
José María Dondé Rangel Wants You to Know Your Mezcalero
"Giving meaning to what we pour is really important because otherwise it's just liquid. And this is not only for spirits—this is more like a lifestyle. You've got to give meaning to everything that you do so it feels special, because once you have the picture of the person, once you know the name, it doesn't taste the same—it actually tastes better." – José María Dondé Rangel For our final installment celebrating Hispanic Heritage Month, Skurnik's Mexico Spirits Portfolio Manager, Justin Lane Briggs, sits down with José María “Chema” Dondé Rangel, the visionary founder of Panorama Mezcal. Chema details his journey through New York hospitality, moving from a self-described "bus burro," to barbacking at The Dutch, training under Shingo Gokan at the legendary Angel's Share, and throwing underground parties in early 2010s Williamsburg to celebrate Mexican culture through mezcal. Over glasses of Lamata, La Medida, and Gusto Histórico, Chema and Justin explore the cultural imprint of the mezcal boom on Puebla York. They discuss mezcal's rise in the NYC bar scene and the shifting market power between big celebrity-owned brands and the small, independent, hyper-artisanal producers, like those represented by Skurnik. They also discuss how Panorama Mezcal balances spirits education and appreciation with fun, as corruption, consolidation, and commodification threaten the rustic purity that made mezcal a treasured product in the first place. Today marks the beginning of Sotol Week, an annual festival hosted by Panorama Mezcal to celebrate a lesser-known Mexican distillate from the sotol plant. You can find a map of participating establishments and a schedule of events at www.panoramamezcal.com Automatically generated transcripts often make mistakes. Find a corrected version here. Skurnik Wines & Spirits Follow us on Instagram
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