
#13 - Jaap Marsman: Building Trust in a Changing World
How do we ensure children are safe in a world that is changing faster than many adults can keep up with? In this episode, Jaap Marsman, ESF’s Head of Safeguarding and Child Protection, highlights the importance of parents and educators working together, staying connected and asking questions. He talks about how doing so can help us better understand children’s experiences and support them as they navigate online spaces. At the heart of this conversation are trust and relationships. Every child needs a trusted adult, and for teachers, building strong relationships means being accessible, boundaried and caring. Jaap also discusses ESF’s annual Stronger Safeguarding Together Conference and the value of bringing educators and specialists together to share knowledge, learn from different perspectives and advance this vital work. Looking to the future, Jaap considers the impact of chatbots, algorithms and AI-generated images, returning to one simple principle: keeping the best interests of the child at the centre of every decision.