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My .4 Cents

My Point 4 Cents

This is what musicians need to know about the music business today. Every Tuesday, music marketers Matt Bacon, Dustin Boyer, Jesse Cannon, and Andrew Southworth break down what's changed in music marketing and the music business, as well as what's currently changing in the industry. You’ll be surprised what they disagree about!

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September 25 · 1 hr 17 min
Did Spotify Secretly End AI Music?
Andrew Southworth and Dustin Boyer explore how Spotify secretly crushed AI music, and the Ed Sheeran drama. Plus Andrew interviews the founder of SubmitHub, Jason Grishkoff, where they talk about where SubmitHub fits in your music marketing stack, how they recently banned AI music from the platform and his advice for emerging artists. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
September 18 · 1 hr 2 min
Is Stella Lefty Ruining The Music Business?
This week on the pod we ask if Stella Lefty is ruining the music business, what the big problems are with music tech and Matt interviews Steve of Does it Doom about gear endorsements! It's a good one! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
September 10 · 1 hr 6 min
Should You Make Music Videos?
This week on the pod we ask if music videos are even worth it - and if you should book your own festival! We also have the good folks at Music Ally about the hard work they do as a music industry trade publication. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E53
September 4 · 1 hr 11 min
Music Marketing with $0 vs $10k+
In this episode of My Point 4 Cents Andrew Southworth, Matt Bacon and Rom Villarica talk about how music marketing changes from $0 to $10k and how marketing changes at different stages of your career. This episode also features an interview with Jason Lekberg where he talks about marketing and strategy for artists like Steel Panther and Gwar. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E52
August 31 · 1 hr 17 min
Catalog Acquisition And DIY Music! (With Joe Nelson of Trust Records)
We have Joe Nelson on the show to talk about his label Trust Records, catalog acquisition, packaging and DIY music. Andrew interviews Tim Weber, the founder of Groupd, where they talk about how artists should think about monetization, why most artists struggle with fan retention and how Groupd can help. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E52
August 21 · 1 hr 8 min
Artist Development and AI Music Legislation With John Strohm
Music Lawyer John Strohm joins the podcast this week with semi regular co host Ryan Schutte and Matt Bacon to talk about what artist development means, his success managing Abigail Rose and the future of AI Music Legislation! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E51
August 18 · 1 hr 15 min
How To Tour Better + Lessons from Australia's Music Scene!
This week on My .4 Cents we have special guest Raechel Whitchurch and talk tour booking and marketing, Australian music industry and so much more! Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E50
July 31 · 1 hr 1 min
How streaming platforms ACTUALLY pay & What NOT to post on socials
This week on My Point 4 Cents, Andrew Southworth and Matt Bacon talk about how streaming platforms actually pay music artists, what NOT to post on social media as well as where music artists should run ads online. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E49
July 24 · 1 hr 7 min
How Musicians Can Grow On Instagram & The DistroKid Sale
This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk about what actually matters for organic content on Instagram, DistroKid getting acquired by a private equity company and how Playstation getting rid of physical discs matters for the music industry. The episode also features an interview with Troy Tittley (Nuns of the Tundra) where we talk about organic growth strategies for TikTok and other platforms, including which tactics and platforms work best right now for music artists. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E48
July 10 · 1 hr 24 min
How to go From Zero to Hit Song
This week on My Point 4 Cents Dustin Boyer and Andrew Southworth talk about what it takes to scale a song to be a 'hit song', and Tidal now automatically flagging and demonetizing 100% AI generated music. The episode also features an interview with legendary agent Jordan Burger, where he talks about why he doesn't want to sign your band. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Jordan on Instagram: https://www.instagram.com/jo2thabu Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E47
July 4 · 1 hr 18 min
How The Live Music World ACTUALLY Works
In this weeks episode of My Point 4 Cents, Andrew Southworth, Ryan Schutte and Matt Bacon talk about the different roles in live music, general concert promo and the drama around Stick Figure. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E46
June 25 · 49 min
Spotify's NEW Video Feature & How To See If AI Stole Your Music
In this episode of My Point 4 Cents Matt Bacon, Jesse Cannon and Andrew Southworth talk about Spotify's new video feature, and the new tool that you can use to see if AI platforms stole your music for training data. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents See if your music was stolen for AI training: https://www.theatlantic.com/technology/2026/06/dataset-free-music-archive/687336/ Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E45
June 4 · 58 min
Social Media Is DYING?!
This week on My Point 4 Cents Matt Bacon, Andrew Southworth and Dustin Boyer give as much music marketing advice as they can in under 1 minute, talk about why you shouldn't ask people to listen to your music, how to build lore around your music and if cover songs help or hurt your music career. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E44
May 29 · 1 hr 17 min
Spotify NEW AI Remix Feature and the END of Instagram Repost Pages
On this week's episode of My .4 Cents Dustin Boyer, Ryan Schutte, Andrew Southworth and Matt Bacon talk about Spotify & UMG's new AI remix / cover feature and the death of repost pages on Instagram. The episode also features an interview with Jadd Shickler (Blues Funeral Recordings, Magnetic Eye Records) talking about what record labels are looking for, the role of the label in 2026 and what it takes to build a scene. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E43
May 22 · 1 hr 20 min
What Meta Ad Campaigns ACTUALLY Work For Music Marketing?
This week on My Point 4 Cents Matt Bacon and Andrew Southworth talk all about running Meta ads for music marketing. Including effective cheap ads, what content works best and the different types of campaigns that work for music. The episode also features an interview with Rom Villarica (AZKAL), the founder of Flowstage, a site and app that makes it easy for music artists to create content for social media and ads at scale. Become A Member To Get All Of Our Videos: https://www.youtube.com/channel/UCpveuOJ074aUY09YfIQHz0Q/join Find My .4 Cents On Your Favorite Podcast App And Subscribe Here https://beacons.ai/mypoint4cents Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E42
May 15 · 1 hr 13 min
Millennial vs Gen Z Music Marketing
This week on My .4 Cents Matt Bacon, Izzy Guti, Dustin Boyer and Andrew Southworth talk about millennial vs gen z marketing and CharliXCX's new song rollout, Megan Trainor's branding switch and blue dot fever. The episode also features an interview with Mark Jourdian of Good Harbor who runs a management company working with artists like boygenius, Father John Misty, Mitski and more. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E41
May 8 · 1 hr 29 min
Spotify's NEW Artist Verification System
In this week's episode Andrew Southworth, Dustin Boyer and Grayson Flatness talk about Spotify's new artist verification system (and it's problems), as well as Grayson's 360 artist creative agency NBHD. The episode also features an interview with Simon and Luke of Chapters Music, who have produced music for Olivia Rodrigo, Madonna, Gabbie Hanna, Carpenters and many more. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E40
April 24 · 1 hr 16 min
Great Music vs Great Marketing (what's more important?)
In this week's episode of My .4 Cents Matt Bacon, Stevie Red McMinn, Andrew Southworth and Dustin Boyer talk about if great music beats great marketing, and the continued drama behind Chaotic Good Projects and their marketing of Geese. The episode also features an interview between Matt Bacon and Kyle Weber of Indie on the Move where they talk about how indie artists can plan shows and tours. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E39
April 17 · 1 hr 22 min
Music Marketing with 1,000+ TikTok Accounts?!
In this week's episode of My .4 Cents Dustin Boyer, Alex Bochel, Matt Bacon and Andrew Southworth talk about Justin Biebers game changing Coachella performance, organic content vs Meta ads and Chaotic Good Projects crazy fan page / theme page TikTok marketing strategy. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.
S1 · E38
April 10 · 1 hr 2 min
How Linkin Park Leveraged Community Building feat. Rob McDermott
This week on My .4 Cents Andrew Southworth, Matt Bacon and Jesse Cannon chat with Rob McDermott about what it was like managing Linkin Park during their first several albums, and how they grew through community building activities and street teams. Follow Andrew Southworth @andrew.southworth https://andrewsouthworth.com/ https://www.youtube.com/andrewsouthworth Follow Jesse Cannon @jessecannon jessecannon.com Follow Dustin Boyer @dustintheindustryplant Follow MattBacon @bacons.bits dropoutmedia.net sapphireeye.net Hosted on Acast. See acast.com/privacy for more information.

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