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The SMARTA Podcast

Sonia Marta

Hosted by Sonia Marta, The SMARTA Podcast features TED speakers, bestselling authors, keynote speakers, podcasters, Harvard Law lecturers and doctors of philosophy. The show provides you with all the scientifically based tools to start your journey to success.

Take control of your life starting today with industry-leading experts' daily habits and the right goals you can implement today in your routine.

Sonia is the Amazon bestselling co-author of 'Women Leading the Way' an award-winning author and podcaster. Find out more at www.soniamarta.com

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#107
Monday · 36 min
The 17-Minute Rule to Master ANY Skill in the World with David Guttman
What if the most prestigious college degree in the world is actually a quarter-million-dollar trap holding you back? Today, we are tearing down the traditional paths to success with Dave Guttman, an executive mentor who literally ripped up his original Wharton MBA on a podcast to prove how little utility it actually holds. As I settle into my new life as a university student here in Dublin, Dave's brutal honesty about the education system, resilience, and what actually builds wealth is a massive, paradigm-shifting wake-up call. What you will learn in this episode: Why you are almost always the warden of your own ‘prison’, and how to use the key to let yourself out. How to enter the top 5% of any skill in the world with just 17 minutes a day. The three non-negotiable areas you must master today: 1. AI, 2. personal branding, and 3. networking. How to stop making emotional choices by forcing yourself into “Observer Mode” Why surviving a terminal cancer misdiagnosis at 24 completely redefined his holistic view of success. David Guttman is a highly successful CEO, entrepreneur, and executive mentor who has operated across 45 different industries. A former Division 1 college wrestler, David guides leaders to build massive, nine-figure businesses by focusing on the lifetime value of customers, unshakeable integrity, and holistic health rather than just short-term profit. In this episode: 00:00 - Welcome 03:25 - Resilience, Focus, & Community 05:48 - You Are the Warden of Your Own Prison 11:01 - Why He Ripped Up His Wharton MBA 13:37 - Why 80-90% of Businesses Fail from Poor Leadership 16:24 - Top 5% in the World: The 17-Minute Daily Rule 18:14 - The 3 Skills You Must Learn: AI, Brand, & Network 23:52 - Maximizing the Lifetime Value of Your Customers 25:05 - Surviving a Terminal Cancer Misdiagnosis at 24 27:37 - "Observer Mode" for Making Hard Business Decisions 32:24 - 3 Non-Negotiable Habits: Exercise, Sleep, & No Alcohol 35:17 - Final Advice: Stop Being in Such a Rush If David’s perspective shifted your mindset today, take a screenshot right now and post it to your Instagram Story! Tag me and David, and let us know which of the 3 pillars (AI, personal brand, or network) you are focusing on this week. Hit subscribe to keep growing 1% smarter every day!
#106
September 21 · 1 hr 2 min
Stop Fearing the Unknown: How to Build Negative Capability with Steven D'Souza, Winner of Leadership Book of the Year 
What if everything you have been taught about finding the "perfect" career path is not entirely true? Welcome back to The SMARTA Podcast! In Episode 106, we are flipping the script on uncertainty. I am sitting down with Steven D'Souza, the 2026 Business Book Awards winner for Leadership Book of the Year! Steven teaches at institutions like Oxford and IE Business School, and he is here to prove that "not knowing" is actually your greatest competitive advantage. What you will learn in this episode: How Steven sold 8,000 copies of a book he hadn't even written yet just by talking to strangers. Why the concept of "Shadows at Work”, the hidden parts of yourself running the show, is sabotaging your success. How to spot your shadow through repetitive patterns and disproportionate reactions. Why you need to stop rushing to figure your life out and build "negative capability" instead. In this episode: 00:00 - Welcome 03:00 - The Power of Not Knowing, Service, & Social Capital 04:29 - How to Sell 8,000 Books Before You Even Write Them 12:50 - Why You Need to Start Talking to Strangers 18:51 - Shadows at Work: The "Me That I Don’t See" 23:40 - How to Spot Your Shadow: Triggers & Repetitive Patterns 30:07 - Why You Don't Need to Have It All Figured Out By 30 36:47 - The Path is Made by Walking 40:39 - The Life-Changing Habit of an Unplugged Morning Walk 47:46 - Negative Capability: Learning to Live with the Questions 52:33 - Life-Changing Books & Final Advice: Trust Yourself AD get your free PR audit now at www.laurenstijssen.com/power-audit If this episode helped you embrace the unknown, take a screenshot right now, post it to your Instagram Story, and tag me and Steven! Let us know what your next brave step is. Don't forget to hit subscribe to keep growing 1% smarter every day!
#105
September 15 · 1 hr 1 min
The Secret to Building a Legacy (That School Won't Teach You) with The Castle Man
What if you could spend every vacation in a castle, living like some of the greatest royalty members for your next holiday? Everyone goes away on holiday for summer. Many look for new enriching and once-in-a-lifetime experiences. But not many find them. Today, we are exploring the magic of history, resilience, and curiosity with Roger Masterson, famously known as “The Castle Man.” What you will learn in this episode: Why you need to immediately replace the word "failure" with "feedback". How Roger built a niche business booking Celtic castles before the internet was even widely used. Why the best business ideas often come from copying something that already works and simply doing it better. The profound difference between climbing a corporate ladder and building a lasting legacy. Roger Masterson is the founder of Celtic Castles, a unique company that helps guests book stays, weddings, and experiences in historic castles across Scotland, Ireland, and beyond. He is a passionate entrepreneur, gardener, and storyteller who has personally slept in countless castles—including the exact room Helen Mirren slept in! You can find him online at Celtic Castles. In this episode 00:00 - Why you should watch this video 02:23 - The Origin of Celtic Castles & The First Booking 07:30 - The Subconscious Magic of Staying in a Castle 11:15 - Behind the Scenes: Unforgettable Owner Stories 17:01 - Sleeping in Helen Mirren’s Bed at Blairquhan Castle 21:27 - Custodians of History: Thoughts on Legacy 24:04 - Taking Action When You Reach a Junction in Life 31:18 - Advice for Young Entrepreneurs & Embracing Feedback 43:50 - The Skiing Analogy for Navigating Life’s Lows 50:04 - Book Recommendations & Final Wisdom AD get your free PR audit now at www.laurenstijssen.com/power-audit Take a screenshot of this episode right now and share it to your Instagram Story! Tag me @soniamartaauthor and tell us one piece of "feedback" (formerly known as a failure) that changed your life for the better. Hit subscribe to keep growing 1% SMARTA every day!
#104
September 7 · 47 min
The Secret Behind the Scenes of Oprah Onstage, with Layna Castle
What if the reason you aren't booking massive opportunities has absolutely nothing to do with your talent, and everything to do with your execution? Today, we are pulling back the curtain on the speaking industry to reveal what actually happens before a world-class leader steps onto a stage. I am joined by Layna Castle, who shares the unbelievable story of how volunteering at an Oprah Winfrey gala led her to manage the backstage experience for Mark Burnett, the creator of Shark Tank. What you will learn in this episode: Why building trust starts long before the contract is signed. How to apply Ritz-Carlton leadership principles to your personal brand. The exact productivity planner habits needed to manage your time and ADHD. Why "Your no is your no”, and why you need to stop overexplaining it. How to deal with "prickly" people using the Mel Robbins "Let Them" theory. Layna Castle is the Founder of a Professional Speakers Concierge Service. She works at the intersection of speaker strategy and team execution, utilizing her Ritz-Carlton training to help experts create seamless, unforgettable brand experiences. Find her connecting with event organizers and speakers on LinkedIn! In this episode 00:00 - Welcome 02:23 - From Volunteering for Oprah to Supporting Shark Tank’s Creator 04:45 - Crazy, Sexy, Cool: The Delusion Required for Entrepreneurship 07:57 - The #1 Mistake Speakers Make Behind the Scenes 10:22 - Does Your Brand Experience Match a $10,000 Price Tag? 14:13 - Time-Blocking, ADHD, & The Ultimate Productivity Planner 18:26 - Ritz-Carlton Secrets to Exceptional Service 26:42 - What Event Planners Get Wrong About Hiring Speakers 32:46 - The "Let Them" Theory & Dealing with Prickly People 36:50 - Non-Negotiables: Why "Your No is Your No" 42:04 - Final Advice: You Are Stronger Than You Think Take a screenshot of this episode right now and share it to your Instagram Story! Tag me and Layna, and tell us one thing you are saying a firm "NO" to this week. Hit subscribe to keep growing 1% SMARTA every day!
#103
August 31 · 48 min
Successful people do THIS everyday. With Dr. John L. Terry, III
You do not need a title to be a leader. At the time I’m posting this, I just got my university acceptance letters. Today, we are shattering the myth that you need a title to be a leader. I am sitting down with Dr. John L. Terry III, the "Black Belt Leader," to explore why true leadership is a discipline, not a position. As I prepare to step into my university journey in Dublin, this conversation about confidence, discipline, and purpose could not be more timely. What you will learn in this episode: How to conquer the three enemies of focus: flinching, freezing, and chasing. The Black Belt Acrostic and the 10 character traits of elite leaders. Why successful people do daily what unsuccessful people do sometimes or not at all. How to apply the concept of Kaizen (never-ending improvement) to your daily life. Who is Dr. John Terry, III? Dr. John is a keynote speaker, executive coach, and a three-time Martial Arts Hall of Fame inductee. He blends martial arts mastery with real-world leadership strategies. You can find his work and his book, Black Belt Leadership 101, online https://www.beablackbeltleader.com/ In this episode: 00:00 - Welcome 02:49 - Passion, Purpose, and Intentionality 03:47 - John’s story 05:26 - Overcome The 3 Enemies of Focus: Flinching, Freezing, Chasing 07:42 - The Black Belt Acrostic & The Power of Belief 09:57 - Escape the Autopilot Trap 11:04 - Kaizen: The Pursuit of Black Belt Excellence 12:09 - The 10 Essential Character Traits of a Leader 17:51 - Earning a Black Belt is Just the Beginning 25:03 - Why You Must Fail Your Way to Success 27:31 - True Servant Leadership 32:56 - The Global Leadership Deficit 40:50 - How to Maximize Your 1,440 Minutes a Day 45:37 - Advice to His 18-Year-Old Self Take a screenshot of this episode and tag me and Dr. John on your Instagram Story! Tell us one thing you are doing today to get out of your comfort zone. Subscribe so you never miss a conversation that helps you grow 1% SMARTA every day!
#102
August 24 · 36 min
#102 How to Build Your Network for 18-24yo with Ashley Leeds⁩
What if the only thing standing between you and your dream career is the courage to ask: "What is the best that can happen?" Today, we are breaking down why consistency, enthusiasm, and authenticity will always beat perfection. Ashley Leeds, famously known as the "15-Minute Guy," who spent 40 years as an employee, worked 30 different jobs, and finally took the leap to start his own business at the age of 55. As I pack my bags to move in Ireland next week, Ashley’s advice on navigating major life transitions, taking leaps of faith, and ignoring the pressure of other people's opinions hits closer to home than ever. What you will learn in this episode: Why you should never go back to a job or situation you hated. How to build an undeniable personal brand on LinkedIn in just 15 minutes a day. The salesperson's secret to reframing rejection as a mathematical stepping stone to success. How to use AI for content ideation without losing your authentic human voice. Who is Ashley Leeds? Ashley Leeds is a LinkedIn expert and coach who helps professionals and entrepreneurs stand out online. After a 40-year career spanning the catering and sales industries, he built a successful business teaching people how to master LinkedIn with just a 15-minute daily commitment. You can find him connecting and sharing value on LinkedIn. In this episode: 00:00 - Happy 102! 02:23 - The 4 Pillars: Consistency, Enthusiasm, Belief, & Never Quitting 07:42 - Starting a Business at 55 After 30 Different Jobs 14:23 - Why You Should Always Ask: "What's the Best That Can Happen?" 19:18 - How to Handle Rejection Like a Sales Professional 22:44 - The Right Way to Co-Create with AI on Social Media 24:17 - Stop Selling: Why Transactional Networking Fails 28:18 - The 15-Minute Daily LinkedIn Routine 31:27 - Financial & Life Advice for 18-Year-Olds 34:48 - Final Advice: Stop Worrying About Everyone Else If you loved Ashley’s rule of 15 minutes a day, take a screenshot of this episode right now and share it to your Instagram Story! Tag me and Ashley, and tell us one small habit you are building this year. Don't forget to hit subscribe so you never miss a conversation that helps you grow 1% smarter every day.
#101
August 18 · 27 min
#101: Being human is your ultimate competitive advantage in the AI era! With Bryan Kramer
If you are relying on corporate buzzwords, rigid sales scripts, and AI automation to build your brand, your business is already dead. Welcome back to The SMARTA Podcast! In Episode 101, we are tearing down the myth of corporate perfectionism and unlocking why being human is your ultimate competitive advantage. I am joined by Bryan Kramer, legendary speaker, strategist, and author of H2H: Human to Human. What you will learn in this episode: Why there is no B2B or B2C, there is only Human to Human (H2H). The 3 Pillars of modern leadership: Simplicity, Empathy, and Imperfection. How Apple and Amazon take complex processes and make them simple. Why "overnight success” is a lie and how to create crowdworthy ideas. How to become "delightfully disruptive" in a noisy digital world. Who is Bryan Kramer? Bryan Kramer is a renowned keynote speaker, executive coach, and bestselling author who sparked the global "Human to Human" (H2H) movement. Having led a successful marketing agency for 25 years, he has helped thousands of leaders simplify their communication and humanize their brands. Connect with Bryan on LinkedIn or visit bryankramer.com. In this episode: 00:00 - Welcome 01:34 - The 3 Pillars: Simplicity, Empathy, & Imperfection 02:36 - Why Companies Forget Emotion & Human Connection 03:26 - The Power of Simplicity: Apple, Adidas, & Amazon 04:27 - Why Humans Complicate Everything 06:25 - Embracing Imperfection & Building Real Confidence 08:18 - Killing Corporate Buzzwords & Silicon Valley Jargon 10:02 - What H2H Means for Personal Branding in the AI Era 15:18 - The Myth of Overnight Success & Crowdworthy Ideas 21:29 - Becoming "Delightfully Disruptive" 23:43 - Rapid Fire Questions & Life-Changing Books If this episode inspired you to simplify your message, take a screenshot right now and share it to your Instagram Story! Tag me and Bryan, and let us know your biggest takeaway. Subscribe to keep growing 1% SMARTA every week!
#100
August 15 · 1 hr 4 min
The 100: How to Unlock Your True Potential  
If you are competing with AI on productivity, you have already lost. Welcome to the 100th episode of The SMARTA Podcast! Today, we are breaking down why human potential is your only real competitive advantage. I am joined by my very first guest, Andrew Bryant, who returns to discuss his new book, Potentialize. What you will learn: The Ignite framework to unlock potential. Why getting out of your comfort zone is terrible advice. How to use AI to amplify human creativity, not replace it. The Goldilocks zone of challenge and support. Who is Andrew Bryant? Andrew is the world's leading expert on self-leadership, a global keynote speaker, and an executive coach. His latest book, Potentialize, teaches leaders how to thrive in the age of AI. Discover more on Andrew Bryant's Speaker Page. In this 100th MILESTONE Episode: 00:00 - 100th Episode Intro 03:04 - Redefining Potential & AI 06:40 - The COW Formula (Capacity, Opportunity, Willingness) 12:05 - The IGNITE Framework Explained 19:15 - Expanding Your Comfort Zone 30:10 - Humans and AI: The Next 10 Years 40:30 - What It Actually Takes to Be a Leader 46:12 - Embracing Stoicism & Adaptability 52:30 - The First Step for Graduates 1:01:08 - Final Advice: Be the Driver of Your Life Screenshot this milestone episode and share it to your story! Tag me @soniamartaauthor and Andrew @selfleadership and let us know your biggest takeaway. Subscribe to keep growing 1% smarter every day! 📺 Watch on YouTube: The SMARTA Podcast Playlist https://www.youtube.com/@soniamartaauthor 🌐 Learn more about Sonia Marta: www.soniamarta.com 📲 Follow Sonia on Instagram @soniamartaauthor and connect via linktr.ee/soniamartauthor
#99
August 14 · 1 hr 2 min
The Ultimate 2026 Reset to Rewire Your Nervous System with Angus Nelson
If you tell me you are completely fearless, you are a liar. Because fear isn't something to run from, it is an invitation to your ultimate potential! Welcome back to The SMARTA Podcast. Today, we are having a raw, unfiltered conversation about why you need to stop waiting for someone else to pick you and finally give yourself permission to be great. I am sitting down with executive coach and author Angus Nelson to unpack why most modern leadership problems are actually just nervous system dysregulation in disguise. What you will learn in this episode: Why experiencing "imposter syndrome" simply means you already belong in the room. The "Nothingness Principle": How having nothing to prove, lose, or gain makes you the most powerful person in the room. Why you need to be a "lighthouse, not a tugboat" in your relationships. How to stop managing your time and start regulating your energy. Who is Angus Nelson? Angus Nelson is an executive coach, keynote speaker, and the author of The Neuro Resilient Leader. Based in Lisbon, Portugal, he helps high-performing founders and leaders regulate their nervous systems to operate from a place of true stability and personal power. You can find his work at angusnelson.com. YouTube Timestamps & Chapters: 00:00 - Why You Should Listen to Today’s Pod 02:09 - Permission, Process, & Invitation 03:16 - Stop Waiting to Be Picked 09:24 - The Danger of Isolation & Dysregulation 12:57 - The "Nothingness Principle" 23:58 - Leadership is a Nervous System Problem 41:53 - Imposter Syndrome Means You Belong 47:24 - Why Fear is an Invitation 01:04:52 - Be a Lighthouse, Not a Tugboat If this conversation helped you reframe your fear, screenshot this episode right now and share it to your Instagram Story! Tag me and Angus, and let us know what you are giving yourself permission to do today. Don't forget to hit subscribe so you never miss a conversation that helps you grow 1% smarter every day. 📺 Watch on YouTube: The SMARTA Podcast Playlist https://www.youtube.com/@soniamartaauthor 🌐 Learn more about Sonia Marta: www.soniamarta.com 📲 Follow Sonia on Instagram @soniamartaauthor and connect via linktr.ee/soniamartauthor
#98
August 12 · 54 min
How to Communicate Like a Leader with Todd Cherches  
What if the only thing keeping you from your dream job is the courage to walk up to a stranger on an airplane? Today, we are breaking down why "Visual Leadership" is the ultimate competitive advantage in an era where attention spans are plummeting. I am joined by Todd Cherches, an executive coach, NYU and Columbia University professor, and the author of Visual Leadership. Todd shares his incredible origin story, from a 24-year-old taking a terrifying leap of faith to approach the President of NBC on a flight, to surviving a string of terrible bosses in the TV industry. If you want to know how to solve a multi-million dollar corporate problem using nothing but a 30-second sketch on a napkin, this episode is for you. What you will learn in this episode: Why you should Expect the Unexpected and be "prepared to be unprepared". The ACR Framework (Attention, Comprehension, Retention) and why visual thinking works. How to use the "Pizza Slice Approach" to navigate office politics and influence stakeholders. The "4 Gs of Leadership" (Genuineness, Generosity, Graciousness, Gratitude). Why you should stop trying to be the hero of your own stories. Todd Cherches is the CEO of BigBlueGumball, a management and leadership consulting firm. He is an executive coach, a TEDx speaker, and an award-winning adjunct professor at NYU and Columbia University. His book, Visual Leadership, teaches leaders how to use visual thinking to communicate more effectively. Connect with Todd on LinkedIn to learn more about his coaching. In this episode: 00:00 - Welcome 02:51 - Todd: Expect the Unexpected 03:22 - The Airplane Pitch: Meeting the President of NBC 08:14 - What is Visual Leadership & The ACR Framework 13:40 - A Love Letter to Horrible Bosses 17:40 - Are You in the Right Seat on the Right Bus? 22:00 - The Multi-Million Dollar Napkin Sketch 24:52 - Overcoming the "I Can't Draw" Syndrome 28:51 - The 10 Types of Visual Thinking 34:20 - The Pizza Slice Approach for Influencing People 38:22 - Stop Being the Hero of Your Own Stories 42:04 - Why Critical Thinking is Dying in the Gen Z Era 46:33 - Advice to His 18-Year-Old Self: Fail Faster 50:11 - The 2 Books That Changed Todd’s Life 52:23 - Final Advice: The 4 Gs of Servant Leadership If you loved Todd's advice to "Be prepared to be unprepared," take a screenshot of this episode right now and share it to your Instagram Story! Tag me and Todd, and tell us one bad boss experience that actually made you a better leader. Don't forget to hit subscribe so you never miss a conversation that helps you grow 1% smarter every day.
#97
August 8 · 50 min
If you aren't scared, you aren't growing. Let Rob Swannie explain.
If you aren't waking up feeling absolutely scared to death about your goals, you are not evolving! Today, we are breaking down why putting technology before human connection will destroy your team. I am joined by Rob Swannie, a manufacturing and cybersecurity veteran who proves that empathy and trust will always outlast AI. What you will learn: Why the "3 T's" must always be Trust, Teams, and Tech—in that exact order. How to survive the AI revolution by upskilling and keeping a "human in the loop". Why true company culture is simply what people do when nobody is looking. The 15-minute morning hydration and gratitude routine that guarantees unstoppable energy. Who is Rob? Rob Swannie is a technology leader, former musician, and author of Leading Like a Human: Building High-Functioning Teams by Putting People First. Grab his book to learn how to lead without a title and build cohesive units. In this episode: 00:00 - Welcome 02:31 - Trust, Simplicity & Consistency 03:26 - The 3 T's: Why Tech Comes Last 11:13 - AI's Impact & Upskilling Humans 17:07 - Empathy: Everyone is Carrying a Brick 20:56 - You Don't Need a Title to Lead 29:34 - What Company Culture Actually Means 39:33 - Why Being "Scared Sh*tless" is the Goal 43:01 - 2 Books Every Leader Must Read 52:04 - 3 Daily Habits for Peak Energy Take a screenshot, tag me, and tell us how you're leading like a human today! Subscribe now to grow 1% smarter every day.
#96
August 4 · 51 min
Marketing Expert: How to Build a Magnetic Brand: "Do It Afraid" with CEO Latoya Rogers
Going viral tomorrow won’t save your business, and chasing vanity metrics is secretly destroying your credibility! Founder and CEO Latoya Rogers reveals why chasing overnight fame fails and how building authentic community, trust, and courage creates sustainable success. What you will learn in this episode: The 3 C's of magnetic authority: Connection, Courage, and Collaboration Why copycat marketing kills brands, and how to spot trends before your competitors. How to craft a high-impact 10-second pitch that instantly wins the room. Why you need to replace your "To-Do" list with a "Ta-Da" list. Who is LaToya Rogers? LaToya Rogers is the founder of CHAVIL, a boutique travel marketing and PR agency helping brands, creators, and executives build authentic, trendsetting communication strategies. Connect with Latoya on LinkedIn and Instagram. In this episode 00:00 - Hello you. 02:31 - The 3 C's FORMULA 03:31 - Why Going Viral Won't Save Your Business 06:27 - Stop Copying Competitors: How to Set Trends Early 10:11 - When Should You Build Your Personal Brand? 12:11 - The 10-Second Pitch & Headshot Audit 16:31 - Authentic Storytelling: Sharing Losses Over Wins 20:01 - Stop Waiting to Be Perfect: Let People See You Build 26:21 - The Reality of Entrepreneurship & Intentional Growth 35:18 - Stop Being Shy: How to Promote Your Achievements 38:19 - Rapid Fire: The Biggest Myth in Advertising 47:21 - 2 Must-Read Books & The "Ta-Da" List 55:13 - Final Advice: Do It Afraid Screenshot this episode right now, post it to your IG Story, and tag me (@SoniaMartaAuthor) Tell me what action you're taking today, even if you're doing it afraid. Subscribe now to grow 1% SMARTA with me, every day!
#95
August 3 · 1 hr 9 min
Men's Coach explains Why We Choose the Wrong Partners & The Psychology of Attraction, with Faisal Khokhar
Is your nervous system secretly sabotaging your relationships and your success without you even realizing it? Today, we are breaking down the unspoken rules of modern masculinity, confidence, and relationships. In a world obsessed with toxic masculinity and hyper-independence, it is time to have a raw, unfiltered conversation about what it actually means to be a grounded, charismatic man today. We are sitting down with Faisal Khokhar, a leading men's coach and relationship expert, to uncover the five masculine "fractures" that are keeping men stuck, anxious, and disconnected from their true power. Whether you are a young man navigating the complex world of modern dating, or a woman trying to understand the deeper psychology of the men in your life, this conversation will fundamentally change the way you view connection. We dive deep into why "Nice Guys" finish last, why beauty is not a choice, but sexual attraction is biological, and why the most magnetic thing you can do is simply learn how to sit with yourself in silence. What you will learn in this episode: The 5 Masculine Fractures: Why feeling unsafe, unlovable, or unfulfilled is destroying your relationships. The "Impossible Habit": Why you need to sit in complete silence for 6 to 21 minutes every day. The brutal truth about why "Nice Guys" (People Pleasers) struggle being considered attractive The AAR Model (Attention, Attraction, Relationship): How to build magnetic, quiet confidence. Why we confuse toxic relationships with love, and how to stop operating from your "Red Stage" nervous system. Faisal Khokhar is a renowned men's coach, relationship expert, and speaker. After navigating his own painful divorce 13 years ago, Faisal went down a rabbit hole of psychology and human behavior to heal his own "masculine fractures". Today, he helps men across the globe regulate their nervous systems, step out of the "People Pleaser" trap, and cultivate a quiet, powerful charisma that transforms their romantic and professional lives. You can connect with Faisal on Instagram or explore his coaching programs online. In this episode 00:00 - Welcome 02:31 - Faisal: What it Means to Be a Modern Man 04:06 - The 5 Masculine Fractures 10:03 - Why Men Are Stuck in Fight or Flight (The Nervous System) 11:32 - The "Impossible Habit": Can You Sit in Silence for 6 Minutes? 14:02 - Using Relationships to Hide from Yourself 16:57 - True Masculinity vs. Toxic Masculinity 21:46 - The Danger of Growing Up Without Being Surrounded by Men 27:10 - Why "Nice Guys" Finish Last (And What to Do Instead) 29:23 - How to Build Magnetic, Quiet Charisma 35:04 - The Psychology of People Pleasing 37:45 - Overthinking Texts & Catastrophizing Rejection 42:35 - Sexual Attraction is NOT a Choice (The AAR Model) 50:43 - The Truth About Long-Term Relationships & Negativity Bias 59:56 - Rapid Fire: The Biggest Myth About Attraction 01:01:15 - How to Deal with Prickly People & Find a Guide 01:02:24 - The 2 Books Every Man Must Read 01:03:44 - 3 Habits Every 18-Year-Old Man Needs to Build If this conversation challenged your perspective on relationships and modern masculinity, screenshot this episode right now and share it to your Instagram Story! Tag me and Faisal, and let us know if you are going to try the "Impossible Habit" today. Don't forget to hit subscribe so you never miss a conversation that helps you grow 1% smarter every day.
#94
July 30 · 46 min
Ex-Army: This is How to Stay Calm Under Pressure! with Dan Shakespeare
Have you ever felt completely paralyzed when an unexpected problem ruins your plans, wondering how highly successful people seem to just roll with the punches? Welcome back to The SMARTA Podcast. Today, we are learning how to build unshakable resilience with someone who knows exactly what it takes to perform under the highest levels of pressure. We are sitting down with Dan Shakespeare, a former tank driver for the British Armed Forces turned high-performance business advisor. Today, he is breaking down the exact military mindset that took him from leaving school at 16 with minimal qualifications to leading teams in peace and war operations around the world. In this episode, we unpack why AI can never replace true human leadership and explore Dan’s core philosophy: Improvise, Adapt, and Overcome. Whether you are an 18-year-old graduate stepping into the corporate world or a seasoned executive managing a team, this conversation will give you the exact framework to stop living in the "Circle of Frustration" and start dominating your "Circle of Control". What you will learn in this episode: The 3-part military framework (Improvise, Adapt, and Overcome) to solve any problem. Why Purpose + People + Process = High Performance. The "ABC Method" (Accuracy, Brevity, Clarity) for elite executive communication. How to read the real culture of a company (Hint: It’s not on the posters; it's in the smoking shelter). Why you should celebrate problem-finding instead of just problem-solving. Dan Shakespeare is a leadership coach, high-performance advisor, and the founder of Tactical Edge. Drawing on his extensive experience in the British Armed Forces, Dan specializes in helping ordinary organizations achieve extraordinary results by aligning their principles, systems, and tactics. He consults with leaders to build resilient cultures and optimize operational performance. You can connect with Dan on LinkedIn to learn more about his advisory firm, Tactical Edge. In this episode: 00:00 - Welcome 02:44 - Dan: Resilience, Humor, and Self-Determination 05:48 - Why AI Will Never Replace Human Leadership 07:38 - The Military Mindset: Improvise, Adapt, and Overcome 11:58 - How to Keep Your Nervous System Regulated Under Pressure 14:20 - The High-Performance Formula: Purpose, People, and Process 20:09 - Principles, Systems, and Tactics (The Tactical Edge) 24:52 - Why You Must Measure Frequently to Learn Often 27:29 - The Truth About Company Culture (The Smoking Shelter Test) 31:25 - The ABCs of Communication: Accuracy, Brevity, Clarity 33:37 - How to Escape the "Circle of Frustration" 36:25 - Rapid Fire: The Biggest Myth About Leadership 38:34 - Advice to 18-Year-Old Dan: Think Bigger 39:44 - 2 Books That Changed Dan's Life (Driven & Atomic Habits) 42:32 - 3 Non-Negotiable Habits for Relentless Work Ethic 44:52 - Final Advice: The Raw Ingredients for High Performance If this episode helped you realize that you need to spend less time in the "Circle of Frustration" and more time taking action, screenshot this right now, share it on your Instagram Story, and tag me and Dan! Let us know what obstacle you are going to improvise, adapt, and overcome today. Don't forget to hit subscribe so you never miss an episode.
#93
July 23 · 26 min
PART 1: Stop Trying to Be Impressive: The Science of Influence in the AI Era with Henna Pryor
Are you exhausting yourself trying to make your resume, emails, and social media sound completely "polished" and impressive? For the first time ever, I’m splitting an episode into 2 parts. Welcome to Part 1 of my conversation with Henna Pryor. The 2nd part will be released on November 10th with the launch of my guest’s new book. Today, we are tearing down the myth that you need to be perfect to get ahead. In an era where AI can generate flawless copy in seconds and workplace trust is at an all-time low, trying to look like a "graceful swan" is actually destroying your credibility. We are sitting down with global workplace performance expert and two-time TEDx speaker Henna Pryor to uncover the hidden psychology of influence. What you will learn in this episode: The "Verify then Trust" shift: Why skepticism is the default in the modern workplace and how to instantly boost your believability. Why you need to stop sanding off your rough edges and start treating awkwardness as a sign of growth, not a deficiency. How to avoid "Executive Beige" by reading fiction and engaging in "Idea Sex" to build unbeatable cognitive diversity. Henna’s upcoming book, The Signal Gap: How to Boost Believability and Influence in the Age of Doubt (out November 10th), reveals the science behind why our communication breaks down and how to keep our signals aligned in a skeptical world. You can connect with Henna on LinkedIn, watch her viral TEDx talks on YouTube, and pre-order The Signal Gap at bookstores everywhere. In this episode: 00:00 - Welcome 02:44 - Henna Pryor: Are You Ready to Get SMARTA? 03:18 - The Top 3 Takeaways: Small Bets & Verifiable Realness 05:14 - Why We Fear Awkwardness & The Trap of "Over-Polishing" 07:39 - When Awkwardness Starts: Breaking the "Cringe" Social Norms 09:46 - Why Difficult Conversations Are the Key to Your Net Worth 11:39 - How to Correct Your Name & Speak Up in the Boardroom 13:44 - Why Confidence Doesn't Come Before Action 16:40 - Rewriting Your Story: Stop Expecting to Be a "Graceful Swan" 19:03 - What is "The Signal Gap"? Surviving the Age of Doubt 24:24 - How to Build "Congruence" in Your First Job If this episode inspired you to stop waiting to feel ready and take your first "awkward rep", take a screenshot right now and share it to your Instagram Stories! Tag me and Henna, and tell us what social norm or limiting story you are breaking today. Make sure to hit that subscribe button, leave a review, and share this conversation with a colleague or friend who needs to hear it. Let's keep growing smarter together!
#92
July 22 · 49 min
"Kindness is the Ultimate Strategy!" The Co-Author of "The Go-Giver" on Success, John David Mann
What is really driving your business, your career, and your life right now, is it truth, lies, mistakes, or complete bullshit. What you will learn in this episode: The diagnostic framework to uncover whether your business decisions are fueled by real purpose or unexamined noise. Why you need the blind confidence of a teenager to survive your first drafts, balanced with the radical humility of a monk to grow. The C-suite "founder's trap," and why what got you to your first million in sales will actively prevent you from reaching the next level. The vital difference between sacrificing yourself for free and giving effectively—and why charging what you are worth makes customers value your work. Why online trust is at an all-time low in the AI era, and how putting your authentic self forward creates the human connection readers and buyers crave. The "Hollywood Screenwriter" rule for standing out in any career: why you must be easy to work with and undeniably excellent. How to navigate the "sticky floor" of self-limiting beliefs and pan for gold in your biggest mistakes. John David Mann is an award-winning author and co-author of more than thirty books, including four New York Times bestsellers and five national bestsellers. He is widely celebrated for co-authoring the international business parable The Go-Giver with Bob Burg, which has sold over one million copies worldwide and earned the Living Now Book Award Evergreen Medal for its profound contributions to positive global change. His latest release, Truth, Lies, Mistakes, or Bullsht*, comes out this fall, co-authored with RJon Robins, is an incisive business fable that strips away entrepreneurial excuses to help leaders diagnose broken systems and confront uncomfortable truths. You can explore John’s complete library of work at johndavidmann.com, dive into the global generosity movement at thegogiver.com, and find his latest book, Truth, Lies, Mistakes, or Bullsht*, at bookstores everywhere. In this episode: 00:00 - Welcome 02:45 - Welcome John David Mann: Are You Ready to Get Smarter? 04:41 - What’s Really Driving Your Business: Truth, Lies, or BS? 07:53 - How Money Reveals Character & The 7 Parts of Business 10:56 - Why You Need the Blind Confidence of a Teenager & Humility of a Monk 13:36 - The Founder's Trap: What Got You Here Won't Get You There 18:57 - The Go-Giver Philosophy: Why Generosity Isn't About Working for Free 23:16 - The Economics of Goodwill & Why Giving Makes You Richer 27:21 - How to Give Effectively & Why Customers Value What They Pay For 32:43 - In an Era of AI and Cynicism, Why Authentic Connection Wins 36:24 - The Hollywood Secret: Be Easy to Work With and Undeniably Excellent 39:40 - Overcoming Limiting Beliefs & Aligning With Your True Gifts 41:51 - Why Every First Draft Sucks & How to Pan for Gold in Your Mistakes 44:56 - The Most Powerful Leadership Trait for the Next Generation: Kindness 45:31 - 3 Books Every Entrepreneur Must Read (Seth Godin, George Saunders, Richard Powers) 49:21 - Why Creators and Founders MUST Embrace the Art of Marketing 52:16 - Final Takeaway: You Are as Unique as the Stars If this episode inspired you to stop playing it safe, rewrite the stories you've been telling yourself, and lead with kindness, take a screenshot right now and post it to your Instagram Stories! Make sure to tag me and John so we can see what key takeaway hit home for you today. And if you haven't already, hit that subscribe button, leave a 5-star review, and share this episode with someone who needs to hear it. Let's keep getting 1% smarter, together!
#91
July 16 · 46 min
Exec coach: "Stop Chasing Clients!" How to Make Buyers Chase YOU (P=D Method) with Justin Michael
Are you exhausting yourself trying to build a "passive income" empire, only to feel like your own ambition is slowly burning you out? Widely known as the "John Wick of executive coaching”, Justin Michael is known for ruthlessly ‘assassinating’ your limiting beliefs about money, sales, and success. We dive into why "fast money collapses while slow money works," why building a 6-figure consulting business actually requires slowing down to master repetitive human connection, and how to uncover the unseen genius you already possess. If you have ever felt pressured to monetize fast or felt like outbound selling is sleazy and awkward, this episode will completely reframe your reality. What you will learn in this episode: The critical difference between your talents and your true gifts (and why monetizing the wrong one leads to burnout). The reality behind $100K+ months and why trying to automate human connection with AI chatbots will actually cap your income. The P = D (Prospecting = Dating) framework: How to stop desperately chasing clients and make them chase you by dropping your "commission breath". Why modern outreach often fails, and how to use the "Justin Michael Method" (JMM) to create a pattern interrupt that actually closes deals. Why the secret to scaling from a $45K OTE to $500K OTE isn't just grinding harder—it's developing radical internal serenity, patience, and self-kindness. How to monetize your unique zone of genius from dead scratch, even if you hate traditional selling. Justin Michael is an internationally renowned outbound sales innovator, executive coach, and bestselling author of Sales Superpowers, Tech-Powered Sales, and P = D: Prospecting = Dating. Nicknamed the "John Wick of executive coaching" for his tactical precision and his ability to assassinate limiting beliefs, Justin went from a $45,000 OTE to a $500,000 OTE as a top B2B sales leader, eventually scaling a solo consulting business to over $2 million a year with peak months exceeding $300,000. Having logged over 20,000 cold calls and split-tested millions of outbound messages, he now helps founders, executives, and ambitious entrepreneurs find their genius and build high-ticket advisory revenue without losing their humanity. You can connect with Justin on LinkedIn (linkedin.com/in/michaeljustin), explore his methodologies at justinmichaelmethod.com, or find his library of bestselling books on Amazon. In this episode: 00:00 - Welcome 03:17 - Gifts vs. Talents & Why the Tortoise Beat the Hare 06:04 - The Reality of $100K Months: Why Fast Money Collapses 09:00 - Telemarketing Mastery & Logging 10,000 Hours on the Phone 11:39 - Why He is Called the "John Wick" of Executive Coaching 14:25 - Stackable Revenue Bricks & Building a Repeatable Workflow 20:10 - AI Chatbots vs. The Power of Deep Human Connection 22:24 - P = D: Prospecting Equals Dating (Make Them Chase You) 24:40 - How to Write Cold Outreach That Doesn't Sound Like ChatGPT 28:12 - How to Land High-Ticket Clients When You Hate Outbound 29:41 - The #1 Skill for Ambitious Teens: Developing a Thick Skin 33:38 - From $45K to $500K OTE: The Hard Skills & Sacrifices Required 35:40 - What Jazz Guitar Taught Justin About Relentless Discipline 40:16 - Rapid Fire: The Books That Changed Justin’s Life 41:58 - Advice to His 18-Year-Old Self: Inner Serenity Over Grind 44:32 - Dane Hudson’s Question: Ambition vs. Enjoying the Craft 47:07 - Final Message: How to Unlock Your Unseen Genius If this conversation helped you drop the "commission breath" and inspired you to bet on your unique genius, take a screenshot of this episode right now, share it on your Instagram Story, and tag both me and Justin! Let us know which limiting belief you are assassinating today. And don't forget to hit subscribe so you never miss an episode designed to help you get 1% smarter every single day!
#90
July 13 · 46 min
How to Scale Your Reputation & The Psychology of First Impressions with Kelly Lundberg
Have you ever felt like you are just "plodding along" in life, waiting for the perfect moment or the perfect strategy before you finally take action on your goals? Welcome to the podcast. Today, we are sitting down with global personal brand strategist Kelly Lundberg to talk about why your personal brand is never a done deal. We dive deep into why being your biggest bottleneck is keeping you stuck, the exact difference between daily habits and quarterly goals, and why the secret to scaling your career isn't working harder—it’s about intentionality. If you want to know how to stand out in an AI-saturated world and close the gap between your current reality and the future version of you, this conversation is your blueprint. What you will learn in this episode: Why your personal brand is never a "done deal" and how to continuously evolve it. The "Reflective Piece": How to uncover your true core values (not just what people want to hear). Why you need to stop waiting for perfection and start acting on imperfect, fast momentum. How to organize your life using 90-day "Campaigns" across Work, Love, Finances, and Energy. Why your body is a business asset and how physical movement changes how people perceive you. The exact skills you need to become an unforgettable, highly charismatic podcast guest or public speaker. Kelly Lundberg is an internationally recognized personal brand strategist, business mentor, author, and TEDx speaker. After starting her entrepreneurial journey in the Middle East at just 24 years old, Kelly built a multi-six-figure consulting empire by mastering the art of positioning, styling, and high-impact storytelling. She works with CEOs, executives, and ambitious founders to help them build personal brands that scale without burnout. Kelly returns to The SMARTA Podcast for her second appearance to share her latest strategies on future-self mapping, intentional living, and standing out in a digital age. In this episode: 00:00 - Introduction & The Top 3 Takeaways 03:50 - Why You Struggle to Find Your Core Values 06:03 - The Power of Being Intentional (Stop "Plodding Along") 08:16 - How You Become Your Own Biggest Bottleneck 11:25 - The 24-Hour Challenge: Why Imperfect Action Wins 14:37 - Why Your Evening Routine is More Important Than Your Morning 16:15 - How to Plan Your Goals Like a 90-Day Campaign 23:28 - On The Mic: What Makes an Unforgettable Guest? 29:01 - The Currency of Time & How to Build a "Skill Stack" 34:20 - Rapid Fire: Audible Recommendations & Advice to My 18-Year-Old Self If this episode challenged you to stop waiting for perfection and start taking intentional action, screenshot this right now and tag me (@soniamarta_author) and Kelly on your Instagram Story! Tell us what your "90-Day Campaign" word is going to be for this next quarter. And don't forget to hit subscribe so you never miss an episode that helps you build a life you actually love.
#89
July 9 · 49 min
The 16-Second Trick to Stop Overthinking & Brain Fog with Claire O'Connor
Are you constantly striving for perfection, only to feel exhausted, overwhelmed, and completely disconnected from what actually makes you happy? Today, we are taking a sledgehammer to the idea that you have to burn yourself out to be successful. We are exposing the hidden "saboteurs" that are ruining your productivity and giving you the exact, 16-second tools to stop them in their tracks. If you have ever felt like you are running on a hamster wheel and you don't know how to get off, this conversation will change your life. What you will learn in this episode: The "S.T.O.P." method and a 16-second meditation that immediately kills brain fog. Why "career enmeshment" is destroying your identity and leading to habitual burnout. The 3 types of self-sabotage you are doing every day without even realizing it. The exact "G.R.O.W." method to set micro-goals that actually stick. Why 94% of female leaders attribute their success to this one specific childhood habit. Claire O’Connor is a high-performance coach, a former elite athlete, and a leading expert in soft skills, emotional intelligence, and burnout prevention. After spending her twenties trapped in a cycle of habitual, stage-five burnout, Claire completely re-engineered her life. Today, she works with high-achieving women and corporate leaders to help them overcome perfectionism, silence their inner saboteurs, and build self-awareness so they can give the world the best of themselves, not what is left of them. In this episode: 00:00 - Introduction & The Top 3 Takeaways 02:11 - Why 94% of Female CEOs Played Team Sports 06:16 - The "Sporty vs. Skinny" Mindset Shift 12:19 - Career Enmeshment & The Rise of Habitual Burnout 20:28 - Identifying Your 9 Hidden "Saboteurs" 24:52 - The 16-Second Meditation to Stop Brain Fog 27:15 - The "S.T.O.P." Acronym for Emotional Regulation 33:31 - Why High-Achieving Women Suffer from Decision Fatigue 41:45 - The G.R.O.W. Model: How to Stop Failing Your Goals 46:30 - Rapid Fire: Books, Advice to Your Younger Self, and Grit If you found yourself nodding along to this episode, take a screenshot right now and share it on your Instagram Story. Tag me and Claire, and tell us which of your hidden "saboteurs" you are going to conquer today! And make sure you hit subscribe so you never miss an episode.
#88
July 6 · 52 min
Stop Waiting Until You’re Ready.
The life you’re chasing starts with one decision. Let me explain. Most people think success comes from having the perfect idea. Steve Ramsey believes it comes from something far simpler, and much harder. Showing up. Staying curious. Taking action before you feel ready. And becoming a better person before becoming a better entrepreneur. In this sunrise conversation, Steve shares the leadership lessons that transformed his life after surviving a near-death medical emergency, building and scaling an eight-figure business, transitioning from entrepreneur to leadership coach, and realizing that success without humility isn’t success at all. If you’ve ever felt stuck, overwhelmed, afraid to start, or wondered whether you’re really capable of building something meaningful, this episode is for you. By listening until the end, you’ll learn: ✔️ Why clarity changes everything after adversity ✔️ The mindset shift every entrepreneur must make to become a true leader ✔️ Why you’re never actually “ready” to start ✔️ The delegation mistake that nearly cost Steve his business ✔️ The surprising connection between music and leadership ✔️ The daily habits that create resilient, confident leaders Steve Ramsey is an entrepreneur, leadership advisor, keynote speaker, executive coach, and founder of Courageous Consulting. After building and leading an eight-figure company, Steve now helps founders transition from skilled operators into inspiring leaders. His work focuses on leadership, entrepreneurship, resilience, business growth, gratitude, and creating cultures where people can thrive. In this episode: 00:00 Why entrepreneurial skills matter for everyone 02:00 What music taught Steve about leadership 03:45 The near-death experience that changed everything 06:00 Why leaders lose clarity 07:15 Being great at your craft doesn’t make you a leader 09:15 COVID, delegation & lessons from an eight-figure business 11:40 Feeling stuck? Here’s what to do next 13:20 Turning dreams into disciplined action 15:10 Why your circle determines your future 18:45 Make decisions before consequences arrive 20:05 Why you’ll never feel ready 21:30 Leadership, vulnerability & creating future leaders 24:30 How to inspire motivated people 26:00 Fail faster to grow faster 29:00 Why adversity is where real growth happens 31:20 The danger of success without humility 34:00 Curiosity, creativity & lifelong learning 36:15 How founders become the bottleneck 38:30 Breaking through creative blocks 41:20 Imposter syndrome never disappears 48:10 The confidence habit everyone should practice 49:35 Steve’s definition of success 50:30 Books that changed Steve’s life 51:00 Advice for young entrepreneurs 52:10 Final message If you enjoyed this episode, subscribe to The SMARTA Podcast for conversations with the world’s leading entrepreneurs, CEOs, psychologists, investors and thinkers designed to help you become smarter in business, leadership and life. 📖 See Sonia’s books: www.soniamarta.com/books. 📲 Follow Sonia’s Journey linktr.ee/soniamartauthor

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