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Shifting Focus with John Bunn

John Bunn

Shifting Focus (Formerly How To Film Weddings) with John Bunn is the podcast for wedding photographers, videographers, planners, and industry pros who feel STUCK in the middle market. If you're tired of chasing trends and ready to focus on what really moves the needle—branding, pricing, mindset, and building relationships that lead to real growth—you're in the right place.

With nearly two decades of experience and a background in educating tens of thousands through courses, masterminds, and one of the top wedding podcasts in the world, John brings a clear, approachable voice to the conversations that matter. Every episode is packed with honest insights, practical strategies, and real stories from leaders who've built something that lasts. If you're ready to shift your focus and grow your wedding business with intention, this show is for you.

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  • 21 episodes
  • weekly
  • Avg 49 min
  • English

Episodes 21

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  • S5 · E484
    Yesterday · 20 min

    484. Are You Selling Like a Box Store or a Boutique? - Walk It Out

    ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide We went shopping for new living room furniture with a budget in mind. We ended up spending twice what we planned, and we were happy to do it. Why? It wasn't because someone convinced us to buy more. It was because one salesperson stopped trying to sell us and started trying to understand us. In Episode 2 of Walk It Out, I'm unpacking the difference between a big-box sales experience and a boutique one, and what it taught me about selling in the premium market. If you want to charge premium prices, the answer might not be lowering your price or finding more leads. It might be creating a buying experience that actually justifies what you're asking. Premium clients don't want to feel sold. They want to feel understood. 💻 Check out my shop for templates: https://john-bunn.com/shop 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E483
    Monday · 31 min

    483. You Don't Need More Inquiries. You Need Better Conversations.

    Get Unstuck: Free Live Workshop: https://john-bunn.com/get-unstuck ✅ Grab my free guide "10 Discovery Call Mistakes" https://john-bunn.com/free-guide What if getting more inquiries isn't actually the thing that would change your business? In this episode, I'm breaking down why better conversations may matter more than more leads, especially during booking season. I walk through how I approach discovery calls, why I stopped trying to "sell" and started trying to understand, and how I use what a couple tells me to connect what they actually value to what I offer. We'll talk about pre-qualifying inquiries, asking better questions, listening for what's underneath the answers, handling price, building value without feeling salesy, and creating a process that moves people toward a confident decision. Because getting better at sales isn't really about becoming a better salesperson. It's about getting better at understanding people. I also share a real consultation I had this week, what I did right, what I missed, and why it reinforced something I've believed for a long time: You don't need more inquiries. You need better conversations. 💻 Check out my shop for templates: https://john-bunn.com/shop 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E482
    September 17 · 15 min

    482. Walk It Out: Should I Lower My Prices?

    What do you do when bookings feel a little slower and you start questioning your pricing? In the first episode of Walk It Out, I'm taking you with me on a walk while I work through something I've been wrestling with in my own business: whether there are times when it makes sense to lower my price to get the right booking. I talk about where my 2027 bookings currently stand, a recent Lake Como inquiry that made me question my approach, and a $5K destination wedding I took years ago that ultimately led to a $30K booking. This isn't a polished lesson or a step-by-step strategy. It's me thinking out loud about pricing, momentum, dream clients, imposter syndrome, and the reality that business doesn't always move up and to the right. Walk It Out is a new Shifting Focus series of shorter, less-produced episodes recorded while I'm out walking. Real thoughts. Further clarity. New episodes Thursdays.

  • S5 · E481
    September 14 · 35 min

    481. Erin Blackwell - The Money Mindset Keeping You Stuck in the Middle Market

    Mentorships with John: https://john-bunn.com/shop What if the thing keeping you from charging more isn't your market, your work, or your clients? What if it's your own mindset around money? In this episode of Shifting Focus, I sit down with photographer and educator Erin Blackwell to talk about money blocks, pricing, premium clients, and what it actually takes to get unstuck from the middle market. Erin has been a professional photographer for more than 16 years. She started her business with a Canon 20D she bought with her tax refund while living in her parents' basement with three young kids. Over the years, she built a six-figure photography business, raised her prices, drastically reduced the number of sessions she shoots, and became one of the highest-priced photographers in the branding space. We talk about why creatives struggle so much with money, why you don't have to be able to afford your own prices, and why you have to stop deciding what your clients can afford before giving them the opportunity to decide for themselves. Erin and I also dig into the reality of moving into the premium market, why getting more "no's" can actually be a good thing, how knowing your numbers changes the way you sell, and why higher-paying clients can often be easier to work with than clients in the middle market. We also talk about positioning yourself as the expert. Premium clients aren't looking for someone who constantly asks them what to do. They want someone they can trust to walk into the room, take control, solve problems, and deliver an incredible experience. If you know your work is good but you still feel uncomfortable charging more, this episode is for you. CONNECT WITH ERIN BLACKWELL Instagram: www.instagram.com/iamerinblackwell GRAB THE FREE "CALLING YOUR SHOTS" GUIDE HERE: https://callingyourshots.com/ IN THIS EPISODE: • Breaking through your money blocks • Why you are not necessarily your ideal client • How to know when it's time to raise your prices • Why you need to stop deciding what clients can afford • Getting comfortable hearing "no" • The problem with being stuck in the middle market • Creating value instead of simply raising prices • Why premium clients can actually be easier to work with • Positioning yourself as the expert • Charging more while working less • Building a business around time freedom • Creating a sustainable business that can evolve with your life 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E480
    September 7 · 43 min

    480. The Mindset Behind a $500K+ Photography Business with Helena Wong

    What does it actually take to build a $500K+ photography business? Helena Wong went from working in corporate tech at companies like Oracle, Lyft, and Uber to building a multi-six-figure wedding photography business in just a few years. In this episode, we unpack what allowed her to grow so quickly and why she believes mindset, marketing, and sales are just as important as the work itself. Helena shares how she thinks about pricing, knowing when it's time to raise your rates, tracking conversion rates, getting comfortable with hearing "no," and building the courage to take action before you feel completely confident. We also get into why surrounding yourself with people who think bigger can completely change what's possible for your business, how Helena buys back her time through outsourcing and automation, and one of her biggest pieces of advice for photographers trying to move into a higher-end market: stop sending the pricing guide first. In this episode, we talk about: • How Helena went from corporate tech to a $500K+ photography business • Building a business with $12K–$22K wedding packages • Why knowing your numbers gives you confidence to raise your prices • The difference between courage and confidence • Why your environment and network can change what you believe is possible • How to know if you may be underpriced • Why booking every inquiry isn't necessarily a good thing • The importance of sales calls in a premium market • Why Helena doesn't send her pricing guide first • Buying back your time through outsourcing and automation • Why great work is only the baseline • Taking action, failing fast, and getting comfortable being uncomfortable One of my favorite ideas from this conversation is Helena's definition of courage: the ability to walk with fear. You don't have to wait until you feel completely confident to make the next move. Sometimes you have to take the action first and allow the confidence to follow. CONNECT WITH HELENA WONG Instagram: www.instagram.com/helenawongphotography Education + Coaching: www.helenawongphotography.com/education FREE RESOURCE: Helena's Marketing Blueprint that helped grow her business to $400K+: www.creativeceo.kit.com/marketingblueprint 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E479
    August 31 · 50 min

    479. Claire Hunt - Being a Sought-After Photographer (how she did it)

    What actually makes someone sought after? In this episode, I sit down with wedding photographer, educator, coach, and host of the All Angles Podcast, Claire Hunt. Claire went from working as a pediatric trauma nurse to building a six-figure photography business, eventually booking $10K–$15K weddings and coaching hundreds of photographers and videographers along the way. But this conversation isn't really about how quickly she grew. It's about what she did to become someone people already wanted before they ever submitted an inquiry. We talk about building a personal brand, consistently showing up in your marketing, and creating messaging that connects what you do with what your ideal clients actually want. Then we go deep into one of my favorite parts of the conversation: the inquiry-to-booking process. Claire walks through how she responds to inquiries, why she loves discovery calls, how she keeps those conversations relational instead of transactional, and how she uses the "yes ladder" to help couples confidently move toward a decision without making the conversation feel pushy or salesy. We also talk about what happens when all of this starts working together: better clients, higher bookings, more confidence, stronger work, and the momentum that eventually allows you to become truly sought after in your market. If you feel like your work is good but you're still competing on price, packages, and deliverables, this episode is for you. In this episode, we talk about: Claire's journey from pediatric trauma nurse to six-figure photographer What actually makes someone "sought after" Why your personal brand matters just as much as your portfolio Showing up consistently even when your audience is small Desire-based messaging and selling through emotion Warming up potential clients before they ever inquire Why sending every piece of pricing information immediately can work against you Turning the inquiry process from transactional to relational How Claire structures discovery calls Asking better questions instead of pitching yourself Building the "yes ladder" throughout a sales conversation How to handle a lead who is already ready to book Why relationship-focused sales can lead to higher bookings Building momentum with better clients, better work, and better pricing Claire's Website: http://education.clairehunt.co Find Claire: https://www.instagram.com/itsclairehunt Freebie: https://freebie.clairehunt.co/hook-inquiries Discovery Call Script: https://products.clairehunt.co/discovery-call-script 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. Chapters 00:00 – Claire Hunt's Journey from Nurse to Photographer 01:07 – Building a Profitable Photography Business 03:01 – What Makes a Photographer Sought After? 04:36 – Going From Zero to Six Figures 07:00 – Building a Personal Brand 11:13 – Consistency, Omnipresence & the Marketing Funnel 15:44 – From Inquiry to Booking 19:45 – Desire-Based Messaging 24:57 – Making Discovery Calls Relational 27:37 – Building the "Yes Ladder" 33:59 – Guiding Clients Toward the Next Step 35:25 – What to Do With a Hot Lead 38:43 – How Better Sales Create Better Bookings 41:24 – Building Momentum in Your Business 43:16 – You Can Become Sought After 44:12 – Claire's Resources & What's Next #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E478
    August 24 · 34 min

    478. Pricing On Your Website? Let's Talk About It (I took mine OFF)

    Should you put your pricing on your website? This week I took mine off my site for the first time in about 2 years. But why? In this week's episode I break down why I decided I needed to take my prices off my website for now. I also dig through some thoughts about why you should or shouldn't have prices on your site. This episode will provide some practical tools to help you decide whether or not YOU need your pricing on your site or not. Let me know in the comments what you do and why. I would love to start a conversation! The Shifting Focus Experience, 10/27 and 10/28 in Tulsa OK: https://john-bunn.com/the-shifting-focus-experience 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ WedTrack - Timeline GENIE https://wedtrack.app/r/shiftingfocus ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn ⭐️ Pic-Time 1 Free Month Annual Plan : https://johnbunnfilms.pic-time.com/referral The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E477
    August 17 · 35 min

    477. Stop Being Afraid to Work for Free (Let me explain)

    This episode might ruffle some feathers. Recently, I posted that I was looking for a photographer and videographer to help capture The Shifting Focus Experience in exchange for a ticket to the event. Almost immediately, the criticism started: Why would an educator who teaches people to raise their prices ask someone to work for free? So I decided to talk about it. There's a massive difference between someone expecting you to give away your work and you strategically choosing to invest your time, talent, or services into an opportunity that can move your business forward. In this episode, I'm talking about the difference between a scarcity mindset and an abundance mindset, why I still say yes to unpaid opportunities, and why I continually see some of the most successful people in the premium and luxury market sponsoring events, donating their services, and finding ways to get themselves into the right rooms. Your network is a lot like a 401(k). The investments you make today might not pay you tomorrow, but over time, relationships compound. We'll talk about how to decide which opportunities are actually worth saying yes to, why "exposure" isn't always a dirty word, and how thinking only about what pays you today could be keeping you stuck in the middle market. If you know where you want your business to be in two years, start asking yourself: What can I invest today that gets me closer to that room, that work, and those relationships? Because sometimes the opportunity that doesn't pay enough today is the opportunity that changes everything tomorrow. The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience Chapters 00:00 Why This Episode Might Ruffle Some Feathers 02:18 The Controversy Around Working for Free 04:11 When "Exposure" Is Actually Worth Something 05:39 Why Successful Creatives Sponsor Events 08:36 Scarcity vs. Abundance Mindset 09:18 The $2,000 Ticket Controversy 13:00 Why Getting in the Room Matters 16:24 Stop Thinking Only About Today 19:51 How Free Work Helped Build a $50K+ Brand 21:21 Get in the Room and Build Your Brand 24:19 Your Network Is Your Business's 401(k) 27:17 Why Action Takers Eventually Win 29:12 Build Your Two-Year Plan 33:10 Shift From Scarcity to Abundance 34:16 Final Thoughts + The Shifting Focus Experience 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E476
    August 10 · 1 hr 3 min

    476. Chris J. Evans: From 100 Weddings a Year to $50K+ Destination Weddings

    The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience Chris J. Evans went from photographing more than 100 weddings a year on Maui to building an international destination photography brand where multi-day wedding collections now start between $35,000 and $50,000. But that transformation didn't happen simply because he became a better photographer. In this episode of Shifting Focus, Chris and I break down the decisions that changed the trajectory of his career: getting clear on what made his work different, intentionally building a fashion-forward brand, raising his prices, investing in the right rooms, and developing genuine relationships with planners and other people who could open new doors. Chris shares how attending his first Engage introduced him to an entirely different level of the wedding industry, how he rebuilt his network after moving from Maui to California at the beginning of COVID, and how one relationship eventually led to photographing Robin Roberts' wedding and opportunities around the world. We also talk about what happens after you've already built a successful career. Chris shares why refinement matters more than constantly reinventing yourself, how he's adapting his imagery for a new generation of clients, and why today's couples don't just want to see what a wedding looked like. They want to feel what it felt like. If you're trying to move into a new market, raise your prices, strengthen your brand, or get into rooms that feel one level above where you are today, this conversation is packed with perspective on what that progression actually looks like. Learn more about Chris J. Evans: Website: https://chrisjevans.com/ Speaking & Education: https://chrisjevans.com/speaking Instagram: https://www.instagram.com/chrisjevansphoto 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E475
    August 3 · 52 min

    475. I Left Everything I Built. Here's What Happened One Year Later. (1 Year Anniversary of Shifting Focus)

    Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle For one year, I've been building the Shifting Focus podcast from the ground up. In this episode, I'm reflecting on everything that led to this moment, from launching How to Film Weddings back in 2018 to making the difficult decision to walk away and start over with a brand new vision. I share the highs, the failures, the uncertainty, the lessons, and why I believe taking uncomfortable steps is often the only way to build something meaningful. If you've ever wondered why I made the transition, what happened behind the scenes, or what I've learned over nearly 500 podcast episodes, this is the story. Whether you're a wedding photographer, filmmaker, or creative entrepreneur trying to get unstuck from the middle market, I hope this episode encourages you to keep showing up, stay consistent, and trust the process. Thank you for being part of this first year of Shifting Focus. I truly couldn't have done it without you. If this episode resonated with you, I'd love to hear from you. Send me a DM and let me know what part of your own journey you're in. And if you know someone who needs this message, share this episode with them. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E474
    July 27 · 36 min

    474. 3 ways to Identify your ideal buyer (and how it helped me raise my prices by 10X)

    Mastermind Waitlist: https://john-bunn.com/exposure-triangle Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience In today's episode, I break down 3 ways to identify your ideal buyer. - Why it matters in the first place - Practical ways to know who is the right fit for you, and more importantly who you should say NO to - A deep dive into how it has helped me push past the $50,000 mark for my work Stop doing what everyone else is doing, and start building the life you want. Be sure to comment below and say hello! As I mentioned there are a few tickets left for the Shifting Focus Experience (linked above), and I am opening up The Exposure Triangle Mastermind Group soon too! Thanks for the support, let's keep growing together. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off ⭐️ Second Society - The best place to find second shooters https://my.secondsociety.io/signup?via=john-bunn The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E473
    July 20 · 45 min

    473. Inside a $60K Wedding Booking: How Premium Clients Actually Buy

    🎯 Join the Exposure Triangle Mastermind Waitlist: https://john-bunn.com/exposure-triangle 🎟️ Learn more about The Shifting Focus Experience: https://john-bunn.com/the-shifting-focus-experience What does a $60,000 wedding booking actually look like? In this episode, I'm taking you behind the scenes of the biggest booking of my career and breaking down exactly how it came together. I'll walk through what was included, how the relationship started years before the contract was ever signed, why the planners and family trusted me, and the small decisions that ultimately led to a premium booking. This isn't an episode about charging more overnight. It's about becoming the kind of business that naturally attracts premium clients. In this episode, you'll learn: • What was actually included in a $60K wedding booking • Why premium clients buy differently than middle market clients • How networking created an opportunity years in the making • Why trust mattered more than price • How the Exposure Triangle of Work, Brand, and Network came together to make this booking possible • Practical lessons you can apply to your own business, no matter what you charge today If you're ready to get unstuck from the middle market, this episode is for you. Premium bookings aren't something you chase. They're something you build. If you enjoyed this episode, I'd love for you to leave a rating and review. It helps more wedding photographers and filmmakers discover the show. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E472
    July 13 · 1 hr 2 min

    472. Danilo & Sharon: Building an Ultra Luxury Photography Brand

    What does it actually take to build a photography brand that commands $50,000 weddings? This week on Shifting Focus, John sits down with Danilo & Sharon, an ultra luxury wedding photography team based in Europe whose work has become synonymous with some of the world's most exclusive celebrations. Together, they unpack the journey from building a successful business to creating a brand that attracts extraordinary clients around the globe. They discuss what separates luxury from ultra luxury, how intentional branding influences every client interaction, and why trust, reputation, and consistency matter far more than simply creating beautiful work. From building an internationally recognized brand to earning the trust of high-end clients, Danilo & Sharon share the mindset shifts, business decisions, and long-term strategies that helped them reach the top of the luxury market. If you're a wedding photographer, filmmaker, or creative looking to get unstuck from the middle market, this conversation offers a behind-the-scenes look at what it really takes to build a brand that people don't just admire, but actively seek out. Connect with Danilo & Sharon: Website: https://www.daniloandsharon.com/ Instagram: https://www.instagram.com/daniloandsharon YouTube: https://www.youtube.com/@daniloandsharon Shifting Focus is the podcast for wedding photographers, filmmakers, and creative entrepreneurs who want to build better work, stronger brands, and meaningful relationships that lead to premium opportunities. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E471
    July 6 · 1 hr 10 min

    471. Justin Roth: Why Relationships Beat Talent in the Wedding Industry

    Try WedTrack FOR FREE: https://wedtrack.app/?ref=shiftingfocus Success in the wedding industry isn't just about creating incredible work. It's about becoming someone people trust. In this episode of the Shifting Focus Podcast, I sit down with Justin Roth to unpack one of the most unique careers in the wedding industry. In just a few years, Justin went from picking up a camera after COVID to becoming one of the most sought-after second shooters in the luxury wedding world, working alongside some of the biggest names in wedding filmmaking at incredible weddings across the globe. We dive into what actually makes an exceptional second shooter, why relationships consistently open more doors than talent alone, and the professionalism that separates vendors who get invited back from those who don't. Justin also shares the story behind Wed Track, the wedding timeline app that has completely changed the way I manage wedding days. I've been using it for months now, and it has become one of my favorite tools for staying organized on wedding weekends. Whether you're a photographer, filmmaker, planner, content creator, or any wedding professional looking to elevate your career, this conversation is packed with practical advice that will help you build stronger relationships, earn more trust, and create more opportunities. Guest Links Justin Roth Media https://www.instagram.com/justinrothmedia/ Wed Track https://www.wedtrack.app Wed Track Instagram https://www.instagram.com/wedtrack Mentioned in this Episode Adam Grumbo https://instagram.com/adamgrumbo Peyton Frank https://instagram.com/peytonfrank If you enjoyed this episode, be sure to subscribe to the Shifting Focus Podcast and leave a review. It helps more wedding professionals discover the show, and I truly appreciate your support. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast CHAPTERS 00:00 Introduction 01:43 Meet Justin Roth 03:00 From COVID to Wedding Filmmaking 09:18 Why Second Shooting Opens Doors 12:11 Building Relationships That Last 21:24 Why Luck Favors Preparation 25:19 The Mindset of a Great Second Shooter 31:19 Behind the Scenes of a Vogue Wedding in Italy 40:41 What Second Shooters Can Actually Earn 43:16 Building a Six Figure Career as a Second Shooter 45:40 The Code of Conduct Every Second Shooter Should Know 53:47 The Story Behind Wed Track 01:00:37 How Wed Track Simplifies Wedding Days 01:05:46 What's Next for Wed Track 01:06:23 Final Thoughts

  • S5 · E470
    June 29 · 1 hr 7 min

    470. Chloe Ramirez on Feeding Your Creative Muscle (and Building a More Valuable Brand)

    THE SHIFTING FOCUS EXPERIENCE: https://john-bunn.com/the-shifting-focus-experience In this episode of Shifting Focus, I sit down with photographer, educator, and creative powerhouse Chloe Ramirez for one of my favorite conversations we've had about creativity. While Chloe is known for her incredible lighting and artistic portraits, this conversation isn't really about lighting. It's about becoming the kind of artist people can't replace. We talk about why creativity is a muscle that has to be trained, how to stop apologizing for your unique style, and why the more authentically you show up, the more valuable your work becomes. Chloe also shares her journey from school photography to becoming one of the most recognizable creative voices in wedding photography, how she built relationships that fueled her business, and why feeding your creative soul is one of the best investments you can make—not just for your art, but for your career. If you've ever felt creatively stuck, struggled to find your own style, or wondered how photographers build brands that command premium prices, I think you're going to love this conversation. Connect with Chloe Ramirez Education Website: https://chloeramirezeducation.cominstagram.com/chloeramirezphoto Podcast: https://open.spotify.com/show/6y6aOwo3qjgPgdqaNAAehL?si=25c786065079498d Photography Website: https://www.chloeramirezphoto.com IG: https://www.instagram.com/chloeramirezphoto Free Lighting Gear Guide: https://chloeramirez.podia.com/lighting-gear-guide Afraid of the Dark: Intro to Off-camera Flash: https://chloeramirez.podia.com/afraid-of-the-dark Profoto A2 Core Stills Kit: https://bit.ly/4ecIFiA 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 – Meet Chloe Ramirez 03:10 – From school portraits to wedding photography 05:54 – Balancing creativity and business 08:51 – Where creative inspiration comes from 12:06 – Building trust and networking with planners 14:57 – Developing a style that attracts the right clients 18:00 – Creativity is a muscle 20:56 – Why authenticity matters more than perfection 23:56 – Creative exercises that will make you a better artist 27:00 – Dealing with rejection and building resilience 32:31 – Building trust through your work and relationships 34:04 – How Chloe developed her signature style 39:00 – Mastering lighting without losing creativity 46:14 – Transitioning into education 50:09 – Building community and teaching others 54:57 – Why Chloe started her podcast

  • S5 · E469
    June 22 · 1 hr 5 min

    469. Film and Fable | What Happens When You Stop Saying Yes to Everything

    The Shifting Focus Experience - https://john-bunn.com/the-shifting-focus-experience For Jack and Alyssa of Film & Fable, it led to shooting 57 weddings in a single year, traveling nonstop, building a destination wedding brand, and eventually discovering what kind of business they actually wanted to build. In this episode of Shifting Focus, we dive into the real story behind Film & Fable. We talk about the early hustle years, finding their ideal clients, refining their brand, navigating life as new parents, charging higher prices with confidence, and learning that success isn't about saying yes to everything. It's about building a business that aligns with the life you want to live. This conversation is packed with practical wisdom for wedding filmmakers, photographers, and creative entrepreneurs who are trying to find clarity in their business and create a brand that feels intentional. Connect with Jack & Alyssa Website: https://www.filmandfable.com/ Instagram: https://www.instagram.com/filmandfableco Join The Exposure Triangle https://theexposuretriangle.com/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. The Shifting Focus Experience 10/27 and 10/28 - http://john-bunn.com/the-shifting-focus-experience Starting a wedding filmmaking business during a global pandemic sounds a little crazy. CHAPTERS 00:00 Introduction to Jack and Alyssa 04:50 Starting a Business During a Pandemic 07:43 The Hustle of Wedding Videography 10:44 Navigating Early Challenges and Learning 13:47 The Impact of Family on Business Decisions 16:52 Refining Their Brand and Clientele 19:51 Finding Their Unique Style and Process 22:41 Building Core Values and Ideal Clientele 25:39 Evolving Business Strategies and Pricing 28:25 The Importance of Community and Mentorship 35:57 Overcoming Pricing Mindset Hurdles 37:15 Building Confidence in Pricing 39:39 Finding the Right Market Position 41:43 The Evolution of Business Confidence 43:11 Current Business Landscape and Future Goals 46:40 Balancing Family Life and Business 52:00 Advice for New Entrepreneurs 55:18 The Heart of Service in Business #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E468
    June 15 · 39 min

    468. Why We All HATE Outsourcing Our Edits

    Shifting Focus Experience 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience John Bunn Films Experience: https://johnbunn.bridengroom.video/ In today's Episode, I break down something that I think most of us struggle with... OUTSOURCING. Not just our edits, but outsourcing in general. Buying back your time is so important to your business health, mental health, and creative health. Most of us have the wrong idea of what outsourcing is, so in today's episode I break down my thoughts. 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E467
    June 8 · 1 hr 6 min

    467. Miranda Anderson on Building a Premium Photography Brand

    Shifting Focus Experience - October 27 & 28 - https://john-bunn.com/the-shifting-focus-experience What does it actually take to build a photography brand that consistently attracts premium clients? In this episode of Shifting Focus, I sit down with wedding photographer Miranda Anderson to talk about the decisions, risks, and strategic moves that helped her grow from second shooting weddings to building a highly sought-after photography business. We discuss the power of social proof, how one wedding can completely change the trajectory of your career, why networking still matters more than most people realize, and how small improvements compounded over time can create massive growth. If you're a photographer, filmmaker, planner, or creative entrepreneur looking to elevate your work and attract better opportunities, this conversation is packed with practical takeaways you can apply immediately. Early Access Photographer Profitability Model : https://mirandandersonphoto.myflodesk.com/pricingmodel Connect with Miranda Anderson Website: www.mirandanderson.com Instagram: www.instagram.com/mirandaanderson Join The Exposure Triangle: www.theexposuretriangle.com 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction to Miranda Anderson 07:19 Living the Dream: A Wedding Photographer's Life 10:26 The Journey Begins: From High School to Wedding Photography 13:07 Building a Business: The Importance of Education and Experience 16:27 Navigating Challenges: Quitting School and COVID-19 19:22 The Power of Social Proof: Getting Published 22:05 The Impact of a Single Wedding on a Career 25:16 Strategic Growth: Expanding Services and Locations 28:07 Taking Risks: The Banff Styled Shoot Experience 35:01 Shifting Focus: Embracing Change and New Opportunities 39:09 Networking: Building Relationships for Growth 40:28 Fine-Tuning Your Craft: The Journey of Improvement 47:48 Navigating Pricing Strategies: Finding Your Worth 57:50 Profitability Model: Understanding Your Business 01:03:37 Embracing Discomfort: The Path to Growth 01:04:23 Wrap-Up and Key Takeaways

  • S5 · E466
    June 1 · 1 hr 14 min

    466. Current Films - Building A Luxury Brand with Demand

    ♥️ THE SHIFTING FOCUS EXPERIENCE: 10/27 & 10/28: https://john-bunn.com/the-shifting-focus-experience In this week's episode of Shifting Focus, John brings on Zac and Bethany from Current Films to walk through their journey on becoming Luxury Wedding Filmmakers. This is a deep dive into the mindset behind charging more, and working with luxury clientele. Follow Current Films: https://www.instagram.com/currentfilms See their Work: https://thecurrentfilms.com/ 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast

  • S5 · E465
    May 25 · 1 hr 6 min

    465. Inside the World of $100,000 Wedding Films with Gione Da Silva

    👋🏻 Waitlist for THE EXPOSURE TRIANGLE: https://john-bunn.com/exposure-triangle What does it actually take to build a wedding film brand at the very top of the market? In this episode, I sit down with Gione Da Silva, a filmmaker based in England whose work has taken him all over the world and into the highest levels of the wedding industry. Gione shares how he went from Brazil to filming some of the most exclusive weddings on the planet, with collections that can reach well over $100,000 per event. But this conversation goes far beyond pricing. We talk about developing artistic taste, refining your color palette, creating timeless imagery, building relationships that compound over years, and how your work, brand, and network all have to evolve together if you want to move into a higher-end market. This is one of my favorite conversations we've had on the podcast because Gione doesn't just talk about success. He talks about service, humility, creativity, family, and the long process of becoming the kind of person people trust at the top of the industry. If you're a wedding filmmaker, photographer, planner, or creative entrepreneur trying to elevate your work and attract better opportunities, this episode is packed with insight. Links Gione's Website: https://www.gionedasilva.com/ Gione's Instagram: https://www.instagram.com/gione.silva/ Exposure Triangle Waitlist: https://john-bunn.com/exposure-triangle 👋 Join My Circle Community: https://shifting-focus-with-john-bunn.circle.so/ 🎧 Listen to the podcast on your favorite platform: https://bit.ly/4owsWiM 📱 Instagram: John Bunn - http://bit.ly/2AYTiE2 John Bunn Films: https://bit.ly/43S3866 Get in Touch: ✅ Brand deals, promotions, podcast info, etc., email john@johnbunnfilms.com Sponsors and Affiliates: ⭐️ Bride and Groom Video - John's Personal Editor for Video: https://bridengroom.video/johnbunn/ - $100 off the first project of $400, promo code JOHNBUNN100 ⭐️ Get 1500 Free Edits with Imagen.ai: https://imagen-ai.com/?ref=johnbunn ⭐️ Vidflow - Deliver your films and photos with the best - Try it free here https://signups.vidflow.co/ref/johnbunn ⭐️ Musicbed - The Best Place to License Music: https://bit.ly/45HQjhC - 14 day free trial ⭐️ Inly - CRM for creatives: https://bit.ly/41Akxkf - 10% off with promo code JOHN ⭐️ Lemlii - CRM for creatives: https://bit.ly/45rhAnl Promo Code - JohnBunn25 (25% off any plan for 12 months) ⭐️ Multiply Media - https://bit.ly/46OdZCe - 15% off with promo code JOHNBUNN ⭐️ PlotLine Pro - AI Powered, Story First Filmmaking Tool - 3 Free days - https://www.plotline.pro/?via=john ⭐️ Spingle - AI culling and editing - https://bit.ly/4m80XnZ - 2 week free trial ⭐️ Honeybook - CRM for creatives: https://bit.ly/4lmrKvf - 30% off ⭐️ Gamut - Color Presets and LUTs: https://gamut.io/product/luxe/?gamut=johnbunn ⭐️ Flodesk - Emails Made Easy: https://bit.ly/4md3ltE - 50% off The Shifting Focus Podcast, all rights reserved. All links are affiliate links and result in a commission for John Bunn Films if used. I appreciate the support. Help me by supporting my sponsors. #weddingvideography #weddingphotography #shiftingfocuspodcast Chapters 00:00 Introduction of Gione De Silva 02:02 Gione's Background and Artistic Roots 07:20 First Wedding and Early Business Growth 12:56 Developing a High-End Style and Color Palette 18:56 Balancing Art, Business, and Networking 25:05 Defining Your Brand and Ideal Client 34:48 Networking Strategies and Building Relationships 42:48 Serving Clients and Collaborating on Weddings 48:55 Fine-Tuning Your Business and Art 53:36 Why Gione Continues to Push Forward 58:31 Connecting and Final Thoughts

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