The Average Not Average Podcast

Ep 41: The Agents Behind India's Biggest Sporting Stars, Sponsorship Deals, Athlete Personal Branding

In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Ramakrishnan R (Ram) and Rakesh Haridas from Baseline Ventures - the agency behind some of the biggest deals in Indian badminton, representing athletes across 13 sports including PV Sindhu, Chirag Shetty, Satwiksairaj Rankireddy, and HS Prannoy. We dig into their journey to the top of athlete representation and sports commercialisation in India, plus what athletes should look for in an agent and what a real sponsorship deal looks like. We also get into Baseline's ownership of the Prime Volleyball League, the challenges of running a league and team, and how brand partnerships fit into the bigger picture. If you've ever wondered how athletes get signed, sponsored, and built into brands, this one's for you! Chapter Timestamps: 00:37 Introduction To Ram, Rakesh & Baseline Ventures 03:38 What Sports Agents Do 05:50 Commercial Deals As A Young Athlete 07:33 Adapting Commercial Strategies Throughout A Career 10:43 What Athlete Managers Do At Sporting Events 12:58 How Badminton Compares To Other Sports In India 15:55 How Sponsorship Deals Are Structured 20:24 Sponsorship Challenges During Covid 21:48 Importance Of Social Media & Digital Content 25:29 Evolution Of P. V. Sindhu’s Commercial Partnerships 28:48 Global Value Of Digital Athlete Partnerships 32:29 Opportunities To Professionalise Badminton 34:25 Building India’s Next Generation 38:34 Most Important Tournaments For Athlete Brand Value 41:18 Baseline Ventures’ Business Model & Owning The Prime Volleyball League 45:27 How Prime Volleyball League Partnered With YouTube 48:05 Managing A Professional Volleyball Team 53:51 Lessons From Building A Professional Sports League 55:52 How Baseline Ventures Was Founded 58:59 Baseline Studios & Producing Athlete Content 01:03:17 Favourite Baseline Ventures Moments 01:07:22 Advice For Aspiring Sports Agents Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Ep 40: Linus Tech Tips X Smash Champs: The Challenges Of Being A Badminton Club Owner

*Please note: Linus' video often freezes throughout the episode due to connection issues. We apologise for the technical difficulties and appreciate your understanding! In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Linus Sebastian — founder of Linus Tech Tips and Linus Media Group — to talk badminton and business. Linus and his wife Yvonne opened Smash Champs, a high-end badminton centre in Surrey, BC, Canada. We explore why he entered the badminton industry, what it takes to build and run a large-scale sports facility, and how it compares to running one of the internet's biggest media operations. Chapter Timestamps: 00:47 Introduction to Linus Sebastian 04:06 How Linus Discovered Badminton 07:04 Why Badminton Is A Complete Sport 10:18 Badminton’s Potential In North America 13:26 Creating Smash Champs Badminton Club 15:43 Designing The Badminton Facility 19:38 The Challenge Of Drift In Badminton 24:22 Costs Of Building A High-Tech Badminton Club 25:46 Choosing The Right Flooring 27:51 Designing The Right Lighting 31:50 The War Between Contractors 34:46 The True Return On Investment 36:05 Badminton Clubs In Denmark 39:28 The GOAT 2026 Tournament & 15-Point Scoring 41:19 Running A Media Company Vs Smash Champs 42:55 Making Custom Broom Stands 44:58 Why Clubs Should Offer Rental Rackets & Shoes 51:39 Revenue Streams At Smash Champs 53:57 Impact Of The Right Badminton Community 56:47 Business Lessons 01:00:58 From Professional Sport To Entrepreneurship 01:02:40 The Story of Linus Playing Against Viktor Axelsen 01:08:40 Badminton’s Unwritten Rules Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

EXCLUSIVE: How Alex Lanier Became BWF World Champion, Preparations, Coach-Athlete Relationship, Mindset & Resilience

*A quick heads up! Alex and Kestutis’s connection occasionally breaks up throughout the episode, so you may see them come in and out of the frame at certain times. We apologise for the technical issue and appreciate your understanding! In this exclusive episode of The Average Not Average Podcast, we’re joined by recent 2026 BWF World Champion of men’s singles, Alex Lanier, and his coach Kestutis Navickas. We delve into the victory and preparations leading up to it, the rise of French badminton, and insights behind their success. Tune in to hear all about training, the coach-athlete relationship, mental resilience, equipment, federation support, future goals and more. Chapter Timestamps: 00:40 Intro & Post-Victory Check-In 03:13 Processing Becoming World Champions 12:10 How The World Title Was Built (Season Plan) 22:51 Staying Ahead Of Opponents 25:48 Support From The French Federation 33:12 World Championships Reflection 49:59 Reflecting On Alex’s Season 57:34 Alex’s Equipment Of Choice 1:04:22 Post-Championships Attention 1:06:13 Mindset Of Continuous Improvement Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Ep 38: How To Build & Scale A Successful Badminton Club, Leadership, Community, Business Lessons

In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Ben Lee - former Olympian, 9-time US National Champion, founder of Synergy Badminton Academy, and one of the most influential figures in American badminton. Together, they explore Ben's journey through more than four decades in the sport, from competing at the Olympic Games to building one of North America's leading badminton academies. They discuss the realities of running a successful sports business, growing badminton in the US, sponsorships, facility management, and the lessons Ben has learned from developing players, scaling a business, and helping shape the future of the sport. Chapter Timestamps: 00:42 Introduction To Ben Lee 03:30 Barcelona 1992 (First Olympic Badminton Appearance) 08:27 London 2012 & How Olympics Has Evolved 11:08 How Synergy Badminton Began & Grew 18:58 Biggest Costs Of Running A Badminton Academy 24:19 Why Passion Matters In Business 25:43 Long-Term Sustainability 30:29 The Team Behind Synergy Badminton 34:02 Scaling Synergy Badminton 39:40 Badminton Clubs In Europe 45:53 How Badminton Clubs Make Profit 47:16 Misconceptions Of Running An Academy 48:25 How To Balance Family, Life & Business Together 53:54 Costs & Considerations Of Setting Up A Badminton Facility 57:12 Quality Control & Maintaining Playing Surfaces 1:03:27 How Badminton Synergy Evolved 1:07:52 CK’s Path To Badminton Media 1:11:56 When Ben Started Synergy 1:12:40 Sponsorships & Player Support Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Ep 37: The Impact Of Mental Health On Elite Performance, Cultural Differences, Parenting, Pressure, Resilience

In this episode of The Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Sports Psychologist, Muhammad Deen, who shares insights on high performance psychology, mental resilience, and applying sports psychology principles to everyday life and leadership. They discuss mental resilience, cultural differences, and practical strategies for managing pressure, developing self-awareness, raising young athletes, and building trust within teams. To learn more about Muhammad’s work, check out his website here: https://www.mdperformpsych.com/ Chapter Timestamps: 00:39 Introduction to Muhammad Deen 03:47 How Muhammad & Viktor Met 05:58 Journey to Sports Psychology 10:30 Cultural Differences & Emotional Openness 16:30 Parents, Pressure & Junior Athlete Development 26:47 Coping With Sensitive Situations As A Sports Psychologist 31:33 Communication Between Athletes, Coaches & Psychologists 33:23 Trust & Athlete’s Inner Circle 38:40 Handling Pressure & Performance Nerves 47:39 Building Mental Resilience Through Training 49:17 Self-Awareness, Self-Belief & Reflection 59:54 Why Sports Psychology Needs Greater Investment 1:07:47 Where To Find Muhammad Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Ep 36: Selena Piek On Building A Career Beyond Elite Sport, Olympics, Commentating, Negotiation, Finances

*A quick heads up! From around 55:00 onwards, Selena's audio occasionally falls out of sync with the video. We apologise for the technical issue and appreciate your understanding! In this episode of The Average Not Average Podcast, CK Yew sits down with three-time Olympian, Selena Piek. Selena shares her journey of being an elite badminton player to being recently retired from elite sport. Discussions include insights on financial management, career transition, the business side of badminton and how we can grow the sport globally. Photo Credit For Thumbnail: @badminton.21 (Instagram) Chapter Timestamps: 00:32 Introduction to Selena Piek & Transitioning Out of Professional Sport 05:50 Financial Realities of Elite Athletes 12:28 Income as an Elite Athlete 19:31 Lessons Learned from Experience 28:55 Negotiating Contracts & Sponsorships 37:00 Growing the Pie: A Better Approach to Negotiation 40:47 The Commercial Landscape of Badminton 45:41 Viktor’s Transparency & Professionalism 51:46 Characteristics of Top Athletes 56:36 Engaging New Audiences in Badminton & Learning From World Cup 1:05:39 Collaborative Efforts for Growth 1:13:30 Commentating Badminton Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Ep 35: Inside Viktor’s Performance Team, Nutrition, Conditioning, Longevity, Chasing Excellence

In this episode of The Average Not Average Podcast, Viktor Axelsen and CK Yew are joined by Sean Casey - registered dietitian, physical preparation coach, proactive health specialist, and someone who has played a huge role throughout Viktor’s career over many years working together at the highest level of sport. Together, they dive into performance optimisation, recovery, nutrition, injury prevention, holistic health, and what it really takes to consistently perform at an elite level. Sean also shares stories from his journey working alongside Viktor, lessons learned from decades in the performance space, advice for everyday athletes, and the realities of balancing health, business, travel, and high performance all at once. Chapter Timestamps: 00:36 Introduction To Sean Casey 01:42 How Viktor & Sean Met 05:44 Sean’s Initial Role & First Assessments 08:46 Why Viktor Knew Sean Was The Right Fit 10:26 Sean’s Decision To Focus On Viktor 12:28 Living Together in Copenhagen 16:10 How Badminton Has Evolved 20:35 Viktor’s Physical Transformation 24:36 What To Look For in A Performance Expert 27:30 Setbacks & Trusting The Process 29:29 Measurements Of Progress 35:55 Viktor & Sean’s Working Dynamic 39:51 How Sean Built His Skill Set 46:16 Sean’s Brand 51:54 Thoughts On Wearable Tech 01:00:26 What Brings Joy Outside Of Work Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Ep 34: Tanisha Crasto On Representing India At The Olympics, Moving Countries, Alopecia, Mental Challenges Of Sport

In this episode, Tanisha Crasto shares her inspiring journey from growing up in Dubai to becoming an Olympic badminton player for India. She discusses the challenges of moving countries, the mental resilience required at the highest level, and her experiences on the road to the Paris 2024 Olympic Games. Tanisha shares her inspiring journey through challenges like alopecia, injuries and family health scares, exploring topics including mental toughness, the business side of sport, and the behind-the-scenes of professional badminton.Chapter Timestamps: 00:40 Introduction To Tanisha Crasto 03:05 Growing up in Dubai & Transition to India 06:52 Challenges of Being an Outsider 11:16 Journey to the Olympics with Ashwini Ponnappa 18:39 Challenges during Olympic Qualification 28:30 Importance of Family Support 29:17 Doubles Partnerships & Team Dynamics 36:42 Memorable Matches & Achievements 41:36 Overcoming Bad Days & Self Doubt 47:12 Alopecia & Resilience 52:20 Playing Doubles with PV Sindhu 54:56 The Evolution of the Badminton Game 58:41 Equipment Choices & Sponsor Agreements 01:04:13 Getting Involved in Content Creation 01:08:44 The Business Side of Sport 01:14:40 Empowering the Next Generation 01:16:31 A Love For Adventure & Trying New ThingsFollow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Ep 33: The Hidden Pressure Behind Professional BWF Tournaments, Event Operations, Costs & Challenges

In this episode of The Average Not Average Podcast, Viktor Axelsen and CK Yew sit down with Tamara Geeraerts, Tournament Director of the Yonex German Open, to explore what really goes on behind the scenes of a professional BWF World Tour tournament. From sponsorships, logistics, volunteers and broadcast production, to the pressure of the tournament week itself, Tamara shares the realities of organising one of Europe’s biggest badminton events and the countless moving parts fans never get to see. Chapter Timestamps: 00:35 Introduction to Tamara Geeraerts 04:26 The Role of a BWF Tournament Director 06:20 How BWF Tournament Organisation Works 08:29 The Importance of Volunteers 11:41 People Needed to Run a BWF Tournament 14:03 Financial Aspects of Tournament Management 17:54 Sponsorship and Marketing Challenges 20:29 The Transition to Higher-Level Tournaments 27:05 The Future of Badminton Tournaments 29:06 The Challenges of Funding & Sponsorship 34:41 Understanding Tournament Costs & Budgets 36:56 The Complexity of Venue Management 42:37 Financial Realities of Tournament Organisation 44:32 The Unique Structure of Tournament Management in Germany 45:54 Insurance & Risk Management in Events 50:50 Navigating Sponsorship Categories & Restrictions 57:22 The Rewards and Challenges of Organising Tournaments 1:01:41 The Importance of Collaboration Among Tournament Directors Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

Ep 32: Life After Retirement, CK’s Health Scare, Importance Of Recovery & Health Management

In this episode of The Average Not Average Podcast, hosts CK Yew and Viktor Axelsen catch up on what they’ve been up to, including a health update from CK, and what Viktor’s life looks like after retiring from international badminton. They discuss the transition out of elite sport, the importance of recovery and health management, and future plans.**Chapter Timestamps:**00:45 Introduction 01:38 CK’s Health Update & Recovery Journey05:41 The Week Of Viktor’s Retirement Announcement09:29 Life After Badminton: Viktor's New Routine10:17 Viktor’s New Training Goals14:20 Reflections on the Thomas Cup18:55 Viktor On Staying Connected to Badminton19:40 The Mental Transition Out of Elite Sport23:28 Navigating Health Challenges26:21 The Importance of Patience in Recovery22:46 Nutritional Insights During Recovery30:06 Future Plans & Business Ventures37:33 CK’s Haircut Challenges40:02 Future Trips & Contributions to Para BadmintonFollow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 31: How Hndrd Is Challenging Big Badminton Brands, Localisation Strategies, Role Of Retailers

In this episode of The Average Not Average Podcast, CK Yew interviews Manak Kapoor, co-founder of Hndrd, a rapidly growing badminton brand. They discuss the intricacies of building a global sports brand, challenges in distribution, the importance of retailers, localisation strategies, and the future of badminton industry dynamics. Chapter Timestamps: 00:47 Introduction to Manak Kapoor and Hndrd 02:50 Manak's Journey from Software to Sports 04:37 The Rapid Growth of Hndrd in Badminton 06:03 Challenges of Entering the Chinese Market 07:55 The Complexity of Product Distribution 11:25 Global Launch Strategies for Badminton Products 14:28 Estimating the Global Badminton Market Size 20:29 Revenue Disparities in Badminton vs Other Sports 22:58 The Future Goals of Hndrd 24:11 Localisation Challenges and Strategies 27:15 Product Line Diversity Across Markets 33:13 Navigating Regulatory Challenges in India 35:55 Cultural and Economic Differences in Europe 38:49 The Dominance of the Chinese Market in Badminton 40:35 Cultural Influences on Product Design 42:43 Challenges of Expanding in a Competitive Landscape 47:48 The Importance of Retailers in Badminton 53:33 Navigating Content Creation and Partnerships 55:53 The Value of Retailer Education 59:58 Navigating Copyright Challenges 01:01:41 Price Compression and Retail Dynamics 1:07:59 Stringing Challenges in Europe 01:13:42 Manak’s Top Lessons Learned in Business 01:22:01 Future Aspirations for BadmintonFollow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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EXCLUSIVE: Viktor Axelsen Retirement Announcement

Viktor Axelsen opens up about his journey through injuries, his decision to step away from professional badminton, and what lies ahead in the next chapter of his life. This is a heartfelt and reflective conversation between CK Yew and Viktor, where Viktor expresses deep gratitude for the journey - from the people who supported him along the way to the experiences that shaped him both on and off the court. They also explore the sacrifices behind elite sport, the mental resilience required to stay at the top, and the lessons he’s learned throughout his career. Chapter Timestamps: 00:41 Viktor Axelsen's Retirement Announcement 03:12 The Journey of Injuries and Challenges 11:01 Decision-Making and Support System 12:09 Future Plans and Partnerships 15:46 Reflections on Viktor’s Mindset & Career 21:17 Transitioning to Life After Badminton 23:37 Viktor’s Dedication To Excellence 24:56 Reflections on Early Career and Achievements 28:31 The Pursuit of Excellence in Training 33:47 The Role of Badminton Denmark in Viktor’s Journey 35:50 The Impact of NAS on Viktor’s Training 37:20 Building Relationships with Sponsors 39:18 The Importance of Friends and Family 46:01 Appreciation for Fans and Supporters Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 29: How Social Media Is Changing Badminton, Importance Of Athlete Branding & BEC Media Awards

In this episode of The Average Not Average Podcast, CK Yew, Viktor Axelsen, and guest Thomas Fuchs explore the evolving landscape of badminton media, content creation, and strategies to grow the sport's profile globally. They also share insights on balancing professionalism with authenticity, managing teams, and the importance of having a presence on social media. Chapter Timestamps: 00:36 Introduction 05:23 Celebrating Social Media Nominations 09:57 The Impact of Social Media on Badminton 13:56 Running a Federation Account & Importance of Content Creation 23:12 Podcasting Goals & Showcasing the Athlete's Perspective 28:51 Challenges of Mixed Zone Interviews 30:33 The United Strand Challenge in Badminton 32:21 Balancing Fun and Seriousness in Content 36:12 Commentating in Badminton 46:47 The Journey of Podcasting and Content Creation 53:20 The Importance of Paid Opportunities in Media 57:35 Balancing Multiple Roles in Media 01:06:46 Growing a Team vs. Solo Work 01:11:14 The Business Side of Content Creation Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 28: 1 Year Anniversary Q&A, Importance Of Media In Sport, Life After Badminton, Equipment Advice

In this one-year anniversary episode of The Average Not Average Podcast, hosts CK Yew and Viktor Axelsen reflect on their journey and answer listener questions. They discuss the evolution of badminton, the importance of media in promoting the sport, and their personal experiences with training and competition. The episode also touches on fun topics, including future plans and humorous anecdotes, making it a celebratory and engaging discussion. Chapter Timestamps: 00:42 Celebrating One Year of Podcasting 02:35 How the Podcast Came to Life 05:46 Podcast Recommendations and Influences 10:49 Investing in Badminton Gear 11:57 Dealing with Annoying Opponents 14:16 Future Stars in Badminton 17:54 Why Viktor Chose Singles Over Doubles 18:55 Why Some Countries Are Successful Only in Certain Events 23:49 Evolution of Badminton Playing Styles 27:27 Media's Role in Badminton's Growth 34:33 What Separates Top Players 39:38 BWF's Role in Growing Badminton 40:45 Improving Spectator Experience 41:37 Photography in Badminton 48:05 Life After Competition 50:13 Viktor's New Collection 52:31 Books That Influence Mindset 56:48 Dream Doubles Partners 01:01:59 Avocado Oats Eating Session Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 27: The Founder Of BWF’s Official Photo Agency, Importance Of Copyright, Creating Purpose & Impact In The World

In this episode, CK Yew interviews Raphael Sachetat, the founder of Badminton Photo and Solibad, discussing his journey from a journalist to a leading figure in badminton photography. Raphael shares insights into the evolution of badminton photography, the operational dynamics of his agency, and the importance of copyright in the industry. He also highlights the impact of Solibad in providing opportunities for underprivileged children through badminton, showcasing success stories and the community's positive changes. The conversation concludes with advice for aspiring photographers and the significance of pursuing one's passion. Chapter Timestamps: 00:38 Introduction to Raphael Sachetat 04:20 The Journey into Badminton Photography 08:48 Establishing BadmintonPhoto as the official BWF Photo Agency 12:03 Understanding Editorial Photography in Badminton 16:54 The Evolution of Badminton Photography 18:56 Operational Insights and Team Dynamics 23:49 The Importance of Image Rights and Copyright 31:58 The Financial Aspects of Professional Photography 37:35 The Importance of Accuracy in Photography 38:52 What it’s Like to Shoot Professional Badminton Tournaments 42:58 Remembering a Dedicated Photographer 44:56 The BadmintonPhoto Team 48:06 The Role of Badzine in Badminton Journalism 51:06 Exploring New Images Photo Agency 55:03 Solibad: Changing Lives Through Badminton 1:05:33 How to Support Solibad and Its Mission 1:11:20 Advice for Aspiring Photographers Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 26 Highlight: How Viktor Axelsen Handles Pressure, Expectations & Mental Preparations As A Two-Time Olympic Champion

In this featured segment from Episode 26 of the Average Not Average Podcast, guest Thinaah Muralitharan asks Viktor Axelsen some insightful questions about managing expectations and everything that goes into competing at the highest level. Viktor breaks down how he manages pressure at the Olympic Games as a two-time Olympic Champion and shares detailed insight into his “No Stones Unturned” mentality. Chapter Timestamps: 01:30 Why Viktor Wanted to Get Involved in The Podcast 03:15 Navigating Olympic Pressure 08:50 Expectations and Mental Preparations as a Top Athlete Follow us on social media for more content!- Instagram: https://www.instagram.com/theaveragenotaverage/- TikTok: https://www.tiktok.com/@theaveragenotaverageKeep in touch with CK & Viktor here:- CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ- Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg- CK's Instagram: https://www.instagram.com/ckyew_official/- Viktor's Instagram: https://www.instagram.com/viktoraxelsen/You can also find our conversations on:- Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q- Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 26: The Rise Of Thinaah Muralitharan, Personal Branding In Sport, Importance Of Family Support, Pressure & Mental Preparations

In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen sit down with Malaysian badminton superstar Thinaah Muralitharan. They discuss her journey to becoming a top-ranked player, the pressures of being a role model, and the importance of family support in her career. The conversation highlights the challenges and triumphs of being an elite athlete, the significance of personal branding in sports, and the importance of mental preparation for competitions. They also share insights on navigating the complexities of social media, managing expectations as top athletes, and the unique experiences of competing in the Olympics. Chapter Timestamps: 00:30 Introduction to Thinaah Muralitharan 03:25 The Journey of a Badminton Star 05:55 Playing Style and Team Dynamics 08:11 Handling Pressure as a Top Player 10:24 The Role of a Role Model 13:19 Family Influence in Sports 15:42 New Rules in Professional Badminton 22:30 Training Schedules and Understanding Recovery 29:59 The Rise of Pickleball 34:33 Growing Up in Malaysia and Family Support 40:15 Navigating Personal Branding and Management 49:41 The Impact of Social Media on Athletes 56:16 How Thinaah Learnt Mandarin 59:11 The Impact of AI on Language and Communication 01:00:47 Why Viktor Wanted to Get Involved in The Podcast 01:02:52 Navigating Olympic Pressure and Expectations 01:08:25 Expectations and Mental Preparations as a Top Athlete Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 - YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 25: How To Build The UK’s Biggest Badminton Retailer, Balancing Family & Business, Unique Selling Points, Importance Of Grassroots Support

In this episode of the Average Not Average Podcast, CK Yew and Viktor Axelsen chat with YC Lim and his son Yee Wai Lim about the evolution of YC Sports from a small badminton retailer to a major market player. They discuss balancing family dynamics in business, challenges as the official retailer of the Yonex All England, and the importance of personal connections with customers. The episode also covers the evolution of badminton, grassroots support, and personal stories that showcase the camaraderie within the badminton community. Chapter Timestamps: 00:30 Introduction to the Guests 01:39 Family Dynamics in Business 03:40 The Evolution of YC Sports 09:41 Finding Niche Markets 19:17 Negotiation Strategies in Business 23:00 Sponsorship and Support in Badminton 28:22 The Importance of Grassroots Support 32:37 The Experience of Buying Rackets 40:59 Educating the Next Generation 42:07 Racket Customization and Customer Experience 46:03 Preparing for Major Tournaments 50:59 The All England Experience 56:47 Building Community and Grassroots Support 59:36 Entrepreneurial Mindset in Sports Follow us on social media for more content! - Instagram: https://www.instagram.com/theaveragenotaverage/ - TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: - CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ - Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg - CK's Instagram: https://www.instagram.com/ckyew_official/ - Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: - Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q - Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159- YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 24: Peter Gade On What It Takes To Be The World’s Best, Coaching Viktor Axelsen, The Growing Gap Between Asia & Europe & Avocado

In this episode, CK Yew and Viktor Axelsen host badminton legend Peter Gade. They discuss the pressures and responsibilities of being an icon in the sport, their early experiences in Malaysia, and the transition from player to coach. The conversation delves into the mental challenges faced during competitive matches, the impact of crowd dynamics, and their ventures outside of badminton. They also reflect on the future of the sport, while sharing insights from their personal journeys in badminton and business. Chapter Timestamps: 00:30 Introduction to Icons of Badminton 01:30 The Weight of Icon Status 05:18 Memories of Malaysia and Early Careers 09:57 Viktor’s Journey from Junior to Senior 13:55 How Peter Became Viktor’s Coach 18:48 Routines in High-Level Performance 20:19 Mental Challenges in Competitive Matches 25:28 The Impact of Crowd and Conditions on Court 37:20 Business Ventures Beyond Badminton 44:11 Reflections on Career Choices 49:07 The Future of Badminton Scoring Systems 51:36 The Gap Between Asian and European Players 1:01:57 The Kings Cup Experience Follow us on social media for more content! Instagram: https://www.instagram.com/theaveragenotaverage/ TikTok: https://www.tiktok.com/@theaveragenotaverage Keep in touch with CK & Viktor here: CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/ Viktor's Instagram: https://www.instagram.com/viktoraxelsen/ You can also find our conversations on: Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw

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Ep 23: CEO Of The Biggest Shuttlecock Brand, Viktor’s First Professional Contract, The Next Generation Of Shuttlecock Production, The Importance of Shuttlecock Sustainability

In this episode, CK Yew interviews Rasmus Skousen, CEO of RSL Europe, discussing the evolution of badminton, the impact of market dynamics on shuttlecock production, and the challenges of sustainability in the industry. Rasmus shares insights on Viktor Axelsen's early career, the transition from retail to RSL, and the future of badminton equipment amidst changing consumer expectations and global market trends. RSL is the world's largest badminton shuttlecock manufacturer. Chapter Timestamps: 00:30 Introduction and Background of Rasmus Skousen 03:28 Viktor Axelsen's Early Career and Contract 07:27 Transition from Store Owner to CEO of RSL 09:19 The Evolution of Badminton in Europe 12:35 Market Dynamics: China vs. Europe 15:18 Shuttlecock Production and Global Market Insights 18:04 Challenges in the Shuttlecock Industry 21:06 The Circular Economy of Shuttlecock Production 22:46 Innovations in Shuttlecock Design 27:49 The Impact of Feather Supply on the Industry 38:06 Sustainability and the Future of Shuttlecocks 44:35 Growth of Badminton Participation in Europe 45:47 The Rise of Badminton in Europe 49:22 Market Dynamics and Consumer Preferences 55:29 Shuttlecock Quality and Durability 59:56 The Future of Badminton and Emerging Trends Follow in on the conversation and follow on social media for more content. Spotify: https://open.spotify.com/show/0BwlJdllHEuttY24Jbcrz8?si=d5-BYAQkSoG7pMhKdskf4Q Apple Podcast: https://podcasts.apple.com/us/podcast/the-average-not-average-podcast/id1797766159 Instagram: https://www.instagram.com/theaveragenotaverage/ YouTube: https://www.youtube.com/channel/UCQxuJfUZRhZn4s5SDKoS_Vw CK's YouTube Channel: https://www.youtube.com/@UCkmY5ThPy3GLINI0m06ffaQ Viktor's YouTube Channel: https://www.youtube.com/@UCkuVto4oGsgdEisvXlUaHvg CK's Instagram: https://www.instagram.com/ckyew_official/ Viktor's Instagram: https://www.instagram.com/viktoraxelsen/

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