Embedded Executive Podcast

Rich Nass, Embedded Computing Design

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.

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24 episodes
weekly
Avg 14 min
English

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Wednesday · 14 min
Embedded Executive: AI Doesn’t Work If You Can’t Power It Properly | GlobalFoundries
AI is front and center in so many conversations these days. However, we tend to focus on the processing element when it comes to AI. While that element is vital to the growth of AI, there’s another area just as important and somewhat under the radar. And that’s power. We need a way to efficiently power these huge processing elements. To try and move the needle of the power front, I spoke to Nick Comfoltey, the Vice President of Home & Industrial IoT End Markets at GlobalFoundries on this week’s Embedded Executives podcast. Nick has a great understanding of why power doesn’t get the share of the spotlight that it deserves, and more importantly, what needs to happen to ensure that sufficient power is delivered.
September 16 · 13 min
Embedded Executive: What’s Up With SDVs | Infineon
The term software-defined vehicle (SDV) is not new, not even close. The technology has been around for a long time, and you could argue it has been in place and in use for a long time. But the vision goes so far beyond what we have seen to date. And to me, that’s pretty disappointing. To gauge whether my opinion was accurate and, if so, why that’s the case, I spoke to Andrew Hunter, a Senior Vice President with Infineon Technologies on this week’s Embedded Executives podcast.
September 9 · 16 min
Embedded Executive: The Engineer’s Interview Process | Webster
Many engineers have been in their current positions for a long time. In many instances, that’s a great thing. But it could mean that you’re missing out on a great opportunity. That said, where do you turn if you’re “job shopping,” and if you get an interview, what do you do? To answer these questions, and many more, I spoke to Marcus Webster, the Founder and president of Webster and Webster Associates, on this week’s Embedded Executives podcast. Watch the video interview here: https://youtu.be/fuCZ4FIukfA
September 2 · 16 min
Embedded Executive: Conversation Started With Memory, Led to Making Better Communities | Micron
Jeremy Werner, the Senior VP and GM for the Core Data Center Business Unit of Micron, gave the Keynote Address at the recent Future of Memory and Storage conference. I was not able to attend, so I asked Jeremy to join me on this week’s Embedded Executives podcast and walk me through some of the points that he made. We discussed the “memory wall” we're about to hit, and the solutions to avoid hitting the wall. He said, “memory is the new architecture,” which needed an explanation. Jeremy had much to say about the power and other resources that are needed to drive data centers and fabs, which can be quite controversial. Interestingly, Micron is investing in many of the communities that it builds in. It was very encouraging to hear some of these facts. When you’re done with the podcast, check out the video and press release for more info.
August 26 · 16 min
Embedded Executive: Embedded Application Development Needn’t Be Complicated | SEGGER
One vendor, SEGGER Microcontroller Systems, can come up with a way to simplify the design of embedded applications, a term they’ve coined as EmApps. You can have Segger write the apps for you, or you can get an SDK from them and do it yourself. I dove way deeper into this issue with Rolf Segger, the Founder of SEGGER, on this week’s Embedded Executives podcast. We get into where TinyML should be deployed and why, and where it shouldn’t.
August 19 · 13 min
Embedded Executive: No More Space To Update Your Device? Uh-Oh | Infineon
Embedded devices get updates and patches on a regular basis. Those updates consist of bug fixes, security vulnerability updates, and lots of other stuff. But at some point, you’re going to run out of memory space for these patches, especially if your system has been in the field for years or even decades. So what do you do? That's not an easy question to answer, but there is an answer, and that’s what I got from Steve Hanna, a Distinguished Engineer from Infineon, on this week’s Embedded Executives podcast.
August 12 · 17 min
Embedded Executive: Another Long-Range Networking Standard | Last Mile Semiconductor
NR+, aka DECT-2020 NR, is a non-cellular 5G wireless technology standard that operates without cell towers or operator subscriptions. It offers private, highly scalable mesh connectivity in the license-exempt 1.9-GHz frequency band for such applications as industrial IoT and industrial automation. That said, other long-range standards offer similar connectivity. So the obvious question for me is, “Why do we need NR+?” To answer that question, I spoke to Nick Dutton, a Strategic Advisor to Last Mile Semiconductor. Nick answered my question, and lots more along the way, in this week’s Embedded Executives podcast.
August 5 · 18 min
Embedded Executive: Moving Wireless Standards Forward | CSA
The Connectivity Standards Alliance (CSA) has a significant task in its hands. As a global body encompassing hundreds of companies, its goal is to create and promote open, universal standards in the wireless space, including (in a big way) the IoT. The goal sounds great, but having most of the major suppliers contributing and providing products for all corners of the globe can cause the process to become unwieldy. To understand how this group works, and how it is moving forward—which it is clearly doing—I spoke to Tobin Richardson, the CSA’s President and CEO, on this week’s Embedded Executives podcast.
July 29 · 14 min
Embedded Executive: Connect Your Low-Power Home Devices With Thread | Thread Group
We’re seeing new life coming to the Thread standard. If you remember, Thread is part of the IEEE 802.15.4 wireless protocol and operates at very low power. But it doesn’t offer the bandwidth of Wi-Fi. Wi-Fi continues to get better, so I question whether there’s really a need for Thread. Apparently, my question was misguided, as Ann Olivo, the Vice-President of Marketing for the Thread Group, explained to me on this week’s Embedded Executives podcast. (Note that Ann is also the Corporate Campaigns Manager for Silicon Labs). At the recent Unify event, put on by the Connectivity Standards Alliance (CSA), the Thread Group unveiled an app that simplifies the process for developers. Hear more about all of that in our conversation.
July 22 · 11 min
Embedded Executive: Photonics Can Provide a Needed Boost For Data Centers | NLM Photonics
It seems like nobody wants a data center in their backyard. In fact, they are starting to be banned completely by some states. But we need them if we are going to move AI technology forward. So, what do we do? One of the reasons for the pushback is the power required to drive these massive data centers. While it’s not the be-all, end-all, the use of photonics is one method that can reduce power consumption in data centers. Photonics has been used before, but not as the mainstream transfer medium. But could it? That’s where the discussion started on this week’s Embedded Executives podcast, where I spoke to Brad Booth, the CEO of NLM Photonics.
July 15 · 21 min
Embedded Executive: TinyML Could Get You Over the AI Hurdle | Shawn Hymel
TinyML is somewhat of a secret to embedded designers, but it shouldn’t be. It could be a relatively simple answer to a very complex problem. To understand why developers should know more about it and how it could help them overcome the AI hurdle, I spoke to Shawn Hymel, an embedded systems engineer, educator, and TinyML expert. On this week’s Embedded Executives podcast, we get into where TinyML should be deployed and why, and where it shouldn’t.
July 8 · 12 min
Embedded Executive: Keep Your Network Up To Date, Regardless of Its Age | Digi International
For a host of reasons, it’s important to keep your network up to date. Those reasons include performance, reliability, security standards, and others. But what happens when your network is ancient, in technological terms? That’s something many in the embedded space struggle with, as it’s not unusual for embedded platforms to be in the field for a decade or more. To understand what can be done in these cases, I spoke to Ron Elliott, the Director of Field Application Engineering for Digi Infrastructure Management, on this week’s Embedded Executives podcast.
July 1 · 18 min
Embedded Executive: The Race To Stay Ahead of the Bad Guys Armed With AI | Infineon
As AI gets smarter, it raises the bar for the bad guys to do their bad things. We are in a constant race to stay ahead, and there is seemingly no end in sight. To understand what this means and what can be done to (hopefully) stay ahead of the curve, I spoke to Steve Hanna, a Distinguished Engineer from Infineon, on this week’s Embedded Executives podcast.
June 24 · 12 min
Embedded Executive: The Supply Chain Is In Turmoil | Variscite
A lot is going on in the world these days that can disrupt the supply chain. From political issues to tariffs to the data center craze, some components are just difficult to obtain. Thankfully, there are ways around the issues and different ways to deal with them. To get a little insight into these issues, I spoke to Ohad Yaniv, the CEO of Variscite, who deals with them daily. He's this week’s guest on the Embedded Executives podcast.
June 17 · 15 min
Embedded Executive: Support the IoT—Everywhere | Ayla Networks
It would seem like a no-brainer to support IoT in various regions. But that’s not necessarily the case. And when you look at how many new applications are popping up, the waters get even muddier. And don’t even get me started on what happens when you try to go wireless. Someone who is much closer to the issues/hurdles than I is John Grady, the CEO of Ayla Networks, who joined me on this week’s Embedded Executives podcast.
June 10 · 10 min
Embedded Executive: Understand the What, When, and How of Edge AI | Synaptics
Edge AI is exceeding the expectations that I had for the technology, at least at this early point in its ramp-up. I had expected it to take longer to reach fruition than it actually has, although you could probably argue that it hasn’t come close to reaching even the beginnings of its potential. To understand where Edge AI stands today, where it’s going, and when it could potentially get there, I spoke to John Weil, the Vice President and General Manager for IoT and Edge AI Processors at Synaptics, on this week’s Embedded Executives podcast.
June 3 · 13 min
Embedded Executive: Employing AI For Code Development | Perforce Software
Should you use AI to generate code? Or should it be limited to code review? From my research, it depends on who you ask. In this case, I asked Rod Cope, the Chief Technical Officer at Perforce Software. Rod has a great deal of experience in this space, and he was my guest on this week’s Embedded Executives podcast.
May 27 · 16 min
Embedded Executive: According To Its CEO, Altera Is Back | Altera
Those of us who have been around the embedded space for a while are pretty familiar with Altera’s history in the programmable logic space. Without going through the details, it’s a fairly rocky past. The company now claims that we should put the past in the rearview mirror and focus not just on what the company is offering today, but what’s on its roadmap. They feel that the relationships they’ve made and the inroads they continue to make put them in the perfect position to provide the products its customers want and need. I wanted to hear this story right from the horse’s mouth, so I spoke to Altera’s President and CEO, Raghib Hussain, on this week’s Embedded Executives podcast.
May 20 · 19 min
Embedded Executive: Helping Arm Get Silicon to Market | Synopsys
For its full existence, Arm has primarily been an IP vendor. That has now changed. Arm will be producing silicon products, similar to many of its customers. Getting to that point required an assist from some of its partners, including Synopsys. To understand what an “assist” consists of and what the longer-term outlook looks like, I spoke to Frank Schirrmeister, the Executive Director of Product Management for System Solutions at Synopsys, on this week’s Embedded Executives podcast.
May 13 · 15 min
Embedded Executive: Understand Digital Transformation | NTX
Digital transformation, particularly in industrial equipment, has the ability to change the landscape of design. Really? Do you even know what digital transformation is? It’s a term that Doug Cougle, the SVP of Operations and Business Development at NTX Embedded, used in a recent conversation. He said it with such conviction that I thought, “Maybe this is something I should learn more about.” I did, and I think you should as well, which is why I invited Doug to be a guest on this week’s Embedded Executives podcast.

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