

E36: Beyond the Logo: How Hounslow Is Building a Place Brand
Can a place brand do more than give a place a new identity? In Episode 36 of Talking Place, host Tanisha Raffiuddin sits down with Councillor Tom Bruce, Deputy Leader of the London Borough of Hounslow, and Peter O’Brien, Executive Director of Placemaking and Growth, to explore how Hounslow is using place branding as part of a bigger story about regeneration, investment, partnership and civic pride. The conversation goes behind the scenes of Hounslow’s place brand, from community engagement to the challenge of bringing together places with distinct identities, including Chiswick, Feltham, Brentford and Hounslow Town Centre. They discuss why the discovery phase was extended, what they learned along the way, and why the brand had to be more than an ‘I love Hounslow’ badge. They also explore place leadership, inward investment and how the brand connects to regeneration projects including Feltham and the Golden Mile. At its heart is a bigger question: how can a changing place retain its identity while moving confidently into its next chapter? Topics Covered Why Hounslow created a place brand and what it wanted it to achieve Place leadership, collaboration and making difficult decisions Why community engagement needs to go deeper than consultation Building civic pride across distinct communities and identities Using place branding to support regeneration and inward investment The Golden Mile, Feltham and Hounslow’s vision for the future About Our Guests Tom Bruce is Deputy Leader and Cabinet Member for Assets, Regeneration, and Development at the London Borough of Hounslow, with responsibility spanning regeneration, economic development, planning, council homebuilding and corporate assets. He brings a personal connection to Hounslow, having grown up in the borough. Peter O’Brien is Executive Director of Placemaking & Growth at Hounslow Council, bringing around two decades of experience working in place. Join the Conversation Who is your city built for? What would it take to make it work for everyone? Share your thoughts with us on Instagram or LinkedIn @TalkingPlacePodcast using #TalkingPlacePodcast Links and Mentions Hounslow Council: Official website Hounslow Regeneration: Regeneration and development plans Hounslow Place Promotion: Place promotion workshops and community engagement Golden Mile: Golden Mile regeneration and investment programme Opportunity Hounslow: Hounslow’s growth and investment programme Support the show To learn more about host Tanisha Raffiuddin: LinkedIn: www.linkedin.com/in/tanisharaffiuddin/ Website: www.conceptculture.co Instagram: @tanisha.rr To learn more about Talking Place: LinkedIn: www.linkedin.com/company/talking-place-podcast Website: www.conceptculture.co/talking-place-podcast Instagram: @talkingplacepodcast Bluesky: @talkingplace TikTok: @talkingplacepodcast To learn more about Concept Culture: LinkedIn: www.linkedin.com/company/concept-culture-uk Website: www.conceptculture.co Sign Up to Our Newsletter — mailchi.mp/conceptculture/newslettersignup
- Chapters

















