Ep 86 - From Vinyl to Streaming: Reid Howell and the Power of Local Radio
Send us Fan Mail You can feel it when a town gets a win it needed. We open by soaking in that Bulldogs energy after beating Cape, tipping our hat to an undefeated boys’ soccer squad, and talking through what a 3-1 start can do for belief, momentum, and the kind of Friday night atmosphere Coach May is asking for. We also get personal for a minute, because real life shows up fast: Micah shares how much better he feels after a recent heart procedure and stent, and we give credit where it is due to Missouri Delta and the new local cath lab that is already making a difference for people right here at home. Then we bring in a familiar voice across southeast Missouri: Reid Howell, general manager at KYMO in East Prairie and host of JAMS Just Another Morning Show. Reed tells the story of getting hired at 15, running American Top 40 on vinyl, and learning radio through pure baptism by fire. From there, we dig into what “community radio” actually means in 2026: live local DJs, local sports play-by-play, local weather you can trust, church programming for folks who cannot get out, and a steady stream of events that hold small towns together. We also go behind the curtain on the modern radio business: streaming, station apps, RDS song titles in your car, tower height and signal coverage, and why radio still outperforms more flashy media when it comes to recall for local advertising. Along the way, Reid shares memorable games, celebrity interviews, music philosophy, concert highlights, and a lightning round that proves you can love Boston and still be curious about something new. Subscribe for more Sikeston stories, share this with a friend who loves the Bootheel, and leave a review so more people can find the show. 👉 Subscribe, rate, and share The Doghouse — your home for Sikeston Bulldogs and everything Sikeston. 🎧 Listen: Apple | Spotify | Amazon Music | Buzzsprout | iHeartRadio 🌐 Visit: thedoghouse.buzzsprout.com 📱 Follow: Facebook | Instagram | TikTok | YouTube ✉️ Contact: doghouse.sikeston@gmail.com
- Transcript
- Chapters