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Digital & Dirt

Lamar Advertising

Every week, join Lamar Advertising’s VP of Digital Growth, Ian Dallimore, as he sits down with leaders from top brands like Paramount, Los Angeles Rams, and TikTok, as well as innovative agencies. Discover the dirt on how they’re reaching consumers in the modern age. From digital transformation to creative campaigns and data-driven strategies, tune in to learn from the career journeys of respected executives and thought leaders, and find out how they’re bringing value and elevating all forms of media.

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30 episodes
weekly
Avg 56 min
English

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March 18 · 1 hr
Olivia Oshry - CMO, OAAA
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Olivia Oshry, CMO of the OAAA, to discuss her career, the evolution of media, and why the OAAA is redefining Out of Home as the “Human Medium.” Podcast Breakdown: 00:00 - 06:30 Meet Olivia Oshry 06:31 - 09:30 Exploration, Internships & Career Discovery 09:31 - 13:06 Entering Digital Media & AOL beginnings 13:07 - 16:30 Mentorship, Growth & Early Lessons 16:31 - 20:54 Building Experience & Navigating Opportunities 20:55 - 24:30 OOH landscape & Creative Evolution 24:31 - 29:00 Industry Shifts & Changing Media Landscape 29:01 - 01:01:37 Career Reflections & Industry Perspective
March 4 · 51 min
Jo & Dov Zmood - Managing Director, Omnicom & Executive Creative Director, IPG
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with siblings Jo and Dov Zmood, media and creative leaders at global agency holding companies, to explore today’s relationship between creativity and media, the importance of influence, and how modern storytelling comes to life across today’s fragmented media landscape. Podcast Breakdown: 00:00 - 03:25 Introduction, Sibling dynamics & Creative roots 03:26 - 09:40 Adventure, Parenting & Growing up Australian 09:41 - 17:17 Finding advertising & Going global 17:18 - 23:06 Navigating a fragmented landscape 23:07 - 29:16 AI, Data & Cultural relevance 29:17 - 37:55 Alignment, Emotion & Impact 37:56 - 52:44 Cultural moments & The future of storytelling
February 19 · 1 hr 9 min
Brad Bass - Author & Head Baseball Coach, Catholic High School
Send us Fan Mail In this week’s episode of the Digital and Dirt podcast, Ian sits down with Brad Bass, author and head baseball coach at Catholic High School, to discuss modern leadership, building resilient people, and the surprising parallels between coaching and business leadership. Podcast Breakdown 00:00 – 06:00 From Player to Coach 06:01 – 14:58 Adversity, Transition & Building a Winning Culture 14:59 – 24:06 Climbing Mount Conviction & Coaching with Purpose 24:07 – 35:04 Brotherhood, Generations & Defining “All In” 35:05 – 44:37 Reinvention, Accountability & Knowing Your Why 44:38 – 57:03 The Conviction Playbook in Action 57:04 – 01:08:03 WIN & People-First Leadership
S10 · E1
February 12 · 1 hr 1 min
Brittany Sadlouskos - COO, DAA Media + Marketing
Send us Fan Mail In this episode of the Digital and Dirt podcast, Ian sits down with Brittany Sadlouskos, Chief Operating Officer at DAA Media + Marketing, to discuss how honesty, partnership, and cultural relevance fuel long-term agency and brand success. Podcast Breakdown 00:00 – 06:06 From Kitchen Dreams to the Agency World 06:07 – 11:48 Growing Up With DAA 11:49 – 17:58 Trust Is the Strategy 17:59 – 24:04 Adapting Without Losing Yourself 24:05 – 35:49 Scaling the Agency–Client Relationship 35:50 – 49:00 QSRs, Culture, and Experiential Impact 49:01 – 56:51 OOH, the Funnel, and Women Leading Forward
S9 · E15
Dec 17, 2025 · 19 min
Season 9 Recap
Send us Fan Mail In the Season 9 finale of Digital & Dirt, producer Faith Nettles flips the script and interviews host Ian Dallimore to reflect on the themes that defined the season and the growth of the podcast. They discuss how conversations with agency, brand, and founder guests consistently pointed to attention, culture, authenticity, and real-world impact over platforms, highlighting OOH as a true behavior driver in an increasingly digitally fatigued world. The episode serves as a bridge to Season 10, setting up a deeper focus on how consumers actually discover, feel, and decide, and how Digital & Dirt continues to evolve as it approaches a milestone 10th season.
S9 · E14
Dec 10, 2025 · 57 min
Lauren Ridgley - CEO, Left-Hand Agency
Send us Fan Mail In Episode 14 of this season’s Digital and Dirt podcast, Ian sits down with Lauren Ridgley, CEO of Left-Hand Agency, a media buying and planning advertising agency, to explore the evolution of advertising, the renewed importance of Out of Home, and how brands can stay culturally relevant in an increasingly digital and AI-driven world. Podcast Breakdown 00:00 - 05:57 Introduction & Media journey 05:58 - 11:51 Building Left-Hand: 11:52 - 17:55 Brand awareness & Cultural relevance 17:56 - 29:14 Influencers & The rise of AI 29:15 - 39:48 AI in action 39:49 - 47:28 When OOH meets retail media 47:29 - End Differentiation & Looking Ahead
S9 · E13
Nov 25, 2025 · 44 min
Melissa Gordon-Ring - Global President of Health, IPG Mediabrands
Send us Fan Mail In Episode 12 of the Digital and Dirt podcast, Ian sits down with Melissa Gordon-Ring, Global President of Health at IPG Mediabrands, to discuss the importance of trust and human connection within the evolving health landscape. Melissa shares her perspective on leadership and the future of health communications, offering insights from her professional and personal experiences. Podcast Breakdown 00:00–05:51 Introduction, Personal Insights & Role of Family 05:52–11:00 Career Journey & Passion for Healthcare 11:01–18:59 Navigating Consumers & Understanding IPG Mediabrands 19:00–23:24 Adapting to Change & Building Trust 23:25–29:06 Simplifying Healthcare Communication & Innovation 29:07–32:08 Embracing Change in Media & Health Tech 32:09–End The Future of Health Tech & Empowering Teams
S9 · E12
Nov 12, 2025 · 58 min
Paul Gartland - EVP and Northeast Regional Manager, Lamar Advertising
Send us Fan Mail In Episode 12 of this season’s Digital and Dirt podcast, Ian sits down with Paul Gartland, Executive Vice President and Northeast Regional Manager, to reflect on his remarkable 40-year career at Lamar. Paul discusses lessons learned and the values and innovations that have shaped his leadership style. Podcast Breakdown 00:00 - 05:06 Introduction & Career Beginnings 05:00 - 11:08 Growth & Leadership at Lamar 11:08 - 20:26 Overcoming Challenges 20:26 - 29:13 Evolving with Technology 29:13 - 38:40 Culture & Integrity in Growth 38:40 - 50:30 Relationships & Communication 50:30 - 58:02 Reflections on the Future
S9 · E11
Nov 5, 2025 · 53 min
Buster Scher - Founder, The Buster Agency
Send us Fan Mail In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Buster Scher, founder of organic social media agency, The Buster Agency, to discuss building a personal brand, turning passion into business, and amplifying culture through collectibles, content, and social strategy. Podcast Breakdown 00:00 – 01:31 Introduction: Hoops Nation, Collectibles & Background 01:32 – 04:31 SpongeBob art & Investment Strategy 04:32 – 08:40 Passion and Purpose in collecting 08:41 – 13:27 Building Hoops Nation & NBA recognition 13:28 – 18:47 Creator economy & Staying true to your niches 18:48 – 23:31 Patience, Consistency & Long-Term Vision 23:32 – 30:40 The Buster Agency & Brand Amplification 30:41 – 53:01 Social Trends, AI, & Personal brand legacy
S9 · E10
Oct 22, 2025 · 58 min
Stacy Bernstein - Co-Founder, All Better Co.
Send us Fan Mail In Episode 10 of this season’s Digital and Dirt podcast, Ian welcomes Stacy Bernstein, Co-Founder of All Better Co., an innovative first aid and skin care company, to discuss the company she built, how social media and retail partnerships can drive organic growth, and the power of word-of-mouth marketing to overcome limited advertising budgets. Podcast Breakdown 00:00 – 06:40 Introduction: Soccer roots, Teamwork & Lessons in leadership 06: 41 – 14:31 College legacy & Early career in sports marketing 14:32 – 20:27 Entrepreneurial shift & Founding Crafting Community 20:28 – 26:21 Inspiration behind All Better Co. & Reimagining first aid 26:22 – 33:43 Skin-first innovation, Sustainability & Family-driven design 33:44 – 41:17 Health-conscious consumers & Authentic brand storytelling 41:18 – 47:48 Retail growth, Community marketing & Building trust 47:49 – 58:04 Female founders, Funding challenges & Stay true to mission

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