SS
#1079
Monday · 3 min
Spending Big Bucks on Prelaunch Ads: Worth the Squeeze?
Some publishers are investing $20,000-$40,000 on prelaunch ads (compared to our prelaunch ad spend of $1,000, which is augmented by organic reach from our YouTube channel, Instagram, Facebook, newsletter, Bluesky, etc). It seems to me that spending $20-$40k prelaunch can dig creators into a deep hole, shifting the focus from serving backers to getting enough backers (that you at least break even). https://stonemaiergames.com/spending-big-bucks-on-prelaunch-ads-worth-the-squeeze/