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The Gambling Files

Jon Buford & Fintan Costello

The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals.

Join Jon Bruford (21 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry.

If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!

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  • 20 episodes
  • weekly
  • Avg 1 hr
  • English

Episodes 20

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  • S2 · E277
    September 17 · 56 min

    RTFM 277: “The medal is just a piece of metal.”

    In this episode Fintan and Jon welcome back Keith O'Loughlin, now a best-selling author! Of course he’s also an expert in sports betting and gaming, and in this episode he tells us about his new venture, shares insights on transforming the betting industry, making sports betting more accessible, and the importance of trust and fun in gaming. We explore innovative betting technologies, responsible gambling, and the future of sports and media integration. Stuff we talk about, in a list: The evolution of sports betting over the last 20 years The importance of trust and simplicity in betting platforms Innovations in media integration for sports betting The role of responsible gambling and protecting players The concept of 'fun' in betting and sports engagement The impact of technology and AI on betting experiences The story behind the name 'Funteron' and its mission The future of sports rights and viewer engagement The challenges and opportunities in expanding betting to new markets Keith's insights on the importance of experience over trophies Choice quotes: "The medal is just a piece of metal." "Life is about experiences, not trophies." "Your scoreboard in life is not about money." Chapters, but add 30 seconds or so because of the music which we use with permission by Mara Carlyle: 00:00 Introduction to Keith O'Loughlin and the episode's focus 02:16 Keith shares his recent experiences and insights 09:21 Keith discusses his book about Eddie Jordan 11:48 Upcoming book 'The Medal Is Just Metal' and its themes 16:13 Personal stories about achievements and trophies 18:07 The true scoreboard of success in life 19:29 Challenges in the current global landscape 25:59 Keith's new betting business and industry insights 34:19 Simplifying sports betting and making it fun 40:17 How integration with media works in betting platforms 48:17 Future vision for responsible and fun betting Keith on LinkedIn: https://www.linkedin.com/in/keitholoughlin/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E276
    September 10 · 50 min

    RTFM 276: Hizi, a new self-service operating system for studios

    In this episode of the industry's shiniest five-year-old podcast, Robert Lenzhofer discusses the innovative Hizi platform, a self-service operating system for iGaming studios that simplifies game development, deployment, and management, aiming to revolutionize the industry with cloud-based solutions. Hosts Fintan Costello and Jon Bruford welcome Robert – a returning guest! – as they discuss the usual mish-mash of topics alongside Robert’s innovation. As ever, we thank our superb sponsors – you can find out more about Optimove, World Gaming, and GLI further down this page… Choice quotes: "This is more like an operating system for studios" "Allows you to create any RNG game directly in the back office" "It's like AWS for the gambling industry" “The RGS all grown up. The operating system for studios.” “If you still have to code into the backend, then it’s not self-service.” “We just give you the best tool that possibly can be built.” Chapters (but add 30 seconds or so because of our beautiful music, which is copyright Mara Carlyle…) 00:00 - Opening banter and the challenge of recording multiple episodes 01:02 - Moving house, lampshades, and the magnetic knife rack 03:18 - Holiday talk, hustle culture, and the death of downtime 04:04 - The world’s best theme park in Devon: Diggerland, and possibly the best jingle for a theme park ever. 10:29 - Robert’s summer chaos and building a point-and-click adventure with his daughter 12:20 - Introducing Robert Lenzhofer and the move beyond Holle Games 13:01 - What Hizi means and why it is about more than an RGS 14:43 - What the platform is for in practical studio terms 15:48 - Why RGS infrastructure should be treated like a commodity 16:29 - Self-service signup and instant dedicated instances 18:14 - Pricing tiers and what’s included in the basic package 19:20 - The no-code, AI-assisted Hizi engine 21:02 - Early traction, partner growth, and game deployments 23:36 - What studios actually do inside the platform 24:34 - Why billing and back-office tooling matter for small teams 26:15 - Migration paths for existing studios and hybrid deployments 27:40 - How Hizi compares with Stake’s model and game-upload systems 29:00 - The “end of RGS” idea and B2C engine support 31:12 - Could a simple card game or pub machine be built on Hizi? 33:15 - How the platform reduces startup friction and contract pain 35:07 - What onboarding looks like and the learning curve 36:06 - Why Hizi’s challenge is broader than a single-operator system 37:43 - Scaling with a lean team and moving from beta to wider onboarding 41:39 - Distribution as the bottleneck for smaller studios 44:05 - Starting a game studio and the “Doctor Hour” joke 45:16 - Bamboo Guerillas arrives 47:56 - Closing thanks and an invitation to revisit the project in 12 months Robert on LinkedIn: https://www.linkedin.com/in/robertlenzhofer/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E275
    September 3 · 1 hr 8 min

    RTFM 275: Deal Me Out’s Jordan Lea talks about everything, and more

    In this episode, Jordan Lea from Deal Me Out discusses the evolving landscape of gambling regulation, black market impacts, prediction markets, and industry challenges. We explore how regulation, industry reputation, and consumer safety are interconnected and what future steps are needed. This episode is brought to you thanks to the auspices of our Mighty Sponsors: GLI, Optimove, and World Gaming. More on their magnificence after the bit where you can see what’s in the podcast. Things we talk about, but in a sexy list: Gambling regulation and its evolution Impact of black market gambling on the industry Prediction markets and their perception as safer alternatives Industry reputation and media portrayal of gambling Regulatory challenges and government engagement Black market gambling's influence on consumer behaviour Strategies for industry self-regulation and public trust The role of education and community engagement in harm prevention Future trends in gambling technology and regulation The importance of industry unity and advocacy Choice quotes: "The industry has improved significantly over the years" "Illegal gambling is a growing problem we must address" "Prediction markets are being mistaken for safer alternatives" Chapters – but add 30 seconds or so because of our beautiful music, which the rights holder – Mara Carlyle – has allowed us to use: 0:01 — Intro and film chat 1:10 — John’s cinema rundown 3:09 — Nirvanna the Band, the Show, the Movie 5:52 — Catching up and sponsor banter 8:00 — Fintan’s podcast charts success 9:39 — GLI sponsor read 11:00 — Guest intro: Jordan Lea from Deal Me Out 14:06 — What Deal Me Out does 15:19 — Funding changes and shifting priorities 16:17 — Pivot to illegal gambling 19:15 — Offshore vs licensed markets 23:57 — First report findings 27:12 — Youth gambling, gaming, and Roblox 31:12 — Second report findings 34:09 — Regulation, taxation, and industry politics 37:11 — Why the industry isn’t the only messenger 42:24 — What the industry should do differently 46:29 — Grassroots brand building and good causes 48:15 — Media narratives and image change 52:25 — Prediction markets and investment behaviour 57:49 — What young people are seeing 60:29 — What Deal Me Out is doing next 64:31 — Parliament and industry representation 66:01 — Where to find Deal Me Out Jordan on LinkedIn: https://www.linkedin.com/in/jordan-l-6160391b9/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E274
    August 27 · 1 hr 12 min

    RTFM 274: Staicy.win’s Ryan Robey talks AI-driven sports betting and more

    Just Jon in the driving seat this episode, so what could possibly go wrong? He’s joined by Ryan Robey from Staicy.win, who shares insights into AI-driven sports betting, community building, and the US gambling landscape. Discover how data, human oversight, and community engagement are transforming betting strategies and industry perceptions. This episode is brought to you by the titans at Gaming Laboratories International, Optimove, and World Gaming, plus the letters X and T, and the number 28. Stuff we talk about, in list form: AI-driven sports betting models Community building in betting platforms Data sources and analytics in sports predictions Human oversight and AI collaboration US gambling laws and market dynamics Arbitrage betting and market edges Community engagement and social aspects of betting Impact of sports events like World Cup on betting trends Choice quotes: "We identify where Vegas is lagging behind" "Our community is what sets us apart" "All the colour in bourbon comes from the wood" “The reason that people go to sports bars is not because they have this burning desire to go spend money to do something they could otherwise do for free. They do it because they love community.” Chapters, but add 40 seconds maybe because of our beautiful music: 00:00 - Fintan’s new podcast and today’s sponsor rundown 02:27 - Why Optimove and GLI are supporting the show 05:00 - Introducing Ryan Robey and Staicy.win 06:38 - Why the company spelling includes an “I” for AI 07:35 - How Staicy.win builds betting predictions from data and models 09:40 - Arbitrage betting versus finding real edge in player props 11:40 - Where the data comes from: Stat feeds, betting lines, and APIs 15:08 - Why human oversight still matters in an AI betting platform 17:08 - Building guardrails around a custom betting LLM 18:24 - The team behind Staicy.win and why Ryan avoids “goobers” 24:12 - Strange office interactions and the Delaware mailbox story 26:11 - How the subscription model works and where the revenue comes from 28:09 - From crypto community project to a real betting business 31:21 - Transparency, ROI, and why community is the core differentiator 36:03 - World Cup betting, Spain futures, and soccer learning curves 39:01 - Leicester City in Vegas and the power of sports fandom 43:40 - Scottish supporters, St. Patrick’s Day, and sports-bar chaos 45:18 - Ryan’s day job as a trial lawyer in Lexington, Kentucky 49:28 - A courtroom case involving a horse-drawn carriage in a Christmas parade 51:35 - Bourbon, Kentucky, and the difference between whiskey and bourbon 56:27 - Why lawyers hate John Grisham and legal fiction gets law wrong 61:17 - How Grisham may have changed the portrayal of lawyers in media 64:14 - Gambling stigma, legal betting, and the US college sports problem 67:44 - College player props, integrity concerns, and Kentucky’s rules 69:05 - Getting into the Apple App Store and coming back during football season 70:19 - Closing thoughts on disappointing your family and trial catchphrases Ryan on LinkedIn: https://www.linkedin.com/in/ryan-robey-3b092356/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E273
    August 20 · 1 hr 16 min

    RTFM 273: DEDPRZ’s Nick Papagorgio on the future of casino content, and much, much more

    In this episode, Nick Papagorgio, CEO of DEDPRZ Casino, shares insights into the world of crypto gambling, the importance of player trust, and the future of online casinos. Discover how innovative strategies and community engagement are shaping the industry. Hosts Fintan Costello and Jon Bruford explore the evolving landscape of gambling streaming, the challenges of streamer marketing, and innovative approaches to engaging audiences in the gambling industry. Our guest Nick shares insights on responsible gaming, licensing, and the future of casino content. Stuff we talk about, but in a list: Crypto casino licensing and regulation Player trust and community engagement Use of NFTs and blockchain technology Impact of AI and provably fair systems Future trends in online gambling The evolution of gambling streaming and its impact Challenges of streamer marketing and fake statistics Building long-term relationships with streamers Legal and licensing considerations in different markets Responsible gaming tools and player protection Innovative casino game development and provably fair systems The potential of private tables and unique dealer content The role of energy and entertainment in casino streams Choice quotes: "Streaming slots is quite compelling" "Gambling streamers now make more than athletes" "Gambling streaming is like a mind sport" Chapters, but add 30 seconds or so because of our lovely music: 00:00 - Cold open and banter 03:04 - Weight loss, gym talk, and summer energy 09:08 - Optimove sponsor read 12:41 - GLI sponsor read and guest intro 15:55 - DEDPRZ Casino origin story 18:02 - Crypto, fiat, and licensing 21:03 - Building trust in a crypto casino 23:38 - Support, payouts, and player experience 29:54 - What makes DEDPRZ different 38:06 - Why gambling streams work 46:24 - How Nick vets streamers 55:52 - Responsible gambling tools and self-exclusion 58:52 - Nick’s recovery story 66:21 - Streaming as a business model 73:33 - Closing thoughts and wrap-up Nick on LinkedIn: https://www.linkedin.com/in/nick-papagorgio-38b2b6274/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E272
    August 13 · 1 hr 1 min

    RTFM 272: Simon Mach talks crypto ‘signals’ and more

    Oh man, if ever there was an episode where you need Fintan, it’s this one. But alas, he is away doing things that no doubt Jon would barely comprehend. So, in this episode, Jon meets Simon Mach (in unconnected news, Jon is soon changing his name to Max Power), CEO of MyCryptoParadise. Simon shares insights into crypto trading signals, market analysis, and the psychology behind crypto trading. We explore how risk management, belief, and market manipulation influence cryptocurrency volatility and trader behaviour, and more. Things we talk about, but in a list: Crypto trading signals and their components Risk management and trade planning in crypto Market influence factors: liquidity, belief, and manipulation Psychological aspects: FOMO, anxiety, and discipline Regulation and its impact on crypto legitimacy Choice quotes: "Risk first, trade second." "Crypto value is based on belief." "FOMO influences all aspects of life." Chapters, but add 30 seconds because of our beautiful music: 00:00 Introduction to Simon Mach and MyCryptoParadise 07:04 What Are Crypto Trading Signals and How Are They Used? 14:08 Factors Influencing Crypto Volatility and Market Manipulation 22:09 The Role of Belief and Liquidity in Crypto Prices 29:56 Psychological Factors: FOMO, Anxiety, and Emotional Discipline 42:58 Why Crypto Is Different from Traditional Currencies 56:09 Crypto Regulation and Its Future Impact 01:00:02 Closing Remarks and How to Connect with Simon Mach Simon on LinkedIn: https://www.linkedin.com/in/simon-mach-38299033a/ Website - https://mycryptoparadise.com YouTube - https://www.youtube.com/@MyCryptoParadise Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E271
    August 6 · 54 min

    RTFM 271: Noah Rafkin introduces Bonus Bandit – pushing for sweeps transparency

    So, we got an email from some dude saying hey, I want to come on the podcast, I’ve got a story to tell… And he did! Noah Rafkin had a great idea for a website, it works as both information and a unique (we think, anyway) affiliate experience for players; it’s all good. So Noah tells us about Bonus Bandit, shares insights into the sweepstakes industry, transparency issues, and how data can empower consumers. We discover how his platform aims to protect players and promote industry accountability. This episode is brought to you by our partners GLI, Optimove, and Clarion Ga World Gaming. We love you. More on this love further down… Things we talk about, in a list: Sweepstakes industry transparency Data-driven trust scores for gambling sites Consumer protection in online gambling The architecture of sweepstakes sites and LLCs Impact of regulation on gambling operators Chapters, but add a good 40 seconds because of our gorgeous music (Bowlface en Provence, by the unique Mara Carlyle) 00:00 Introduction and episode overview 01:00 Meet Noah Rafkin, founder of Bonus Bandit 02:04 Sponsors and sponsorship messages 04:54 The origin story of Bonus Bandit 07:05 The importance of trust and transparency in gambling 08:54 How Noah started in the sweepstakes industry 11:05 The methodology behind Bonus Bandit's trust scores 12:57 The role of news and public sentiment in site evaluation 14:54 Open data and transparency in the industry 17:03 Criteria used to assess sweepstakes sites 19:03 Common issues in redemption and verification processes 21:02 The impact of reviews and public sentiment analysis 23:09 The architecture of LLCs and site networks 25:07 Regulation, transparency, and industry challenges 27:08 The real-time data updates and industry relevance 29:05 Customer experience issues and site practices 31:02 The problem with site opacity and LLC structures 32:59 Industry regulation and site accountability 35:08 The profitability of honest gambling sites 36:52 The proliferation of sister sites and shell companies 38:53 Data privacy laws and site compliance 40:54 The story of site LLCs and opacity 42:49 Industry regulation, lawsuits, and site networks 45:01 Initial impact and user feedback on Bonus Bandit 46:50 The future of transparency and industry influence 48:45 Industry accountability, good practices, and consumer trust 50:59 Closing remarks and industry outlook The Wyoming Papers: https://bonusbandit.win/a1-utech-sweepstakes-network/ Bonus Bandit on LinkedIn: https://www.linkedin.com/company/bonus-bandit/ Bonus Bandit in the wild: https://bonusbandit.win/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E270
    July 30 · 1 hr 8 min

    RTFM 270: Mel Ellis on strife and palavers in the UK

    Another sooper-dooper episode of the gambling industry’s most-tolerated podcast. Hurrah! In this episode, Jon Bruford is joined by Northridge Law’s Melanie Ellis to delve into UK gambling regulations, industry changes, and the impact of recent policy shifts. They also touch on personal stories, societal issues, and the future of gambling oversight. This episode might mark a new record too, as they manage to make it to around 28 minutes before they actually talk about gambling… What we talk about in a list but not in order: UK gambling regulation updates Impact of recent policy changes on industry Personal stories and societal issues in gambling Future trends in gambling oversight Industry challenges and opportunities Baking Choice quotes: "You can be fat and active, look at me." "Who doesn't love Doogal?" "This episode is brought to you by GLI." Chapters, but add a bit because of our sensational music (which is Bowlface en Provence, by the wonderful Mara Carlyle, used with the artist’s permission): 00:00 Introduction and Guest Introduction 00:57 Personal anecdotes and nicknames from childhood and adulthood 07:03 Introduction of sponsor Gaming Laboratories International (GLI) 07:59 Discussion on global gambling jurisdictions and GLI's role 11:03 Nicknames in life and their significance 15:57 Discussion on company names and rebranding, including Optimove 21:08 Personal stories about weight, health, and medical interventions 27:58 UK gambling regulation updates: affordability checks and industry response 35:02 Discussion on the departure of key regulators and industry changes 39:54 Job opportunities in gambling regulation and industry challenges 49:50 UK government proposals on unlicensed gambling sponsorships 54:57 Prediction markets and their regulation in the UK 01:00:10 Legal considerations for prediction markets and betting exchanges 01:04:56 Concluding thoughts and industry outlook Mel on LinkedIn: https://www.linkedin.com/in/melanie-ellis/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E269
    July 23 · 54 min

    RTFM 269: Patrick Jay: Customer Trust Shapes the Gaming Industry

    In this episode, Jon Bruford and Fintan Costello meet industry expert Patrick Jay about trust in gambling, customer experience, and the future of gaming regulation. They explore how trust impacts regulation, customer loyalty, and industry innovation. It’s a jolly good episode, and one that is brought to you by our sponsors GLI, Optimove, and World Gaming. More info and links to their worlds of wonder is after the episode info below. Things we discuss in said episode, in a list: Customer trust as the root of regulation and industry health The importance of seamless customer journeys and quick payouts The impact of regulation driven by trust issues Innovation cycles in gaming and betting The role of customer experience in brand and product differentiation Chapters (but add about 30 seconds because of our beautiful music): 00:00 Introduction and episode overview 01:53 Sponsorships and industry partnerships 06:56 Introducing Patrick J. and his background 11:00 The core argument: industry fighting the wrong war 14:11 Customer trust as the root cause of regulation 17:46 The impact of trust on regulatory actions 21:59 Customer service and trust: lessons from Amazon 25:49 Building customer trust through fast payouts 29:52 Simplifying user journeys and product focus 34:01 The importance of focus and avoiding shiny object syndrome 37:57 Experience as the core of product and brand 41:52 Comparing airline apps: British Airways vs EasyJet 44:45 The pace of change in AI and challenger brands 49:55 The value of focus and simplicity in innovation 53:20 The role of trust in the betting experience Patrick on LinkedIn: https://www.linkedin.com/in/patrick-jay-1493694/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E268
    July 16 · 1 hr 4 min

    RTFM 268: Is 1XCARE the real deal? Simon Westbury says it is

    In another blockbuster episode of the gambling industry’s favourite podcast, Simon Westbury, Chair of 1XCare, discusses industry perceptions around 1XBET and the new project 1XCARE, regulatory challenges, player protection, and the future of responsible gambling initiatives. He shares insights on transparency, research, and collaborative efforts to improve industry standards. Yeah, we talk about a lot of stuff. No Fintan, sadly. What we discuss, in an easily-digestible list: Industry perception and misperceptions of 1X Care Regulatory evolution and licensing strategies Player protection and safer gambling initiatives Research and data in gambling harm prevention Transparency and accountability in industry practices Collaborative efforts for industry improvement Impact of regulation on market expansion Holistic approaches to gambling addiction Choice quotes: "Industry wants to work with us and engage." "We need to win the conversation with society." "Gambling has an image problem that needs addressing." Chapters, but add 30 seconds maybe for the lovely music: 00:00 Introduction and Sponsorships 09:12 1X Care and Addressing Misperceptions 15:00 Player Protection and Industry Challenges 22:06 Research and Polarization in Gambling Addiction 28:01 Collaboration and Future Directions 34:14 Understanding Regulatory Challenges in the Industry 40:18 The Importance of Transparency and Accountability 52:02 Addressing Gambling Addiction and Its Root Causes 58:24 The Future of One X Care and Industry Engagement Simon on LinkedIn: https://www.linkedin.com/in/simonwestbury/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E267
    July 9 · 50 min

    RTFM 267: Frank Op de Woerd talks Netherlands industry madness

    In this episode, Jon and Fintan are joined by the incomparable, inimitable Frank Op de Woerd to discuss the latest developments in Dutch gambling regulation, market challenges, and innovative marketing strategies. They also share insights on international trends, legal issues, and the future of online gambling. As ever, Frank is an absolute legend. What we talk about in a handy, concise list. Why not print it out, keep it in your pocket just in case? Dutch gambling regulation updates Market channelisation and illegal operators Impact of regulation on gambling addiction Innovative marketing and affiliate strategies International trends in gambling legislation Choice quotes: "Wow, what a week at IGB London." "Mentally, the clarity from fat jabs is extraordinary." "Fifty percent of GGR goes to the illegal market." Chapters – but add a bit because of our beautiful theme music: 00:00 Introduction and Light Banter 03:30 IGB London Experience 06:16 Sponsorships and Marketing Solutions 09:39 Introduction of Guest Frank op de Wood 12:11 Discussion on Weight Loss Treatments and Experiences 17:11 The State of Football in the Netherlands 22:18 Gambling Regulations and Developments 30:03 Challenges in Channelization and Market Dynamics 35:29 Addressing Gambling Addiction and Support Systems 40:53 Public Perception and Future of Online Gambling Frank on LinkedIn: https://www.linkedin.com/in/frankopdewoerd/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E266
    July 2 · 1 hr 30 min

    RTFM 266: The Future of Sports, Gambling, & Data-driven Predictions with Matt Bakowicz

    In this episode, we dive into the fascinating intersection of sports, gambling, and data science as Fintan and Jon are (re)joined by Matt Bakowicz of the brilliantly-named American University. Matt shares insights into how predictive models, AI, and statistical analysis are transforming the ways we understand and wager on sports, from horse racing to the World Cup and beyond. It meanders too, looking at how the World Cup has not succeeded quite so well in cities lacking a traditional tourism infrastructure, betting values on the British Open, and how to best get out of a bunker. A sandy, golfy bunker, obv. What we covered, but in a list: The role of AI and statistical models in sports betting and prediction markets The influence of crowd behavior and betting signals on golf and soccer outcomes The economics of mega-events like the World Cup and Olympics, including infrastructure and profitability The evolving landscape of sports betting regulation and the impact on bookmakers Real-world examples from horse racing, golf, and international tournaments How data-driven models shape athlete predictions and betting strategies The significance of international sports markets and their cultural influences Practical insights for sports fans, bettors, and industry professionals Chapter list (but add a bit because of our sexy music) 00:00 - Welcome and World Cup chaos 03:16 - Media wires, PR, and headline inflation 09:52 - GLI sponsorship and gaming compliance 11:37 - Introducing Matt Bakowicz 19:16 - Royal Ascot, Kentucky Derby, and AI models 23:30 - Allocating bankroll with two betting strategies 27:13 - AI vs AI in modern betting markets 30:50 - Teaching sports betting and gaming in university 42:30 - World Cup pricing, tourism, and host-city economics 50:47 - Why Americans are embracing the World Cup 57:40 - Penalties, shootouts, and the psychology of endings 62:56 - Futures markets and sportsbook risk 76:11 - The Open Championship and golf betting value Matt on LinkedIn: https://www.linkedin.com/in/matthew-bakowicz-b016a738a/ Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E265
    June 25 · 42 min

    RTFM 265: Looking at next week’s iGB LIVE! event with World Gaming’s Stuart Hunter

    Join us as Stuart Hunter discusses the upcoming iGB Live! event in London, the industry innovations, and how the show continues to evolve. Discover what makes this year's event unique and why it's set to be a must-attend for professionals in gaming and betting. What we talk about but in a list with, for reasons unknown, time stamps: The transition of IGB Live from Amsterdam to London and the new opportunities this brings (00:00-02:00) Exciting enhancements including a refreshed floor plan, sports betting focus, and new networking venues (08:00-10:57) The exclusive MA Summit, bringing together investors, regulators, and industry leaders in a private setting (33:00-35:55) Strategies for growth, optimizing the attendee experience, and maintaining high quality standards (26:00-29:24) The importance of London's proximity to finance and recent venue improvements at Excel (25:00-26:00) Unique cultural and safety insights from London and Barcelona based on personal stories (18:00-23:50) The future of industry awards hosted in iconic London landmarks and playful merchandise ideas (13:30-14:42) Insights into the 'London-centric' approach and upcoming projects targeted at high-level industry engagement (33:00-36:04) Chapters, but add a bit because of our sexy music and that: 00:00 - Welcome and episode overview 02:00 - Transition of IGB Live from Amsterdam to London 08:00 - Enhancements at IGB Live 2026 10:57 - The new Fox venue takeover and post-show networking 13:30 - Affiliate Awards redesign and exclusive venues 18:00 - Personal stories of London and Barcelona safety tips 23:50 - Merchandise, branding, and fun stories 33:00 - The M&A Summit and industry engagement strategies 36:04 - Future growth opportunities and high-level project highlights Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E264
    June 18 · 42 min

    RTFM 264: Exploring the Gambling Industry, Vegas Travels, and Industry Insights with Fintan & Bruford

    Join hosts Jon Bruford and Fintan Costello as they navigate the latest happenings in the gambling world, share hilarious and frustrating Vegas hotel stories, and discuss the future of casino brands and online gambling. This episode offers a mix of industry analysis, personal anecdotes, and industry expertise – perfect for gambling industry professionals alike. Things we discuss, but in a list: The current state of the gambling industry and recent acquisition talks about MGM and Caesars The challenges and opportunities in online casino branding and international expansion Personal Vegas travel stories highlighting hotel and flight mishaps Insights from recent conferences, research on gambling addiction, and emerging industry trends Industry figures like Barry Diller and their influence on gambling and entertainment sectors Practical tips for travellers regarding hotel bookings and airport routines There’s a lot of chapters here… 00:00 - Introduction and episode teaser 00:17 - The importance of industry updates and recent mergers 00:42 - Reflection on Vegas trips and what happened there 01:18 - Fintan’s attention to detail and its industry roots 02:16 - Personal publishing career and job reference stories 03:33 - Insights into gambling industry executives and references 04:27 - The strategic value of casino brands like MGM, Caesars, and Wynn 08:24 - The high-stakes world of casino takeovers and debt analysis 11:23 - Branding versus online presence of Caesars and other casino brands 13:10 - Global online casino strategies and brand recognition 15:16 - Industry valuations and property assets 16:25 - The competitive landscape among Vegas casinos and international brands 18:42 - Vegas property assets and potential for sale 19:12 - The Las Vegas conference on risk, gambling addiction, and key speakers 21:02 - Notable presentations and insights on luck and outcomes in sports and gambling 22:54 - Highlights from conference speakers and research data access 24:37 - Industry personalities and their entertainment-style presentations 25:50 - Musical and cultural references within industry discussions 26:23 - Interviews with gambling academics and researchers on addiction 29:36 - Industry events, influential figures, and upcoming projects 30:43 - Personal Vegas hotel stories and travel tips 34:29 - Hotel renovation frustrations and service experiences 37:00 - Airline travel anecdotes and misconceptions about aircraft features 38:12 - The true cost of Vegas resort fees and amenities 40:29 - Drive from Vegas to Arizona, industry insights, and final thoughts Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E263
    June 4 · 1 hr

    RTFM 263: Exploring Gambling, Arbitrage, and the Future of Betting Markets with Sergi Mykhailenko

    Dive into the fascinating world of arbitrage betting, risk management, and innovation in the gambling industry through expert insights. Sergi Mykhailenko, Chief Product Officer at Odds Market and Betburger, shares the latest trends, technological shifts, and future prospects shaping this dynamic sector. In conversation with hosts Fintan Costello and Jon Bruford, we get into evolution, risk management, prediction markets, and punters – and of course, much more. Things we talk about, but in a list: Sergi explains arbitrage as exploiting discrepancies between sportsbooks, highlighting how they use automated systems to identify thousands of opportunities every second. The discussion covers how sportsbooks' risk management is evolving with AI and data, shortening average account lifespans due to increased technological sophistication. The industry is shifting towards crypto-based platforms with minimal KYC, creating new opportunities and risks for sharp bettors. Prediction markets are seen as a significant frontier, especially with crypto integration and regulatory arbitrage in various countries. Sergi emphasizes the importance of volume and diversification for sharp players, and how bookmakers attempt to detect and restrict successful arbitrageurs. The conversation also touches on the future of in-play arbitrage, the role of data-driven decision making, and how regulation shapes market opportunities. Choice quotes: "I think I may have found the world's easiest job. It's basically hot and sunny in Las Vegas for three hundred and sixty days of the year." Bruford "The rise of crypto and prediction markets is fundamentally shifting risk management – they are lowering barriers and increasing speed." Sergii Mykhailenko "Arbitrage is a vital part of the stock market or part of efficient markets because it gets to the true price quicker." Fintan Costello Chapters and all that, but add 30 seconds or so because of all the razzamatazz: 00:00 - Introduction to the podcast and hosts' recent Vegas trip 04:24 - Sergii’s background and his role at Odds Market and Betburger 06:24 - The importance of arbitrage and sports betting tools 09:54 - How Betburger helps bettors find arbitrage opportunities 14:22 - Handling situation when outcomes include draws and overtime 17:13 - Industry evolution and risk management advancements 19:47 - The transition from gambling expertise to IT-driven risk management 23:43 - Prediction markets, meme coins, and regulatory challenges 30:42 - Shifts in crypto betting due to KYC and ease of access 35:21 - Risks and trust issues for bettors in crypto sportsbooks 40:43 - Operator behaviours around player limits and risk strategies 52:39 - The upcoming World Cup and sports arbitrage opportunities Resources & Links: Sergii on LinkedIn - https://www.linkedin.com/in/sergey-mykhailenko/ As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E262
    May 21 · 50 min

    RTFM 262: How Open-Sourcing AI Platforms Will Revolutionise the Gambling Industry

    In this episode, Fintan Costello, Jon Bruford, and returning guest Mark Flores Martin of XGENIA explore the transformative potential of open-sourcing AI platforms in the iGaming industry. They discuss innovative developments, the future of AI-driven game creation, and how transparency and collaboration can reshape gambling technology. This episode is brought to you by our sponsors: Optimove, GLI, and World Gaming, all of which are utter, utter legends. Scroll down for more information on their market-defining wares. Things we talk about, but in a list: The shift toward open-source AI platforms in the gambling industry How community collaboration accelerates innovation in iGaming software Mark Flores Martin’s vision for Xgenia’s open-source, community-supported AI ecosystem The advantages of open source over proprietary models for security and adaptability The role of AI in hyper-customization and game development Future trends: AI-generated games, hyper-customization, and industry evolution over five years The impact of AI on responsible gaming and player safety How open-source AI can lower barriers for startups and small developers Marketplace for plugins, integrations, and community contributions The importance of transparency, safety, and open standards in gaming AI development Choice quotes: Fintan: "True happiness is jumping out of bed in the morning, excited to go to work, and at the end of the day, you're excited to go home to your family." Mark Flores Martin: "We've pushed the fully agentic platform out, which means you ask for something, and AI just does it for you in the background." Jon: "One of my worries about AI development in games is that someone is going to make a super addictive slot that optimizes for danger." Chapters and all that, but add 30 seconds or so because of all the razzamatazz: 00:00 - Welcome and episode overview 01:29 - Pleased vs dissatisfied: the internal debate 02:01 - Aging, philosophy, and podcast journey 03:49 - Mark Flores Martin’s recent developments and platform open-sourcing 04:42 - The significance of open-source AI in gambling 05:40 - GLI sponsorship and industry standards 06:27 - Mark’s work on the fully agentic AI platform 07:25 - The role of open-source in fostering ecosystems 08:06 - Building community-driven marketplaces for AI plugins and tools 09:04 - Future of hyper-customized AI-generated games 10:48 - Support for community contributions and open development 11:15 - Headless AI creation and automation in game design 12:42 - The importance of transparency and trust in open platforms 14:15 - AI as a moat for the industry and developing features efficiently 15:12 - Business models based on open source and community engagement 16:23 - The evolution of open-source development with AI assistance 17:28 - Balancing security, innovation, and industry standards 19:21 - Building complex applications like raffles with AI tools 20:03 - Accessibility of AI platforms for startups and small teams 21:02 - AI-driven code understanding and secure development 22:41 - Marketplace for features, plugins, and integrations 24:52 - Industry evolution, AI-driven new game types, and market share 26:26 - The future of AI in responsible gaming and player protection 31:26 - Practical steps to launch gambling platforms using AI 32:20 - Building apps and integrations with AI support 33:24 - Payment integration and third-party tools 34:28 - Robotics, hardware, and accessible AI tech 35:56 - Industry outlook in five years: AI-driven innovation 38:29 - Risks of highly addictive AI-enhanced games 41:30 - AI education and user protection through AI 45:00 - AI’s role in personal data, user experience, and safety 48:14 - Accessing XGENIA codebase and community collaboration 48:55 - Future industry landscape and closing thoughts Resources & Links: Mark on LinkedIn - https://www.linkedin.com/in/markfm/ As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E261
    May 14 · 57 min

    RTFM 261: How quick political wins destroy long-term growth, with journalist Matthew Lynn

    Join hosts Jon Bruford and Fintan Costello as they dive into the intricacies of government decision-making, UK gambling industry impacts, and US gambling evolution, with insightful comments from seasoned journalist Matthew Lynn. This episode unravels the complex relationship between politics, economics, and gambling regulation across the UK and US –perfect for industry insiders and curious listeners alike. Things we talk about, but in a list: The short-termism of political leaders, especially in economic policymaking, exemplified by UK Chancellor Rachel Reeves’ gambling tax decisions The economic and social impact of tax increases on the UK high street gambling industry and related sectors like horse racing US gambling landscape: legal sports betting expansion, prediction markets, and tribal influence in regulation The influence of political and economic backgrounds of leaders on fiscal decisions and public industry health The chaotic nature of political leaks and media strategy around budgets and tax policies Potential future developments in US gambling regulation and the role of tribal governments Choice quotes: Matthew Lynn: "Rachel Reeves, who's a pretty terrible Chancellor in my view, put up gambling duty quite significantly in the last budget. And it's clearly backfiring." Matthew Lynn: "The gambling industry is a major British industry. It's also a major industry on the high street. Go to any high street anywhere in Britain, you get to see a bookmaker." Jon Bruford: "The gambling industry is the easy puppy to kick." Fintan Costello: "The shop closures would probably happen anyway, because a lot of the tax changes were aimed at the online gambling rather than the land-based stuff." Chapters and all that, but add 30 seconds or so because of the sexy music. Also there are a lot of them so you might want to sit down before you read this: 00:00 - Introduction to the podcast’s international focus and hosts' banter 01:14 - Insights into the UK’s political stance on immigration and industry reflections 02:42 - Sponsorship mentions and industry service providers (OptiMove, GLI) explained 05:13 - Overview of upcoming industry events and awards in gambling 07:11 - Guest Matthew Lynn joins to discuss UK fiscal policy, gambling taxes, and political decision-making 12:15 - Deep dive into the UK’s recent gambling duty hike and industry repercussions 14:08 - The broader economic effects of tax policies on high street gambling venues and related industries 19:33 - Critique of Rachel Reeves’ short-term fiscal strategies and their long-term risks 20:02 - The impact of increased taxes on the UK gambling industry and potential spillover into horse racing 22:15 - Discussion on political short-termism, government indecisiveness, and the importance of experienced leadership 23:36 - US gambling landscape: regulation of sports betting in various states, prediction markets, and federal vs state oversight 38:34 - The emerging dominance of prediction markets and the strategic influence of tribes in US gambling regulation 44:36 - US political and economic updates: President Biden, foreign policy, and upcoming challenges for the US 55:24 - Final reflections on government chaos, industry resilience, and unpredictable futures Resources & Links: Matthew on LinkedIn - https://www.linkedin.com/in/matthew-lynn-0b131a1/ As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E260
    May 8 · 1 hr 9 min

    RTFM 260: Inside the Unpredictable World of Gambling, Media, and Personal Anecdotes

    In this episode, John and Fintan take a candid, humorous dive into their personal lives, the gambling industry, and the quirks of university branding, uncovering unexpected insights along the way. Whether discussing the challenges of regulation, humorous stories from school days, or the latest in gaming and media, this episode offers an eclectic mix of entertainment and industry critique. What we talk about, but in a list: Personal stories and humorous anecdotes from school and family life The impact of regulations and regulatory culture within gambling and financial sectors A humorous discussion on university branding, naming conventions, and brand perception Industry updates: shares, mergers, and the influence of short sellers on gaming tech companies Exploration of journalism, hacking, and investigative work in Malta and beyond Cultural commentary on football, movies, and pop culture influences The nuances of proposing, relationships, and family life humor Industry insights on AML, KYC, and financial crime in casinos and banking Chapters, kinda. Might want to add 30 seconds though, because of the world-class music: 00:00 - Introduction and episode overview, hosts' banter 02:01 - Commentary on parenting, daycare, and homeschooling debates 04:18 - Nostalgic school stories and interactions with teachers 08:35 - Personal education background and university experiences 12:02 - Comparing industry sponsors to top universities 15:12 - Spotlight on Gaming Laboratories International (GLI) and their services 16:56 - Pop culture talk: The Simpsons and Roy Keane history 18:24 - Industry sponsors: OptiMove, World Gaming, and tech insights 21:12 - Upcoming conferences, Vegas trips, and podcast plans 23:15 - Regulatory shifts: Andrew Rhodes, gambling sector transitions 26:25 - Naming strategies: from Hawkbridge to animal-themed brands 29:47 - Industry updates: Shares, mergers, and short seller activities 34:05 - Investigative journalism, hacking stories in Malta, and the importance of free press 36:50 - Reflections on HSBC, money laundering, and financial regulations 39:44 - Casino money laundering stories and compliance pitfalls 44:03 - Cultural references: Saipan movie and Irish football stories 50:00 - Industry scandals, regulatory fines, and legal deterrents 55:23 - Personal anecdotes and humorous speculation on relationships and daily life 59:10 - Family life, balancing work, and the humour of multiple wives 62:00 - Exploring menopause, aging, and humour about energy and exhaustion 65:11 - Wrapping up sponsorship shout-outs and reflections on authenticity 66:21 - AI, cloning, and the future of podcast production 68:02 - Closing remarks and goodbyes Resources & Links: As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E259
    April 30 · 1 hr

    RTFM 259: The simple science of casino table games, and how influencers are becoming vital – with CGD’s Angel Espino

    In this episode of The Gambling Files, Fintan and Jon explore innovative casino game designs, the importance of influencer marketing, and strategies for successful game launches. Join us for a deep dive with Angel Espino, a casino game development specialist, and industry veterans as we discuss what it takes to create compelling, fast-paced, and engaging games that resonate with the next generation of players. Things we talk about, but in a list: The creative process behind designing PokerJack, a game combining poker and blackjack mechanics How the game speeds up play and maintains player engagement The significance of influencer marketing in game promotion and reaching new audiences Strategies for casinos to test and implement new games effectively The challenges in breaking into crowded casino floor spaces and how to stand out The importance of simplicity in game design for quick adoption by dealers and players How local and tribal casinos serve as ideal testing grounds for new games The evolving landscape of casino marketing, including social media and influencer collaborations Insights into game licensing, the site license model, and the importance of timing and luck in game success The future of casino gaming and emerging trends like online influence marketing Choice quotes: "The episode is chock-full of great quotes. Instead of reading them here, come and have a listen. TOTALLY worth it.” Chapters and all that, but add 30 seconds or so because of the sexy music. Also there are a lot of them so you might want to sit down before you read this: 00:00 - Introduction to the episode and guest Angel Espino 01:07 - The humorous conversation about swagger and rhythm in walking 02:26 - Overview of sponsors and media ventures, including Desert Island Discs concept 03:54 - Highlighting industry guests and their unique stories 05:00 - Discussion about the evolution of casino game innovation and testing environments 06:47 - The significance of simple, fast-paced games for casino floors 07:44 - Recognizing key supporters like GLI and their role in game verification 08:57 - Expectations for G2E conference and the importance of industry events 09:45 - Understanding the testing and approval process in casinos 12:27 - Introduction to the game's mechanics—Poker Jack—combining poker and blackjack 13:51 - Betting strategies and the gambling mathematical foundation of Poker Jack 15:16 - Side bets, super shot wagers, and game payout structures 16:12 - The potential for game modifications like introducing like introducing zero cards 17:43 - House edge calculations and target qualifiers based on dealer qualification criteria 18:11 - Call bets, double call bets, and decision processes for players 19:25 - Explaining the rules of three-card poker for game understanding 20:03 - Dealer qualifications and strategic considerations in game design 22:07 - Speed of game play and the appeal of action-packed casino games 23:03 - House edge variations based on different dealer qualification thresholds 24:26 - Testing phases and initial implementations at casinos like Ameristar and Minnesotan properties 25:02 - The importance of dealer training and simplicity for rapid adoption 27:13 - Testing, KPIs, and how casino properties evaluate new game performance 28:48 - The significance of game placement and marketing within casino spaces 30:17 - Influencer marketing and real estate as tools to stimulate interest 32:07 - Challenges in gaining shelf space with blockbuster casino games 33:42 - The rarity of successful game launches and ongoing industry difficulties 34:11 - Licensing models and site licenses for game distribution 35:02 - The complexity of game implementation and the importance of timing 36:43 - Tribal casinos as early adopters and testing grounds for new games 37:20 - The importance of presentation, quick explanations, and dealer training for successful pitches 38:27 - Developing easy-to-understand games for quick onboarding in casinos 39:04 - Influencer impact on online marketing and game popularity 44:37 - Strategies for creating buzz via streaming and social media 45:34 - The viral potential of local food and entertainment influencers 46:37 - Building relationships with influencers for ongoing game promotion 50:23 - The role of influencers in driving traffic and gaming interest 51:21 - How customer demand shapes the casino game landscape 52:07 - Innovative use of branding and swag for marketing presence 54:29 - Availability of Poker Jack online and upcoming launches 56:16 - Creative branding ideas, including merchandise and unique sponsorships 57:38 - The importance of resourcefulness and tailored game marketing 58:36 - Challenges of entering crowded casino markets and the importance of timing 59:10 - Industry expert insights on luck, market conditions, and game placement Resources & Links: Angel on LinkedIn - https://www.linkedin.com/in/angel-espino-800b2911/ Casino Gaming Development on LI: https://www.linkedin.com/company/casino-gaming-development/posts/?feedView=all As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

  • S2 · E258
    April 23 · 56 min

    RTFM 258: Revolutionising Casinos: AI and Data Insights with Anastasia Baran

    This episode of The Gambling Files is brought to you by GLI, Optimove, World Gaming, and the letters A, X and G; also the colours purple and green(ish), and your neighbours Tiberius and Quetzalcoatl from just down the road. Explore how AI, data analytics, and innovative modelling are transforming the casino industry. From floor optimisation to customer experience improvements, learn from Anastasia Baran, COO of NQube, about the future of gaming technology. This episode offers practical insights into how data and AI are shaping modern casino strategies, highlighting both technical advancements and industry mindset shifts. Anastasia Baran shares her experience overcoming industry scepticism, emphasising the importance of trust and proven results in integrating AI. What we talk about, in a list: The evolution of AI in land-based casinos since 2016 and core services like slot floor optimisation How detailed, granular data informs machine placement and purchasing decisions The impact of casino size on AI efficiency, with optimal floors around 80 to 100 machines Strategies for reducing machine counts post-COVID without revenue loss The psychological effects of machine popularity, scarcity, and distraction on player behaviour Communication of data-driven insights versus traditional gut feel and experience The importance of data quality, cleaning, and establishing AI readiness in casinos Online vs land-based casino model differences and opportunities Challenges in early AI adoption and overcoming industry scepticism Communication strategies with traditional casino operators and building trust The future of AI companies in gaming and potential IPOs Choice Quotes: "AI is not just a tool; it's a transformative force in the casino industry." "Data-driven decisions are reshaping how casinos operate and engage with players." "Trust and proven results are essential in overcoming industry scepticism towards AI." Chapters, but you might want to add a 30-45 seconds because of the intro and all that shiny stuff: 00:00 - Introduction to the episode and guest Anastasia Baran 01:14 - Why Fintan is in 4K today: Equipment upgrades and story behind it 02:01 - The fascination with testing and word-shaped acronyms 03:36 - Difference between acronyms and initialisms explained (NASA vs FBI) 04:16 - Sponsorship segment: Gaming Laboratories International overview 05:27 - Discussion of Optimove's acquisition and its role in CRM and gamification 10:26 - Core of NQube's AI-driven slot floor optimisation and data granularity 12:04 - Casino size thresholds for effective AI application 15:04 - How data informs machine purchase decisions based on player response 17:00 - Segmenting players and machines with advanced algorithms 18:18 - Balancing machine placement and floor design for maximum revenue 22:10 - Removing machines to optimize for safety and revenue during COVID 24:52 - Impact of choice overload and psychological factors like scarcity 27:24 - Communicating and managing player perceptions and misinformation 28:10 - Experimental research on player detection of hold changes and social influence 33:36 - Challenges of early AI adoption and building industry trust 37:45 - Overcoming scepticism from experienced casino GMs 41:40 - Applications of AI in online vs land-based casinos 45:14 - Data quality, cleaning, and building AI readiness in casinos 47:08 - Loyalty programs versus in-floor machine data analysis 50:07 - Personal favourite casinos and memorable experiences 52:22 - Observing casino floors with a data-driven mindset 54:05 - Future IPO prospects for NQube and the AI boom 55:01 - Favourite Spielberg films and nostalgic experiences in Vegas Resources & Links: Gaming Laboratories International (GLI) NQUBE Optimove World Gaming Anastasia on LinkedIn - https://www.linkedin.com/in/anastasia-stasi-baran-2b761033/ As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible. Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago. Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do. And the new-ish members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions. For more information, visit gaminglabs.com. The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts. Website: https://www.thegamblingfiles.com/ Subscribe on Apple Podcasts: https://apple.co/3A57jkR Subscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/

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