bros and co-author of The Decision Factory: A Novel About Decisions Under Uncertainty. Links Connect with Adam on LinkedIn Bit Bros website Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #123
    September 16 · 25 min

    Episode 123: How to Build a Decision Factory Inside Your Organisation

    Data scientists are trained to build better models. But stakeholders don't wake up hoping for a better model. They wake up hoping to make better decisions. And the gap between those two things is where most data science value quietly disappears. In this episode, Adam DeJans Jr joins Dr Genevieve Hayes to share what it actually looks like when an organisation stops optimising for better predictions and starts building systems that enable better decisions - that is, decision factories. You'll discover: What separates a decision factory from a machine learning pipeline [02:11] Why uncertainty is an input into good decision making [10:51] How to test a decision policy before it costs you real money [12:11] Why giving stakeholders options beats giving them the optimal solution [18:48] Guest Bio Adam DeJans Jr. is a decision scientist and optimisation expert who has led high-stakes decision systems in complex, uncertain environments, at companies including Amazon, Toyota and Ford. He is the co-founder of AI and decision intelligence consultancy Bit Bros and co-author of The Decision Factory: A Novel About Decisions Under Uncertainty. Links Connect with Adam on LinkedIn Bit Bros website Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #122
    September 9 · 11 min

    Episode 122: [Value Boost] 4 Questions Every Data Scientist Should Ask About AI Strategy

    Choosing which AI tools to buy is the easy part of an AI strategy. The hard part - and the part most organisations are ignoring - is everything that sits beneath the tools, from platform and inference decisions to hardware and sovereignty. In this Value Boost episode, Victor Coimbra joins Dr Genevieve Hayes to share his framework for cutting through the noise of AI tool selection to the strategic decisions that will actually determine whether an organisation's AI future succeeds or fails. You'll discover: The four layers of an agentic AI strategy and why most organisations only think about one [01:53] The three symptoms that signal an organisation's AI strategy is breaking down [05:52] The four questions that reveal what an organisation's AI strategy is actually missing [08:21] The one question data scientists should lead with when advising stakeholders on AI [10:43] Guest Bio Victor Coimbra is a Partner and CTO at Artefact, the world’s largest pure-play AI consulting firm and co-founded the firm’s Latin American operations. In 2024, he was recognised in the Forbes 30 Under 30 Brazil list for his outstanding contributions to AI innovation. Links Connect with Victor on LinkedIn Victor's article on the four-layer framework Artefact website Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #121
    September 2 · 29 min

    Episode 121: What Hybrid Agentic AI Organisations Mean for Data Science

    The debate about whether AI will replace human workers has already been settled - not by academics or futurists, but by the organisations that fired their humans, discovered AI couldn't do what they needed, and quietly hired them back. The future isn't AI replacing humans. It's humans and AI working together in ways that neither could manage alone. In this episode, Victor Coimbra joins Dr Genevieve Hayes to share what hybrid agentic organisations actually look like in practice, and what data scientists need to do to position themselves at the centre of them. You'll discover: Why thinking of AI as a tool rather than a coworker is the mindset holding most organisations back [03:58] The four archetypes that determine which tasks belong to humans and which to agents [08:17] How AI is turning data scientists back into scientists [18:24] The two skills that will define an indispensable data scientist in a hybrid organisation [27:01] Guest Bio Victor Coimbra is a Partner and CTO at Artefact, the world’s largest pure-play AI consulting firm and co-founded the firm’s Latin American operations. In 2024, he was recognised in the Forbes 30 Under 30 Brazil list for his outstanding contributions to AI innovation. Links Connect with Victor on LinkedIn Artefact website Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #120
    August 26 · 12 min

    Episode 120: [Value Boost] The AI Silent Correctness Problem

    AI hallucinations get all the attention. But hallucinations are relatively easy to catch because the output is obviously wrong. The failure mode that should worry data scientists more is when the agent uses facts that are true to draw conclusions that are false, producing outputs that look perfectly fine. This is known as silent correctness. In this Value Boost episode, Jia Huang joins Dr Genevieve Hayes to explore why silent correctness is the most dangerous failure mode in agentic AI systems and what data scientists can do to catch it before it causes serious harm. You'll discover: Why silent correctness is harder to catch than a hallucination [04:17] Why sampling and auditing are non-negotiable in agentic systems [07:09] Four techniques data scientists can use to catch silent failures [09:28] The one safeguard every agentic AI system should have [11:10] Guest Bio Jia Huang is a lead research engineer at A*STAR, Singapore's Agency for Science, Technology and Research, and is the author of multiple books on AI engineering and agent design, including Designing AI Agents and RAG from First Principles. His work focuses on turning agentic AI from impressive demos into reliable, auditable, and value-producing engineering systems. Links Connect with Jia on LinkedIn Follow Jia on Substack Agent Design Pattern Society (ADPS) website Jia's AI agent design position paper Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #119
    August 19 · 29 min

    Episode 119: Rewiring Your Data Science Thinking for the Agentic AI Era

    The shift to agentic AI doesn't make data science skills obsolete. But it does require data scientists to rewire how they think about familiar concepts, such as uncertainty, model evaluation and accountability, in their work. In this episode, Jia Huang joins Dr Genevieve Hayes to explore what that rewiring actually looks like, and why data scientists are better placed than almost any other profession to make it. You'll discover: Why data scientists are better prepared for the agentic AI era than they might think [03:00] How the data scientist's role is shifting from analyst to system designer [06:37] The three types of uncertainty in agentic AI systems [11:58] Why context engineering is the new feature engineering [23:19] Guest Bio Jia Huang is a lead research engineer at A*STAR, Singapore's Agency for Science, Technology and Research, and is the author of multiple books on AI engineering and agent design, including Designing AI Agents and RAG from First Principles. His work focuses on turning agentic AI from impressive demos into reliable, auditable, and value-producing engineering systems. Links Connect with Jia on LinkedIn Follow Jia on Substack Agent Design Pattern Society (ADPS) website Jia's AI agent design position paper Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #118
    August 12 · 11 min

    Episode 118: [Value Boost] Compounding Your Data Science Authority Beyond Blog Posts

    A well-written blog post gets you noticed. But for data scientists who want to build authority that compounds over time, it's just the beginning. Every piece of writing is a potential stepping stone to something bigger - a conference talk, a book deal, or an opportunity you couldn't have anticipated. In this Value Boost episode, Cynthia Dunlop joins Dr Genevieve Hayes to explore how data scientists can convert blog writing into bigger opportunities and what it actually takes to make the leap from blog post to book. You'll discover: How conference organisers actually find their speakers — and why blogging is the answer [02:35] How acquisitions editors scout for authors and why you don't need a huge following [03:39] The low risk way to find out if you're ready to write a book [06:57] How each new opportunity compounds the authority you've already built [08:10] Guest Bio Cynthia Dunlop is the co-author of Writing for Developers and Senior Director of Content Strategy at ScyllaDB. She has co-authored four books for software developers and tech leaders and authored hundreds of articles for publications including TechCrunch, IEEE Computer, and The New Stack. Links Connect with Cynthia on LinkedIn Follow Cynthia on Substack Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #117
    August 5 · 25 min

    Episode 117: Writing Your Way to Authority as a Data Scientist

    For data scientists who want to build authority beyond their organisation, writing is one of the most powerful tools available. But in a world flooded with AI-generated content, simply publishing is no longer enough. The data scientists who stand out are the ones writing things no AI could have written. In this episode, Cynthia Dunlop joins Dr Genevieve Hayes to share practical frameworks for writing blog posts that stand out, build genuine authority and actually get read. You'll discover: Why AI-generated content has made personal experience more valuable than ever [05:10] The three Ps test for finding topics you can write about with genuine authority [08:56] The blog post patterns that work best for demonstrating expertise [11:03] How to use AI to improve your writing without letting it replace your voice [16:33] Guest Bio Cynthia Dunlop is the co-author of Writing for Developers and Senior Director of Content Strategy at ScyllaDB. She has co-authored four books for software developers and tech leaders and authored hundreds of articles for publications including TechCrunch, IEEE Computer, and The New Stack. Links Connect with Cynthia on LinkedIn Follow Cynthia on Substack Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #116
    July 29 · 13 min

    Episode 116: [Value Boost] What Data Scientists Need to Know Before the AI Free Ride Ends

    Right now, AI is cheap. But the companies providing it are losing billions of dollars a year and are expected to go public within the next 12 months. When they do, the price of intelligence is going up - and any organisation that has built its AI future entirely on rented intelligence is going to face a very unpleasant surprise. In this Value Boost episode, Nicholas Kelly joins Dr Genevieve Hayes to explore why organisations shouldn't be building their AI future entirely on frontier models, and what data professionals need to understand to be the strategic voice in the AI infrastructure conversation. You'll discover: 1. Why relying entirely on frontier AI models is a strategic error [02:00] 2. How the economics of AI are about to change [03:34] 3. The case for owning at least some of your AI infrastructure [07:53] 4. What data professionals need to know to become the strategic voice in AI infrastructure decisions [11:02] Guest Bio Nicholas Kelly is the co-founder and Chief AI Architect of Delivering Data Analytics, a consultancy that helps organisations turn data, BI, analytics, and AI into confident decisions people actually act on. He is also the author of Delivering Data Analytics, How to Interpret Data and the recently released The AI-Driven Data Team. Links Nicholas's Website Connect with Nicholas on LinkedIn Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #115
    July 22 · 27 min

    Episode 115: Evolving Your Data Career for the AI Era

    The AI era presents a choice for data professionals: wait to see what happens to your role, or get ahead of it and decide what it becomes. Nicholas Kelly made that choice two years ago, when a client told him ChatGPT could do 50% of what he did. What followed is a masterclass in proactive career evolution. In this episode, Nick joins Dr Genevieve Hayes to explore how data professionals can evolve their skills for the AI era, what that evolution looks like in practice, and why their existing expertise puts them in a stronger position than they might think. You'll discover: 1. How Nick evolved from dashboard consultant to AI architect [02:35] 2. Why the data team's role is staying the same even as everything around it changes [06:43] 3. How AI is enabling data professionals to build software that used to require a development team [12:11] 4. The best first project to build if you want to develop your AI skills [25:08] Guest Bio Nicholas Kelly is the co-founder and Chief AI Architect of Delivering Data Analytics, a consultancy that helps organisations turn data, BI, analytics, and AI into confident decisions people actually act on. He is also the author of Delivering Data Analytics, How to Interpret Data and the recently released The AI-Driven Data Team. Links Nicholas's Website Connect with Nicholas on LinkedIn Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #114
    July 15 · 13 min

    Episode 114: [Value Boost] The Four Conversations Every Data Scientist Needs to Master

    For data scientists, getting a project approved is a sale. It might not feel like one and money might not change hands, but the dynamics are exactly the same. And like any sale, it goes a lot better if you go in with a plan. In this Value Boost episode, Blair Enns joins Dr Genevieve Hayes to explore how data professionals can use the Four Conversations framework to sell their expertise more effectively, whether as independent consultants or as employees within organisations. You'll discover: Why reputation is the most powerful sales tool a data professional has [04:33] How to stop behaving like a vendor when you're trying to sell expertise [05:09] Why the value of your work resides in your stakeholder not in you [09:53] The single question that unlocks what your stakeholder truly values [12:13] Guest Bio Blair Enns is the founder of Win Without Pitching, the leading authority on selling and pricing for expert advisors and practitioners. He is also the author of The Win Without Pitching Manifesto and The Four Conversations: a New Model for Selling Expertise, and is the co-host, with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Links Connect with Blair on LinkedIn Blair's website Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #113
    July 8 · 26 min

    Episode 113: The Experts' AI Manifesto

    Building genuine expertise takes years. And in the age of AI, losing it can happen gradually and almost invisibly, through small delegations that each seem reasonable in isolation but add up to something significant over time. In this episode, Blair Enns joins Dr Genevieve Hayes to explore how data professionals can use AI without compromising their hard-earned expertise and reputation. You'll discover: Why delegating to AI is always a trade-off [03:00] The crucial difference between writing to communicate and writing to think [08:40] Why you should orient yourself around the problems you solve [14:28] How to decide which skills are worth protecting and which to let go [17:49] Guest Bio Blair Enns is the founder of Win Without Pitching, the leading authority on selling and pricing for expert advisors and practitioners. He is also the author of The Win Without Pitching Manifesto and The Four Conversations: a New Model for Selling Expertise, and is the co-host, with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Links The Experts' AI Manifesto Connect with Blair on LinkedIn Blair's website Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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  • #112
    July 1 · 16 min

    Episode 112: [Value Boost] Lies, Damned Lies and Stakeholders

    AI misinformation is a new problem. Misleading data is not. Long before anyone had heard of a hallucination, organisations were making bad decisions based on cherry-picked statistics, misunderstood averages, and numbers that confirmed what decision-makers already wanted to believe. In this Value Boost episode, Derek Gibson joins Dr Genevieve Hayes to explore how data professionals can help their stakeholders become better data sceptics and avoid being duped by misleading data long before it ever reaches an AI. In this episode, you'll discover: 1. The timeless data traps that catch even experienced decision makers [01:56] 2. How to arm your stakeholders with the right questions to push back on data [07:57] 3. Why confirmation bias is the most dangerous data vulnerability in any organisation [09:20] 4. What it means when an analytics team is asked to confirm a decision rather than inform one [13:24] Guest Bio Derek Gibson is a decision scientist, analytics educator, and has recently wrapped up his long career in financial services at Wells Fargo. He serves on the Wake Forest University MS Business Analytics Advisory Board. He is also a co-author of Data Duped: How to Avoid Being Hoodwinked by Misinformation and author of the upcoming Data, AI, and the Noise: Searching for Truth in Information and Algorithms. Links Connect with Derek on LinkedIn Derek's website Connect with Genevieve on LinkedIn Be among the first to hear about the release of each new podcast episode by signing up HERE

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Showing 1–20 of 34 episodes