Health & FitnessMental HealthBusinessEntrepreneurshipNon-Profit

Mess to Mission

Lindsey Paulson

Welcome to "Mess to Mission," the podcast where we delve into the intersection of mental health and entrepreneurship. Hosted by Linds Paulson, this show is your go-to resource for navigating the challenges of streamlining everything- from your business operations to your mental health.

Join me each week as we explore practical strategies for streamlining your business operations while maintaining a healthy mindset. From managing stress and burnout, to fostering resilience and creativity, we cover it all. Hear stories from our guests on how they found purpose in their pain, joy in their accomplishments and helped to bring light to something that is passionate to them.

Drawing on insights from experts in both mental health and business, we offer actionable tips and inspiring stories to help you turn your mess into a mission. Whether you're a seasoned entrepreneur or just starting out, this podcast is your roadmap on helping ensure that your mess can become your new found mission.

Tune in to "Mess to Mission" and let's transform the way you do business, one episode at a time.

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24 episodes
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English

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S12 · E9
October 8 · 30 min
"Why Not Me?" with Jessy Kyle
Jessy Kyle is a dynamic singer, who has entertained crowds with over 3000 performances, stateside and abroad. Jessy has performed center stage at venues including Lincoln Financial Field, Madison Square Garden, The Pentagon, and the White House. Jessy is a Philadelphia fan favorite, having sung for the Eagles, Phillies, Flyers, and Sixers for over 30 years. Jessy is a motivational speaker and 3-time cancer survivor. Jessy shares her dynamic journey with fearless authenticity, soulful humor, and undeniable passion. She is committed to improving the lives of all people. Jessy is on the boards of The HEADstrong Foundation, The Abramson Family Cancer Research Institute, and the Center City Girls Academy. Jessy is an inventor and entrepreneur who recently launched her revolutionary bra line, The Betterly Bra Company®. Betterly is the only patented and custom fit bra that solves bra problems. The wearer gets their best fit every time. Betterly is Made in North America. Jessy and her husband own Pop Pop’s Ice Cream Shoppe in the Somerton section of Northeast Philly. https://jessykyle.com/ https://www.betterlybra.com/ https://www.instagram.com/jessykyle?igsh=Z3lzcTBnZDFvdm10&utm_source=qr
S12 · E8
October 1 · 29 min
Why Your "Normal" Labs Might Not Be Optimal: Thyroid, Hormones, and Functional Medicine | Ashley Cruz Arata
Have you been told your labs are "normal" while you're exhausted, gaining weight, and not sleeping? Integrative health practitioner Ashley Cruz Arata lost half her thyroid, gained 40 pounds, and kept hearing "normal" until an oncologist asked if she'd ever tried natural medicine. She left a decade at Amazon to help women find the root cause. This episode is for education, not medical advice. Talk with your own provider about your care. Ashley had to learn the tech and email side of business from scratch. If that's the part you dread, that's exactly what I help with: https://www.lindspaulson.com IN THIS EPISODE A fall on black ice, a CT scan, and the thyroid nodule nobody was worried about Why weight gain, hair loss, and broken sleep were early thyroid signals "Normal" vs. optimal lab ranges, and why normal includes people who are already unwell The three hormone buckets: thyroid, reproductive, and stress How gut health affects thyroid hormones and estrogen clearance The minerals your thyroid needs to work: iodine, selenium, and zinc Why integrative health means the best of both worlds, not ditching your doctor Losing two father figures to cancer in one year, and deciding not to wait for "later" Leaving Amazon and learning the business side as she went You are the expert on your own body ABOUT ASHLEY Ashley Cruz Arata is a Certified Integrative Health Practitioner who helps women over 35 get to the root cause of hormone and thyroid imbalances using functional lab testing and natural approaches. After years of hearing her labs were "normal," she healed her own body and now helps women feel seen in theirs again. CONNECT WITH ASHLEY Free guide, Normal Isn't Optimal (the hormone lab guide that shows what "normal" labs are missing): https://ashleycruzarata.myflodesk.com/normalisntoptimal Website: https://ashleycruzarata.com/ Instagram: https://www.instagram.com/ashleycruzarata/ --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S12 · E7
September 24 · 32 min
Human Design for Moms: Grief, Postpartum and Coming Back to Yourself | MaKenzie Byram
What happens when grief, postpartum, and a demanding career all land in the same season? MaKenzie Byram shares how gut health and Human Design helped her come back to herself, and how she now helps moms move out of survival mode. Content note: this episode includes discussion of suicide loss and postpartum depression. If you are struggling, call or text 988 (US) to reach the Suicide & Crisis Lifeline. If your business is running you instead of fitting your season of motherhood, that's exactly what I help with. Start here: https://www.lindspaulson.com IN THIS EPISODE How an elimination diet in 2015 introduced MaKenzie to gut health, long before it was mainstream Postpartum anxiety and depression with her first baby, and why she leaned on professional support Losing her dad to suicide while nursing a six-month-old, and going back to work two weeks later The gut-brain connection, and why physical health was the first thing she could control Building an in-house recruiting department, then hitting a wall after baby number three Human Design explained simply: start with your type, strategy, and authority Why "let me think about that" changed her decision-making as an emotional authority The Gut Code: receive, rhythm, regulate, release, and restore Parenting three kids with three different Human Design types BOOKS MENTIONED The Plan by Lyn-Genet Recitas: https://amzn.to/3T6U7Wz The Whole30 by Melissa Urban: https://amzn.to/4hpORqp The 5 Love Languages by Gary Chapman: https://amzn.to/3TRvBJe As an Amazon Associate I earn from qualifying purchases. ABOUT MAKENZIE MaKenzie Byram is the host of Regulating and Raising, a podcast helping moms move out of survival mode and into a life they recognize as their own. After a decade in corporate talent acquisition and a postpartum season that left her depleted, she found her way back through gut health, Human Design, and nervous system work. She teaches that moms aren't broken, they're dysregulated. CONNECT WITH MAKENZIE Website: https://www.cleanmomedit.com Instagram: @thecleanmomedit Free training, The Reason You Mom the Way You Do: https://thecleanmomedit.myflodesk.com/freebie The Clean Mom Edit Club ($33/month): https://www.skool.com/the-soft-motherhood-collective-8849/about --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S12 · E6
September 17 · 29 min
How to Homeschool and Run a Business Without Burning Out | Erin Meinel
Can you homeschool your kids and still build something of your own? Former kindergarten teacher Erin Meinel ran two businesses straight into burnout, laid them both down to homeschool, and came back with a personal brand that flexes with every season. Feeling pulled between motherhood and the business you're building? Let's make room for both: https://www.lindspaulson.com IN THIS EPISODE From a decade teaching 4K and kindergarten to sleep coaching and a branding agency Why running two businesses with preschoolers led straight to burnout The book that gave Erin language for what she saw in classrooms: Hold On to Your Kids by Gordon Neufeld and Gabor Maté Laying down two working businesses to homeschool, and what she did in the in-between Why a personal brand can ebb and flow with your season of life Integration over balance: you don't have to pick just one identity Pivoting without fear: the right people stay in your corner The four to five homeschool anchors that make days predictable and calmer The one thing Erin wishes she'd known: look for problems you've already solved THE BOOK ERIN MENTIONS Hold On to Your Kids by Gordon Neufeld and Gabor Maté: https://amzn.to/4huwH5k As an Amazon Associate I earn from qualifying purchases. BUILDING YOUR OWN MARKETING PLAN? I plan content in Rella (https://getrella.com/?via=lindsey) and send emails with Flodesk (https://flodesk.com/c/2RCUL7). Both are affiliate links. ABOUT ERIN Erin Meinel spent over a decade as an early childhood educator before building two businesses of her own, one of which hit six figures in its first year. After two years as a marketing manager for a faith-integrated brand, she now teaches homeschool moms how to build and market a personal brand that fits their life and season. She hosts the Homeschool Moms Make Money podcast and lives in Wisconsin with her husband and two boys. CONNECT WITH ERIN Exclusive for Mess to Mission listeners: https://erinmeinel.com/mess Website: https://erinmeinel.com Instagram: https://instagram.com/erinmeinel Substack: https://substack.com/@erinmeinel Homeschool Moms Make Money podcast: https://podcasts.apple.com/us/podcast/homeschool-moms-make-money-homeschool-routines-work/id6790794941 --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S12 · E5
September 10 · 29 min
How to Pivot Your Business and Finally Delegate as a Mom Entrepreneur | Nora Virginia
Why is pivoting your business scarier than starting one? Business and identity coach Nora Virginia walked away from a multiple six-figure program three days before launching $15K in ads, and rebuilt her business to run part-time after becoming a mom. Ready to hand things off but don't know where to start? Building the systems and SOPs that make delegation possible is exactly what I do: https://www.lindspaulson.com IN THIS EPISODE What an identity coach does, and why strategy alone doesn't get executed How seven years at a startup built Nora's figure-it-out resourcefulness Buying someone else's 10,000 hours: why she has worked with coaches since day one Busy vs. productive: will that hour in Canva actually make you a dollar? Eating the frog, the phone blocker that exposed her avoidance habits, and asking "why am I avoiding this?" Why pivoting is harder than starting, and the program she shut down right before launch Rebuilding for part-time hours: the 20% of work that drives 80% of results How her assistant turned maternity leave into an SOP for every task in the business BOOK MENTIONED Eat That Frog by Brian Tracy: https://amzn.to/3TVwS1Q As an Amazon Associate I earn from qualifying purchases. SYSTEMS I USE TO DELEGATE Turn a screen recording into a written SOP with Kommodo: https://kommodo.ai/?via=lindsey My client workflows, forms, and follow-ups run through Dubsado: https://www.dubsado.com/?c=linds2026 Both are affiliate links. ABOUT NORA Nora Virginia is a business and identity coach, breathwork facilitator, and host of the top 2.5% podcast Glow Up to Blow Up. She helps entrepreneurs building personal brands scale to six and seven figures by expanding their identity into the version of themselves capable of creating the success they want, paired with timeless business strategy. CONNECT WITH NORA Website: https://www.noravirginia.com Instagram: https://www.instagram.com/iamnoravirginia/ Glow Up to Blow Up podcast: https://open.spotify.com/show/15mqJPnmWqp3heIwbDKdpe It Factor Interactive Workshop: https://www.noravirginia.com/itfactor Daily Future Self Activation: https://www.noravirginia.com/activation --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S12 · E4
September 3 · 31 min
Business Burnout Recovery: Letting Go of a Team and Rebuilding Better | Amy Stout
What do you do when your six-figure business looks great on the outside and you're falling apart on the inside? Amy Stout took a sabbatical, lost her biggest clients, let go of her whole team while pregnant, and rebuilt a simpler business that now earns more with half the expenses. If your business was built in a way that runs you into the ground, I help you rebuild the systems so it doesn't: https://www.lindspaulson.com IN THIS EPISODE Landing her first client by cold pitching 10 influencers: email, a personal video, and a follow-up How a virtual assistant business grew by referral into a six-person team Why highly customized services are hard to scale Burnout that showed up in her body: fatigue, eczema, asthma, and more Taking a seven-week sabbatical, and coming back to clients leaving Finding out she was pregnant, and deciding to let go of her entire team How one client's advice led to a new ads offer that signed four clients in a month Expenses cut in half and profit tripled after the pivot Why pivoting is a skill, not a failure ABOUT AMY Amy is a mom, entrepreneur, and the host of The Peaceful Entrepreneur, a podcast about building a business (and a life) that doesn't burn you out. She runs ABIDE Outsourcing, an ads agency serving Amazon influencers. CONNECT WITH AMY The Peaceful Entrepreneur: https://www.thepeacefulentrepreneur.com ABIDE Outsourcing: https://www.abideoutsourcing.com Instagram: https://www.instagram.com/heyamyelizabeth/ ABIDE on Instagram: https://www.instagram.com/abideoutsourcing/ --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S12 · E3
August 27 · 31 min
Why I Sold My Successful Business to Find Margin Again | Lauren Elliott, BCBA
What if the most faithful move is walking away from something that's working? Board Certified Behavior Analyst Lauren Elliott built a debt-free, profitable two-location practice, then sold it after five years to get her margin back. If your business has taken over every part of your life, let's build it back around your life instead: https://www.lindspaulson.com IN THIS EPISODE What a behavior analyst actually does (and the Criminal Minds question) How a psychology class turned an international business major toward mission work at home Opening a practice in 2020, with a waitlist one month in Running two locations debt-free and profitable from day one Feeling guilty wherever she was: at one clinic, the other, or at home The phone call from her assistant that made her decide to sell Selling to a national organization in under six months, exactly five years to the day after opening Why margin matters: you can't serve well with nothing left to refill What's next: a lifestyle blog, homesteading, and mentoring new BCBAs FINDING YOUR PEOPLE Lauren talks about why community with other women in business matters so much. Rally is one I love (affiliate link): https://letsrally.circle.so/rally?affiliate_code=a2c73b ABOUT LAUREN Lauren Elliott is a Board Certified Behavior Analyst (BCBA), entrepreneur, writer, wife, and mom. She blends biblical truth with practical insights from behavioral science to help individuals and families build healthier habits, strengthen relationships, and move from surviving to thriving. Her message: your mess doesn't disqualify you; it may be the very thing God uses for your mission. CONNECT WITH LAUREN Lifestyle: https://www.simplyelliott.com | Instagram @elliott_lauren Behavior analysis content and consultation: https://www.laurenrelliott.com | Instagram @lre.bcba --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S12 · E2
August 20 · 30 min
How a Mom of Two Started a Social Media Business With One Bold Email | Abby MacMillan
Can you build a business without a marketing background, around babies who don't nap? Abby MacMillan, founder of Resonate Social, sent one audacious email from her couch and turned it into a social media studio built around her kids, not the other way around. Know what you want your systems to do but dread building them? That part is my specialty: https://www.lindspaulson.com IN THIS EPISODE Imposter syndrome when you don't see yourself as "a creative" Three MLMs later: what they taught her about Canva and her own entrepreneurial streak How freelancing during naptime created a stressful relationship with the clock The one email to a local job listing that became her first client for a year and a half Building slowly: layering in childcare and client work one step at a time Keeping Fridays with her kids, and remembering that's the whole point Being a big-picture thinker who hands off building the systems and automations Why social media and email work best together Why podcasts have more staying power than a post the algorithm buries TOOLS FOR SOCIAL + EMAIL Plan your social content in Rella: https://getrella.com/?via=lindsey Send your emails with Flodesk: https://flodesk.com/c/2RCUL7 Both are affiliate links. ABOUT ABBY Abby MacMillan is the founder of Resonate Social, a social media studio that helps small business owners and founders show up online as themselves, not as a performance of who they think they need to be. A New Hampshire mom of two, she built her business around motherhood instead of the other way around. CONNECT WITH ABBY Free 5-Day Content Mini Course: https://resonatesocial.myflodesk.com/messtomissionpodcast Website: https://resonatesocial.co Instagram: https://www.instagram.com/resonate_social/ Work with Abby: https://resonatesocial.hbportal.co/public/discoverycall Join the membership: https://resonatesocial.co/membership-sales-page --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S12 · E1
August 13 · 31 min
From Special Ed Teacher to Online Business Manager for ADHD Entrepreneurs | Virtually Robyn
What happens when going back to teaching part-time would net you $1,000 a month after childcare? Former special education teacher Robyn ran the numbers, became a virtual assistant, and within a year had almost replaced her full-time teaching income as an Online Business Manager for busy-brained business owners. If your business lives in your head and you're ready to hand some of it off, start here: https://www.lindspaulson.com IN THIS EPISODE Why teaching part-time didn't add up once childcare was in the math Following a creator for seven years before buying her course: a lesson in nurturing your audience How helping one creator find an ADHD evaluation shaped Robyn's niche Keeping the impact of the classroom while working with adults Everything in motherhood and business is a season A weekly calendar on the fridge: the simple system for a pilot's schedule What an OBM does: podcasts, inboxes, launches, and even grocery orders Taking a real lunch break: boundaries when you're in charge of everything Gamify it: how Robyn writes her newsletter in 30 minutes or less WRITE YOUR OWN NEWSLETTER Flodesk is the email platform I use (affiliate link): https://flodesk.com/c/2RCUL7 ABOUT ROBYN Robyn is a former special education teacher turned Online Business Manager for business owners with busy brains. She supports them with simple, sustainable systems so their goals actually make it out of their notes app and their business supports their life. CONNECT WITH ROBYN Website: https://virtually-robyn.com/ Instagram: https://www.instagram.com/virtually.robyn/ Free private podcast: https://virtually-robyn.com/podcast --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E10
August 6 · 30 min
Finding Your Voice After Grief, Divorce, and Emotional Abuse | Hella Rader
What if the thing you start to help other women ends up giving you your own voice back? After divorce, loss, and years of emotional abuse, Hella Rader sat by her bird feeder for three months, then started a podcast she could barely speak on, and drove across the country recording women's stories. Content note: this episode includes discussion of domestic violence and emotional abuse. If you need support, the National Domestic Violence Hotline is available 24/7 at 1-800-799-7233, or text START to 88788. Want more conversations like this in your inbox? Join the weekly Sunday Ops email: https://lindspaulson.myflodesk.com/messtomission IN THIS EPISODE Recognizing emotional abuse two years after a 20-year marriage ended Writing a memoir as the first step in telling her story Letting yourself not be okay: three months of just sitting with it Starting a podcast when she couldn't finish her sentences A 30-day road trip from Virginia to Denver to record 18 women's stories, no Sprinter van required Letting go of what it's "supposed" to look like How the body holds what the mind hasn't processed yet, and how somatic work helped Moving from hypervigilance to trusting herself Why stories about menopause, shame, and grief still need to be told ABOUT HELLA Hella Rader hosts Stories That Sparkle, long-form conversations with women navigating grief, starting over, reclaiming their voices, and building community. As a somatic coach at Embody & Create, she helps women build lives they love from the inside out. Her studio is fully mobile by design: she goes where the story is. CONNECT WITH HELLA Website: https://www.hellarader.com Somatic coaching: https://www.embodyandcreate.com Substack: https://hellarader.substack.com Instagram: https://instagram.com/hellarader All links: https://linktr.ee/hellarader YouTube: https://www.youtube.com/@hellarader --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E9
July 30 · 15 min
How I Use Flodesk to Grow My Email List on Autopilot | That It Girl Series
Your email list is the one audience no algorithm can take away, so why does it just sit there? In this That It Girl episode, I walk through exactly how I use Flodesk: the templates and Flodesk Studio that made my emails pretty enough to send, and the workflows that welcome new subscribers while I'm at soccer practice. Try Flodesk with my link (it gets you a discount; affiliate link): https://flodesk.com/c/2RCUL7 SEE IT IN ACTION Join my list to get the weekly Sunday Ops email: https://lindspaulson.myflodesk.com/messtomission IN THIS EPISODE Why your email list matters more than any social platform The tool isn't the point: consistency dies the second a tool overwhelms you Flodesk Studio: describe your brand voice and get a designed email back Why ugly emails don't get sent, and how templates fix that Welcome workflows that greet new subscribers based on where they signed up Connecting a quiz to a nurture sequence Pricing that doesn't punish you for growing your list Segments: talk to each guest at the dinner party about what they care about Forms, link-in-bio pages, checkouts, and countdowns in one connected place NEED HELP BUILDING THE ENGINE? If your list just sits there and you feel guilty about it, I'll help you set up the automations once so they carry the relationship for you: https://www.lindspaulson.com MENTIONED IN THIS EPISODE Your Email List is a Dinner Party (episode) That It Girl: Business Automation with Dubsado (episode) --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E8
July 23 · 15 min
Theme Days: The Weekly Schedule That Ended My Decision Fatigue as a Business Owner
Are you tired from working, or tired from deciding what to work on every single morning? Here's the weekly rhythm I built so I only make the decision once and my calendar makes it for me after that: CEO Mondays, build days, content Thursdays, people Fridays, and weekends that are actually off. Want more simple systems like this every week? Get the weekly Sunday Ops email: https://lindspaulson.myflodesk.com/messtomission IN THIS EPISODE The specific kind of tired that comes from deciding from a dead stop every day Theme days: make the decision once and let your calendar make it after that Monday is CEO day: if you don't start the week as the CEO, you spend it as the employee Breaking big projects into bite-sized tasks so they leave your head Tuesdays and Wednesdays are build days, because building for yourself always gets bumped Thursday is content day: podcast, social, and email all go out Friday closes loops so nothing dangles into the weekend Why the weekend boundary holds the whole system together When a kid gets sick: shrink the theme instead of abandoning it MY SCHEDULER I match my Dubsado scheduler to my theme days so clients can only book on the right days (affiliate link): https://www.dubsado.com/?c=linds2026 READ MORE How I plan my business week, from CEO Mondays to Client Fridays: https://www.lindspaulson.com/post/how-i-plan-my-business-week --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E7
July 16 · 18 min
How I Use Dubsado to Automate Client Onboarding and My Podcast | That It Girl Series
Still going back and forth over email to book, onboard, and invoice every client? Here's exactly how I use Dubsado to run my client experience and my podcast guest process from one place, so it looks like I have a team when I don't. Try Dubsado with my link (affiliate link): https://www.dubsado.com/?c=linds2026 IN THIS EPISODE What a CRM does: taking the mental load of every client out of your head One inquiry form that kicks off the whole workflow automatically Proposal, contract, invoice, and payment plan signed in about 90 seconds on a phone Welcome emails, checklists, and reminders that send without you Canned emails for podcast guests and payment reminders: write once, reuse forever Why I run my podcast and my client work from the same scheduler (no double booking) Client portals: Dubsado's, plus using Google Drive as one Dubsado 2.0 vs. 3.0 Map the process first: build the system you'll actually use Build small workflows (onboarding, nurture, offboarding), not one 72-step monster Offboarding that asks for the Google review for you MAP IT BEFORE YOU BUILD IT I map my workflows in ClickUp before building them in Dubsado (referral link): https://app.clickup.com/signup?utm_source=in-app&utm_medium=owned&utm_campaign=inapp_owned_ar_ref_x_promo_all-devices_x_lp_in-app-referral_all-departments_x_settings&utm_term=9014462222_96155176&promo=SHARE10 --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E6
July 2 · 21 min
The Bare Minimum Business Day: 5 Habits That Move the Needle When the Kids Are Home
What still moves the needle when you have 15 minutes and one free hand? When summer takes away your long work blocks, these five small habits keep your business healthy while you're at the pool: touch revenue first, trust your systems, follow up, capture instead of create, and protect one CEO pocket. I'm building a community for moms running a business and a household at the same time. Get on the waitlist to hear first: https://lindspaulson.myflodesk.com/sunday IN THIS EPISODE Why summer shows you which five things were actually working The reframe: you're tending your business, not planting it Habit 1: one small money-forward action before the day fragments Habit 2: trust the systems you already built, and stop redoing them by hand Habit 3: follow up, because most "no" answers are really "just busy" Habit 4: capture ideas now so fall content comes from a full well Habit 5: a protected 30-minute CEO pocket, defended like a client call The 20-minute bare minimum routine for the most fragmented days Choosing the bare minimum on purpose is a mature business decision LET YOUR SYSTEMS CARRY SUMMER My client workflows and scheduler run in Dubsado: https://www.dubsado.com/?c=linds2026 My welcome sequences run in Flodesk: https://flodesk.com/c/2RCUL7 Both are affiliate links. --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E5
June 25 · 29 min
Burnout and Rest by Enneagram Type: How Each Type Actually Recovers
What if burnout is a systems failure before it's a personal one? In part two of the Enneagram series, I go type by type through how each Enneagram number experiences burnout, the kind of rest each type chronically skips, and how to build a rest protocol your business can actually support. I'm building a community for moms who want systems that make rest possible. Get on the waitlist to hear first: https://lindspaulson.myflodesk.com/sunday IN THIS EPISODE Why burnout is often a systems failure before it's a personality one The three kinds of rest entrepreneurs need: physical, mental, and soul rest Type 1: permission-based rest and a Friday closeout ritual Type 2: caregiving is not rest; let someone serve you Type 3: unproductive time and the phone in another room Type 4: low-stakes creativity just for you Type 5: why solitude and research can still be output Type 6: a gentle plan for a day off to signal safety Type 7: stay in one place long enough to go deep Type 8: movement, tenderness, and resting as strategy Type 9: presence, not escape How to write your own rest protocol and put it on your calendar MISSED PART ONE? Listen to How to Build Systems with Your Enneagram Number first. --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E4
June 18 · 30 min
Business Systems for Every Enneagram Type: Why That Routine Didn't Work for You
Tried the 5 AM routine, the cold plunge, and the color-coded Notion template, and quit two weeks later? You didn't fail that system; it failed you. In part one of the Enneagram series, I go through all nine types and the business systems that actually fit how each one is wired. Not sure where your biggest system gap is? Start here: https://www.lindspaulson.com IN THIS EPISODE Enneagram 101: the heart, head, and body triads Type 2: a boundary-first calendar and automated follow-ups Type 3: document as you go and schedule maintenance windows Type 4: systems that feel like art, plus unstructured creative windows Type 5: a "good enough to launch" threshold and building in sprints Type 6: decision frameworks, contingency plans, and a trusted council Type 7: an idea parking lot and a finisher on your team Type 8: communication systems and practicing the pause Type 9: tiny actions and a conflict protocol Type 1: a launch standard separate from your ideal standard Your challenge: find your type and fix one system gap this week TOOLS FROM THIS EPISODE ClickUp for goal tracking and project management (referral link): https://app.clickup.com/signup?utm_source=in-app&utm_medium=owned&utm_campaign=inapp_owned_ar_ref_x_promo_all-devices_x_lp_in-app-referral_all-departments_x_settings&utm_term=9014462222_96155176&promo=SHARE10 Take the Enneagram test: https://www.enneagraminstitute.com KEEP LISTENING Part two: How Different Enneagram Types Replenish Their Energy --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E3
June 11 · 14 min
CEO Hours: The 45-Minute Sunday Planning Ritual for Busy Business Owners
Do you start Monday with a plan or a pile? CEO Hours is my weekly 45-minute ritual for stepping out of the day-to-day and leading my business from above it: brain dump, audit, big three, schedule, and a quick vibe check. Want help building a week that runs on purpose? Start here: https://www.lindspaulson.com IN THIS EPISODE What CEO Hours are, and why busy isn't the same as leading Step 1: the brain dump, so your head stops carrying everything Step 2: the honest audit of what didn't get done, and why Step 3: your big three, the tasks that actually move the business forward Step 4: scheduling by energy, clustering calls, and protecting white space Step 5: the vibe check for how you want to show up this week Habit stacking: anchor CEO Hours to something you already do Keep it short, make it feel good, and give yourself grace TOOLS I USE I brain dump into a paper planner and ClickUp (referral link): https://app.clickup.com/signup?utm_source=in-app&utm_medium=owned&utm_campaign=inapp_owned_ar_ref_x_promo_all-devices_x_lp_in-app-referral_all-departments_x_settings&utm_term=9014462222_96155176&promo=SHARE10 READ MORE How I plan my business week, from CEO Mondays to Client Fridays: https://www.lindspaulson.com/post/how-i-plan-my-business-week KEEP LISTENING The Invisible Load: Running Your Home Like a Business --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E2
June 4 · 23 min
The Invisible Load: Home Systems for Moms Who Run a Business
Ever been on a client call when your brain suddenly remembers picture day is tomorrow? That's the invisible load: all the remembering, anticipating, and coordinating it takes to run a home. Here's how to name it, share it, and build simple home systems so you can be present, not perfect. I'm building a community for moms running a business and a household at the same time. Get on the waitlist to hear first: https://lindspaulson.myflodesk.com/sunday IN THIS EPISODE What the invisible (mental) load is, and why it drains you even when no one sees it The home brain dump: write down everything you're mentally responsible for Delegate: age-appropriate jobs for kids and clear ownership with your partner Automate: recurring grocery pickup, autopay, and pet food on autoship One shared app for the whole family's sports schedule Let it go: not every season needs the Pinterest birthday party The family command center: one calendar and one shared grocery list Meal planning with a rotating list of 15 to 20 meals Morning routines and a 10-minute evening reset Why this is about presence, not efficiency MENTIONED IN THIS EPISODE Free meal plans from What Molly Made: https://whatmollymade.com/subscribe/ The Julie Sedler series (earlier Mess to Mission episodes) KEEP LISTENING CEO Hours: the weekly planning ritual that pairs with this episode --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S11 · E1
May 28 · 14 min
Your Email List Is a Dinner Party: Email Marketing for Small Business Owners Who Hate Selling
What happens to your business if the algorithm tanks your reach tomorrow? Your email list is the only audience you actually own. Here's how to treat it like a dinner party: send a real invitation, set the table with a welcome sequence, keep the conversation going, and ask for the check without apologizing. Want to see how I run my own dinner party? Join my email list: https://lindspaulson.myflodesk.com/messtomission IN THIS EPISODE Why social media followers are rented and your email list is owned The invitation: why "sign up for my newsletter" doesn't work, and what does Setting the table: a three-to-five email welcome sequence Why pitching in the first email is like handing guests the bill before they sit down The conversation: what to send every week and how often Selling to your list without feeling gross Why "my newsletter isn't converting" usually means you haven't offered anything How to warm up a list you haven't emailed in months Why a small engaged list beats a big cold one START YOUR LIST I'm a Flodesk girl (affiliate link): https://flodesk.com/c/2RCUL7 NEED HELP WITH THE TECH SIDE? Welcome sequences and automations are what I build: https://www.lindspaulson.com KEEP LISTENING That It Girl: Emailing with Flodesk --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission
S10 · E10
May 21 · 17 min
Your Business Needs a Skincare Routine: 4 Automations for Client Intake, Onboarding, and Offboarding
Skipping the SPF and wondering why your business feels burnt? Your back end works like a skincare routine: cleanser, toner, moisturizer, and SPF, each layer doing one job. Here's how to set up client intake, onboarding, nurture, and offboarding so your business keeps glowing while you're at soccer practice. Want help setting up the tech? I'll walk you through the tools step by step: https://www.lindspaulson.com IN THIS EPISODE Cleanser: an inquiry form that captures and qualifies leads automatically Why your scheduler should end the "does Tuesday the 19th work?" back-and-forth Toner: onboarding with the contract, invoice, and welcome sent automatically Automation isn't meant to feel cold: workflow reminders for personal touches Moisturizer: 30- and 60-day check-ins so the middle of a project doesn't go quiet SPF: offboarding that asks for the Google review and testimonial for you How offering a "phase two" at offboarding can turn into your next project Your challenge: pick the messiest step of your client journey and fix just that one MY CRM My intake, onboarding, and offboarding all run in Dubsado (affiliate link): https://www.dubsado.com/?c=linds2026 READ MORE Habit Stacking for Business Owners: Build Your Admin Routine Like Your Skincare Routine: https://www.lindspaulson.com/post/habit-stacking-for-business-owners KEEP LISTENING Mastering SOPs: The Key to Scaling Your Business (the episode before this one) --- LOVED THIS EPISODE? Follow Mess to Mission and leave a rating or review on Apple Podcasts or Spotify. It's the best way to help another busy mom-preneur find the show. ABOUT YOUR HOST Linds Paulson is the founder of Sunday Ops Co. She helps busy women business owners build simple systems so their business feels easy like Sunday. https://www.lindspaulson.com Want to know about the systems I talk about on the show? Get the weekly Sunday Ops email to see what systems you can create to turn your mess into a mission. https://lindspaulson.myflodesk.com/messtomission

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