
How To CHANGE Someone's Mind | 5 Principles of Influence (C1 English Conversation)
📖Join My Next Cambridge Bootcamp:https://www.englishwiththiago.com/bootcamp📧Connect With Dr. JonRobert Tartaglione:https://www.influence51.com⭐Download The B2 Edge App: https://studio.com/thiago📣Speak English with Real People:https://www.englishwiththiago.com/community📓Get My Free Vocabulary Guide:https://www.englishwiththiago.com/pl/2148770947How To Change Someone's Mind | 5 Principles of Influence (C1 English Conversation)Why do smart people with good arguments fail to persuade anyone? In this English conversation, I talk to Dr. JonRobert Tartaglione — psychologist, behavioral scientist, and founder of Influence 51 — about the science of persuasion and what actually changes the way people think, decide, and behave.JonRobert earned his PhD in psychology at the University of Cambridge and now advises leaders at companies like McDonald's, Visa, and Nintendo. In this interview, he walks us through his Five Principles of Influence: why the human brain is not a computer, why loss aversion shapes every decision, how social norms drive behavior change, how values filter what people accept, why pushing harder makes people push back, and how framing and metaphors change the outcome of a conversation without changing a single fact.This is an unscripted, natural conversation between native and near-native speakers — ideal listening practice for B2 and C1 learners who want to understand real English at natural speed, and who want to communicate with more impact.What you'll learn in this episode:• Why humans are rationalizing creatures, not rational creatures• Why you should connect emotionally before you present your data• Loss aversion and the coin flip experiment• Why social rejection activates the same brain regions as physical pain• How social proof and social norms drive behavior change• Psychological reactance: why "Do not touch the art" makes you want to touch the art• Conversational receptiveness and self-generated persuasion• Message framing: 80% fat-free vs 20% fat• How metaphors change the way people solve problems