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The Brian Cain Mental Performance Mastery Podcast

Brian Cain, MPM

The Official Long-Form Podcast of Brian Cain, MPM, #1 Best-Selling Author, Creator of The Mental Performance Mastery (MPM) Coaching Certification and The 30 Days to Mental Performance for Athletes Course.

The Brian Cain Mental Performance Mastery Podcast is dedicated to helping you reach your maximum potential through mastering the 10 pillars (skills) of mental performance.

Brian Cain has worked with the top coaches and athletes in professional, collegiate and high school sports on building an elite mindset and the routines, habits and culture they need to win.

His client list includes 6 UFC mixed martial arts World Champions, 10 NCAA National Champions, 4 MLB Cy Young Award winners, a Heisman Trophy winner, Olympic gold medalists, and top performing school, corporations and law enforcement teams from around the globe.

Also be sure to check out Brian's daily podcast, The Mental Performance Daily Podcast.

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Yesterday · 31 min
Sauna, Cold Plunge & Smarter Recovery with Former Navy SEAL Dr. Kirk Parsley
You put in the work. Are your recovery habits helping you get the most out of it? In this episode of the Mental Performance Mastery Podcast, Brian Cain sits down with former U.S. Navy SEAL and physician Dr. Kirk Parsley to explore the science and practical application of sauna and cold plunge. Together, they break down how to approach heat and cold exposure with purpose, simplify your routine, and align your recovery protocols with your training goals. Inside this episode: Sauna protocols to support recovery. Practical approaches to cold plunge. How to use heat and cold exposure to complement your training. How to bring more intention and consistency to your recovery routine. Whether you’re an athlete, coach, or someone committed to performing at your best, this conversation will help you make more informed decisions about what you do after the work is done. Train with purpose. Recover with purpose. This episode is proudly brought to you by Sauna Marketplace. Overwhelmed by sauna brands, models, heaters, and pricing? Connect with Ben for personalized guidance on choosing a setup that fits your space, goals, and budget—from the sauna and heater to the accessories. Tell him you’re a fan of the Mental Performance Mastery Podcast. Contact Ben: ben@saunashare.com | Text 612-386-8936 Subscribe wherever you listen, leave a review, and connect with Brian at @BrianCainPeak.
Sunday · 14 min
How to Coach Self-Control and Discipline as a Trainable Skill
Self-control and discipline are not labels; they are skills coaches can train. Brian Cain breaks down the impulse–action gap, clear standards, habit loops, replacement behaviors, B=MAP, environmental design, progressive promises, and accountability. Your action item: choose one recurring unwanted behavior, map its cue and reward, then install a specific replacement response.
October 25 · 14 min
How to Build Unshakable Confidence
Unshakable confidence is not the absence of nerves or doubt. It is trained trust in preparation, action, adjustment, and response. Brian Cain breaks down BFS, success checklists, confidence resumes, courage before confidence, specific practice, progressive pressure, and Recognize–Release–Refocus. Your action item: make confidence specific, assess BFS, and add one piece of preparation evidence to a confidence resume today.
October 18 · 25 min
How to Build Routines and Habits of Excellence in Your Athletes — Pillar 7
Excellence is not built in the biggest moment—it is revealed there. In this episode, Brian Cain explains how coaches can turn consistency from a hope into a trainable process through Pillar #7 of the 10 Pillars of Mental Performance Mastery: Routines & Habits of Excellence. You’ll learn the Hourglass model for flipping performance on and off, the difference between a routine and a superstition, how triggers and if-then plans make behavior repeatable, and why a complete routine includes preparation, present-moment execution, reflection, and recovery. Brian also shares sport-specific examples and a seven-day plan coaches can use immediately. Take the challenge: choose one performance moment, attach it to one clear trigger, define no more than three controllable actions, and train it for one week. Review each rep with Well–Better–How.
October 12 · 16 min
Motivation is a Skill, Not a Personality — Here's How to Coach It — Pillar 2
Motivation is not a personality trait, and coaches should stop treating “unmotivated” as a final diagnosis. Brian Cain explains how action creates motivation, how commitment differs from emotion, and how B=MAP—Motivation, Ability, and Prompt—can make desired behavior easier to start and repeat. Your action item: choose one behavior, shrink the first step, attach a visible prompt, and track evidence for seven days.
October 5 · 17 min
How to Generate Buy-in From Your Athletes and Organization
How do coaches generate real buy-in instead of temporary compliance? Brian Cain breaks down four stages of adoption, six Cs of leadership, problem-first coaching, bounded autonomy, early wins, peer proof, resistance, and organizational alignment. Your action item: identify one meaningful problem, choose one small tool, and create a one-week experiment that produces visible evidence.
September 18 · 14 min
The One Skill That Puts You In The Top 1% Of Coaches
What skill separates the top one percent of coaches? The ability to intentionally and systematically teach athletes how to coach their own mind under pressure. Brian Cain breaks down curriculum, visible behaviors, integrated practice, personalization, the six Cs of leadership, athlete ownership, and measurement. Your action item: choose one mental skill, define what it looks like, and embed it into one normal practice drill this week.
September 16 · 13 min
How to Build a Championship Culture That Wins Year After Year
In this podcast I break down Pillar #10—The Right Culture—and how to turn an abstract idea into daily, coachable behavior. You will learn: The three culture killers The Team MVP process The High Five Zone Evidence-based accountability A seven-day culture reset. Brian Cain, MPM, the World’s leader in Mental Performance Coaching brings you practical tips, techniques, stories, and strategies that you can use to close the gap from where you are to where you want to be with The Mental Performance Mastery Podcast. 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 👉Athlete or parent of an athlete? Join Brian’s exclusive one-on-one coaching program
September 9 · 18 min
How Olympic Medalists Refocus After a Mistake—and How to Train It
Olympic medalists aren’t mistake-free. They’re trained to return. At the highest level, the margins are too small to spend the next thirty seconds competing with the last thirty seconds. The athletes who recover best know how to recognize what happened, release what no longer helps, and refocus on the next controllable action. In this episode, Brian Cain breaks down the Recognize–Release–Refocus system and explains how athletes and coaches can turn refocusing into a repeatable competitive skill. You’ll learn how to: Identify the personal “yellow-light” signals that show focus is beginning to drift Build a short release routine using a physical action, breath, focal point, and verbal cue Refocus with a final TIF—a clear Thought, Image, or Feeling Practice the routine under progressively increasing pressure Use imagery to rehearse recovering from mistakes, not just perfect performances Measure the speed and quality of an athlete’s return without confusing it with the next result Create consistent coaching language that supports the athlete in high-pressure moments The medalist mindset isn’t, “I’ll never make a mistake.” It’s, “Mistakes may happen, and I know how I’ll respond.” Brian Cain, MPM, the World’s leader in Mental Performance Coaching brings you practical tips, techniques, stories, strategies, meditations and motivations every day that you can use to close the gap from where you are to where you want to be in elite performance. 💻 Coach? Join Brian’s MPM Coaches Certification Insiders List & Save $200 👉Athlete or parent of an athlete? Join Brian’s exclusive one-on-one coaching program
September 7 · 18 min
How to Coach Time Management and Organization so Athletes Preserve Energy for What Matters
Time management is not controlling the clock. It's deciding what deserves attention and preserving enough energy to do it well. In this podcast Brian breaks down How to Coach Time Management & Organization, Pillar #8 of the 10 Pillars of Mental Performance Mastery (MPM) System. Brian walks you through how to coach: • The 168-hour audit • Reverse engineering • The Most Important Task MIT • The Focus Funnel, • Planing-tomorrow-tonight routines • Time and transition blocking • Success checklists • Focus sprints • Weekly productivity reviews and more... You will learn: • How disorganization drains performance energy • How to protect high-value work • When to eliminate, automate, delegate, delay, or concentrate • How to build realistic margins • A seven-day organization plan #TimeManagement #Organization #MentalPerformance #StudentAthlete #Coaching #BrianCain For more from Brian Cain Peak Performance, visit BrianCain.com
August 29 · 22 min
How to Go From Being The Best To The Best Ever!
What separates being the best from becoming the best ever? It is not one more trophy—it is the ability to sustain a higher standard after the trophy arrives. Brian Cain explains the no-finish-line mindset, shares how Georges St-Pierre used a historic loss as feedback instead of identity, and teaches a five-step Best-Ever Reset for athletes, coaches, and teams. You’ll learn how to build a Success Checklist, use Well, Better, How for accurate self-evaluation, protect the routines that created success, and connect the journey to all 10 Pillars of Mental Performance Mastery. This episode closes with a practical seven-day Best-Ever Audit you can start today. 👇 Subscribe to this podcastfor more Mental Performance Mastery training for athletes, coaches, and high performers. 👉 If you're a coach and want to learn more, make sure to go to BrianCain.com and sign up for my free 3-day coaches course. 👉 And if you're an athlete, schedule a call with my team to learn how my Mental Performance Coaching program can take your game to the next level. #MentalPerformance #EliteMindset #AthleteDevelopment #Coaching #ChampionshipCulture #BrianCainFor more from Brian Cain Peak Performance, visit BrianCain.com
May 27 · 4 min
Earn It Everyday
In this episode of the Mental Performance Mastery Podcast, Brian Cain discusses how mental toughness is earned everyday. Mental Toughness Is Built — Not Born. Most people think mental toughness is something you either have or you don’t. But the truth is that mental toughness is built through daily decisions. In this episode, Brian shares why toughness is less about emotion and more about identity. Elite performers don’t wait until they “feel ready” to do hard things. They build standards, routines and habits that allow them to stay disciplined regardless of circumstances. Brian explains how confidence built on outcomes is fragile, while confidence built on preparation and consistency becomes unshakable. Using the example of the bamboo tree, he shares how true growth often happens beneath the surface long before results become visible. This episode will challenge you to stop relying on motivation and start developing the habits, routines and mindset that create real resilience. In this episode, you’ll learn: Why mental toughness is built through discomfort The difference between emotional performers and elite performers How identity drives discipline Why process matters more than outcomes The hidden power of consistency and preparation How pressure reveals preparation Why standards must stay stronger than feelings How to trust the process during the “underground season” Mental toughness is not about pretending things are easy.It’s about refusing to lower your standards when things get hard. The best performers in the world don’t allow emotions to dictate their actions.They commit to discipline, preparation and consistency — especially under pressure. Because mental toughness isn’t built in big moments.It’s built in the small decisions you make every single day. If you are a coach looking to master mental performance coaching, the missing link in your clients and athletes performance, join Brian’s MPM Coaches Insiders List and receive his best strategies for coaching mental performance and save $200 off his MPM Certification Course when it opens this fall. 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 💻 Follow Brian on Twitter, Instagram, Facebook, You Tube 👍 Take Brian’s FREE 3 Day Coaches Mini-Course ⛳ Take Brian’s FREE Golf Masterclass ⚾ Take Brian’s FREE Baseball Masterclass 🎤 Follow Brian’s Mental Performance Daily Podcast
May 6 · 5 min
Motivation Is Earned Through Action
In this episode of the Mental Performance Mastery Podcast, Brian Cain shares how real motivation is built and 5 simple strategies you can use to build momentum and motivation instantly. Look, everybody wants motivation, but very few people understand where motivation actually comes from. Brian breaks down one of the biggest myths holding athletes, coaches, entrepreneurs, and high performers back: the belief that motivation must come before action. The truth? Motivation is not the cause of action. Action is the cause of motivation. Brian shares why elite performers don’t wait to “feel ready” before they move. Instead, they rely on standards, discipline, routines, and daily habits to create momentum—even on the days they don’t feel like showing up. This episode is a powerful reminder that confidence is built through evidence, not hype. Every workout, practice, difficult conversation, study session, and intentional action becomes proof that you can do hard things and stay committed to the process. Inside this episode, Brian discusses: Why discipline beats motivation How momentum creates confidence The difference between feelings and standards Why small wins matter more than giant moments How elite performers create motivation through movement The power of stacking days Why confidence comes from keeping promises to yourself Brian also shares 5 practical ways to build motivation every day: Create a “No Zero Days” standard Focus on momentum, not mood Stack small wins Replace “Have To” with “Get To” Ask daily: “What is my next best decision?” If you’ve been waiting to feel motivated before taking action, this episode will challenge you to flip the script and start building momentum immediately. If you’re looking to close the gap between where you are and where you want to be—in sport and in life—this episode gives you the tools to do it starting today. If you are a coach looking to master mental performance coaching, the missing link in your clients and athletes performance, join Brian’s MPM Coaches Insiders List and receive his best strategies for coaching mental performance and save $200 off his MPM Certification Course when it opens this fall. 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 💻 Follow Brian on Twitter, Instagram, Facebook, You Tube 👍 Take Brian’s FREE 3 Day Coaches Mini-Course ⛳ Take Brian’s FREE Golf Masterclass ⚾ Take Brian’s FREE Baseball Masterclass 🎤 Follow Brian’s Mental Performance Daily Podcast
April 29 · 29 min
Creating Your Identity and Confidence Conditioning - Charlie Smith, MPM
In this episode of the Mental Performance Mastery Podcast, Brian Cain sits down with Charlie Smith, MPM for a powerful conversation on identity, confidence, and how elite performers train their mind to win—before performance ever begins. This episode is all about flipping the script:Stop taking your identity from what you do… and start bringing your identity to what you do. Charlie shares how he works with elite performers—from USA Rugby, top college quarterbacks and Academy Award winners—to build unshakable confidence, resilience, and a rock-solid self-image. If you’re looking to close the gap between where you are and where you want to be—in sport and in life—this episode gives you the tools to do it starting today. Know Who You Are – Define your identity at your best Your Self-Image Drives Performance – You don’t outperform your self-concept You Become What You Think About Most – The foundation of Psycho-Cybernetics Build Guardrails – Flip negative patterns into affirmative standards Identity → Behaviors → Results – Lock in 2–3 behaviors that reflect your best self Inner Critic vs. Inner Champion – Train the voice that drives performance Conscious vs. Subconscious Mind – Understand what’s really running the show Acting “As If” – Step into the identity before results show up Rewire Negativity Bias – Your brain is wired for safety, not greatness Stop Comparison & Destination Disease – Win where your feet are Condition Confidence Daily – Happiness and confidence are trained skills Own Your Thinking – You’re not responsible for your first thought—but you are for your thinking Thinking vs. Thought – Who’s really in control? 3 “Do Wells” – Build confidence by stacking wins Shift Self-Talk – From “I am” to “You are” to create separation and objectivity Reframe the Negative – “I suck” becomes “I’m improving” or “this needs work” My Life, My Pen – Take ownership of your story If you’re serious about mastering your mindset and building real, lasting confidence, this is an episode you’ll want to come back to again and again. Be sure to subscribe wherever you listen, leave a review, and connect with Brian on social media @BrianCainPeak If you are a coach looking to master mental performance coaching, the missing link in your clients and athletes performance, join Brian’s MPM Coaches Insiders List and receive his best strategies for coaching mental performance and save $200 off his MPM Certification Course when it opens. 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 💻 Follow Brian on Twitter, Instagram, Facebook, You Tube 👍 Take Brian’s FREE 3 Day Coaches Mini-Course ⛳ Take Brian’s FREE Golf Masterclass ⚾ Take Brian’s FREE Baseball Masterclass 🎤 Follow Brian’s Mental Performance Daily Podcast
March 22 · 57 min
Navy SEAL Sleep Science - Dr. Kirk Parsley
In this episode of The Mental Performance Mastery Podcast, Brian Cain sits down with Navy SEAL physician Dr. Kirk Parsley for a powerful conversation about the science of sleep and why optimizing your sleep may be the single greatest performance advantage available today. Dr. Parsley shares how elite performers—from Special Operations soldiers to professional athletes—use sleep as a foundation for recovery, clarity, decision-making, and sustained high performance. This episode is a deep dive into both the science of sleep and the practical strategies you can implement immediately to elevate your performance. Inside this episode, Brian and Dr. Parsley discuss: • Dr. Parsley’s incredible journey from high school delinquent to Navy SEAL and respected physician • Why sleep consistency is the cornerstone of recovery and performance • How Heart Rate Variability (HRV) reveals the true state of your nervous system • Understanding and improving sleep efficiency • What sleep latency is and how to fall asleep faster • Why sleep is the ultimate performance multiplier for athletes, executives, and leaders If you’re serious about maximizing your energy, focus, recovery, and longevity, this conversation will change the way you think about sleep. Be sure to subscribe wherever you listen, leave a review, and connect with Brian on social media @BrianCainPeak
March 18 · 38 min
Slade Cecconi - Winning in The Margins
In this episode of The Mental Performance Mastery Podcast, Brian Cain sits down with Cleveland Guardians pitcher Slade Cecconi for a powerful conversation about the evolution of Slade’s mental game and how his success at the Major League level comes down to winning in the margins. This episode is a masterclass in process over outcome, focusing on the controllable aspects of elite performance and what it really looks like to train the mental game at the highest level of pitching. Brian and Slade dive deep into the daily habits, routines, and mental strategies that allow Slade to stay focused, prepared, and ready to execute when it matters most. Inside this episode, you’ll learn: • How the Corbin Burnes podcast played a pivotal role in Slade’s mental development • Why a pitcher’s job ultimately comes down to one word: EXECUTION • Slade’s 40+ item daily success checklist that keeps him locked into the process • How he uses mental imagery and shadow bullpens to prepare for competition • His in-game routines and why structure creates freedom on the mound • What it means to win in the margins through preparation, process, and discipline • Why the key to elite performance is keeping things simple—while accepting it won’t be easy This 40-minute deep dive into the mental game is packed with practical insights that can transform the way you approach preparation, competition, and performance. If you apply what Slade shares about daily mental preparation and process discipline, this episode could change not only your career—but the way you approach life. Be sure to subscribe wherever you listen, leave a review, and connect with Brian on social media @BrianCainPeak ⚾ Take Brian’s FREE Baseball Masterclass 🎤 Follow Brian’s Mental Performance Daily Podcast 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 💻 Follow Brian on Twitter, Instagram, Facebook, You Tube 👍 Take Brian’s FREE 3 Day Coaches Mini-Course 💪 Take Brian’s FREE 3 Day Athletes Mini-Course
March 10 · 33 min
The REAL Job of a Pitcher | Al Leiter – 19-Year MLB Pitcher
In this episode of The Mental Performance Mastery Podcast, Brian sits down with Al Leiter — a 19-year Major League pitcher, MLB Network analyst, and father of current Texas Rangers pitcher Jack Leiter — for a powerful conversation on the evolution of the mental game in baseball. Al shares what it was like embracing mental performance at a time when talking about the “mental game” in baseball was often considered taboo, and how that commitment helped shape his longevity and success in the big leagues. Brian and Al also explore how the landscape of mental performance in baseball has evolved — from Al’s playing days to now watching the next generation of players, including his son, navigate the demands of professional baseball. Inside this episode, Brian and Al discuss: Why Al first embraced the mental side of performance during his playing career How mental performance in baseball has evolved over the past three decades What makes a truly effective mental performance coach The real job of a Major League pitcher and how to simplify the game under pressure Why focusing on execution and controllables is foundational to a strong mental game How elite pitchers prepare mentally before they ever step on the mound The power of visualization and imagery as part of performance preparation This episode is a masterclass in pitching, preparation, and the mindset required to succeed at the highest level of baseball. Be sure to subscribe wherever you listen, leave a review, and connect with Brian on social media @BrianCainPeak ⚾ Take Brian’s FREE Baseball Masterclass 🎤 Follow Brian’s Mental Performance Daily Podcast 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 💻 Follow Brian on Twitter, Instagram, Facebook, You Tube 👍 Take Brian’s FREE 3 Day Coaches Mini-Course 💪 Take Brian’s FREE 3 Day Athletes Mini-Course
February 23 · 17 min
From Target Shift to The Show: The Intentional Rise of Mitch Spence
In this episode of The Mental Performance Mastery Podcast, Brian sits down with Mitch Spence, pitcher for the Kansas City Royals, to unpack one of the most intentional journeys to the big leagues you’ll hear. Undrafted out of high school. Division II college baseball. Working shifts bagging groceries at Target while grinding through the minor leagues. Mitch didn’t rely on hype. He relied on standards. This conversation goes far beyond talent. It’s about choosing to be a professional long before anyone calls you one. It’s about discipline when nobody’s watching. It’s about intention layered into daily routines, mindset work, and personal accountability. Inside this episode, Brian and Mitch break down: What to do when you feel overlooked or underestimated Why daily routines separate amateurs from pros The MVP Process — Mission, Vision, Process — and setting personal standards Using mental imagery and visualization to stay prepared Managing your mindset when moving from starter to bullpen The power of “breathe and release” to stay in control under pressure This is a masterclass in resilience, intentional growth, discipline, and belief. If you’re an athlete chasing the next level — or someone building something bigger than your current circumstances — this episode will challenge you to raise your standards and stack days like a pro. Be sure to subscribe wherever you listen, leave a review, and connect with Brian on social media @BrianCainPeak ⚾ Take Brian’s FREE Baseball Masterclass 🎤 Follow Brian’s Mental Performance Daily Podcast 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 💻 Follow Brian on Twitter, Instagram, Facebook, You Tube 👍 Take Brian’s FREE 3 Day Coaches Mini-Course 💪 Take Brian’s FREE 3 Day Athletes Mini-Course
February 17 · 24 min
Josh Jung – 15 Years of Mental Training | From Overlooked to MLB All-Star & World Series Champion
In this episode of The Mental Performance Mastery Podcast, Brian sits down with 2024 MLB All-Star and World Series Champion Josh Jung of the Texas Rangers. Josh shares his journey from being undrafted out of high school to becoming a College All-American at Texas Tech, a 1st round draft pick, an MLB All-Star, and a World Series Champion — and the 15 years of intentional mental training that fueled that rise. This conversation goes far beyond talent. It’s about preparation, discipline, and building a championship mindset long before the spotlight arrives. In this episode, Brian and Josh unpack: Advice for athletes who feel overlooked or underestimated The importance of a daily routine and personal standards Using mental imagery and visualization to prepare for success The power of journaling for clarity and growth Why he uses concentration grids to sharpen focus Keeping a quiet mind under pressure Talking to yourself instead of listening to self-doubt The 3 keys he uses to “keep it simple” How Stoicism and reading have strengthened his resilience Building awareness around sleep, recovery, and readiness This episode is a masterclass in mental resilience, work ethic, preparation, and performing at your best when it matters most. Be sure to subscribe wherever you listen, leave a review, and connect with Brian on social media @BrianCainPeak ⚾ Take Brian’s FREE Baseball Masterclass 🎤 Follow Brian’s Mental Performance Daily Podcast 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 💻 Follow Brian on Twitter, Instagram, Facebook, You Tube 👍 Take Brian’s FREE 3 Day Coaches Mini-Course 💪 Take Brian’s FREE 3 Day Athletes Mini-Course
February 17 · 34 min
An MLB All-Star’s Blueprint for Mental Performance and Continuous Growth, Cole Ragans
In this episode of The Mental Performance Mastery Podcast, Brian sits down with 2024 MLB All-Star Cole Ragans of the Kansas City Royals for a deep dive into his mindset behind all-star level performance. Cole shares his journey from being a 1st round draft pick, through two Tommy John surgeries, to earning an 2024 MLB All-Star selection — and the mental resilience required at every stage. In this conversation, Brian and Cole unpack: The adversity that shaped his identity as a competitor Why he made the decision to invest in mental performance coaching His disciplined daily routine and preparation habits The power of using a Success Checklist Creating a Vision Board and Perspective Poster Mind Movies, mental imagery, and visualization Building awareness around sleep, recovery, and readiness The job of a pitcher in one word: Execution Shadow bullpens, in-game routines, and how he resets under pressure This episode is a masterclass in commitment, preparation, and executing with intent when it matters most. Be sure to subscribe wherever you listen to podcasts, leave a review, and connect with Brian on social media @BrianCainPeak ⚾ Take Brian’s FREE Baseball Masterclass 🎤 Follow Brian’s Mental Performance Daily Podcast 💻 Join Brian’s MPM Coaches Certification Insiders List & Save $200 💻 Follow Brian on Twitter, Instagram, Facebook, You Tube 👍 Take Brian’s FREE 3 Day Coaches Mini-Course 💪 Take Brian’s FREE 3 Day Athletes Mini-Course

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