The Pricing Challenge

"Sellers re-buy their own home every day, and lose big in the process." James Shaw stays on the number one issue in the market right now, pricing, and pulls a line from Shift pages 148-149 that every agent should have ready for their next listing appointment: when a seller rejects an offer, they're buying their house back at that price. Agents get honest about taking ego out of the conversation, setting expectations at the listing consultation so the price talk later isn't a surprise, and why you should never be the first to say no to an offer. If you're tired of fighting stubborn sellers on price, this one gives you the language to lead the conversation. Aired on October 6, 2026 The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift. James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support. JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDaily Ready to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com