

Podcast: Motherhood Is Technology Barren
Tina John is a biomedical engineer who spent her career on hip implants, knee implants and drug delivery systems, then had her first child and discovered that the hardest job she had ever done had almost no technology pointed at it. Veera is her answer: a wearable device that sits in a nursing bra, pumps and feeds an infant at the same time, responds to the baby’s suckle, and reports live on the phone how much the baby is actually drinking. She and Neal get into the friend’s text message that started it, why she spent a day too scared to Google whether the product already existed, the $30,000 pay cut that moved her family to San Diego, and the finding that reframed the whole problem - that successful breastfeeding tracks with how many hands are in the room, not with biology. Plus a Korean short rib taco that rescued a six-months-pregnant founder in Miami Beach. Key topics * Why motherhood is technology barren next to phones, cars and espresso machines * Veera: pumping and feeding simultaneously, with intake measured live * A device that responds to the infant’s suckle and delivers on demand * Going from Merck to a San Diego design firm for a $30,000 pay cut * The text from a friend that turned an observation into a company * Being too scared for a full day to check whether it already existed * The hardest thing she had ever done, with resources, a partner and family nearby * 80% of mothers start out breastfeeding; most of a 40-hour week is guesswork * Why successful breastfeeding tracks with help, not genetics or culture * Hiring people who love their craft instead of dragging people into roles * What a 510(k) submission unlocks, and a launch four to five months out * Sensor data nobody has collected: milk characteristics, suckle strength, per-mother guidance * Taco Taco in Miami Beach, and the short rib taco that saved the night Links & resources * Veera Connect on LinkedIn * Neal Bloom * Tina John This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit risingtidepartners.substack.com/subscribe


















