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Intelligent Process Automation

Matthew Gustitus

 Intelligent Process Automation (IPA) and Artificial Intelligence (AI) enable companies to automate routine tasks with software so teams spend less time on manual work and more time on activities that leverage their unique and valuable skills. SimpliSmart was founded to help companies and clients generate business value through digital transformation – including Intelligent Process Automation (IPA), Business Process Manager (BPM), and Customer Relationship Manager (CRM). Unlike other advisory services, SimpliSmart is focused on ensuring companies succeed in their automation journey through measurable deliverables, and low-cost/long-term engagements.

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  • 20 episodes
  • Avg 16 min
  • English
  • August 3 · 4 min

    SimpliSmart Intern Experience

    The Intern Experience with Ivy Cai offers an insider look at the real stories, lessons, and growth that come with internship life, especially since this is her second summer working for SimpliSmart. This summer's episode features Ivy Cai, a recent graduate of Indiana University, hosted by Ann Gustitus, Chief People Officer at SimpliSmart. Don't forget to connect with Ivy on LinkedIn linkedin.com/in/ivycai Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • July 23 · 19 min

    Women in Tech: Part 2

    In Part 2 of this special SimpliSmart podcast series, host Ann Gustitus is joined once again by Senior Automation Engineer Consultant Markika Harris and North Mechanical's Melanie Brown to continue their conversation about women in tech. Through personal stories and professional insights, they share what it takes to thrive in industries that continue to evolve alongside AI and automation. This episode is for anyone interested in supporting and advancing women in AI, automation, and technical careers, with practical insights on leadership, innovation, and the future of technology. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • July 21 · 19 min

    Women in Tech: Part 1

    In this episode of the SimpliSmart podcast, host Ann Gustitus is joined by Senior Automation Engineer Consultant Markika Harris and North Mechanical's Melanie Brown for a conversation about the experiences of women in technology and the skilled trades. This episode is ideal for technology leaders, business professionals, and anyone interested in the evolving role of women in AI, automation, and technical careers, offering practical insights and inspiration for the future of technology. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • February 12 · 12 min

    Real Results, Real Impact: A Client Testimonial Featuring Carmel Groom

    In this client testimonial episode of the SimpliSmart podcast, host Ann Gustitus speaks with Lara Engelking of Carmel Groom about how intelligent automation, AI, and robotic process automation (RPA) transformed their business operations. Facing manual workflows and operational bottlenecks, Carmel Groom partnered with SimpliSmart to implement scalable business process automation solutions designed to increase efficiency, improve accuracy, and support long-term digital transformation. Lara shares insights into their automation strategy, implementation experience, and the measurable results achieved through AI-driven process optimization. This episode is ideal for operations leaders, healthcare administrators, and business decision-makers exploring how AI and RPA can streamline workflows, reduce manual effort, enhance compliance, and drive sustainable growth. If you’re considering intelligent automation to modernize your organization, this real-world success story provides actionable insights into what successful automation looks like in practice. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Nov 14, 2025 · 14 min

    How Organizations Can Actually Start Using AI – Practical Steps, Small Wins & Real Examples

    SimpliSmart CEO Matthew Gustitus welcomes back Darren Ratliff, Director of Strategic Efficiency and Automation at Zotec, to move beyond theory and into action. This episode is all about the "how"—practical guidance for healthcare organizations ready to begin their AI journey. Darren shares real-world examples of AI implementations that are delivering operational value today, from automating repetitive administrative tasks to streamlining clinical workflows. Matthew and Darren discuss the importance of starting small, celebrating early wins, and building momentum before tackling larger transformation initiatives. Learn how to identify the right use cases for your organization, navigate cultural resistance, and integrate AI tools into existing workflows without disrupting day-to-day operations. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Nov 10, 2025 · 15 min

    “AI in Healthcare – The Landscape and Why It Matters”

    Join SimpliSmart CEO Matthew Gustitus as he sits down with Darren Ratliff, Director of Strategic Efficiency and Automation at Zotec, for an in-depth exploration of artificial intelligence's emerging role in healthcare. In this episode, Darren breaks down the current AI landscape in healthcare, examining the macro trends that are reshaping the industry. Matthew and Darren discuss why healthcare organizations are investing in AI now, what's driving early-stage adoption, and the critical risks that come with implementing these transformative technologies in clinical and administrative settings. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Aug 5, 2025 · 6 min

    The Intern Experience with Ivy Cai

    The Intern Experience with Ivy Cai by Simpli Smart offers an insider look at the real stories, lessons, and growth that come with internship life, hosted by Trellis Stewart, our Business Analyst and Project Manager. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io Follow us on LinkedIn @ https://www.linkedin.com/company/simplismart-io/ or find us online at simplismart.io Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Jul 11, 2025 · 16 min

    Why do Organizations need Governance for AI ? - Part 2

    🎙 Why Do Organizations Need Governance for AI? – Part 2 With Simpli Smart In Part 2 of our compelling series, we go even deeper into the evolving landscape of AI governance. Continuing the conversation with: 👤 Andrea Gaddie Bartlett, CEO/President of UniqueMinds.ai 👤 Lalit Verma, Chief AI Officer Whether you're shaping your first AI policy or scaling governance across global teams, this discussion delivers practical takeaways you won’t want to miss. 📌 Catch up on Part 1 if you haven’t yet—and be sure to tune into Part 2 now. #AIStrategy #AIGovernance #EthicalAI #ResponsibleAI #SimpliSmart Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Jul 9, 2025 · 16 min

    Why Do Organizations Need Governance for AI? – Part 1

    🎙 Why Do Organizations Need Governance for AI? – Part 1 with Simpli Smart In this thought-provoking first episode, we dive into why AI governance is no longer optional—it's essential. Join us as we sit down with two industry leaders: 👤 Andrea Gaddie Bartlett, CEO/President of UniqueMinds.ai 👤 Lalit Verma, Chief AI Officer Together, they explore the urgent need for responsible AI practices, the risks associated with unchecked automation, and how businesses can develop ethical, transparent, and sustainable AI systems. Whether you're just starting your AI journey or managing enterprise-scale models, this conversation offers crucial insights. Don’t miss Part 1 of this powerful discussion. #AIStrategy #AIGovernance #ResponsibleAI #SimpliSmart Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Dec 10, 2024 · 11 min

    Understanding & Maximizing ROI in Intelligent Automation (Part 2)

    Our conversation on determining return on investment (ROI) with RPA or Intelligent Automation continues in the second of our two-part series! SimpliSmart's President & CEO, Matt Gustitus, is joined by Darren Ratliff, Director of Interoperability Program Management for Zotec Partners to unpack ROI calculations and provide insights that will help you maximize your automation investments. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • S1 · E16
    Nov 25, 2024 · 11 min

    Understanding & Maximizing ROI in Intelligent Automation (Part 1)

    How do you determine return on investment (ROI) with RPA or Intelligent Automation? SimpliSmart's President & CEO, Matt Gustitus, is joined by Darren Ratliff, Director of Interoperability Program Management for Zotec Partners to unpack ROI calculations and provide insights that will help you maximize your automation investments in part one of a two-part series. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Aug 29, 2024 · 15 min

    Transforming IT Operational Support through Automation (Part 2)

    In this second and final episode of a two-part series, Kent Andrews (Chief Operating Officer - Digital Workforce Solution) and Matthew Gustitus (Chief Executive Officer - Digital Workforce Solution) discuss the role of IT and the proper support model to use for Intelligent Automation (or RPA) including a digital workforce. Matt and Kent talk about the challenges and benefits of leveraging your digital workforce while exploring the use of artificial intelligence in order to maximize value and drive process efficiencies. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • #14
    Jul 31, 2024 · 15 min

    Transforming IT Operational Support through Automation (Part 1)

    In this first episode of a two-part series, Kent Andrews (Chief Operating Officer - Digital Workforce Solution) and Matthew Gustitus (Chief Executive Officer - Digital Workforce Solution) discuss the role of IT and the proper support model to use for Intelligent Automation (or RPA) including a digital workforce. Matt and Kent talk about the challenges and benefits of leveraging your digital workforce while exploring the use of artificial intelligence in order to maximize value and drive process efficiencies. Tune in next week for the second part of the two-part series. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Apr 30, 2024 · 24 min

    Episode 13: Optimizing Patient Care & Reducing Costs with IA

    Join us as we take a closer look at optimizing the patient experience and driving cost savings with Intelligent Automation (IA) or RPA for healthcare. Digital Workforce Solution CEO Matthew Gustitus leads the conversation on overcoming the challenges of leveraging your digital workforce along with your human workforce to maximize value and drive job satisfaction with our special guest, Angela Smith, Director of Process Automation at IU Health Revenue Cycle Solutions. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • Feb 8, 2024 · 59 min

    The Human Side of Healthcare Automation: Lessons from IU Health's Success

    In this insightful episode, we delve into the transformative journey of IU Health as it embraces automation, mainly through Robotic Process Automation (RPA), to enhance efficiency, accuracy, and patient care. Our guests, Angela Smith from IU Health and Matt Gustitus of Digital Workforce Solution, share their experiences and the strategic steps to integrate automation within healthcare operations. This dialogue sheds light on establishing a Center of Excellence (CoE) for automation, underscoring the critical role of consistency, governance, and the importance of building trust between business and IT. Through engaging conversations, they highlight two major automation successes: the rapid response to the NCAA's registration needs and the "Golden Ridge" process for patient registration, demonstrating the practical benefits of automation in healthcare. The episode also explores the collaborative relationship with DWS, the selection of Blue Prism as their automation tool and the collective effort in overcoming challenges and achieving continuous improvement. Emphasizing the human aspect of digital workforce integration, this discussion is a testament to the power of teamwork, open-mindedness, and the significant impact of starting small and scaling over time. Join us as we explore how IU Health navigates the complexities of automation, fostering a culture that values contributions, learning, and the seamless integration of technology to improve patient experiences. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • S1 · E11
    Nov 21, 2023 · 15 min

    Transforming Patient Care with RPA Part 2

    Welcome back to the Digital Workforce Solution podcast, where we're unfolding the impactful story of RPA in healthcare through Indiana University Health's transformative journey. Matt Gustitus of DWS, Bryan Daniels from IU Health, and Brad Hairston of Blue Prism further show the remarkable ways RPA is reshaping healthcare service delivery and enhancing patient care. In this episode, our experts reveal how RPA applications have revolutionized IU Health, spotlighting a specific case where patient registration was streamlined, leading to reduced wait times and a superior admission process. These success stories demonstrate the vast potential of RPA to overhaul healthcare operations. The discussion delves into the strategic steps and critical moments that spurred IU Health's embrace of RPA, turning initial doubts into widespread organizational enthusiasm. Our guests discuss the visionary leadership that achieved executive support and examine RPA's crucial role during the 2020 NCAA tournament, emphasizing its capacity to boost efficiency even in high-pressure scenarios. More than just a future forecast, this episode presents the real-time evolution of healthcare, with AI and automation at the forefront, crafting a more responsive system to patient needs. It's an essential listen for healthcare professionals, technology enthusiasts, and leaders, offering deep insights into this intersection of disciplines. Take advantage of this inspiring narrative of IU Health's digital transformation with RPA and AI. If you're new to the series, begin with Part One for the full context. And now, take a moment to subscribe to our podcast, share it with your network, and follow us for the latest episodes. Stay on the cutting edge of healthcare innovation with RPA and AI, and be part of the conversation shaping the future of patient care. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • S1 · E10
    Nov 9, 2023 · 20 min

    Transforming Patient Care with RPA Part 1

    Dive into the transformative world of IU Health's automation journey on this enlightening Robotics Process Automation podcast episode. Join Brad Hairston from SS&C Blue Prism, along with Bryan Daniels, the visionary VP of Revenue Cycle Solutions at IU Health, and Matt Gustitus, the automation strategist and CEO of Digital Workforce Solution, as they unveil the pivotal steps and strategies that catapulted IU Health to the forefront of operational excellence. Discover how IU Health's strategic implementation of robotic process automation (RPA) revolutionized its revenue cycle, from simplifying insurance remittances to enhancing the patient pre-registration process. Learn about the direct impact of automation on patient care and operational efficiency, and gain insights into the critical role of expert collaboration in identifying and scaling high-impact opportunities. Bryan and Matt confront the skeptics, sharing the candid challenges they faced within IT and business operations—from the initial reluctance toward RPA to the complexities of standardizing processes and translating efficiency into tangible financial outcomes. Be inspired by the leadership decisions that shaped their success, including establishing a governance committee dedicated to ensuring the alignment of automation with organizational objectives. This episode is a must-listen for healthcare professionals, IT enthusiasts, and leaders seeking to drive change and harness the power of automation in their fields. Tune in to learn how a blend of strategic vision, innovative technology, and unwavering leadership can navigate and accelerate the path to digital transformation. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • S1 · E9
    May 12, 2023 · 10 min

    Intern's Journey: Exploring Automation at Digital Workforce Solution

    In this episode of the Robotics Process Automation Podcast, Shyam Patel, a Computer Science student and intern at Digital Workforce Solution, discusses his journey into technology, the challenging and rewarding experiences of his internship, and the valuable skills and accomplishments he gained from working on automation projects. Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

    • Transcript
  • S1 · E8
    Jan 31, 2023 · 10 min

    Robotic Process Automation (RPA) v. Application Programming Interface (API)

    On this episode of the Robotic Process Automation Podcast, Trellis is joined by CEO, Founder and Lead Advisor of Digital Workforce Solution, Matt Gustitus to talk about the technical aspects of process automation, with a focus on the difference between Robotic Process Automation (RPA) and Application Programming Interface (API). https://www.digitalworkforcesolution.com/ Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

  • S1 · E7
    Jan 8, 2023 · 7 min

    What a Technical Solution Architect Looks for in a Process Definition Document to Accelerate Automation

    Today, Trellis and Ashley are joined by Markika Harris, Lead Solution Architect at Digital Workforce Solution, to follow up on our last episode about the importance of business process documentation. In this episode, we'll expand on this topic and talk about what is needed in a process document in order to automate that process. https://www.digitalworkforcesolution.com/ Follow us on LinkedIn 👉 linkedin.com/company/simplismart-io Visit us online 👉 simplismart.io

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