
E12 w/ Tibo Maker: How can a $40K MRR SaaS be losing 20% of Its Customers
20% of Post Bridge's customers leave every month -- massive churn that puts a hard ceiling on growth. Jack Friks’s tool sends posts to many social platforms from one dashboard, and he built it in public on X, where his personality attracted other builders, but not the business marketers he needs. How does he choose the customer to build for? Asked what Post Bridge does best, he says, “I don’t know.” Cohost Tibo Louis-Lucas and I dig in: A candid working session including: - Tibo's one-price fix: $1 per account, minimum 30 - why an A/B test won't tell you your ICP - is LinkedIn where his real buyers are? - how narrowing the ICP expands sales, but it never feels like it - be himself online, or change for his customer? - users with 15+ accounts expect to pay $500, not 50 ME ME ME!!! Subscribe on YouTube Subscribe via Podcast 📘 Get my book 📘 My bio + 20 years of articles Twitter | LinkedIn STARRING JACK FRIKS Curious guy who likes creating things and loves his wife website post bridge Twitter WITH COHOST TIBO LOUIS-LUCAS Bootstrapped SaaS founder. Sold Tweet Hunter and Taplio to lempire in 2022 ($10m), now building Revid, Outrank, Squad, Bazzly, PostSyncer and SuperX (yeah that’s a lot 😅) Newsletter (80k+ founders) & portfolio Revid, AI video Outrank, SEO on autopilot Bazzly, acquisition on Reddit Squad, AI teammates for work SuperX, grow on X Twitter | LinkedIn TIMESTAMPS (00:00) - Doubling Post Bridge despite 20% churn (04:26) - Make AI plugin signups stick (09:41) - Growth spurts, and being best at one thing (13:18) - Features you wouldn't hand to an LLM (18:20) - 20% churn and three kinds of cancels (28:06) - Fix churn at the top of the funnel (35:40) - Channel-founder fit vs. the ICP (39:51) - Defining an ICP that actually exists (45:00) - Why LinkedIn may be the best channel (49:21) - Stay yourself, but know your audience (53:58) - Which churn is worth fixing (56:25) - Is $100k MRR the real goal? (59:12) - Pricing: why fewer choices convert (01:02:40) - Who each pricing tier is for (01:05:45) - Anchor tiers and $1-per-account pricing (01:09:30) - How Tibo and Jason would grow it (01:15:40) - Why choosing a customer feels so hard
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