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The Ecommerce Toolbox: AI in Retail

Ecommerce Experts, Noibu

Join Noibu co-founder Kailin and our acclaimed guests as we unravel the secrets behind supercharging your ecommerce operations and reveal the best strategies to develop your site’s success. The Ecommerce Toolbox: AI in Retail is the ideal podcast for ecommerce experts, and your guide to uplevelling your work.

Every week, we dive headfirst into the realm of optimizing and perfecting ecommerce websites, engaging in extensive and expert conversations with our guests. Get ready to explore the elite strategies, and cutting-edge insights that propel ecommerce operations to run as smooth as clockwork. But don't worry, this isn't your average dry tech talk – you’ll gain fresh perspectives and actionable insights, ensuring you're captivated from start to finish, and leave with fresh energy and ideas, ready to take your ecommerce business to the next level.

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32 episodes
weekly
Avg 20 min
English

Episodes 32

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S1 · E159
Yesterday · 26 min
How Rapid 2X uses AI without automating bad decisions
Sabir Semerkant sees the same pattern over and over: brands rush to add AI before fixing the issues already draining their revenue. The Founder of Rapid 2X explains why site speed, customer retention, inventory, and brand positioning should come before aggressive automation, and why AI can either compound growth or scale the problems already hiding inside the business.
S1 · E0
November 4 · 18 min
Applying a founder mindset to scale a heritage brand at Adrianna Papell
How does a 45-year heritage brand use generative creative to solve the visualization gap in high consideration fashion? This week, we’re looking back on our conversation with Slisha Kankariya, SVP of Ecommerce and Digital Marketing at Adrianna Papell, as she shares her approach to deploying automated imagery that maintains brand integrity. She explains why helping the customer make a better decision must always come before simple production cost savings.
S1 · E0
October 28 · 20 min
How Orium is connecting agents, commerce, and customer experience
Agentic commerce is slowly becoming the new norm, but Jason Cottrell thinks many brands are trying to do too much too soon. The Founder and CEO of Orium explains why composable foundations matter, where AI is already creating real ROI, and why five or ten specialized agents may outperform one expensive “super agent.”
S1 · E0
October 21 · 14 min
From AI demos to real ROI
AI demos are impressive but making AI work reliably (and valuably) across a retail business is another story. In this special compilation episode, Kailin Noivo brings together insights from seven retail and technology experts on what separates experimentation from real results. From production guardrails and problem-first adoption to AI-driven search, internal training and automated website fixes, these conversations reveal how retailers are putting AI to work where it matters.
S1 · E0
October 14 · 19 min
Inside LiLi Tile’s push to connect data, decisions, and action
Most AI tools still stop at the recommendation. Mory Katan is building something different. He explains how WiseBird Systems’ Owl connects business context, customer data, website behavior, and execution, so teams can move from “here’s what you should do” to actually testing, deploying, and learning from the result. At LiLi Tile, Mory is putting that approach into practice across website optimization, CRO, CRM, inventory and warehouse operations.
S1 · E0
October 7 · 20 min
Lean teams, flexible ops, and the AI search era | Debra Sabourin, Perry Ellis International
Managing a conglomerate of apparel brands requires a flexible and nimble approach to operational flexibility. Debra Sabourin from Perry Ellis International explains how her team uses internal systems to scale across different demographics while keeping a lean headcount. She shares the importance of the AI champion initiative and how it helps different departments adopt new tools to analyze complex business data.
S1 · E155
September 30 · 20 min
How FortNine is rethinking search, service, and shopping with AI
There’s a dangerous trap many businesses are falling into - trying to bolster AI onto every process. Chief Product Officer Ramzi Rahbani proposes a different route, he explains why FortNine starts with the customer problem first, then uses AI where it can genuinely improve shopping, service, site optimization, and the ownership experience
S1 · E154
September 23 · 19 min
How Renwil built 40 AI agents to run ecommerce operations
Jamie Pinsky didn’t wait for an AI budget, a dedicated team, or a consultant. He started with a few small operational pain points and ended up building dozens of agents that now support reporting, data validation, retailer monitoring, and day-to-day ecommerce operations at Renwil.
S1 · E153
September 16 · 21 min
How GNC used AI to improve product data, discovery, and ecommerce operations
AI adoption in ecommerce is moving on two fronts at once: customer discovery and internal operations. And so, Kailin Noivo sits down with Vivian Chang, an ecommerce and growth leader with experience across GNC, Clorox, Plated, and RetailMeNot, to explore how brands can improve their visibility in AI-driven discovery while also rethinking the workflows behind the scenes.
S1 · E152
September 9 · 20 min
Why Direct Meds is building its own AI stack instead of relying on third-party tools
Direct Meds is building AI into the core of how the business operates. CMO Adam Pivko explains how the company uses its proprietary Flux system across marketing, operations, and patient experience while balancing HIPAA compliance, data control, and measurable business impact.
S1 · E151
September 2 · 17 min
Inside Target’s approach to enterprise AI deployment with Sowmya Podila
Enterprise AI often looks impressive in a demo, but breaks down in production. Sowmya Podila, Senior Data Scientist of Generative AI at Target, explains how teams can close that gap with better evaluation, governance, narrow domain agents, lower-risk use cases, and a sharper focus on ROI.
S1 · E150
August 26 · 17 min
Turning ecommerce data into autonomous workflows with Filip Slatinac
Ecommerce teams already have more data than they can act on. Filip Slatinac explains how AI is changing that by moving from passive insights to autonomous workflows that can identify and resolve bugs, improve performance, address ADA issues, and eventually automate experimentation.
S1 · E149
August 19 · 21 min
Don’t automate what you can’t govern with David Levin
AI success depends less on hiring more engineers and more on having clean data, clear processes, and the right governance. David Levin shares how businesses can deploy AI safely, test for risk, and build the infrastructure needed to scale.
S1 · E148
August 12 · 20 min
Lean teams, flexible ops, and the AI search era | Debra Sabourin, Perry Ellis International
Managing a conglomerate of apparel brands requires a flexible and nimble approach to operational flexibility. Debra Sabourin from Perry Ellis International explains how her team uses internal systems to scale across different demographics while keeping a lean headcount. She shares the importance of the AI champion initiative and how it helps different departments adopt new tools to analyze complex business data.
S1 · E147
August 5 · 19 min
The agentic future of grocery: Preparing the digital shelf so that machines can find products at Nestle
Success in the next era of retail requires a transition from human-readable marketing to machine-readable data. Gloria DeCoste shares how Nestlé prepares for the arrival of AI agents by focusing on structured product attributes and repeatable consumer behavior.
S1 · E146
July 29 · 21 min
Gen AI in retail | Why GEO is replacing SEO according to Euromonitor International
How does a global insights leader view the impact of generative artificial intelligence on the retail discovery experience? Michelle Evans, Global Lead at Euromonitor International, provides her perspective on why the current technology wave represents a more significant change for commerce than previous mobile or social eras. She explains why focusing on the discovery layer is a priority for brands as they adapt to a new digital environment.
S1 · E145
July 22 · 18 min
Applying a founder mindset to scale a heritage brand at Adrianna Papell
How does a 45-year heritage brand use generative creative to solve the visualization gap in high consideration fashion? This week, Slisha Kankariya, SVP of Ecommerce and Digital Marketing at Adrianna Papell, shares her approach to deploying automated imagery that maintains brand integrity. She explains why helping the customer make a better decision must always come before simple production cost savings.
S1 · E144
July 15 · 17 min
How PopSockets balances marketplace mass appeal with niche D2C demand
How can a brand maintain its identity while scaling across nineteen different global marketplaces? This week, we’re bringing back an insightful episode where Rachael Jemetz, Director of Global Marketplaces at PopSockets, discusses the delicate balance between high-intent niche buyers and mass-market consumers. Rachael shares how PopSockets uses marketplace data to inform product design and why treating every channel as a unique ecosystem is necessary for global success.
S1 · E143
July 8 · 21 min
Navigating the future of AI discovery with Lauren Juster of Folio Society
Finding a market for a product with no direct competitors requires a unique approach to brand building. Lauren Juster, Marketing Director at Folio Society, explains how she brought commercial discipline to a legendary British publisher. She shares why human creativity remains central to their production and how the organization adapts to changing digital discovery.
S1 · E142
July 1 · 30 min
Improving conversion and reducing revenue leakage at Mejuri
What does it take to maintain growth in an era of rising costs and shifting consumer behavior? In this episode, Rohit Nathany, CPTO at Mejuri, shares how the global jewelry brand identifies hidden revenue leakage and simplifies complex tech stacks. Learn why culture and discipline are the true drivers behind successful ecommerce experimentation and how AI is moving from simple error detection to full workflow automation.

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