
The Design Starter Kit - Ashley Squires - Defining Hospitality
What if the biggest advantage in hospitality design isn't having more options, but fewer, better ones? On this episode of Defining Hospitality, Ashley Squires walks through how The Stylist Group is rethinking the front end of design sourcing. She breaks down how her team narrows a project down to a tailored "starter kit" pulled from dozens of premier manufacturers, why a fast turnaround can save a firm real time and money, and how she's working to bring a sense of joy back into a process that too often feels like a grind. Ashley Squires is an interior designer, hospitality design expert, and creative strategist with more than 25 years of experience across hospitality, multifamily, and private aviation spaces. She's led design work for major hotel brands, multifamily developments, and cruise lines, giving her firsthand insight into where the sourcing process breaks down for design teams. Alongside her partner Andrea, she co-founded The Stylist Group to turn that experience into a free resource other designers could lean on. Chapters: 00:00 Stylist Group Promise 00:24 Show Mission Intro 00:48 Sponsor Message 00:57 Meet Ashley Squires 01:23 Time Is Money Setup 02:57 Defining Hospitality 03:25 What Stylus Group Does 04:50 Library Space Problem 06:24 Curating From 27 Makers 09:26 Designer Testimonials 11:26 Fast Turnarounds 15:33 How Palettes Get Picked 18:25 Christmas Day Unboxing 19:54 Sustainability Break 20:19 Measurable Time Savings 22:06 How To Get Started 25:12 Recent Project Wins 33:27 Wrap Up And Contact Quote of the Show: "No matter what the needs are, whether you're a big firm or you're just starting out, consider us your design resource library." - Ashley Squires Building a hotel, brand, or guest experience? Reach out to Dan on LinkedIn or hit reply on the Substack to share what you’re working on. Links: Subscribe: https://www.youtube.com/@defininghospitality?sub_confirmation=1 Substack: https://www.defininghospitality.live/ Guest’s LinkedIn: https://www.linkedin.com/in/ashleyksquires/ Guests Website: https://www.stylist-group.com/ Dan Ryan LinkedIn: https://www.linkedin.com/in/thedailydanryan/ 🏨✨ Defining Hospitality is Sponsored by Berman Falk https://www.bermanfalk.com/ - Check out their impact page! 🌍🌱 https://www.bermanfalk.com/impact/ Ways to Tune In: Spotify: https://open.spotify.com/show/0A2XOJvb6mGqEPYJ5bilPX Apple Podcasts: https://podcasts.apple.com/us/podcast/defining-hospitality-podcast/id1573596386 Amazon Music: https://music.amazon.com/podcasts/8c904932-90fa-41c3-813e-1cb8f3c42419 Transistor: https://www.defininghospitality.live/
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