
Yearling Colt Sells for $270,000 at the 1st Annual Designer Sale, EP 139 | Pepe Briseño
Dun Deja — a yearling colt by Gunner out of Dun Its Deja Vu, consigned by Toyon Ranch — was the high seller of the 1st Annual Designer Sale at $270,000. The man holding the card was Pepe Briseño. Pepe joins Tom, Gunny, Joe and Cade to talk about how that deal came together. He came to the sale looking for prospects to compete in Mexico; this colt wasn't the plan. He walks through what changed his mind, where Dun Deja is headed and who's training him, why his client overruled the recommendation to leave the colt in the States, and why people were calling about breedings before the horse ever left Texas. From there, the sale itself. Friday night's Designer Sale averaged nearly $87,000 on 30 head and reset what a yearling sale is supposed to feel like — Pepe's read is that the quality brought buyers who came to buy, not to watch, and that Friday night pulled Saturday's average up roughly $7,000 over past years right along with it. Then a look at the reining business south of the border: the Cala and what it takes to win one, why more than 400 three-year-olds enter every year, how Mexican-bred horses went from a handful in the finals to the majority of them, what it actually costs to raise and train a horse in Mexico, and why Pepe is hunting an outcross now that half the country is breeding to Gunner sons. Plus: The Gladstone days and the old World Equestrian Games qualifiers, and a nod to Jose Vasquez — a self-made million-dollar rider and Hall of Fame member who did it on horses he bred and raised himself. And yes, there's a plan forming to put Tom in a charro suit and enter him in the Cala.