
Alice Fox-Pitt: Why Equestrian Sport Needs Better Storytelling
This Week on In Stride Sinead Halpin-Maynard sits down with Alice Fox-Pitt, broadcaster, top-level event rider, and Sinead's mentor for nearly two decades, to discuss why equestrian sport struggles to gain mainstream media attention and what it would take to change that. Together, they explore how the sport can better communicate its stories, personalities, and appeal to a wider audience. Meet the Guest: Alice Fox-Pitt Alice Fox-Pitt is a familiar voice in equestrian and racing broadcasting. One of the only women to have competed at both Badminton and the Grand National, Alice pursued a dual career in eventing and racing before a sponsorship deal led her to step back from racing. She built a broadcasting career alongside her competitive riding, then retired from eventing altogether at 27 to focus on it full time. Her career has included local radio at Blenheim, Sky Sports, ITV, and the Emirates World Series. She also co-founded Event Rider Masters and is married to William Fox-Pitt. Alice is involved with two charities, the Eloise and Katie Memorial Trust and the Larmer Tree Project. In This Episode, Sinead and Alice Discuss: Why equestrian sport struggles to gain mainstream media attention and the importance of finding compelling "hooks" for wider audiences The creation of Event Rider Masters and how its format was designed to make eventing more accessible and engaging for viewers Alice's dual career in eventing and racing, including the sponsorship decision that ultimately led her to stop race riding What makes a successful partnership between equestrian athletes and brands, and the importance of authentic, long-term relationships Alice's transition from competing to broadcasting, business, and charitable work Episode Sponsor Connaway & Associates The friendly and knowledgeable team at Connaway & Associates brings together more than 30 years of experience to offer a wide range of insurance services, including horse insurance, farm insurance, and liability insurance. Visit www.connaway.net or call 501-868-8084 to explore your options. Equine Emergency Vet Care Guide Created by equine veterinarian Dr. Erica Lacher, the Equine Emergency Vet Care Guide app helps horse owners recognize the signs of a true emergency, know when to call the vet, and understand what to do while help is on the way. Download from the App Store or Google Play at EquineEmergencyApp.com In Stride Is Brought to You by Ride iQ Ride iQ helps everyday riders ride with more clarity, confidence, and purpose through on-demand audio lessons from world-class coaches. Members also get: Weekly live Q&As with equestrian experts Exclusive podcast episodes Dressage test prep resources A supportive learning community Start your free 14-day trial at Ride-iQ.com
