
Trend or Trendy? An Analyst on Untangling Identity Security Category Sprawl
In this episode of Identity Decoded, recorded at Identiverse, hosts Roy Akerman and Rob Ainscough flip the usual format with Simon Moffat, founder of analyst firm The Cyber Hut and a 20-plus year veteran of identity vendors including ForgeRock and Oracle. Simon argues that identity's traditional pillars — IGA, PAM, access management — were built for a linear, on-premises world, and they're now colliding under pressure from AI, non-human identity, and agentic systems. The conversation covers why category definitions provide clarity but should never be considered unshakeable, Simon's vision for a composable "identity operating system" built around horizontal capabilities instead of vertical products, and a practical framework for actually measuring whether identity controls are working. 🎧 Episode Highlights [00:02:16] Simon's background: founding The Cyber Hut as an identity analyst firm, and 20-plus years working for vendors including ForgeRock and Oracle. [00:05:07] Why identity's traditional pillars (IGA, PAM, access management) are colliding under pressure from AI, cloud, and zero trust. [00:09:00] How non-human identity and agentic AI are creating overlapping, competing product categories and adding to buyer confusion. [00:13:11] The case for a next identity operating system: composable, horizontal capabilities (discovery, runtime, behavior) instead of siloed vertical pillars. [00:19:30] A practical framework for measuring identity success: coverage, performance, and effectiveness. [00:25:32] How categories rise and fall. Simon's craft beer analogy for incremental versus radical innovation in the identity market. [00:33:58] Rapid-fire: why MFA alone isn't enough, the biggest leadership blind spot, and the hard truth that identity is strategic rather than tactical. 🔑 Key Takeaways: Takeaway 1: Identity's traditional pillars were built for a linear, on-premises world and are now colliding under pressure from AI, non-human identity, and agentic systems. The next phase looks like a composable, horizontal "operating system," not more standalone product categories. Takeaway 2: You can't improve what you don't measure, and most identity programs default to process-based metrics instead of outcome-based ones. Simon's framework for coverage, performance, effectiveness gives teams a concrete way to evaluate any identity control, from MFA to PAM. Takeaway 3: Categories are a useful shorthand for communication, but they're rarely durable. The real test for any new identity technology is whether it represents a genuine signal or is simply trendy, and whether it starts from a real problem statement rather than a solution looking for a home. 👤 Guest Spotlight: Simon Moffat, Founder, The Cyber Hut Simon Moffatt founded The Cyber Hut five to six years ago as an analyst practice focused on emerging identity categories, use cases, and next-generation technologies. Before that, he spent more than 20 years working on the vendor side of identity, including roles at ForgeRock and Oracle. That dual vantage point — vendor and analyst — gives him a rare view into the patterns, misunderstandings, and category shifts playing out across the identity market as AI, non-human identity, and agentic systems reshape how organizations think about access, authentication, and authorization. In this episode, he shares his framework for measuring identity success and his vision for what comes after today's fragmented category landscape. Stay Connected: https://www.silverfort.com https://www.linkedin.com/in/rob-ainscough https://www.linkedin.com/in/roy-akerman









